Rcell celebrates 20 years at the Eletrolar Show
Focused on the distribution of smartphones, games and computers, the company highlighted the new partnership with TCL Mobile, a leader in innovation and technology. “We chose the Eletrolar Show to celebrate the 20 years of the group and this great partnership. It is the best time for Rcell to be closer to one of its most important assets, the customer,” said the CMO, Alexandre Elias Della Volpe.
It also presented its new category which includes brands such as Electrolux, Whirlpool, Mallory, Suggar, Itatiaia, Singer and Wap. “Since last year, the company has been representing brands of white and brown lines, which include LG, Samsung, Philips, Philco and Motorola, “said Alexandre. In games, it is the official distributor of Sony Playstation.
One of the 250 largest in the country, Rcell has 28,000 points of sale and distribution centres in Sao Paulo (Lapa and Barueri), Itajai (SC) and Serra (ES). The company also has H3RO, its own brand, which is part of the data intelligence project that it develops to train the team. “We are optimistic this semester. We bet a lot on the gamer market and in consumer electronics. In the case of smartphones, consumption is fulsome,” said the CMO.
Source: Eletrolar News #150
