TK3 Track: launches on two wheels
TK3 (formerly Track & Bikes) launched three TKS bikes with 29-rim, in olive green, neon green and matte black, in addition to the Troy 29-rim, matte black and blue, and Niner, 29-rim, in black and blue. “It is a trend in the American market, the matte black background with more flashy stickers. And the 29-rims is a world trend for requiring less strength from the cyclist”, said director David Kamkhagi.
In the pandemic, there was a sales boom because people returned to practice outdoor sports, said the executive. “In these two years, we invested in local production. Today, the entire children’s line is manufactured in Brazil. We serve all audiences with competitive products with higher added value.” The regions that consume the most, in order, are Southeast, South, Midwest, North and Northeast.
For David, the Eletrolar Show was very important. “It allowed us to reconnect with customers and partners and was crucial in the relationship with regional retailers.” The company exports its products to Bolivia and Paraguay. It also grows in the online market, 3P already represents 15% of sales. Its annual production is 200 units/year.
Source: Eletrolar News #150
