Mother’s Day / Refrigerators
MORE TECHNOLOGY AND FUNCTIONALITY IN NEW REFRIGERATORS
The good sales performance of the white goods last year is encouraging launches for Mother’s Day 2025 and creating expectations of good business.
By Leda Cavalcanti / Collaboration: Gustavo Sumares
In the first half of 2024, sales of white goods grew 16% compared to the same period of the previous year, according to data from Eletros, recalls Marcelo Pinto, superintendent director at Esmaltec. “This growth reflects an improvement in macroeconomic indicators, which have a positive impact on the sector. This trend favors sales on Mother’s Day, one of the most important dates for retail.”
Emerson Wojcik, commercial director at Philco, says that the excellent performance of white goods in 2024 is a factor that directly contributes to increasing sales on Mother’s Day. “With significant growth in this segment, we continue to invest in the development of more sustainable, economical products that are aligned with consumer needs.”
Companies expect a substantial increase in sales for Mother’s Day compared to last year.
Mother’s Day is considered by retailers to be the biggest sales celebration, says Maurício Mota, national sales manager at EOS. “This year, we expect to double our revenue in 2024, as we are introducing a full line of products that have a large share of sales on this date.”
Bel Micro’s head of marketing, Iris Ramadas, says that sales growth was significant this year, driven by the search for more efficient and durable products. “This positive trend should continue on Mother’s Day. A refrigerator is a long-term investment, provides years of use and contributes to the quality of life of the entire family.”
Strong Appeal
Days like Mother’s Day have a special appeal and many people look for gifts that combine utility and care, says Edianne Lima, white goods manager at LG do Brasil. “Home appliances play an important role in this context. We are confident that this good moment in the segment can translate into even better results on the 2025 date. We are betting on growth of approximately 30% compared to last year’s Mother’s Day.”
In 2024, TCL SEMP debuted in the white goods category. And the products performed well, says Nikolas Corbacho, product manager at TCL SEMP. “We had above-average sales. The expectation for 2025 is to substantially exceed the sales achieved in 2024, since we will have even more products distributed and a greater presence in the main retailers throughout Brazil.”
New technologies and features are attributes that make refrigerators one of the most sought-after products on Mother’s Day.
Mother’s Day is a very important date for national retail, says Gabriel Roz, senior manager of the home appliances division at Samsung Brazil. “We are preparing to offer more technological, efficient products with an elegant design. The kitchen has always been a space for integration and celebration. With the evolution of technology, the refrigerator has become a functional part of the space, the protagonist of a new way of experiencing these moments.”
The positive performance of the white goods market in 2024 reinforces companies’ expectations. “With the strong demand for high-quality products and our portfolio aligned with consumer needs, we are confident of surpassing last year’s sales, especially considering the relevance of the date for retail and the preference for products that combine functionality and unique design,” says Luisa Gimenes, kitchen’s product manager at Panasonic.
The category’s performance in 2024 reinforces the sales potential for Mother’s Day this year, agrees Frederico Muzzi, category manager at Electrolux Group. “Especially because it is such a significant date for retail. Products such as refrigerators continue to be major players, as they combine functionality, technology and emotional impact in the present.”
HIGHLIGHTS FOR THE DATE
BEL MICRO
Their suggestion is the HQ Frost Free Multidoor HQ 426L refrigerator. Designed for maximum practicality, it combines elegant design and intelligent organization. With optimized spaces, it makes storage easy and intuitive, which facilitates access to all foods. In addition, its advanced technology guarantees energy savings and superior performance.
“The combination of innovative models, such as our HQ Frost Free, with easy payment terms and special promotions should attract even more consumers. Mainly because we are present with our products in the largest marketplaces in the country, with attractive prices, fast delivery and easy payments”, says Iris Ramada.
HQ Frost Free Multidoor HQ 426L Refrigerator
ELECTROLUX
The Electrolux Efficient Inverse refrigerator with AutoSense 490L (IB7S) stands out, says Frederico Muzzi. “Using artificial intelligence, AutoSense technology automatically controls the temperature and extends the life of food by up to 30%. Exclusive to the brand, it identifies times of greatest use and door opening, automatically becoming colder. It recognizes when use is less, such as at night or on vacation, and stabilizes the temperature, in addition to reducing possible noise.”
With Inverter technology, it is one of the most economical in the segment: it saves up to 42% energy. It has FoodControl, which helps control the expiration date of fresh food, and the HortiNatura drawer, which preserves the freshness of fruits and vegetables for up to twice as long. With Ice Max, it is simple to make ice. It has an exclusive opening, which allows water to be refilled without splashing, without mixing odors from the freezer. And the FastAdapt system allows for numerous internal configurations to store food of different sizes.
Electrolux Efficient Inverse Refrigerator with AutoSense 490L (IB7S) – Suggested price on 01/20/2025: BRL 4,899.00.
EOS
The company, which already operated in the category of compact refrigerators (mini fridges) and display refrigerators more focused on serving commercial establishments, entered the residential refrigerator segment in January 2025, says Maurício Mota.
“Our focus is on small families and compact apartments, or even a second refrigerator, at an affordable price, to handle extra capacity. For the date, the highlight is the Duplex Inox ERV270S model, with a 240-liter capacity. It is practical, modern and essential.”
Duplex Inox ERV270S Refrigerator – Suggested price on 01/14/2025: BRL 2,599.00.
ESMALTEC
The ROC35 PRO refrigerator is considered the most economical in Brazil, says Marcelo Pinto. “This model features advanced Inverter technology, which ensures greater efficiency, faster cooling, less temperature variation and fresh food for longer. In addition, we are pioneers in democratizing the use of the Inverter compressor in manual defrost refrigerators, making this product accessible to more consumers.”
With low energy consumption, it helps reduce the electricity bill. It combines innovation, economy and accessibility. It operates perfectly, even with fluctuations in electrical voltage. The refrigerator has a total capacity of 259 liters. The freezer capacity is 27 liters. It has an A+++ rating, removable internal shelves and raised feet with levelers.
ROC35 PRO Refrigerator – Average suggested price on 01/14/2025: BRL 1,889.00.
LG DO BRASIL
The brand’s GN-B372 Duplex refrigerator is considered the most economical in Brazil in its category. “That’s because it has a capacity of 375 liters, consumes only 30.1 kWh per month and has an A+++ energy rating. It combines efficiency, modern design and technology to meet the needs of the most demanding consumers, and is available in the new white color, in addition to the traditional Inox Look”, says Edianne Lima.
It is equipped with the Smart Inverter compressor, has silent operation and a 10-year warranty. It also has several technologies that help preserve fresh food for longer, such as Linear Cooling, which keeps the temperature stable, reducing variations, and the Multi Air Flow system, with multiple air outlets, ensuring uniform temperature throughout the interior of the refrigerator.
GN-B372 Duplex Refrigerator – Suggested price on 01/15/2025: BRL3,699.00 in white and BR L3,899.00 in stainless steel.
PANASONIC
Its most recent launch in the refrigerator segment is the BB65 Black Glass, a premium model that combines sophisticated design with a black glass finish, offering a contemporary proposal aligned with the main decoration trends. “It has glass doors and the innovative Fresh Freezer drawer, which allows adjustment between four different temperatures independently of the rest of the refrigerator, ensuring greater flexibility for storing different types of food”, says Luisa Gimenes.
Another distinguishing feature of the model is its energy efficiency. With reduced consumption, it is capable of saving more than 43% of energy, directly impacting the electricity bill. Certified by Inmetro with the A+++rating, it is one of the most economical and sustainable bottom freezer refrigerators on the Brazilian market.
BB65 Black Glass Refrigerator – Suggested price on 01/17/2025: BRL 6,699.00.
PHILCO
The Philco PRF613ID Side by Side refrigerator is a sophisticated and functional gift for Mother’s Day, says Emerson Wojcik. “It combines modern design and high technology. With a total capacity of 513 liters, with freezer and refrigerator side by side, it has an A+++ energy rating, which guarantees up to 30% energy savings. The Eco Inverter compressor works silently and increases the durability of the product.”
With Smart Cooling technology and Smart Sensor intelligent sensors, it maintains a uniform temperature, optimizes food preservation and prevents sudden drops in temperature in the freezer. It has a 3-in-1 dispenser for water, ice cubes and crushed ice, Frost Free system, which eliminates the need for defrosting, internal LED lighting, high-capacity water filter and audible door open warning. The digital display allows you to easily adjust temperatures and operating modes.
Philco PRF613ID Side by Side Refrigerator
SAMSUNG
The Family Hub RS58 (585L) refrigerator has several technologies that make your routine easier, says Gabriez Roz, senior manager of the home appliances division at Samsung Brazil. “From its 21-inch home screen, you can view and share photos, videos, drawings and notes, keep up to date with the day’s main information from the “Morning Summary” and edit and synchronize the family’s schedule.” The refrigerator has an internal camera that shows what’s inside it at any time and from anywhere via your smartphone or home screen, without opening the door.
The built-in technology indicates how many days are left until food expires and allows you to create a shopping list with a touch or voice command. With Smart View™, you can watch content on your cell phone or TV programs. It has Bluetooth connectivity and internet access. Together with the SmartThings app in your home, you can use the refrigerator’s screen to control other smart products. It has Digital Inverter technology, with a 20-year warranty on the compressor, Space Max (thinner external walls) and All Around Cooling (air outlets to maintain a stable temperature).
Family Hub RS58 Refrigerator (585L) – Suggested price on 01/16/2025: BRL 17,999.00.
TCL SEMP
The TCL Multidoor refrigerator with the Flex zone is the highlight. With models ranging in total capacity from 516 to 589 liters, it is available in stainless steel, says Nikolas Corbacho. “It has Twin Eco Inverter technology, which allows for greater energy savings and very low noise levels, ultra-fast cooling to preserve the freshness, moisture and nutrients of vegetables and fruits, and Metal Cooling, for even temperature distribution in the refrigerator, contributing to food preservation.”
With ultra-precise control, it is possible to adjust the temperature of the refrigerator and freezer independently, all with silent operation of the system. The Flex zone is another highlight: with a 79-liter capacity, one of the freezer doors can have its temperature adjusted between minus 22°C and plus 5°C, and can be used as a beer cooler or even to expand the refrigerator space.
TCL Multidoor Refrigerator – Suggested price on 01/15/2025: from BRL 7,499.00.
Source: Eletrolar News Ed. 165
