Preview Eletrolar Show 2023: INDUSTRY AND RETAIL EXPECTATIONS
More than 2 thousand launches, 700 brands, 10 thousand products and representatives of 30 thousand points of sale in the 16th edition of Eletrolar Show..
News, trends, relationships, and business. This is the synthesis of what Eletrolar Show, the largest B2B fair in Latin America for consumer electronics, home appliances, cell phones, technology, and household, to be held from July 10th to 13th, at the Transamerica Expo Center, in São Paulo. The most important meeting point for industry and retail reaches its 16th edition.
In this Preview, industry and retail highlight the fair’s importance for strategic decisions and closer relationships between both parties. The networking that Eletrolar Show provides is highlighted by everyone and considered fundamental, because it allows conversation about important topics, such as market perspectives. This year, an extra attraction will be the giveaway of an electric car among buyers.
What the industry looks for in ES:
9H
“We participated for the second time at the Eletrolar Show and we hope to find wholesalers who resell our brand. In products, we highlight the smartwatch, compatible with Android and iOS. Among its many features are the heart rate monitor and step counter.”
He Qiu, CEO
ART TECHNOLOGY
“Our expectation is to captivate all types of retailers, from small to large, our products meet the demand of both. The fair is part of our strategy, we know that the public of the event is part of the niche we want to serve. Being around of big brands, showing our products, is a goal achieved. Our main highlights are the line of all-in-one computers, with a 24” Full HD curved screen, incredible design and countless configurations, and the motherboards, which have a 10/100/1000 giga network and M2 SSD slots. NVMe. They serve different types of customers because they have sockets from different generations.”
Miller Tadeu do Nascimento, director
AlMEIDA CRUZ
“We hope to find a retailer focused on the present, but with a vision of the future. Who understands the importance of partnership and willing to have a lasting relationship. The fair adds a lot of visibility and provides contacts that might never occur by other means. We know of your strength. Today, our focus is on the AC-10x Hydrogel film machine, which has revolutionized the way films are sold in the market. It cuts thousands of models on the fly, has embedded software, easy operation, quality inputs and competitive prices.”
João Nascimento, executive director
AIWA
“The brand has premium positioning. Meeting with the retail market is conducive to mapping and building relationships that enhance our strategy. AIWA had its official announcement to the Brazilian market at the 2022 Eletrolar Show, such is the importance of the fair. In 2023, we are expanding our portfolio in the audio line. Our highlights are the Partybox AWS-PB-01, with 200 W of power in 2 8” woofers, RGB lighting system (6 modes) and battery life of up to 15 hours; Portable speakers; and AWS-SP-01, with 20 W of power, up to 15 hours of battery life, RGB lights (6 modes) and water protection (IPX).”
Giovanni M. Cardoso, founder of Grupo MK
ATLAS SISTEMAS ANTIFURTO
“We expect to find a well-diversified retail. Our business focus is to reach market chains with anti-theft antennas, electronics stores with displays and, mainly, those that sell smartphones, as our expertise is in the protection and exposure of this item. Atlas’ objective has always been to solve the pain of retailers who want to expose their products to customers, but without ignoring safety and the tasting experience. For us, the fair is the most important event of the year, so much so that, in 2023, we increased the space and investment. AM antennas are our main launch. Another is the Apple Watch electronic padlock.”
Enori Emmert, commercial director
B-MAX
“At the 2023 Eletrolar Show, we hope to meet with wholesale customers. The fair is part of our company’s business strategy, and the networking it provides is very important. Among our products, we highlight two, the diffuser and the flashlight.”
Jennifer Zheng, partner
BEL MICRO
“We target marketplaces, department stores and magazines. It will be a great opportunity to bring Bel Micro’s dimension as a distributor, retailer, and strong electronics industry to the market for the first time. The possibility of connecting with new partners and buyers, finding spaces for cross branding, and demonstrating product quality is the focus of networking. HQ screen, one of our main brands, has screens with cutting-edge technologies at fair prices. The HQ frameless 65”, is a screen with an exclusive design and a price up to 20% lower than the market.” I
Iris Ramadas, head of marketing
BENQ
“We expect to find a retailer focused on value-added products that deliver the best user experience, especially in monitors and projectors. Our goal is to show the shopkeeper, in practice, the high performance and quality products that BenQ offers and its differentials. We seek to capture the largest number of leads from resellers and retailers. Our highlights are the high-performance monitors that deliver real 1ms, with their exclusive DyAc technology, the most used by pro-players, and the projectors with the best guarantee on the market.”
Lucas Lima, product manager
BOMBER
“We expect to find retailers of different sizes and segments, from small independent stores to large chains. We are interested in contacting companies that can benefit from our audio products and solutions, and with those that seek differentiation. The fair is a unique opportunity for us to be in direct contact with customers, partners, and market professionals, presenting products and solutions. We seek to develop work focused on regional physical retail. Our highlights will be the Beatbox 1400 speakers, with 160 W RMS power, and the portable Bomberbox 2.”
Gustavo Meyer, commercial coordinator
BRANCO MOTORES
“As we are an equipment company for outdoor use, focused on gardening and cultivation, we target small retailers in this segment and those seeking diversification. We have 87 years of history and more than a third of our revenue comes from launches. We are expanding the portfolio, and the fair, for us, is of singular importance, some of our categories have total synergy with it. The eye-to-eye is priceless. Branco seeks longterm partnerships. Our highlight is the brand Branco Casa e Jardim, aimed at gardening care. We will also be present with power generators.”
Juliano Silva, CEO
BRASLAR
“At the Eletrolar Show, we hope to find different retailers, both for Braslar and for the centenary Geral, of wood stoves, and new partners. We aim to engage brands and increase sales in the second half of the year. We are one of the 10 largest stove manufacturers in the country, and we will be at the event for new opportunities. We have the best cost-benefit on the market. At the Eletrolar Show, we will make a super launch in the Braslar refrigeration line, which stands out for its aesthetics, durable materials and finishing. We will also launch the Fênix stove model, with a glass table, wire trivets and steel handles.”
Maria Angélica Bueno, marketing manager
BRIGHT
“We expect to find large traditional retail chains, home centers, distributors, and the capillary market. Bright is in a strong moment of ramping, and it is increasingly necessary to be attentive to strengthening branding and networking. I have already participated in other editions of the fair for a company I worked with, and I know that great business and prospecting are generated. Among our highlights are Bluetooth headphones for gamers, whose main feature is to eliminate audio delay, and the curved monitor for gamers with 164 hertz and 27″.
Antônio Carvalho Junior, commercial director
COLLI BIKE
“We hope to find several large, medium, and small retailers, since it is a fair where it is possible to present products to serve all segments. The fair is fundamental to our company’s strategy, as we exhibit products that many only knew about in our catalogues. With personal contact, we can increasingly offer the product according to the needs of each customer. Highlight for our Colli Atalanta bicycle, rim 29 aero, with disc brake, front and rear derailleur Shimano Tourney TZ500 and 21 speeds. Another highlight is the Colli Alluri aluminum bicycle, 29-rim with blocking and 24 speeds.”
Fernando Caciatore, commercial sales manager
DANX IMPORTADORA
“We hope to find a retailer that is looking for quality products, presentation, guarantee and good value for money. Eletrolar Show allows us to be closer to our customers, and this feedback is very important for us to be sure that we are on the right path. This close contact is invaluable when we talk about business and share experiences with entrepreneurs from all over Brazil. We want to surprise our customers who are waiting for new launches for the second half.”
Jean Cunha, commercial manager
DAPON
“We hope to find buyers and partners from all over the country to expand our market share. The fair promotes the meeting with new partners and allows us to present our products in a dynamic way, to generate new business. This networking has great value. Dapon is responsible for the booths of the Baseus brands, highlighting the portable magnetic chargers with MagSafe technology for coupling and wireless charging in the new iPhones; QCT, with its smartwatches (the GTC S1 model has 70 sports modes and 24h blood pressure monitoring); Ugreen, with chargers and adapters; and Havit, specialized in games.”
Marcelo Tavares, managing director
DAYS BRASIL
“We hope to find retailers that sell technology products. Capturing customers at the fair is essential. Networking is very valuable, as the connections that are made at the event open doors to thriving trade. Among our highlights, the Gimbal Hohem M6 is a professional 3-axis smartphone stabilizer ideal for vloggers, streamers and filmmakers who want to create smooth and stable content. It has magnetic fill light integrated with an AI vision sensor, which offers face and object tracking day or night. Another highlight: Headset A889BL.
Simone Xiang, manager
DEVIA
“Renowned and well-established as Eletrolar Show is, we hope to find the most innovative and technological features in various segments. Thanks to the large and qualified public that the fair attracts, it is extremely important for Devia to be present. There is always the possibility of networking with managers and owners of other brands, making it possible to predict market trends, learn about management models, attract potential partners, and exchange experiences. We will focus on our premium products, film machines and accessories like TYPE C chargers with protection against short circuit, overheating and overload.”
Daniela Ayres, CEO
ECOODA
“Electronics retailers, including large department stores, computer stores and e-commerce, may be drawn to the fair to learn about new products. The Eletrolar Show is a way for us to show Ecooda brand products and services, see the competition’s work, make connections that may be valuable for future business and find new suppliers. We highlight two cell phone chargers: the ECOODA-ZY225, with 50 W of power and dual USB-C port, and the ECOODA-ZY 110-V, which has intelligent recognition and is three times faster than the traditional one.”
Ye Yi, CEO
EKASA
“We expect to find the main retailers, the online ones and home centers. We believe that the customer, no matter how much he sees the products on the internet, he wants to touch and experience to decide the purchasing. Eletrolar Show is one of our main points to publicize launches and positioning the brand. In 2023, the focus is on expanding the line of switches with ZIGBEE protocol, in 4×4 junction box sizes. The security line has grown and has residential kits with sensors and alarm control center.”
Weijie Dong, CEO
EOS
“We are sure to find large and small resellers. The country’s economic situation, with high interest rates and credit restrictions, makes room for both channels to seek alternative partners and increase the sales portfolio. The fair is part of the expansion plan of the EOS brand into an independent business unit of the Frigelar Group. We are looking for good partners to open resellers throughout the country. We will present the new Inverter split air conditioning line in capacities from 9,000 BTU Cold to 36,000 BTU Hot and Cold. And the digital dual zone air fryer, a new product concept, with two independent cooking zones or a large one with 9 liters.”
Mauricio Mota, national manager of external sales
EVOLUT
“Our focus is on computer resellers, but we strongly believe in the potential of categories such as furniture stores, department stores and others, because we have a complete mix. In our expansion plan, Eletrolar Show becomes crucial for business growth throughout Brazil. The approach that the four days of the event bring to customers and companies that present their services to us is very important. We believe in the power of relationships and eye contact. In addition to all the items in our gamer line, which will come with new features, we will present the new smart home line.”
André Nakasugui, commercial director
GOLDENTEC
“Goldentec is a brand with a diversified portfolio and solutions that meet different needs and audiences. We list the Eletrolar Show as one of the most important fairs, due to its visibility and national scope. It will be a great opportunity to present our beauty and well-being line, to which we allocate 20% of our investment. We highlight the GT Gamer line, with a wide mix of accessories and high-performance PCs; the audio line, which ranges from small Bluetooth speakers to amplified ones; and the appliances line, which, although new, has been of great importance, especially with the arrival of the brand’s new air fryers.”
Olívio Mont’Alverne, COO
GORILA SHIELD
“We hope to find companies that sell smartphones, tablets, and notebooks, among other electronics and accessories for these devices, such as headphones, covers and protective films. The fair is an important opportunity for us to increase visibility, networking, identify leads and follow market trends. Our highlight is the film cutting machine, the Film Express. It makes more than 20,000 models and cuts in up to 30 seconds. We will also present the newest ECOO line of environmentally friendly technological accessories, produced with wheat fiber and biodegradable recycled ABS.”
Isabel Silva, commercial manager
GRUPO TECHNOS
“We expect a diverse and multidisciplinary retail, with a common purpose: to seek knowledge, do great business and create new connections. The fair is an important strategic pillar. We have two great highlights: Smartwatches Technos Connect Max, with two bracelets and battery that lasts up to 10 days; and Mormaii Life GPS, the biggest launch of 2023. The integrated GPS makes it unnecessary to take your cell phone out to do the activity. Ultralight, has full Touch, is water resistant up to 50 m and its battery can reach 12 days. It brings the option of more than 10 kinds of sports. Enables automatic recognition of activity in the case of running and walking.”
Juliana Favoreto, marketing manager
GRUPO WOLI
“Our expectation is to find a modern retailer, connected and eager for better operational results through the commercialization of digital products. The Eletrolar Show brings together large retailers with this profile. Therefore, our decision to participate. Having decision makers together and open to new business is extremely valuable. Our company is focused on digital retail solutions, and Wolihub is a platform with several business opportunities, such as ‘scraped, won’, a digital scratch card solution that can be used commercially (for the external public) and as an incentive (public internal).”
Wagner Oliveira, CEO
HÄNDZ
“I hope to find a conscious retailer, looking for quality products and, mainly, focusing on the final customer. The fair has become one more channel within our company’s strategy. We invest in ways to strengthen the brand, generate, and qualify leads and create and maintain relationships with our customers. The fair is part of all this. The value of networking is immeasurable, as it is not always focused on generating business, it involves a lot in the relationship, and closing is a consequence, not the focus. We will launch products made with new types of raw materials.”
Rodrigo Lacerda André, director
HEAD
“At the fair, which is part of our business strategy, we expect buyers from large home centers and retails. In products, with the Head brand, we will present our new VR Training line, with Bluetooth connectivity. It allows the user to connect with the main apps on the market (Kinomap, Fullgaz, Swift) and train, cycle and run in the best landscapes in the world, in the comfort of their living room.”
Patricio Verardo, sales representative
HPRIME
“We are optimistic about the current scenario. We understand that the main trends are related to the increase of e-commerce and integration with technology. Soon, physical retailers will have to offer experiences that encourage customers to come back. We are ready to meet this need. Eletrolar Show is part of our annual strategic plan. As a reference brand in protection for mobile devices, it makes perfect sense for HPrime to be at the largest fair in the segment. Our highlights are the solutions for Apple line, with innovative products, and the Collab collection with premium leather goods specialist Nordweg, which features eight accessories Tech and Protect.”
Felipe Almeida, commercial director
KHOSTAR
“Our objective, at Eletrolar Show, is to have contact with wholesalers, retailers, marketplaces, stores, and hypermarkets. This is Khostar’s first participation in the fair, and we are very excited to present our products and conquer new customers in the smartwatch market. The main one is the Ultra waterproof smartwatch. We invest a lot in research and development to create products of high quality and functionality. We are confident, we believe that our smartwatches are an excellent choice for those looking for the best in wearable technology.”
Steven Hsieh, general manager
IWILL
“We believe in the business centralization power that Eletrolar Show promotes. We expect to find varied niches of technology-oriented companies. We plan launches and networking strategies, bringing possibilities for great business. We have launches in all lines, with new technologies and beautiful design. Highlight for Flow ANC, TWS headset with noise cancellation technology and transparency mode. It has up to 10 hours of continuous playback, accentuated bass and 360º stereo. It’s wire-free and has complete control right on the user’s ear so you can listen to music with just one tap.”
Jeferson Ferrão, CEO
KAIDI
“The expectation is to find retailers looking to expand their operations and new trends. The fair’s networking generates numerous opportunities, such as commercial partnerships, project collaborations, new customers, or suppliers. It is a valuable source of development, enabling the exchange of ideas and experiences. Our main release is the TWS (True Wireless) wireless headset, model KD-771. In-ear, it has a touch control button and a charging case that allows two to three full charges. Provides about 5 hours of music or 3 hours of conversation (volume at 80%). Reach distance: from 10 to 12 m.”
Estela Lai, commercial manager
ITATIAIA
“Participating at the Eletrolar Show is the certainty of being in contact with our customers in a protected and personalized environment. We believe we have great business opportunities with potential customers. The fair is a great space to exhibit our launches, show our differentials and generate business. We are focused on bringing innovations in stoves, cooktops, and small appliances with technology. Highlight for the Midi Itatiaia air fryer, with digital panel, 6 pre-programmed functions and removable non-stick basket, and for the Midi Itatiaia electric pressure cooker, with 5 liters capacity and 8 safety devices.”
Michel Moura, head of marketing
LEHMOX
“We will be at Eletrolar Show for the second time as exhibitors. Our goal is to find different types of retail, including outlets. The networking that the fair provides is very valuable, and we hope to expand contacts with retailers, as well as to spread the brand further. We will feature, as highlights, camera, headset, cables and chargers.”
Rosângela Ticeu Lima, manager
LETRON
“We hope to find large retail chains and specialized retailers in the electronics area. We are recognized for our close relationship with retailers, distributors, wholesalers, and chains in the stationery and office sector. With the Letron brand, we want to follow the same path with the electronics B2B public. Our expectation is high, we know that the public of buyers and key accounts at the fair is essential for the visibility of the brand, products, and future business. In this first participation, we will have some best sellers, such as the Dance LED Azul portable speaker, with 2,000 W multimedia remote control.”
Bruno Astolfi, marketing manager
LUCKY AMAZÔNIA
“At Eletrolar Show, we hope to establish partnerships, as well as to promote the Lucky Amazônia brand, which has been on the market for years. The networking that the fair provides is important because we want to expand our network of contacts and the exchange of experiences. We are going to exhibit the energy inverter for solar systems with application, also, in motorhomes, and we will launch the power bank to recharge cell phones and notebooks.”
Sandy Jin, director
MAERSK
“We hope to find companies involved in the production, distribution and sale of electronics and home appliances in Brazil and Latin America, such as manufacturers, suppliers, and retailers. One of our main goals is to connect and simplify our customers’ supply chain. The consumer electronics industry has faced many challenges in recent years, and this has made companies rethink their logistical strategies. Logistics ceased to be an operational task to become a strategic function. We will primarily focus on the relevance and benefits and solutions of integrated logistics, with an emphasis on the growing importance of end-to-end visibility and increased supply chain resilience.”
Carolina Aristizábal, marketing activation manager Latin America
MOX | DOTCELL
“Our focus is to serve retailers of all sizes, as well as large chains across the country. Eletrolar Show is the most important fair in the sector, when we have the opportunity to talk to customers face-to-face, grow with them, prospect new ones and exchange ideas. In addition to the line of battery and rechargeable battery chargers, in which MOX is the market leader, we will be exhibiting new lines of headphones, earphones, digital scales and cell phone chargers. Highlight for the speakers of our brand MOX. The MO-S730 model has unique quality and workmanship and TWS function. Allows you to connect two boxes at the same time.”
Hassan Ali Abdallah, president and CEO
MARKET UNION GROUP
“The company, represented in the country by Wedo Brazil, expects to find department stores, households, and e-commerce stores at the fair. Based on our distribution expansion plan, the fair is part of our business strategy. We are starting operations in Brazil, and the value of networking is high. In products, we highlight the air fryer with two baskets. It prepares two foods simultaneously.”
Fabio Semedo, CEO of Wedo Brazil
MIMO STYLE E ZIPPY TOYS
“It is our first year at the fair, and we hope to meet e-commerce companies. We have two brands. Mimo Style is about domestic utensils, and we will present our biggest novelties in the year. There are five models of grills, two for carts and three for built-in, all gas-fired, smoke-free. The Zippy Toys brand is focused on toys. We have more than 21 models of electric carts, the vast majority licensed, which are distinguished by cars and motorcycles from brands such as BMW, Audi, and Toyota. This year, they are a sales success.”
Rafael Ferreira, marketing
MONDIAL
“Our business has a broad sales strategy, reaching consumers from different social classes. We work with retailers of various profiles to access this audience. And these retailers will be at the fair. We have participated at the Eletrolar Show since its first edition, it is part of our calendar. It is at this fair that we strengthen, personally and even more, the relationship with our customers, we show the launches and the portfolio. A highlight is the Mondial oven air fryer, with a 12-liters capacity, two baking trays and a 5-liter basket. Another focus is the 8-liter double air fryer, which prepares two recipes simultaneously, with different temperatures and times in each basket. It is the only one on the market with two removable baskets.”
Giovanni Marins Cardoso, founder of Grupo MK
NEW UP!
“The expectation is to find an optimistic and buyer retail for the second semester. In addition to the retailers in which we operate, we target home centers and wholesalers, among other partners. We are focused on understanding market demands, the position of the competition, creating and strengthening businesses. We hope that the added value of networking will be high, as the fair is an excellent showcase for our products. We highlight two water purifiers: the Slim Filter, non-electric, with five filtering stages, and the Glass 2.0, with an elegant design, glass front and seven temperature levels.”
Danilo A. Tetzner, commercial manager
NEWMAQ
“I expect a retail that has the intrinsic need to break paradigms and seek the unusual to maintain and/or leverage sales. It is time to encourage new proposals and new ways to generate sell out. The fair is the focal point of a country with continental dimensions. It provides the necessary time to align strategies together with our clients. The value of networking is immeasurable. Our highlight at the fair is the 20.5 kg capacity washing tank, the largest on the market. It has a large dispenser, transparent lid and anti-stain system, differentials that only this semi-automatic washing machine has.”
Denis Fornari, export, sales and marketing manager
NOVA DIGITAL
“For the second consecutive year, we are at the Eletrolar Show and we hope to have even more visibility and success than in the 2022 edition, the year in which our company took a big leap in sales and new customers. Participating in the fair provides us with closer contact with customers who are loyal to the brand and closer to new ones. In 2023, we want to further expand the brand in the home automation market and disseminate the technology of our products. One of the highlights at the fair will be the launch of the smart Wi-Fi touch switch, with 8 buttons, sophisticated design, and tempered glass finish.”
Natalye Farias, marketing manager
PAY MOBI
“In our first year at the show, we expect to find smartphone, consumer electronics and mobile retailers who have self-financing and finance companies that provide direct-to-consumer credit at retail stores. Our services serve retailers that sell Android smartphones and seek security for their inventory, sales, and customers. There are three platforms: Paymobi, for selling smartphones (Android Samsung); Mobi Safe, for inventory control; and Mobi Cob, for billing, in addition to the digital padlock, a service focused on protecting Samsung smartphones.”
Samuel Belo, co-founder
PEINING
“Our expectation at Eletrolar Show 2023 is to find retailers that work with electronics, telecom, and cell phone accessories. With the networking that the fair offers, we hope to meet new suppliers and have the opportunity for potential business. In our space, we will present cell phone accessories, chargers, headphones, cables and speakers with high quality and water resistance.”
Danilo Goes, commercial director
PITZI
“The fair is a promising environment for us to find different types of retailers, including electronics, which are our focus and Pitzi’s core. Eletrolar Show provides brand visibility and recognition, in addition to building relationships and generating qualified contacts. It is the biggest B2B electronics event, brings together several important players and brings the trends in the segment. Our main product is cell phone protection. Today, we work with three types of protection: screen, accident and complete, which even covers robbery and theft.”
Tatiany Martins, commercial director
PRODIGEE/ALLCELL
“We hope to find small and medium businessmen in the telephony business and networking opportunities. Participating in the fair can increase our brand visibility, leading to an increase in sales. Aiming to meet the market demand for premium products, AllCell entered into a partnership with Prodigee Internacional to be its exclusive distributor in Brazil. The products are made with innovative material, such as polycarbonate, and have Magsafe design and technology. The Energee line cables, approved by Apple, have the MFI seal and combine data transfer rate and ultra-fast charging.”
Alexandre Pereira, wholesale manager
SAFEWELL
“At the 2023 Eletrolar Show, we hope to find buyers from large home centers and electronics. The fair is part of our business strategy. We will present, as a highlight, a new line with the Safewell brand of security safes. It’s the E68, with internal light, shelf, and USB port. In the Lock Alarm line of padlocks with an alarm, we are going to exhibit six exclusive models in Brazil.”
Marcos B. Sassón, commercial director
SUDU
“Our expectation is to find all kinds of technologies related to the home and the well-being of the society. The Eletrolar Show is part of our business strategy because we work with sustainable products and aim to expand and prospect customers. In products, our highlights are electric scooters and home automation items.”
Glauco Chang, director
SHINKA
“We hope, at the Eletrolar Show, to find new customers to resell our products. The fair is part of our business strategy due to the importance of selected customers for our industry. We will present audio and video adapters of different types, such as Type-c for HDMI or VGA, and gamer headphones.”
Tiago Wu, director
SOMECO
“Our expectation is to meet again the main national and regional retail agents operating in the physical and online channels. Eletrolar Show is part of Someco’s sales and marketing calendar and of its commercial strategy. It gives the opportunity to reestablish contacts, strengthen agreements and identify niches with high growth potential. Telefunken will bring its new line of air fryers, with a capacity of 4 to 5 liters and digital features. In the case of Blaupunkt, the highlight is the Powerkit 800 tool kit, with 183 pieces, including a screwdriver and a 12 V electric drill with a maximum torque of 15 N/m.”
Marcelo Palacios, general director
SEMP TCL
“We hope to find industry and national retail buyers of all sizes and from Latin America. It’s a great chance to meet new partners. Eletrolar Show is an excellent opportunity for business strategy and networking expansion. It gives greater visibility to the portfolio and bets for the Brazilian market. Participants will have contact with the products in our 2023 line up and with those yet to be launched. There are innovations in TVs, soundbars, air conditioners and in the white goods category, which we entered this year. In air conditioning, the highlight is the Floor-to-ceiling model, whose system has 100% DC Inverter technology (in the model 55,000 BTU/h) and ECO mode, with very low levels of energy consumption and noise. In TVs, the acceptance of Mini LEDs, SEMP TCL’s specialty, is great. The TCL QLED Mini LED TV 4K C845, available in 65” and 75”, is the highlight.”
Maximiliano Dominguez, engineering, and product director
SUMMERlAND
“The Eletrolar Show makes contact with the entire retail market possible, since buyers from large chains and department stores to small shopkeepers looking for news for their business. This is our fourth participation. It is a great showcase, which allows you to strengthen the relationship and win new customers. It brings together people from different locations to learn about new market trends and do good business. For this edition, we will have an update of the Rock Space’s line of film and film cutting machines.
Hicham A. Hamze, diretor
SUZAN PEÇAS
“At the fair, which is part of our business strategy, we aim to find wholesalers and distributors. We participated for the first time and we will present trivets (stove grills) that will serve white line assemblers. At Eletrolar Show, we are also going to exhibit an enamelled frying pan, which is widely used for food.”
Mario Campos Petroski, director
TS SHARA
“The Eletrolar Show is a great showcase. We expect to create ties with residential retailers and reinforce our leadership in the supply of critical energy protection equipment in the low and medium power segments. We will present our solutions for the residential and home office markets. Highlight for the Mini-UPS line, already available in the power of 700 VA. The product is manufactured using SMD technology, which allows components to be reduced without changing their functions. It has an internal 5 Ah battery and six protected output sockets with integrated power strip and semi-sine waveform. Available in monovolt (115 V) and automatic bivolt (115 V/220 V).”
Pedro Al Shara, CEO
TECTOY
“TecToy will present smartphones, notebooks, miniPCs, tablets, games, wearables, and accessories to resellers, showing that they can be a way to make sales possible via different channels and increase business income. In addition, you will have information about the company’s new business verticals, commercial automation and means of payment, essential for those who want to stand out in the 4.0 market. At the fair, the approach with the customer is unique, he can get to know and understand closely the functionalities and efficiency of the products. Our highlight will be the Pense Bem Informática line, with the Pense Bem Notebook, which comes with Windows 11 Home on board, and the Pense Bem Tablet, with a keyboard and pen.”
Tiago Cabral, chief sales officer (CSO)
VENTISOL/AGRATTO
“Due to the breadth of our logistics network and the speed of the manufacturing process, we can serve all types of retailers, from small ones, with one store, to large players in the domestic market. Our intention is to find new partner customers who are looking to have a solid brand on their shelves. Networking is one of the bases for strategic planning, it allows us to understand whether our products meet the needs of the market and what the next retail needs will be. Ventisol is strong in air conditioning. We will be exhibiting the complete line of national CLIN air conditioners of 8, 16, 35, 60 and 80 liters, and Inverter ceiling fans.”
Moisés Botelho, marketing manager
VENTTOS ELECTRONICS
“We are looking for retailers interested in standing out from the competition through the strategy of developing their own brands. There is a tendency in the market to fill unserved niches, as well as to replace products that do not bring the minimum margin. Venttos develops OEM business, manufacturing intermediate and final goods in Manaus (AM). The fair is a great meeting place for businessmen who want to expand their networking and business frontiers. In products, we highlight motherboards, cameras and DVR CFTV, audio and video systems and air conditioning.”
Luciano Benitah Barros, CEO
VIA GLOBAL
“It is our first participation in the Eletrolar Show, and we expect to find chain stores that work with home appliances and furniture. The networking that takes place at the fair is invaluable, as the visibility of our brand with the company’s target audience will greatly favor the expansion of our business. Among the highlights of Via Global are services such as extended warranties/insurance against theft and breakage of cell phones.”
Marcelo Freitas, managing partner
VIVENSIS
“We want to meet friends from the technology sector responsible for the purchasing area of the main retail chains and other small and medium-sized retailers, representing our presence in more than 20,000 points of sale. The fair is the best strategy to present our new business units and launch products. Networking is the best part. Meeting friends and meeting people is what I like the most. One of our highlights is the VX10, the flagship of the VIVENSIS TV SAT line which, due to the shutdown of the satellite dishes, has been in high demand. It is compatible with the regional SAT HD system, Ku band and C band, for tube TVs, flat screens and smart TVs. Another is the Viper Pro gamer chair from the Mamba line. The entire line has INMETRO approval and NR17 ergonomics compliance.”
Yvan Cabral, founding partner
XT RACER
“Due to be an event focused on launches and trends, we expect to find a variety of retailers and business opportunities in different categories. The fair promotes an environment conducive to the creation of strategic commercial partnerships. One of our highlights is the XT Tracer Space Two gamer table and office, with a futuristic design, for gamers and professionals who seek to combine aesthetics and functionality. It has two accommodation options for the CPU: in the side space and in the lower niche. Another is the XT Racer Platinun W Style gaming and office chair. Supports up to 120 kg and is suitable for users up to 1.90 m tall.”
Agnaldo Valentim, general manager
WAVEONE
“We expect the participation of large B2C retailers, medium and large B2B distributors and those passionate about audio and technology. WaveOne celebrates its 13th anniversary in 2023 and is a consolidated brand in the luxury residential market. We will introduce the new plug and play line (WaveOne Life) with soundbars, Bluetooth speakers, headphones (wired and Bluetooth), tower speakers and the gamer headphones line. The Pacific Ocean 2.1 soundbar and the new WF100 headset stand out. With the demonstration of our products, we will create a approximation with large retailers and, thus, we are already preparing to close big deals.”
Davi Pereira, marketing coordinator
X-ONE BRASIL
“The Eletrolar Show has always been an important event in the consumer goods segment, and retailers are eager for face-to-face meetings to strengthen commercial relationships, seek innovations and connectivity with the highest quality products. It will be extremely fruitful to be with our customers. The fair is a gateway to the generation of new business, brand visibility and presentation of news and trends. Each year we intensify investments in actions at the fair. All of our launches in 2023 will be at the Eletrolar Show to promote their quality, technology and interactivity.”
Breno França, CEO
WHIRPOOL
“Whirlpool’s expectation is very positive, as the fair is an important event in the home appliances sector, where we will exhibit the company’s brand products and innovative solutions. We look forward to sealing new partnerships and commercial contacts to further strengthen our market share. We will present the main categories of the Brastemp and Consul brands, including white goods and highlights in products that offer greater energy efficiency and practicality. Among the differentials are the design, quality and durability of the materials used and the guarantee of excellent performance. We will have an exclusive exhibition for each brand, with the presentation of home appliances and detailed information about the features and benefits they offer. Along with this, we will also bring the signature solution for water purifiers to the B2B public.”
Whirlpool, owner of the brands Brastemp and Consul
XZONE
“Our brand is focused on the gamer universe, it is the third year that we participate in the fair, and we hope to find both specialized and generalist retailers. The Eletrolar Show provides us with the opportunity to present our portfolio and launches, as well as to expand the relationship with customers from all over Brazil and abroad, mainly in Latin America. It is a very important moment for XZone. Our products will certainly improve the experience for gamers.”
John Zak, commercial director
YGGY
“We seek to find a highly qualified audience, with representatives from physical stores throughout Brazil, who operate in shopping malls, commercial centers, galleries and supermarkets. The fair is the best way to strengthen commercial relations with partners, to present our brand, products and mission, to establish new partnerships and to increase our presence on the national scene. Among our highlights are the YGGYBUDS Bluetooth headset, with TWS technology and IPX6 water protection, and the YGGY FLOW CHARGER 15 W tabletop wireless charger, which has a bamboo body.”
Nicolas Galvão, CEO
See what retail expects to find at ES:
ARMAZÉM PARAÍBA
“At Eletrolar Show, we will look for the brown line (audio, video, and accessories), the white line (refrigerator, stove, washing machine, oven, etc.) and small appliances (all categories). The fair is part of our business strategy, and the networking it provides is very important. We believe that, in 2023, our team will have seven people, the same number as last year. Regarding the electric car giveaway, I think it’s a great idea.”
Ana Paula Rios, buyer
GRUPO ZEMA
“We work with large and small appliances, consumer electronics, cell phones and laptops. The fair is part of our business strategy, and we usually participate with a team of three or four people. For me, the networking that takes place at the Eletrolar Show is very important, because at these moments we discuss retail in general, the economy and possibilities for route correction, which is, at this moment, an important point in the operation. As for the giveaway, it is always welcome.”
Juliano Oliveira, general director
GRUPO ZENIR
“The lines of electronics and cell phones are among our priorities in the search for offers and purchases at the event. We have already participated in the Eletrolar Show for a long time and, this time, we will have a team of four people. It is always great to participate in the fair to do business, strengthen relationships and see friends and partners. As for the electric car giveaway, I found it to be a great attraction and differential for the event.”
Alan Oliveira, director
HAVAN
“Havan participates at the Eletrolar Show every year and is always looking for news in all home appliances and consumer electronics categories. It is the only fair in the segment in Brazil where we can look for news and suppliers, as well as exchange experiences. I must participate with seven other buyers. We don’t close deals directly at the fair, but it helps us make decisions efficiently.”
Maiquel Ludwig, purchasing manager
LOjAS CEM
“Lojas Cem focuses on the white line, brown line, telephony and technology categories. The Eletrolar Show is very important for the company’s strategic decisions and purchase planning. Our buyers and directors are always present at this highly prestigious event for Brazilian retail. In addition to reviewing longtime commercial partners, the event is useful for making new contacts, which can always provide great benefits and learning for the company.”
José Domingos Alves, general supervisor
LOJAS CERTEL
“The company’s target is in the white and brown lines, small appliances, and telephony. We tend to be present with more than three professionals. For us, the possibility of participation is extremely important, as the fair provides access and knowledge about market trends. Thus, we can make purchase decisions based on the categories and segments on which the market is betting, which allows us to be even more assertive in the search for results for the operation. As for the electric car giveaway, we believe that the benefits offered are always attractive.”
Júlio César de Assis, purchasing coordinator
LOJAS DONA DO LAR
“At Eletrolar Show, our focus is home appliances, electronics, cell phones, small appliances, and furniture. The networking that takes place at the fair is a unique opportunity to meet professionals linked to industry and retail in Brazil, to exchange experiences and do business. Our team will have four people. As for the electric car giveaway, it’s an excellent idea. I will win, if it is God’s will.”
José de Souza Martins, purchasing manager
MAGAZAN
“At the Eletrolar Show, Magazan, the Grupo Líder company, will look for home appliances, cell phones and accessories. The networking that the fair provides is very important for the development of new suppliers. Therefore, it is part of our business strategy. The company’s team will have three people. And taking part in the giveaway of an electric car is a good idea.”
João Augusto Rodrigues, purchasing director
MILLENA MÓVEIS E ELETRO
“At the Eletrolar Show, we are going to look for white and brown line products, telephony, and laptops. The fair brings many novelties to the market. Our team will be made up of buyers from these categories, the purchasing and commercial directors and the company’s president. In total, there should be five people. Networking at the fair is essential for retail. It makes relations warmer and shows market prospects. The electric car giveaway is a marvel, a dream that can be realized at the Eletrolar Show in 2023.”
Maryllya do Carmo Lima da Silva Andrade, purchaser of white line and laptops
MULTILOJA
“We are a retail chain of furniture and home appliances, and we work with the entire white and brown line and with small appliances, computers, cell phones and smartphones. These products are our focus. The Eletrolar Show is important for seeing trends, market news and networking with all manufacturers and resellers from other regions of the country. It is also important to make a general assessment, correct routes and adopt measures based on the topics discussed at the event.”
Geraldo Gonçalves, superintendent director
SCHUMANN
“We are looking for white and brown line products, focusing on screens, telephony, personal care, and the gamer line, especially consoles. For some time now, we have had the Eletrolar Show as a balance of perspectives for the second half of the year. We draw up strategies and renew partnerships based on the negotiations at the fair. It is a moment for doing business and exchanging experiences. We are attentive to the trends that corroborate the moment of the current market. Therefore, networking at the fair is super important, given the exchange of experiences with great professionals who work in all regions of the country.”
Sérgio Bittencourt, commercial director
VIA
“Via, owner of the brands Casas Bahia, Ponto and Extra.com.br, recognizes the Eletrolar Show 2023 as one of the great initiatives for the industry to present its products, launches and trends to retailers, especially in the electronics sector. We understand that operating in a scenario as competitive as retail requires that our brands are always connected to industry partners, which makes it possible to offer increasingly innovative products and experiences to customers, who are at the heart of our business. Certainly, Via’s team will be present following all the news.”
Abel Ornelas Vieira, vice president of commercial and operations (COO)
Source: Eletrolar News #154
