This year, a special Black Friday Expected revenue is 20% to 25% higher than in 2020.
by Paola Fernandez and Dilnara Titara
The major date for e-commerce, physical stores also embark on it, since this year’s Black Friday is special with expected revenue of 20% to 25% higher than in 2020. “This number is not yet official, but the event will be positive for 2 factors: the first is due to the pandemic, 16 million Brazilians for the first time, made purchases via the internet in 2020, the second is the opening of 150 thousand stores in the same year, as a result consumers and companies better prepared for 2021”, says Maurício Salvador, president of the Brazilian Association of Electronic Commerce (Associação Brasileira de Comércio Eletrônico – ABComm).
Research done by the association, partnered with NeoTrust/Compre&Confie, showed that 2020 Black Friday sales surpassed R$5.1 billion, 31% more in comparison with the same period in 2019. The average ticket price also increased last year, R$ 668.70, which is 5.1% higher than the price registered in 2019. In revenue, the categories that generated the highest returns were telephony, appliances, ventilation, computers, cameras, entertainment, furniture, construction, and decoration.
In the balance-sheet of the last five years, household appliances, electronics, computers, fashion, health, and beauty were the most sought-after products. With the pandemic, new categories went into promotion, such as supermarkets, food, and alcohol that, even with a lower price, registered higher sales frequency. Today, the prices are competitive, and it stopped the practice to overestimate the product price to discount it at the date. “The consumer himself took charge in punishing these companies, and now there is promotion monitoring”, affirms Maurício.
Fascination
Why does Black Friday fascinate consumers? “It is the closest date to Christmas. Consequently, lots of people started the habit of anticipating their shopping. 30% of last year’s sales were anticipation for Christmas. Another fascination factor is the real promotions, many extend to take advantage of low prices. And there is another one, stronger in e-commerce, that is word-of-mouth. “When people find good promotions they share within their network, generating spontaneous media”, says ABComm president.
The date that in Brazil started gaining attractiveness in the e-commerce space, is also an opportunity for companies to replace their losses that may have occurred throughout the year. After all, it is the second most important after Christmas. “Both end up saving the industry. In terms of revenue, Christmas surpasses 3 to 4 times Black Friday as the promotion is one-day only, while Christmas extends for a longer period”, says Maurício.
In this year’s Black Friday, it is fundamental that companies prepare themselves to surprise consumers with good discounts that, in average, go from 15% – 30% and, in some cases, up to 50% like in those products with low circulation, because stuck inventory means losses. It is important to monitor logistics to comply with delivery times. As volume is higher, a delivery estimate of 4 to 8 days is reasonable for discounted purchases” says Maurício. Following, the companies and their highlights for November 26, 2021.
ANKER
Among its highlights, is the car charger PowerDrive PD 2 | 1xUSB-C PD + 1 USB. It has USB-C input, a trend for such devices, and with Power Delivery technology. It has 18W and exclusive power IQ, technology that guarantees the fastest device charge.
Another highlight is the outlet charger Anker PowerPort Atom III Pod 65W, with compact design and exclusive Anker PowerIQ 3.0 that guarantees fast charging. It functions with most USB-C input devices, mobiles, and laptops. It is compatible with Apple devices.
AMVOX
Its ACA 780 Vulcano speaker has double coil function, which amplifies power, and a 15” speaker with double coil. It also has the TWS function, which allows you to connect another box with the same technology, FM radio, USB input, Bluetooth, microphone input, equalizer and a 6.5” tweeter. The battery lasts up to four hours. It has carrying handles.
Another highlight is the ACA 401 Tsunami, speaker with double coil function, FM radio, USB input, Bluetooth, microphone input, equalizer and a 12” speaker. It also has a carrying strap and a battery that lasts up to four hours.
ATLAS E DAKO
The new line of Atlas Agile Up Glass cooktops, with 4 and 5 burners, is the highlight. The 4-burner model has 3 1.64 kW burners and a 2.86 kW megaflame. The 5-burner model has two versions: one with a 2.86 kW megaflame and four with 1.64 kW. The other version has 5 burners, 3 with 1.64 kW, a 2.86 kW megaflame and a 3.25 kW triple flame. The cooktop has automatic lighting, a glass table with greater usable area and new thicker circular trivets that increase stability during food preparation.
The Dako brand presents three products: the new Dako Magister floor cooker, the Dako Supreme electric countertop oven, and the Dako Turbo Glass cooktops, these available in 4- and 5-burner versions, in black and white. They have the same mouth power, from 1.7 kW to 3.3 kW. The trivets are individual, made of cast iron, stronger and more secure. The Magister floor cooker, available with 4 and 5 burners, has an oven with two grills, 100 liters (5 burner version) and 60 liters (4 burner version). The oven door has a built-in handle, which follows the table design.
BRIGHT
One of its highlights is the 599 wireless cell phone charger, compatible with induction technology (QI). It has a Bluetooth connection for listening to music, hands-free answering on phone calls and FM radio. The charger, which informs the ambient temperature, has a clock, alarm, USB connection and a one-year warranty. It weighs 0.292 kg.
Another brand product for Black Friday is the C05 Bluetooth speaker. Among its differentials, is the battery with autonomy of five hours. It has a Bluetooth connection, microphone (karaoke), USB and micro-USB inputs. Its power reaches up to 100 W.
BRITÂNIA
For Black Friday presents the BRF533ID refrigerator and the Oven BFR2100P electric fryer. The first has stainless steel finish, Side by Side doors and a water dispenser on the door. The main differential is the Inverter compressor, which guarantees energy savings, works silently, and gives the product a longer service life. The refrigerator is frost free, has SmartSensor and several operating modes, which can be adjusted on the digital panel.
The Oven BFR2100P fryer has been conquering Brazilian kitchens, as it is an evolution of the air fryer, highlights the brand. Versatile and functional, it has a power of 1800 W. It is a deep fryer and an electric oven. It also dehydrates food. It has a digital panel, internal light, and air flow technology, which circulates hot air at 360 °C, providing agility and uniformity in preparation.
CADENCE E OSTER
Oil-free fryers are Cadence’s bet. The Cook Fryer Master model has a capacity of 5.5 liters, temperature control ranging from 90 ºC to 200 ºC, time of up to 30 minutes and timer with audible warning. It has a Hot Air Technology system, power of 1,700W (127 V) and 1,800W (220 V), with 3-liter capacity and digital control with seven pre-programmed functions. Another fryer is the Pratic Fryer, with also a 3-liter capacity, 1,250W power and a temperature range of 90ºC to 200ºC. It has a basket with removable tray.
With the Oster brand, the highlights are the upright vacuum cleaners with cord or battery, and the robot version. In copper color, available in 127V and 220V, the Powerful Compact has 1,400 W of power, speed control, automatic cord reeling, 2-liter reservoir, washable bag, full collector indicator, and two extension tubes. The wire is 6.4 m. Another vacuum cleaner, the Keep Clean Robot, with 20W of power, allows you to schedule cleaning. It has four functions, three pre-programmed modes, one hour of autonomy, 250 ml reservoir, HEPA filter and four anti-impact and anti-drop sensors. Automatically returns to base for recharge.
ELSYS
One of the options for the date is Smarty, a central hub to integrate all equipment within the concept of a connected home. It is an Android TV compatible with Google Assistant, with voice control and integrates with other branded products such as smart lamp, switch and sockets. Allows you to access apps like Disney+, HBOMax, Telecine, DirecTVGO, Netflix, and Globoplay on any TV with HDMI input. It also interacts with WiFi cameras and video intercom. The user views the images on the TV screen.
Another highlight is the cloud storage services on WiFi cameras. In the Elsys Cloud, the cameras have the possibility of storing images in the cloud, a private space that only the authorized user can access. The images are archived in a digital environment, without occupying the device’s memory. The content can be accessed remotely, by computer, tablets, or cell phone with internet access using a password created by the user.
Elsys Cloud – Suggested price as of August 18, 2021: starting at R$ 11,90.
ESMALTEC
Launches the stoves of the Diamond Glass line, in versions with 4 and 5 burners, in black and stainless-steel. These products meet the demands of consumers, who, with the pandemic, started to value the home and the meals preparation more. The company highlights that the line’s main differentials are multifunctionality, practicality, and beauty. The stoves have a tempered glass table and two ovens, one electric and the other gas, which allow you to prepare two dishes with different food types at the same time, without mixing smells nor flavors.
EVOLUT GAMER
On Black Friday, it intends to carry out an action with the Combos line, especially with the EG-51 Starter Kit, one of its highlights. It consists of a rainbow illuminated keyboard and ABNT2 layout. It has comfortable tactile drive. The kit includes an ergonomic mouse with a 1,200 DPI optical sensor, a mouse pad with a Speed surface, stitched edges, a 25 cm rubber base, and a headset with arc height adjustments.
FUJITSU DO BRASIL
The iX1600 ScanSnap is the latest and most evolved flagship model in the ScanSnap series. Allows scanning at 40 ppm / 80 ipm expansion and is 33% faster than the previous version. It features ScanSnap Home, software that has undergone improvements in functionality, usability, and operation, with faster startup times and faster searchable PDF generation. It has a 4.3” touchscreen, WiFi connectivity, up to four licensed users, and 2.4GHz WiFi compatibility that allows wireless connection to computers and smart devices.
i2GO
Highlights for Black Friday are the 10W loudspeaker and the White TWS Air Sound GO 2. The first, one of the most sold units, has 45 mm drivers for powerful and dynamic bass, IPX4 technology that guarantees safety against splashes, and battery life that lasts up to eight hours of uninterrupted playback.
The TWS White Air Sound GO 2 headset ensures a wire-free experience, premium audio quality, powerful bass and up to three hours of battery life for calls or listening to music. Its charger case holds up to four extra charges for the headphones, totaling over 15 hours of music.
IWILL
On this date it has options for the protection of the iPhone 12. There are several models of premium cases with quality, indicates the company. Among the products, it highlights the Ultra Case, a cover with triple protection and coverage of all outputs. It brings two bumper options to make the cover more customized.
Another highlight is the Impact Case, a transparent cover that is also anti-impact. Discreet, it’s made of soft, transparent TPU and surrounded by an inner frame, allowing the user to preserve the iPhone’s design while protecting the device.
LENOVO
The Yoga 7i is a premium 2 in 1 notebook that combines sophisticated design and high performance. It has artificial intelligence to process images in high resolution and efficient battery consumption. It has 11th generation Intel® Core processor, up to 16GB of memory, and up to 512GB of SSD. It also has two Thunderbolt™ 4 ports that allow the connection of up to two external monitors or other peripherals and offers faster file transfer speed. The battery lasts up to 16 hours. With 15 minutes of charge, the user gets three hours of use.
LG ELECTRONICS
Among the TV portfolio, the LG NanoCell line, available in 4K and 8K, stands out with its nanoparticle technology that delivers more than 1 billion true colors. With sizes up to 86”, the line features a design with more screen and fewer edges. The 2021 models have the new webOS 6.0 operating system, with an interface that offers more possibilities for exploration, navigation and integration with smart devices and AI solutions, transforming the television into a control panel for the connected home.
Another highlight of the brand to make up the smart ecosystem of the connected home is the recently launched Smart 13kg wash and dry. Through artificial intelligence it delivers better washing performance and protects fabrics. It has Steam+, which generates steam by heating water, reducing allergens by up to 99.9%, sanitizing clothes and making them easier to iron. Steam™ Refresh deodorizes and sanitizes, and Turbo Wash™ 360°C makes wash cycles up to 30 minutes faster.
PANASONIC
For Black Friday, highlights the ST55L microwave, with double-meal technology, which allows to heat up two dishes at the same time. It has the Easy Handle function, technology that makes it possible to remove the utensil from the device in the same position in which it was placed. The anti-bacteria Ag technology – which inhibits 99.9% of the proliferation of bacteria due to its internal coating, which has a layer of paint with an anti-microbial and non-stick system – makes cleaning four times easier.
The F120B1 washing machine is another highlight. The product has greater internal space and removes the most difficult stains, as it has the Cyclone system and does not need an agitator, preserving clothes. The machine is the most economical in its category and has the Vanish program. When combined with the brand’s stain remover, it gets up to 20% better washing performance.
PHILCO
Highlights the complete line of built-in ovens, with a lot of power and different sizes, ranging from 46 to 75 liters. The products, which optimize the kitchen space, feature a stainless-steel finish, and have functions such as Rotisserie and Convection.
The PAS08C robot vacuum cleaner, from the Casa line, is another highlight. It can be adjusted via remote control. It works in different modes according to the needs of the environment to be vacuumed. It works by anti-touch sensor and an anti-drop sensor, in addition to side brushes and a mop accessory.
POSITIVO TECNOLOGIA
In the line of notebooks for Black Friday, the Positivo Motion C stands out and it is indicated for basic users. Among its differentials are cost-effectiveness, the quick access key to the Deezer application, and portability. It is 1.79 cm thick, weighs 1.4 kg, with Intel Celeron processor, 1 TB HD and 4 GB of RAM. Its design is clean and discreet. The battery has 35.5 Wh and autonomy of up to six hours.
Another notebook to date is the VAIO® FE14. Ultra-compact, 1.98 cm thick, 10th generation Intel Core i7 processor, 14” Full HD anti-reflective screen with thin edges, RAM memory up to 8 GB and anti-liquid spill technology. It is available in dark lead colors and white.
SAMSUNG
The Neo QLED QN85, in 8K and 4K versions, brings the mini-LED technology, which offers an immersive image, with a higher level of contrast, brightness and color. It has limitless screen and less edge, leaving the device with 2.5 cm thick. It also integrates with the decoration with Environment 4.0 mode. It has a Neo Quantum 4K processor with artificial intelligence, connectivity features and a 10-year burn-in warranty. Available in 55″, 65″, 75″ and 85″.
Another television, The Frame, allows personalization by acquiring colors from customizable frames, with access to artwork in place of the black screen when TV is off. It’s less than 3 cm thick and has a Single Connection feature, which connects the device to other devices with a single wire. With QLED 4K technology, it also has 10 years against burn-in effect. Can connect with voice assistants and the SmartThings app. The SolarCell remote control does not require batteries and can be charged by solar energy, internal light, and USB type C.
TS SHARA
The manufacturer indicates the UPS Senno ST Rack no-break, which guarantees the conversion of single-phase or two-phase electrical energy into pure sinusoidal stabilized voltage for the power of 3 KVA, at voltages 115 V or 220 V. The line serves from communication systems to appliances and servers. Its versatile design allows the equipment to be installed in two positions: tower or rack. In either one, the LCD display will rotate to whichever way the UPS is positioned.
Another product of the same line is the UPS Senno ST Tower, which also offers a double conversion in the power of 3 KVA and with input and output of 115 V or 220 V. The highlight of the equipment is its power factor of 0.9, which ensures more efficiency by delivering up to 2700 W (real).
Source: Eletrolar News #144
