Mondial Eletrodomésticos: new launches provide new experiences
In its 260 m² stand, the company launched many new products, such as the exclusive Air Fryer 7 liters, with square basket. “It is the largest in the world in useful space, national production, and will be on the market in October”, said Giovanni M. Cardoso, founder of Mondial Eletrodomésticos and the MK Group, which owns the Aiwa and XZone brands. Another highlight was the Platinum line, which color is in high sophistication to the kitchen. The color was applied in several kitchen appliances.
In personal care, it presented the Line 4 Elements by Juliette, head of innovation. Signed by her, it is composed of a hair dryer, brush dryer, straightener and curl modeler. The highlight also goes to the line, with the launch of the Super Turbo VTX-Crystal. The fan, with eight blades and transparent propellers with chrome details, has versions of table and column versions.
Mondial, which has 430 product models and 710 SKUs, has a very positive view of the market’s behavior this half year, said Giovanni. “Over 90% of customers were at our stand. The Eletrolar Show was excellent, there was a need for a face-to-face meeting. By 2022, our expectation is to grow 23% in sales compared to last year.”
Source: Eletrolar News #150
