Why the Resale Census has been relevant for 10 years?

As obvious as the answer may seem, the fact that Abradisti carried out the Technology Resale Census in Brazil 10 years ago has an appeal  that transcends its importance to allow the distribution sector to work with updated data and in sync with market share trends.

When we pay attention to the gigantic changes that have occurred in the market over the past decade, we find that in addition to reliable data, it was necessary to develop the capacity to build more lasting relationships based on mutual knowledge.

The traditional relationship between supplier and buyer was gradually replaced by a business partnership. Definitely, this new model goes far beyond buying and selling, because in order to work, it requires a high degree of trust between partners.

The traditional relationship between supplier and buyer was gradually replaced by a business partnership.

That is why the Census remains so current and relevant. It works as the indicator of these relationships. It is through it that resellers reveal to their distributors their expectations of partnership, that evidently indicate products, solutions and services to be marketed, but, mainly, how these businesses should take place.

The answers obtained become essential content for the strategic planning of distributors. They allow a perfect alignment between the demands of the end customers, the commercial technical work of the resellers, and the adjustment of expectations with the manufacturers, which are part of this complex business process of IT solutions.

Eletrolar News Magazine 142
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