Positivo Tecnologia: many launches at ES
Presented the novelties of its portfolio, among them the lock for intelligent homes, the hoover robot and the Infinix Zero 5G smartphone. “The market was lacking novelties”, said Norberto Maraschin Filho, vice- president of consumer and mobility. It also exhibited the new Vaio line of notebooks, with 55 W/hour battery, 1.6″ screen, fourth-generation SSD and Wi-Fi 6, and the Positivo notebook, 15.6 “, with differentiated design.
Historically, the large retail market is where most of the company’s sales occur. Now, it also has a channel to attend the small retail, which already has more than 1,500 CNPJs. The company, which has been doing brand awareness work, is diversifying and offering a complete solution of means of payment to clients. “We are in the strategy of increasing capillarity,” explained Norberto.
Positivo Tecnologia, which in 2021 invoiced R$ 4 billion, has been gaining market share and this year should exceed R$ 6 billion, said the vice-president. “The market is difficult, there was a loss of purchasing power, but we are doing well. We have an aggressive price policy, and our booth, at the fair, was very busy. People were eager to do business with us, and we received many customers.”
Source: Eletrolar News #150
