Smartphones: Sales shine again!

By Leda Cavalcanti

Regardless of their profile, all mothers want to win a smartphone. This is a fact. It is also a fact that this date represents a good deal for industry and retail, especially since technology is this moment’s theme. “Brazilians favor Tech products. For three consecutive years, smartphones have topped the product search list for the date. It symbolizes a highly strategic period for LG”, says Humberto Kang, product manager for the company’s smartphone segment.

In 2020, the smartphone category grew 18% in revenue compared to 2019.
This year, on the date of mothers, the trend is for higher sales, especially for devices with more advanced features.

For decades, the Brazilian has loved technology, says Luciano Barbosa, head of the Xiaomi Brazil Project. “The country is one of our largest markets in Latin America, for several reasons, including increasingly intense work and study hours, which require devices with powerful processors and long-lasting batteries. In addition, the Brazilian is very active in social networks and wants cameras that dialogue with their media. The smartphone is a social item, it materializes the user’s personality.”

Due to changes in smartphone usage profiles, the demand for those with multiple cameras, greater storage space and better batteries has grown, says Cristiano Freitas, director of mobility business at Positivo Tecnologia. “In the pandemic, the smartphone was an ally of those who were isolated, who used it for videoconferences. Today, consumers need the device to study, work, buy, have fun and communicate through the digital medium.

Digital Acceleration

Samsung shares the perception that the digitalization process is accelerating in the country. “Started a few months ago, it should continue throughout 2021, leading people to renew their devices to have the most advanced available and innovative in technology, according to their lifestyle”, comments Renato Citrini, senior product manager for the mobile devices’ division at Samsung Brazil.

Today, the design of connectivity and accessibility is stronger than ever. 2020 was a very transformative year, says Juliana Mott, Motorola’s head of marketing. “As manufacturers, we are reshaping our product, marketing and business strategies to ensure alignment with this new standard. Looking to the future is an opportunity to allow a new wave of innovation to take the lead.”

Input devices and intermediaries make up the fastest growing market in the country, says Junior Favaro, director of sales and marketing at HDM in Brazil, exclusive licensee of the Nokia brand for phones. “People need smartphones that they can trust, with good specifications like security and guaranteed updates, but they don’t want to spend all their savings on a device. We heard these needs and integrated them into the design of our phones, contributing to the democratization of technology.”

Market Innovation

The desire for smartphones is growing and this year it should be no different. Data from research firm GfK show that these devices will remain among the top sellers in 2021, especially premiums. The numbers prove: in 2020, the category grew 18% in revenue compared to 2019. The price of handsets rose 23%, and the number of units sold fell 5%. Following are the products for Mother’s Day.

The demand for smartphones that have multiple cameras, greater storage space and long-lasting batteries is growing.

LG

The most premium smartphone, the LG Velvet has a design with smooth and polished surfaces. “One of its most attractive features is the arrangement of three rear cameras vertically aligned in the shape of raindrops, with a flash. The triple camera has a 48 MP main lens, an 8 MP angle lens and a 5 MP lens. The front, 16 MP, is for selfies”, says Humberto Kang. It has 6.8 P-OLED Cinematic FullVision screen and LG 3D Sound Engine, which uses artificial intelligence to optimize audio content. It has Octa-Core Qualcomm Snapdragon 845 processor, 6 GB RAM and 128 GB internal memory, with expandable storage capacity up to 2 TB with microSD card. The operating system is Android 10 Pie.

Another highlight is the LG K71, whose main novelty is the stylus pen, with which is possible to create digital arts, personalized calligraphies and animated messages, in addition to customizing the emoji itself. It has three rear cameras, the main one being 48 MP, plus a set of ultra-wide lenses, with a depth of 5 MP. The front camera, with drop-shaped notch, offers 32 MP. It comes with the Google Lens tool, which uses artificial intelligence to identify objects and places. To enhance the multimedia experience, a 6.8 “FHD + FullVision™ Display screen was introduced to bring high image quality. DTS:X 3D Surround Sound technology offers dynamic sound.

MOTOROLA

For Mother’s Day, it offers its portfolio compatible with 5G technology in Brazil. A highlight is the Moto 5G, fast and with a more robust chip. It has a 6.7” Max Vision screen and + resolution (1080 x 2400). It has a rear camera of 48 MP * + 8 MP + 2 MP, main camera of 48 MP, ultra-wide camera of 8 MP and macro camera of 2 MP. Ultra HD 4K video recording resolution (30 fps). It has Qualcomm Snapdragon 750 G (2 GHz Octa-Core) processor, 128 GB storage, 6 GB RAM, and external microSD memory up to 1 TB. “Battery, performance and camera are the most relevant features for users,” says Juliana Mott.

Another smartphone of the brand is the Moto G9 Power, with a 6.6” Max Vision screen and HD + resolution (720 x 1640). 128 GB total storage, 4 GB RAM and microSD external memory up to 512 GB. It has a 64 MP main camera, 2 MP macro camera, depth sensor and Full HD video recording resolution (60 fps). It has a 6,000 mAh battery, Bluetooth connectivity, two microphones and a speaker.

NOKIA

Recently launched the Nokia 5.3, 2.3 and C2 smartphones, says Junior Favaro. “Nokia 5.3 is the first smartphone of the 5 series brand with a quad camera configuration running on the Qualcomm® Snapdragon ™ 665 platform. It has 128 GB of storage, a differential in the intermediary category, comes ready for Android 11 and receives monthly updates security and operating system for two years, which allows the device to improve over time.”

Another smartphone, Nokia 2.3, which has a camera with many features powered by artificial intelligence. It features a 6.2” HD + screen and a battery with up to two days of duration for immersive and long-lasting entertainment. Comes with Android 10 and is ready for Android 11. You will also receive monthly security updates for up to three years and operating system upgrades for up to two years.

POSITIVO TECNOLOGIA

It highlights the Positivo Q20, the smartphone with the best specifications of the brand, says Cristiano Freitas. “It has 128 GB of storage for photos and videos, triple camera, display with notch and rear glass finish. It is available in two colors: Midnight Blue, a deep blue with light and shadow effect, and Pearl White, the white version with pearly effect. The battery capacity is 4,000 mAh, and the operating system is Android 10.

The device’s great distinctive feature is its storage capacity, superior to any competitor in this price range, which normally has between 32 and 64 GB, says Lucas Cavalcante, from Positivo Tecnologia’s mobility product development area. “It is the first of the brand with a triple camera, the main one with a resolution of 13 MP. The secondary has 2 MP, acts as a depth sensor and blurs the background of the image in bokeh mode. The third has 5 MP and ultra-wide lens with 120 ° capture angle.” The front camera is 8 MP. Allows the device to be unlocked via facial recognition. Release is also possible via the fingerprint reader on the rear.

Suggested price as of February 15, 2021: BRL 999 at Amazon, Positivo’s partner that sells this brand of product.

SAMSUNG

Recently launched in Brazil, the Galaxy S21 and S21 + 5G, with bold design, cameras and video resources at a professional level and powerful experiences of visualization and connectivity. “Both have large screens, with AMOLED 2x technology, 120 Hz refresh rate and super smooth scrolling, in addition to the Eye Comfort Shield feature, which adjusts the blue light filter based on the time of day, type of content and habits of the user’s sleep. All of this to guarantee a clearer view of the contents”, says Renato Citrini. Both have 8 GB of RAM and 128 GB of internal storage and are equipped with the most advanced chipset created for the line.

Another novelty is the triple set of cameras, which, from the improvement of the use of artificial intelligence, presents upgrades in features such as Single Take, Portrait Mode, recording in 8K resolution and Space Zoom, to obtain professional quality results, videos and photos. It also has the new Director’s Vision feature, which allows the user to capture videos with the front and rear cameras at the same time, view or change the angle, zoom in or out without losing any action, as if it were a real director TV or cinema.

XIAOMI

Close to completing two years of operation in Brazil, it has several models for Mother’s Day, among them the Mi 10T PRO and the Mi 10T. “The first one is prepared for the signal of 5G mobile networks, with battery that lasts all day and fast recharge with the 33 W charger included in the box. The device is equipped with a set of cameras that allows clear photos of 108 MP and videos with stabilization to avoid blurry images and 8 K resolution”, says Luciano Barbosa.

Another highlight is the Mi 10T, which has as one of the great differentials the set of cameras. On the front of the device, there is the 20 MP camera with artificial intelligence and several effects, which can be applied in real time to beautify the photos. It is also possible to record videos in Full HD. At the back, there are three cameras: the main one, 64 MP, has professional quality and records videos at 8 K. The other two have, respectively, 13 MP (ultra-wide angle for photographing landscapes or the whole family together) and 5 MP macro for flowers, documents and everyday details. The device operates at 5G frequency.

Source: Eletrolar News Magazine #141