Mother’s Day / Smartphones and Accessories

TECHNOLOGY BRINGS NEW EXPERIENCES FOR MOTHER’S DAY

Smartphones and accessories make a perfect symbiosis. They are contemporary products and due to their functionalities, they appear on gift preference lists for Mother’s Day.

by Mauricio Chiotti

Innovative options, which serve different audiences and budgets, are the trump cards of smartphones. “When we look at the Brazilian smartphone market, we notice that consumers give a lot of importance to beauty, design, colors, and materials, in addition to valuing technological evolution”, says Rodrigo Sampaio, director of sales for retail channels at Motorola.

Understanding demand is essential, as consumers have varied preferences, desires and styles. This is reflected in the choice of product, says Amauri Vargas, communications manager at Realme. “Brazilian mothers are increasingly looking for devices that offer advanced technology at competitive prices, without compromising on design and durability.”

The launch of new versions of devices always arouses consumer interest and stimulates the desire to purchase. “The constant evolution of devices is a determining factor for those looking for a smartphone that meets their specific needs”, says Thiago Araripe, marketing manager at Xiaomi in Brazil.

Paying attention to market trends is essential, says Roberto Citrini, senior product manager of the mobile experience division at Samsung Brazil. “The company has the largest number of 5G models: there are 43 smartphones. It is the largest portfolio in the Brazilian market. The diversity of models targets all consumer profiles.” Below are the options for the date.

INFINIX

Highlights two smartphone models for mothers’ day. The Infinix Note 30 5G has advanced features. With expandable RAM memory up to 16 GB and 256 GB storage, driven by Memory Fusion technology, it offers high performance, says Rivelino Gama, director at Infinix. “It represents the most advanced features, from the 6.78” 120 Hz Full HD+ screen to its dual stereo speakers, developed in collaboration with JBL.” 5G support, combined with the high-end processor performance, puts the device at the forefront of mobile technology.

Another highlight is the Infinix Hot 30i. It has 128 GB of storage and 8 GB of RAM, expandable to 16 GB using Memory Fusion technology. The device offers a complete experience, from its immersive 6.6” HD+ 90 Hz screen to its modern and sophisticated design. Equipped with a 12 nm Octa-Core MediaTek Helio G37 processor, it provides an agile and fluid connection, complemented by a robust 5,000 mAh battery.

MOTOROLA

The moto g54 5G 256 GB combines design with high performance and premium experiences in a more affordable way, highlights the company. It comes in blue and graphite colors, with a vegan leather back finish. It is available in a version with 8 GB of RAM and 256 GB of internal storage. It has a 6.5” screen, with a refresh rate of 120 Hz, which allows the user to watch programs in Full HD+ in a 20:9 aspect ratio, making the most of the screen space.

Another option is the Motorola Edge 40 Neo, with an ultra-thin body with an infinity edge. It has IP68 protection, is resistant to dust, dirt, and sand and even submersion in 1.5 m of fresh water for up to 30 minutes. With a premium design and vegan leather finish, it brings new camera features with artificial intelligence, such as HDR video recording and automatic adjustment, a Google Photos algorithm, which increases image processing.

Moto g54 5G – Suggested price on 02/02/2024: BRL 1,529.10.

Motorola edge 040 neo – Suggested price on 02/02/2024: BRL 2,249.10

REALME

For the date, it presents the Realme C67, which combines the powerful Snapdragon 685 chipset with a 108 MP main camera, resulting in the highest resolution in the segment. It offers three different ways to capture the best photos, including at night, thanks to up to 3x In-Sensor zoom. Additionally, the device features 33W SUPERVOOC fast charging and a 5,000mAh battery. Available in Sunny Oasis and Black Rock colors.

Another option is the Realme C53, belonging to the brand’s C Series, recently relaunched with twice the memory in an 8 GB + 256 GB configuration. With 33 W SUPERVOOC fast charging and exclusive NFC technology, it offers the best contactless payment experience for purchases, informs the company. It has up to 16 GB of dynamic RAM and is offered in Champion Gold and Mighty Black.

Realme C67 – Suggested price on 1/1/2024 for the 6 GB + 128 GB version: R$ 1,499.00. In the 8 GB + 256 GB version: BRL 1,699.00.

Realme C53 – Suggested price on 02/1/2024: BRL 999.00.

SAMSUNG

The recently launched Galaxy S24 lineup, comprised of the Galaxy S24, Galaxy S24+, and Galaxy S24 Ultra, leads the industry’s standards of innovation, introducing in a new era of AI-powered mobile experiences. Through Galaxy AI, the brand offers an unprecedented premium experience. Features such as real-time simultaneous translation during calls and text messages in popular applications stand out

In design, the Galaxy S24 Ultra has a thinner body, titanium structure, 6.8” flat screen and Corning Gorilla Armor for greater protection. The Galaxy S24 and Galaxy S24+ models feature thinner edges and 6.7” and 6.2” displays, respectively. All devices in the line have IP68 protection against water and dust, in addition to guaranteeing seven generations of operating system updates and seven years of security updates.

Galaxy S24 with 128 GB – Suggested price on 02/1/2024: BRL 5,999.00. In the 256 GB version: R$ 6,499.00.

Galaxy S24 Ultra – Suggested price for the version with 1 TB of storage: BRL 12,999.00.

XIAOMI

It presents two smartphones that fall into the mid-range category. The Redmi Note 13, entry-level model, with premium features, has a Snapdragon® 685 processor, 5,000 mAh, support for 33 W HyperCharge and robust protection with Corning® Gorilla® Glass 3.

In the most advanced segment, the Redmi Note 13 Pro 5G has a 200 MP camera and Snapdragon® 7s Gen 2 processor, being the first in the line to incorporate this technology. It has a fingerprint sensor on the AMOLED CrystalRes 1.5K screen and offers a more immersive visual experience. Both phones feature AI facial unlocking.

Redmi Note 13 – Suggested price on 02/1/2024: BRL 1,999.99.

Redmi Note 13 Pro 5G – Suggested price on 02/1/2024: BRL 3,299.99.

ACER

The Vero backpack is made from 8.5 recycled 600 ml PET bottles. “The product is more than an accessory; it is a commitment to the environment. Every detail reflects our commitment to offering innovative and conscious solutions”, says Cristiane Ramos, senior product manager at Acer do Brasil.

Another accessory from the brand is the Office Acer headset, which provides an immersive experience in voice and video calls, with its 50 mm speakers. “It is a device that combines sophistication and performance to meet the most demanding professional demands”, says the manager.

Vero Backpack – Suggested price on 01/30/2024: BRL 199.00.

Acer Office Headset – Suggested price on 01/30/2024: BRL 199.00.

DEVIA

Expectations are optimistic for the date, the says CEO, Daniela Ayres. “We observed a 15% to 20% increase in sales during the first half of May compared to the other months of the first half of the year. Our headphones are light and comfortable for daily use and have an exquisite finish.”

It also offers the Type C silicone cable, which is resistant, easy to clean and can support temperatures from -20º to 70º. “It doesn’t mess around, it’s an essential ally when traveling, it guarantees a stable connection and complements the daily use of your headphone”, says the CEO.

Headphone – Suggested price on 01/31/2024: BRL 349.00.

Type C silicone cable – Suggested price on 01/31/2024: BRL 119.00.

GEONAV

The Smart water fountain is for mothers who have pets. “It is essential for maintaining the health of animals, offering fresh, clean water in a controlled manner. The Hi by Geonav app allows you to control the water fountain remotely by voice command via Alexa. It has a four-layer filter and built-in fountain, a plus for felines, a water sensor, and reminders to change the filter”, says the director, Rafael Assa.

The 360 BabyAngel baby monitor allows mothers to monitor their children and record high-quality images, directly from their smartphone. It has UltraHD (2K) resolution and 360º horizontal movement. “The crying sensor notifies parents when something is wrong and automatically starts recording”, says Rafael. It has a minimalist design and can be placed on a table, wall, or crib.

Smart Drinking Fountain – Suggested price on 01/29/2024: R$ 299.00. Replacement filters: BRL 79.00.

360 BabyAngel baby monitor – Suggested price on 01/30/2024: BRL 399.00.

HUAWEI

The Huawei FreeClip, TWS headset, incorporates Open-Ear technology. Its high-fashion design is the result of research to ensure maximum comfort for the user. “We wanted to offer a perfect combination of style and practicality, and the device meets this demand exceptionally”, says the product manager, Murillo Marques Neto.

Its latest launch is the Huawei Watch GT 4, a smartwatch with integrated GPS, which features more than 100 exercise modes and comprehensive health monitoring functions, such as heart rate, blood oxygenation, sleep, and menstrual cycle tracking. “It was designed to provide a complete experience, helping mothers maintain a healthy lifestyle,” says Murillo. It is available in different colors and materials.

Huawei FreeClip – Suggested price on 01/19/2024: BRL 1,099.00.

Huawei Watch GT 4 – Suggested price on 01/19/2024: BRL 1,199.00

SUMMERLAND

The highlights are the 10,000 mAh P89 PD MagSafe power bank, from the Rock Space brand, the most compact in its category. “With a capacity of 10,000 mAh and weighing approximately 200 grams, this power bank offers a portable and powerful solution for recharging electronic devices. Its compact size (10.9 x 6.9 x 17.2 cm) makes it extremely versatile. Accompanies users on their daily journeys”, says Hicham A. Hamze, director at Summerland.

Another highlight is the TWS Retrô headset, from Rock Space. “Not only does it provide a high-quality listening experience, but it also has a compact and comfortable design for prolonged use. Compatible with iOS and Android, it has a minimalist case with LED charge indication, providing practicality and style to users”, says Hicham.

PD MagSafe power bank – Suggested price on 02/07/2024: from BRL 230.00 for retailers.

WS Retrô headphones – Suggested price on 02/07/2024: from BRL 270.00 for retailers.

X-ONE

Presents two accessories that aim to meet the needs and preferences of modern mothers. The first is the Nano Power Bank, a compact portable charger, designed to provide devices with more usage time. With options of 5,000 W for a full charge or 10,000 W for one and a half charges, it offers practicality and convenience. “It’s the perfect solution for mothers who are always on the move,” says the CEO, Breno França.

Another option for the date is the Line 15 Film and Cover Kit, specially designed to protect iPhones, says Breno. “It has anti-yellowing technology, which enhances the beauty of smartphones.”

Nano Power Bank – Suggested price on 01/31/2024: from BRL 599.00.

Line 15 Film and Cover Kit – Suggested price on 01/31/2024: from BRL 329.00.

Source: Eletrolar News Ed. 159 – Especial Presidentes