LETRON LAUNCHED EXCLUSIVE LINES
The brand closed deals on the first day of the fair.
Exhibiting for the first time, Letron, the electronics brand of Grupo Leonora, exclusively launched Harry Potter headphones, the Hello Kitty line, with headphones, wireless earbuds and mouse pad, and the Looney Tunes line, with earbuds Bugs Bunny and Tweety. “In addition to these outstanding products, the brand has speakers, ranging from small to 2,200 W, mouse pads, headphones and a gamer line”, said Bruno Astolfi, marketing manager at Letron. Grupo Leonora, which is 38 years old, has four brands: Leo&Leo, Jocar Office, LeoArte and Letron.
In the total portfolio, there are 400 products, including the Ocean Line, with wireless headphones and Bluetooth speakers, produced with plastic taken from the oceans. Created two years ago, Letron is the Grupo Leonora’s youth brand and has already won over 4,000 shopkeepers throughout Brazil. “The Eletrolar Show was stimulating to show who we are and our brand to the B2B market. On the first day of the fair, we closed deals”, said Bruno.
Source: Eletrolar News Magazine 156
eletrolar.com / eletrolarshow.com.br
