Service sector grows driven by innovation
To meet demand, companies invest in technology, automation and connectivity.
by Adriano Camargo
Driven by high demand, the service sector registers significant numbers. It ended 2022 with growth of 8.3% compared to 2021, according to data from the Instituto Brasileiro de Geografia e Estatística (Brazilian Institute of Geography and Statistics) (IBGE). This increase reflects the great importance of services in the economy and consumers’ willingness to seek solutions and innovations.
“We are constantly investing in innovation and technology to offer a unique experience in products and services for our customers and partner sellers. We always work with customers at the center of everything we do. We develop solutions based on their needs”, says Daniel Mazini, country manager at Amazon Brasil.
Retail and e-commerce live in a new era, in which efficiency is a top priority, says Santiago Naranjo, chief revenue officer at VTEX. “About 83% of B2B buyers opt for digital channels. We are at a critical juncture where e-commerce leaders need to reassess their investments in digitalization to focus on what really brings them the most: customer acquisition and retention, inventory optimization and lowering carrying costs.”
Technology and inovation
Consumers are looking for solutions that meet their specific needs. Furthermore, innovation has played a key role in the growth of the services market. Technology has driven digital transformation in many sectors, resulting in new business models and solutions.
As a technology company that connects all links in the consumption chain, including the consumer electronics industry and retail, we understand that the entire evolution of the sector is beneficial, favoring both the consumer – with the expansion of services – and our customers, says Felipe Guerra Abreu, chief strategy officer at Neogrid.
According to Maersk, to meet the demand, the sector has been increasing investments in technology, automation and connectivity. Among the most used resources are the Internet of Things (IoT), artificial intelligence (AI), machine learning, blockchain, big data and intelligent interfaces that integrate and centralize data and information, offering more efficient experiences, personalized and engaging to consumers. Gathered in a single ecosystem, these solutions provide gains in efficiency, quality, and safety for the sector.
Difficulties
Despite promising growth, the services market faces significant challenges. Fierce competition and price pressure can affect companies’ profit margins. In addition, growing concerns about privacy and data security require companies to invest in cybersecurity and regulatory compliance measures.
“Many times, we are not able to clearly see all the complexity behind e-commerce. For the retailer of any business – whether small, medium, or large – having this visibility of the entire process is essential. A well-done and integrated service optimizes costs and leverages sales”, says Fábio Fialho, CMO at Infracommerce.
As the services market evolves, high demand and innovation become the main growth drivers. According to Rogerio Guandalini, commercial and marketing director at Europ Assistance Brasil, assistance services are a growing trend in retail. “Digital products can be marketed through distribution platforms to bring protection and security to more people, especially those who are uninsured.”
Fonte: Revista Eletrolar News – Edição #155
