LATIN AMERICAN ELECTRONICS & LATIN AMERICAN HOUSEWARES 2023
INTERNATIONAL OF ELETROLAR SHOW GATHERED COMPANIES FROM AROUND THE WORLD
The numbers of the fair were superlative. It received over 32,000 visitors, more than 600 exhibitors and opened space for 1,500 brands and 10,000 products.
Latin American Electronics and Latin American Housewares, pavilions dedicated to international brands in the electronics and housewares categories, held in parallel to the Eletrolar Show, showed exhibitors optimistic about the market and a possible greater economic opening in Brazil for manufactured products and parts abroad. “The fair is not only a national meeting point, but also an international one. We started our first event in 2005 and experienced the innovations and transformations of the market”, said Carlos Clur, founder of Grupo Eletrolar and creator of the fair.
The Eletrolar Show reinforces its importance in the electronics sector every year. In 2023, it exceeded all goals. It showed the vitality and potential of the electronics industry in Latin America and consolidated Brazil as an important player on the international scene. The next edition is already scheduled. It will take place from July 15th to 18th, 2024, at the Transamerica Expo Center, in São Paulo.
This year, the fair had the participation of more than 600 exhibitors, 1,500 brands and over 10,000 products. It occupied a space of 33,000 sqm to present the novelties, from the 10th to 13th of last July, including those from Latin American Electronics and Latin American Housewares, which presented home appliances, consumer electronics, and household products.
At the opening of the fair, in a press conference, Carlos Clur, president at Grupo Eletrolar, highlighted the impulse that new technologies bring to the market and how companies adapt to meet demand. “5G is driving handset sales and the mobile industry,” he said. He also stated that he believes in this semester. “With the incentive of the 13th salary, the year-end holidays and Christmas shopping, the market will maintain its growth.”
The first six months of this year registered positive results for the national electronics industry, which grew 13% in sales compared to the same period last year. “If the second semester remains within the historical average of performance of the segment, we can foresee an annual growth between 4% and 6% in relation to 2022”, said the executive president of Eletros, José Jorge do Nascimento Jr.
Special spaces were also highlighted at the fair, in 2023. The Smart House demonstrated the importance of connectivity in today’s world. The presented lectures on modern logistics and its importance for business. And updated the trends, technologies, and advances of the sector. On the following pages, the reader follows the coverage of the 16th Eletrolar Show.
TCL SEMP: IMAGES THAT WORTH A LOT
The brand launched several models of TVs, monitors for gamers and air conditioners.
Committed to bringing innovation and cutting-edge technology, SEMP TCL has the Eletrolar Show as one of its main showcases for customers. “Our guests had the opportunity to experience the products before arriving at the stores and make sure of the quality of what they will sell”, said Maximiliano Dominguez, director of engineering and product TCL SEMP.
The company exhibited its new TVs with mini-LED and QLED technology, including the C845 model, 65” and 75”, with improved image. “They have 5,300 control zones, which deliver a perfect image, and the partnership with the Onkyo brand provides an exceptional audio experience”, said Maximiliano. He also bet on monitors for the gamer world, with sizes of 27” and 32”, in curved and flat versions. “They balance cost and benefit to meet the needs of gamers,” said the director.
Many other launches were presented at the fair by SEMP TCL. A highlight is the Multi Split air conditioning unit, which combines two to four evaporators in the same condenser. The brand also announced that by the end of this year, its refrigerators and wash and dryer machine will arrive in the white goods category.
ASSURANT LAUNCHED A PLATFORM THAT EVALUATES MOBILE PHONE
Automated tool calculates the value for the sale and purchase of used devices.
“With this tool, anyone selling a used device or buying insurance receives a fairer price assessment”, said Daniel Brandão, commercial director at Assurant, which launched, at the 16th edition of the Eletrolar Show, a platform that can be acquired by retailers. In it, the customer answers questions and performs tests with his cell phone. In the end, he receives a diagnosis, which determines the value of his device for sale, exchange or insurance purchase.
In addition to this novelty, the company offers insurance services against robbery and theft for cell phones, bicycles, houses, tires, extended warranties, and credit life insurance. Daniel also highlighted the importance of the Eletrolar Show to learn about his customers’ demand and plan the company’s future. “At the fair, we met old customers, closed new partnerships and saw the needs of the market.”
MONDIAL ELETRODOMESTICOS MADE 36 LAUNCHES
It presented novelties in air fryer, blender, personal care, and ventilation.
The company has big plans, said Giovanni M. Cardoso, co-founder of Grupo MK, to which the Mondial brand belongs. “We are building a new logistics center at our manufacturing complex in Conceição do Jacuípe (BA), which will be inaugurated in 2024, expanding the production area by 5,000 sqm. The distribution center will expand from the current 34,000 sqm to 91,000 sqm. This semester, we expect to grow 56% in sales, in units. In the first six months of the year, this growth was 30%.”
At the fair, it launched the 12-liter Mondial air fryer + oven, with an electric oven, digital panel and 10 pre-programmed functions. It also launched the double air fryer, with two removable baskets, positioned side by side. It prepares two recipes with different times and temperatures, which can be programmed to be ready at the same time. Another novelty was the L-1400 glass jar blender, 1,400 W and 12 speeds.
In personal care, the Qu4tro Elementos by Juliette line, with hairdryer, drying brush, curling iron and straightening iron, was developed in a gradient tone. Called the Colors line, it has blue and pink tones. Plus, the Infra-Red line, with dryer, dryer brush and straightening iron, and the Super Turbo Crystal VTX-40 fan. “We received almost 90% of our biggest customers at the fair”, said Giovanni.
AIWA: AUDIO INNOVATION AND EXPANSION OF THE SMART TVS LINE
Brand presented 17 launches at ES.
In one of the largest booths at the fair, it exhibited its new audio and video line, with a total of 17 launches. With 65” and 75”, Smart TVs are 4K Ultra HD featured with Dolby Atmos and Vision technology, Blue Protect, Bluetooth, Google TV and voice command with Google Assistant. “Our goal is for Aiwa to grow significantly in revenues in 2024”, said Giovanni M. Cardoso, co-founder of Grupo MK, which owns the Aiwa brand.
In the audio line, one of the highlights was the Boombox Aiwa BBS-01, with 200 RS of power, Bluetooth, and the innovative 3 Way Speaker System. A processor divides the three sound channels (bass, midrange and treble), ensuring maximum power in all. It has protection against water and dust and the Energy Saving function, which guarantees the power of the stereo even if it is unplugged.
Other highlights were the other boombox models, the Party Box AWS-PB-04, with 200 W of power, the Multimedia Center, the Speaker, the Car Audio, and the Earbud. “All products are manufactured in Manaus (AM), in a complex facility with an area of 27,000 sqm, acquired from Sony by the Grupo MK”, said Giovanni.
XZONE LAUNCHED THREE HIGH PERFORMANCE MONITORS
Brand also presented the complete portfolio of its gamer line.
Its highlight was the launch of three gaming monitors: the GM-24-100-01, an entry model, with 24”, and two advanced models, the GM-24-180-01 and the GM-27-180-01, with 24” and 27”, respectively. “All have technology, quality and configurations for total integration in games”, said Giovanni M. Cardoso, co-founder of Grupo MK, owner of the XZone brand.
The three monitors have 1920×1080 resolution, FullHD, MPRT/1ms and 5ms/GTG response time, Frameless, Low Blue Light, Easy Operation UI, Anti-glare 25%, Flicker Free and Adaptive Sync. The most advanced ones have HDR10 and height adjustment at the base, providing more comfort to players. The types and quantities of inputs vary and are expanded by model. They reach 2HDMI + 2DP +1 Earphone in the larger model.
“The XZone has a connection with young people,” said Giovanni. At its stand, prepared for product testing by professional players, beginners and visitors, the brand presented its complete gamer line, including chairs, keyboards, mice, mousepads, and headsets.
VIVENSIS: FROM PERIPHERALS TO SATELLITE TV
The company’s focus was on customer experience and product demonstration.
With a super animated and busy stand, Vivensis brought several video game characters to life to celebrate the presentation of Viper peripherals, a brand of the company. “The line consists of three levels of snake venom that vary according to the proficiency of each gamer. They are Píton, Naja and Mamba”, said Patricia Vital, CMO at Vivensis.
The company’s focus was mainly on customer experience and product demonstrations before closing deals. “We had customers who spent more than four hours at our stand. We won 10 orders on the first day of the fair alone”, celebrated Patricia.
In addition to the gamer line, Vivensis worked on TVRO products for satellite signal reception, such as the VX10, hich offers 80 channels without monthly fees or internet. The receiver will be an alternative for the 20 million sets that will need to be replaced when the signal from conventional satellite dishes is turned off.
WHIRLPOOL: LAUNCHES WITH BRASTEMP AND CONSUL BRANDS
Novelties from Brastemp were the 84-liter built-in oven with air fryer function and the washing machine with two tanks. Consul launched a line of intuitive purifiers.
The Brastemp brand launched the built-in oven with a capacity of 84 liters and air fryer function, and the Double Wash washing machine with two washing tanks, one of them removable. This makes possible to wash white and colored clothes at the same time, without the risk of staining the garments. “Brastemp is always at the top of the best brands in terms of quality, and we make a point of keeping that place”, said Gustavo Netto, director of Brastemp brand.
At the fair, Brastemp also presented refrigerators, stoves, and filters. “Through the Eletrolar Show, we had the opportunity to get even closer to our commercial partners, who help us to reach the final consumer and also to build opportunities for growth”, said Gustavo.
The Consul brand launched the CPD 33 line of intuitive purifiers, with high filtering quality – not only do they block particles but also chlorine. The products bring new fennel and hibiscus colors, and, in addition to the traditional white and silver. “Making life easier for consumers is our role. We have been present for more than 70 years in Brazilian homes with products of differentiated quality”, said Sávio Becegato, directo of Consul brand.
It also exhibited refrigerators, stoves, and air-conditioning devices. Sávio highlighted the importance of the fair for the recovery of the electronics sector in Brazil. “The industry has a responsibility to help boost the country’s economy at this time.”
KODAK: RETURN TO BRAZIL IN HIGH STYLE
Digital cameras print photos in real time.
Kodak, a brand with more than 100 years, known for its cameras and photographic printers, returned to the national market. At the fair, it presented 10-megapixel digital cameras, which can print photos in real time, bringing back the pleasure of having images printed instead of just stored digitally.
“And another line of photo printers that work through smartphones”, said the business development advisor at Brazil Electronics, an official distributor of the products in Brazil, Fernando Perfeito.
“The return of the Kodak brand to the Brazilian market, with its nostalgic products, was very well received and generated interest among customers. Now Gen Z can experience photo printing for the first time.
The Eletrolar Show is a fair focused on electronics retail and participating in it was very positive. We spoke exactly with the retailer specialized in the product”, said the director.
ITATIAIA: COMPLETE SOLUTIONS FOR THE HOME
The company expands the categories of stoves, cooktops, and small appliances.
In the market for 59 years, Itatiaia positions itself as a complete solutions company for the home. Offers a wide range of products, including stoves, cooktops, and small appliances, such as air fryers, in addition to steel furniture. “We are changing the entire line of stoves. The Mesa Inox Line has three models, Star, Waves and New Dream. The Electra Glass, Itaglass and Itamaster lines, with a glass table, complement the category”, said Robson Sampaio, commercial director at Itatiaia. With the expansion of categories, the company showed its diversification at the fair.
After the pandemic, the industry is now adapting to the new consumer reality. With credit restrictions and interest rates affecting purchasing power, Itatiaia strives to offer products at more competitive prices without compromising quality and beauty.
The Eletrolar Show is seen as a unique opportunity for the industry to get closer to retailers and establish long-term relationships. “The event is not just about immediate sales, but also makes it possible to prospect new customers and establish a solid relationship with retailers. It is an opportunity to consolidate our position in the market and strengthen the brand”, said Robson.
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COLLI BIKE LAUNCHED LINE OF HIGH-PERFORMANCE BICYCLES
Company has one of the lightest products on the market.
Colli Bike presented, at the 16th Eletrolar Show, its new line of bicycles for high-performance athletes, becoming a bike shop, that is, a specialist not only in retail but also in the sale of parts and maintenance of these products. The company from Paraná, founded in 1986, manufactures bicycles for all audiences, from beginners to advanced.
The Pantera Negra model is a bicycle made entirely of carbon, which makes it one of the lightest on the market, an attribute that facilitates the performance of cycling athletes. “We have already placed the Pantera Negra to compete in a cycling competition, and it was the champion. This is the brand’s intention, to make our bicycles take athletes to victory”, said Santiago Mendonça, spokesperson for Colli Bike.
In addition to the new line, Colli Bike also exhibited, among other models, the Atalanta, its traditional line of bicycles, presented in new colors: pink, yellow, and orange. “The company’s intention is to color Brazil”, said the spokesperson. “The Eletrolar Show is important for the expansion of the brand. The connections made at the fair permeate Colli Bike for the entire year. Therefore, the fair is already part of our agenda and is so essential”, said Santiago.
GUZZINI SHOWED THAT STYLE IS HAVING DESIGN AND BEING SUSTAINABLE
110-year-old Italian brand operates in Brazil in the premium housewares segment
Guzzini exhibited sustainable products from the premium tableware market (sophistication at the table). The Dolcevita Line stands out, inspired by the work of the filmmaker Federico Fellini, with bottles, glasses, and vases that resemble crystals, with differentiated transparency and translucency. Signed by Italian designers, it is made of bioplastics, products made with the remains of plant leaves.
With 40 items, the Tierra Line is 100% manufactured with discarded PET bottles and has an exclusive design, reminiscent of ceramics from Italy, in terracotta colors. Guzzini uses a method that transforms plastic waste to be in contact with food. “Each product carries information on the number of bottles it removed from the environment”, said Fernando Perfeito, business development advisor at Brazil Electronics, Guzzini’s exclusive representative in the country.
“At the fair, we close orders, serve customers interested in the brand and the goal is to have at least 30 authorized resellers in Brazil so that we can start bringing products in a significant volume this year. This market is very thriving in the country, we have many gift shops, and the products serve beach houses, countryside, and nautical market. The expectations are great”, said Fernando.
TECTOY SHOWED ITS NEW PORTFOLIO
Think Well computer line was a great highlight.
The Eletrolar Show has proved to be an important stage to boost the electronics market, said Valdeni Rodrigues, CEO at Tectoy. “We took the opportunity to present our main products, such as the Pensa Bem computer line, consisting of a mini-PC, tablet and notebook with Windows 11 embedded, and video game models, including the classic Master System and Atari.” Under his management, this was the first time that the company presented its new portfolio, conceived during the pandemic.
Interaction with the B2B audience was Tectoy’s focus. “We are looking for possible partnerships with foreign companies present at the event, with the possibility of manufacturing and reselling in Brazil. We aim for sustainable growth and a positive chain reaction for the market.” According to the CEO, today sales are promising, and the recent reforms should contribute to cost reduction and increased demand.
KONKA
It exhibited state-of-the-art OLED TVs with an ultra-thin design and image quality consisting of 8.3 million pixels with automatic lighting, capable of an ultra-high contrast ratio of 1,500,000:1.
It also presented Mini LED TVs, with a wide range of colors, and a 27” mobile smart monitor, with built-in battery. It has 10-point touch control and gravity sensing features for quick screen operations.
It also adjusts the screen orientation based on the displayed content. The device works with three of the main platforms: webOS Hub, Google TV and Android TV.
In the home appliances category, it presented its refrigerators with energy efficiency and advanced technology, which preserve nutrients and moisture in food. Another product was the washing and drying
PEABODY: THERMAL BOTTLE WITH DIFFERENTIALS
The Argentine brand specializes in high-end products for the home.
Peabody presented the eTermo PE-ET1000 electric thermos, made of stainless steel and double layer, which maintains the temperature of the water and heats it on two levels: Mate, at 75°C, and Maximum, at 90°C.
Adapted to vehicle energy, it heats up in about 20 to 30 minutes. In the conventional socket, six minutes are enough. “The eTermo cap can be used as a gourd, and the bottle comes with a pump-like straw”, explained Guido Lombardi, commercial director at Goldmund, the brand responsible for Peabody.
Exhibitor for the third time at the Eletrolar Show, the company was pleased with the results obtained at the event and has good expectations for this semester.
“We believe that we will have a better moment of trading our products in these months of the year compared to the same period in 2022.”
ZOJIRUSHI
Founded in 1918 as a manufacturer of hand-blown vacuum bottles, it has become a world leader in thermos products. Expanded the line, which currently includes stainless steel vacuum bottles, rice cookers, bread makers, Air Pot®, small electrical appliances and restaurant equipment. “Today, the Zojirushi corporate logo is a globally recognized symbol for innovative and highly durable products,” said the company’s marketing department.
It launched the Micom NL-DAB10/18 rice cooker and heater, with an elegant design and Fuzzy Logic technology, which allows fine adjustments to cook perfect rice. It has the configuration of several menus, including brown rice, and the Porridge function. Comes in 5.5 and 10 cup capacities. “Zojirushi is known for producing the best rice cookers,” the company pointed out. It also launched the Inox mug, with vacuum insulation technology, which guarantees hot or cold drinks for hours. It has a one-piece, hinged lid, which prevents leakage, and comes with a safety lock and an integrated gasket, which is easy to clean. It’s made with 18/8 stainless steel, and all surfaces that come into contact with beverages are BPA-free.
MYSCREEN: NEW FILM CUTTING SYSTEM AND PRINTER
Present in all countries, the company made its debut at ES. It took the innovative MyScreen Cut&Use plotter system to the fair. Cuts films for all devices. The user chooses the model. About 30,000 are available. “The advantage of the system is that it eliminates the need for the retailer to stock products that don’t sell. MyScreen is the first company in the world to manufacture these films, which resist major impacts, such as falling from a height of 2 meters. We have a lot of expertise, and the quality of the material is our differential”, said Igor Adamski, sales director.
It also launched the printer for the user to customize the device. It prints a customized protection with the photo that the person chooses, the plotter does the cutting. The European company, which also has its own MyScreen Style brand, manufactures its products in Poland. Stablished in Brazil for six months, headquartered in São Paulo, it expects a large volume of sales this semester. “We believe in growth of 30% to 40% in the global market over the same period last year”, said Igor.
KINGCLEAN
The company, founded in 1994, develops innovative product lines, including vacuum cleaners, hair dryers, small kitchen appliances and fans. The SW30 vacuum cleaner, for example, has a powerful BLDC motor, meets the IPX8 standard and is waterproof. Uses removable high-capacity lithium batteries, 8×3000 mAh (up to 35 minutes at low speed) and voice command. The product has user-friendly technology and antibacterial particles.
“Visitors were very interested in our products; we made contact with some influential local companies, and we hope to form good partnerships in the near future.
The fair was good for us to learn more about the needs of the Brazilian market and for offering meetings between exhibitors and buyers. Brazil is definitely an important market for our company, so we participated in the event and looked for reliable partners,” said Zhou Wenting, assistant manager of the company.
TK3 TRACK RELEASED THE KIRA BIKE
The company also presented the children’s line, with balance bikes and tricycles.
TK3 Track launched the Kira bicycle, rim 29, with 21 gears, aluminum frame, aero wheel, disc brake and seven-speed rear ratchet. Unisex, supports up to 100 kilos and was presented in white, black, and green, having been the center of attention at the company’s stand.
At the fair, it also presented the already established Niner and Troy, which gained new colors. The brand started to bet on the children’s line, with balance bikes and tricycles.
“They help in the development of the child to start walking, have balance and, later, leave for a conventional bicycle”, said João Paulo Argeli, commercial manager at TK3 Track.
The bicycle sector is experiencing a moment of standby, but participation in the Eletrolar Show exceeded expectations, said João Paulo. “We had many meetings. Our entire agenda at the fair was fulfilled.
This, for us, was quite satisfactory and even a surprise. There was also synergy with representatives and customers, in addition to having a thermometer of the market and its needs.”
HOMEGLASS
As it dries at a low temperature, it allows clothes to be used as soon as they come out of the machine. “Our stand attracted a lot of attention, we met longtime customers, not only from Brazil but also from Paraguay, Bolivia, Uruguay, and Suriname.
For us, the fair was very good, it presented better results than expected”, said Wan Dingwei, business general manager of the company.
It featured tempered glass products, a high-efficiency gas pizza oven that bakes in two minutes, and an induction cooktop.
The company’s tempered glass can be used in household appliances and is CE certified, a proof that the products are manufactured with safety, health, and environmental protection requirements.
“We participated in the fair for the first time, and we are in contact with some potential customers. We hope to close orders soon. Brazil is Latin America’s largest market, has high urbanization, diverse social culture and thriving commercial economy. It’s fertile territory,” said Louise Leung, the company’s sales representative.
EVOLUT SERVES THE MARKET WITH NEW COLORS FOR GAMERS CHAIRS
The company also launched the Evolut Home line, with intelligent products.
In its second participation in the Eletrolar Show, the importer, with a tradition in computer accessories, brought as one of the highlights the white base gamer chairs with new pastel colors – yellow, blue, green and lilac. “The white base on the chairs was a market need”, said André Nakasugue, commercial manager at Evolut.
Another launch was the Evolut Home line, which includes the EH130 switch, the EH300 lamp and the EH210 socket, all smart products. In the company’s booth, the brand’s gamer items were also exposed, such as cabinets, mice, boards and headsets.
“We have a project to strengthen physical point of sale stores, without prejudice to online sales. The fair is a great opportunity for direct contact with resellers, large groups, and chains to get to know this and other projects, in addition to attesting personally to the quality of our products”, said André.
SOUNDPEATS: HEADPHONES WITH OWN DESIGN
Products meet all profiles.
It presented its headphones with patents and its own exclusive design, like all other company products.
“Our headphones are different and are suitable for all consumer profiles, such as executives, athletes and music lovers”, said Sophia Cao, sales manager at Soundpeats.
The brand’s portfolio has 20 products, with emphasis on the Air3 Deluxe HS, Capsule3 Pro, Opera 05 and Engine4 models, all with Bluetooth connection.
The company, which exhibited at the fair for the first time, records high demand for its products in the United States, Japan, and e-commerce. “Now, we want to put our headphones in the Brazilian retail market”, said Sophia.
BEL MICRO: SERIES OF LAUNCHES IN ITS DEBUT IN ES
The highlight at the booth was the 86” HQ interactive screen.
Created more than ten years ago, Bel Micro today brings together ten own brands in different segments. HQ, in the consumer electronics category, is one of the group’s flagships and launched the HQ 86” interactive screen at the fair. The product combines technology with cost-effectiveness, has differentials in terms of connectivity and flexibility in applications, collaborative environment, screen sharing and simultaneous touches.
It also launched notebooks, tablets, luggage and utility lines and gamers, in addition to entering the white goods market with refrigerators and air conditioning. “The diversification of products aims to serve more audiences with the best cost-benefit ratio, said Eduardo Pimenta, commercial director. Also in the IT segment, there was the inclusion of products and significant growth, because the group came from an online market conducive to the home office, during the pandemic.
“This first participation in the fair was essential to show the market the robustness of Bel Micro, not only as a distributor and retailer, but as a strong electronics industry. We understand that there was Bel Micro before and after the Eletrolar Show. It was an opportunity for brand positioning”, evaluated Eduardo.
BEDINSAT: FEATURED TV ACCESSORIES AND SOLAR ENERGY
Migration of the TV signal to a new model of antenna will boost business.
BedinSat presented its BS9900S D2-KU digital signal receiver at the 16th Eletrolar Show. The product, which offers up to 80 digital channels through an antenna measuring only 60 cm, replaces the satellite dishes, which will have their signals turned off by the end of this year.
Marcello Martins, director of new products at Bedinsat, informed that the market is going through a migration phase, with the digitalization of the satellite television service. “This transition has driven the company’s growth. In addition, BedinSat has optimistic expectations for commemorative dates, such as Father’s Day, when products are a gift option.”
The company has also invested in solar energy, offering complete kits that include solar panels and inverters, Marcello said. “With the growing demand for sustainable solutions and rising electricity costs, we see this segment as a great business opportunity. Our solar kits are designed for clean energy generation and can be installed in homes and commercial establishments.
XT RACER EXPOSED LINE OF GAMERS TABLES AND PERIPHERALS
Keyboard and chair were brand highlights.
For the first time at Eletrolar Show as an exhibitor, XT Racer, a company specialized in gaming chairs, launched a complete line of gaming tables and peripherals, such as keyboards, mice, and headsets.
“I would like to highlight two products: the gamer keyboard, which caters to a very demanding audience, and the Platinum Style Petra chair, which supports up to 120 kg. Today, we are recognized for the quality of our products and for having the best cost-benefit ratio on the market”, said Agnaldo Valentim, general manager at XT Racer.
For the brand, it was essential to participate in the fair. “We came to Eletrolar Show to generate new business and connections, as well as to further strengthen our brand”, said Agnaldo. Participating in a market on the rise, XT Racer expects to achieve robust growth in the coming years.
MIMO STYLE AND ZIPPY TOYS: VARIOUS RELEASES IN ES
In the process of coming of age, the brands aim to serve new markets.
Upon completing 21 years of activity, Mimo Style, which includes the Zippy Toys brand, sought partnerships with major chains and market players at Eletrolar Show.
“We are in a process of coming of age and increasing products, we have the potential and know-how to serve new markets”, said the director Orlando Oliveira, who took a line of small appliances especially to the fair, such as electric kettles, induction base and machine sealer.
Household products brand, Mimo Style, exhibited its releases, such as the lines of conventional pans, indivuduals, and for induction cookers.
The highlight is the stainless-steel gas barbecues, American type, both built-in and on a trolley, with three or four burners, integrated thermometer, cabinet at the bottom and wheels at the base. The toy brand Zippy Toys launched a line of children’s electric mini cars, with various models, features of the original cars and similar functions of lights, horn, and engine sounds.
PROOF EXISTS LAUNCHED THERMAL BOTTLE MADE OF SURGICAL STAINLESS STEEL
Company is represented in the country by Brazil Eletronics.
Newly arrived in Brazil, Proof Exists chose Eletrolar Show to launch the Mennä thermos. “It is a differentiated product, not only because of the surgical stainless steel, which prevents bacteria and fungi, but also because of the built-in infuser”, explained Fernando Perfeito, business development advisor at Brazil Electronics, official distributor of the brand in Brazil.
The infuser can hold leaves, tea bags, fruit, coffee, or chocolate – hot or cold. It is possible to dose the drink, according to the consumer’s taste, lighter or stronger. When closed, the bottle seals completely and is ready for the next infusion.
At the booth, it presented other products. “We showed the line of bottles that are not for infusion, but completely BPA free, with a differentiated design and anti-leakage, and the line of glass-based products, with thermal treatment.
We are also bringing bottles that change color as the liquid is added”, said Fernando, who considered the fair important for receiving customers and registering resellers interested in the products.
DAYSBRASIL: HEADPHONES, CAMERAS, AND SMARTWATCHES
The company highlighted the search for novelties to differentiate itself in the market.
It exhibited its main products, including Bluetooth headphones, highlighting the A889BL, action cameras and smartwatches with a different design.
The company works with four brands. From Awei, it exhibited Bluetooth headphones and speakers; Byz, cell phone accessories; from Hohem, stabilizers for cell phones and cameras; and from Sjcam, action cameras. “Daysbrasil brings more quality and technology”, said Giovana Hu, company’s manager.
At the event, Daysbrasil emphasized the importance of setting up a wider stand to display products, meet market demand and make the brand even better known in Brazil. “The Eletrolar Show is the ideal space to establish contacts and establish commercial partnerships, even after its end”, said Giovana.
SUDU TECH PRESENTED THE E-BIKE A1
The electric bicycle is one of the brand’s main products.
Six years after exhibiting for the first time at the Eletrolar Show, Sudu Tech, a company that imports scooters and electric bicycles, returned to the fair. The E-Bike A1 was one of its highlights.
“This electric bicycle is different because it is patented. Only we can manufacture it. Therefore, it ends up having a unique design compared to the competition.
The target now is our electric motorcycle. We want it to replace the gasoline motorcycle,” said Steven Hua, CEO at Sudu Tech.
The market in which the company operates has a lot of potential to grow, said Steven. “Before participating in the Eletrolar Show this year, I believed that only Brazilians would look for our products, but now I realize that there is also interest from audiences in countries like Argentina, Bolivia, and the United States.
This meeting of different cultures has been very good for promoting the brand”, added Steven. In just one day, Sudu Tech closed four deals and had the expectation of conquering six large clients to sell in batches.
EKASA: SMART SOLUTIONS FOR THE HOME
Device connects all electronics.
Smart home company Ekasa exhibited the Max Pad Central Panel, which connects all electronic devices in the house, including security cameras, in a single device.
“Our proposal is a complete solution for homes with smart products”, said Rúbia Fidelis, the company’s commercial representative, who participated in the fair for the second time. She also presented several options for light bulbs, locks, and intelligent feeders, in addition to new switches with two 10-ampere sockets.
“The Eletrolar Show brought us positive results. It allows us to understand the market demand, that is, the products we will have for the next year. In addition, it brings great networking results,” said Rúbia. For Ekasa, the fair is one of the main points to publicize launches and position the brand.
TOY BOX DIVERSÕES ELETRÔNICAS: THE DIFFERENTIAL IS IN THE QUALITY
Company exhibited for the second time.
Its objective was to increase sales, said Rodrigo Simas, the company’s commercial manager.
“We are the largest factory in Latin America in the sector of cranes and stuffed animals, the famous animal machines. Today, our two standout products are Dark Station and Blackout. Currently, Blackout is the most robust and secure machine on the market.”
Exhibitor for the second year, the company highlighted its differential.
“In addition to the structure, which is our focus, the main difference is that we make quality products, so they last a long time. The purchaser of these machines will not need to renovate or restore them after two years,” said Rodrigo.
LEHMOX LAUNCHED SECURITY CAMERAS
Products strengthened the company’s position in the market.
It exhibited its new security cameras, highlighting the Ley-90 models, which can be installed in a lamp socket, and the Ley-94, which is wireless and has a motion and infrared sensor.
“These launches reinforce the company’s position in the market, maintaining the focus on wholesale, on faster and more efficient distribution throughout Brazil and on competitive prices”, said Rosângela Lima, commercial manager at Lehmox.
Participating in the fair was important, said Rosângela. “It allowed us a valuable reunion with customers who had not been contacted in person for a long time.
We seek new business opportunities and reinforce the importance of investing in a physical presence to complement the online sales strategy. We get a lot of requests for quotes.”
SOMECO STRENGTHENS TELEFUNKEN’S PRESENCE IN BRAZIL
The company works with the Blaupunkt brand tools category.
In its seventh participation in the fair and after a year of great success since the reinsertion of the German brand Telefunken in Brazil, Someco has been dedicated to the commercial development and expansion of the brand’s distribution in the country.
One bet is its insertion in the air fryer market. “We are trying to address a niche in the category, with a greater capacity, 5 liters, a series of digital resources and a built-in display”, said Marcelo Palacios, general director at Someco. With the Blaupunkt brand, which is also in the company’s portfolio, the highlight is the tools, such as the Power 800, with 183 parts.
Participation in the Eletrolar Show brings positive results for the company and for the market, said Marcelo. “Clients have perceived Someco’s proposal positively, especially due to the differentiating brands and the possibility of renewing products. And the fair is an opportunity to meet with partners and customers who already do effective work with us.”
KEMEI: NEW HAIR CLIPPERS
Company highlights business growth and launches.
After the successful debut at ES in 2022, it presented two new models of hair clippers in this year’s edition.
“The KM5096 is a male machine, with a battery usage time of 150 minutes. And the KM2011 has an LCD display and carbon steel blades. Both stand out for their bold design and easy handling,” said Li Dayong, general director at Kemei.
The executive also recalled the event’s positive impact on his brand.
“I enjoyed the Eletrolar Show, next year I’ll be here again. The 2023 fair was even better than the previous one. I am optimistic about the results, they could further boost the company’s growth,” said Li.
SHINKA ELETRÔNICOS: PRODUCTS FOR THE GAMER PUBLIC
The company participated in the fair for the first time.
Os adaptadores estão entre os principais produtos da marca, disse o diretor-geral da Shinka Eletrônicos, Tiago Wu.
“Os lançamentos deste ano são os adaptadores displayport para HDMI e VGA, para atender quem usa PC gamer. Eles fazem a troca de resolução da CPU gamer com o monitor ou televisão.” Expôs, também, fones de ouvido com fio e Bluetooth, mouses e teclados. Hoje, os gamers são o principal público-alvo da empresa.
The adapters are among the brand’s main products, said the general director at Shinka Eletrônicos, Tiago Wu.
“This year’s launches are the displayport adapters for HDMI and VGA, to cater those who use PC gamers. They make the gamer CPU resolution exchange with the monitor or television.” It also exhibited wired and Bluetooth headphones, mice, and keyboards. Today, gamers are the company’s main target audience.
“Gamers nowadays have two computers, a gamer PC and another to do the lives. When making live videos, they need high resolution quality. To achieve this, they need to have good accessories, said Tiago, who also praised the fair. “Participating in the Eletrolar Show was of great importance for the brand. “It was a great way to find new customers to distribute our products in Brazil.”
EOS LAUNCHED LINE OF AIR CONDITIONING WITH ENERGY EFFICIENCY
The company also exhibited refrigerators and ice maker machines.
A line of energy-efficient residential air conditioners, which generate up to 25% savings and come with a 10-year warranty, was EOS’ major launch.
“We participated in the fair for the first time and closed several deals and partnerships. We will definitely come back in the next editions and bring more news”, said Maurício Mota, national manager at EOS.
The company also exhibited other white line products, such as fridges, beer and wine cellars, and small appliances.
It also presented its line of vertical and horizontal refrigerators, and commercial and residential ice maker machines. “Nothing better than participating in an event in which our products are one of the focuses of visitors. At the Eletrolar Show, we had the presence of sellers, shopkeepers, and buyers, all with the same objective, and this is essential for business”, said Maurício.
GOLDENTEC: HIGHLIGHT FOR THE GAMER LINE
With 600 SKUs in its portfolio, the company is betting on expansion.
In the market for 20 years, Goldentec has innovated with the GT Gamer line, made up of a wide mix of accessories and high-performance PCs, which have boosted the company’s results. Highlight also for the audio line, with Bluetooth boxes of various sizes, and the small appliances line, with air fryers.
“We have more than 600 SKUs in our portfolio, and we are committed to offering technology solutions, whether in the gamer, audio and video segment, or in others”, said Técia Caetano, CEO at Goldentec.
The CEO highlighted the satisfaction of customers at the fair, as they learned about the size of the company and the possibility of expanding partnerships, realizing the opportunities provided by the complete mix of products.
“The participation in the Eletrolar Show was important. It is the largest technology fair in Latin America, strategically chosen to reach the desired target audience,” said Técia.
COLETEK INNOVATED WITH VEHICLE CHARGER
Product charges a popular electric car in 30 minutes.
Launched ultra-fast vehicular chargers. “In just 30 minutes, they can charge a popular electric car for a range of around 130 km,” said Alexandre Oliveira, manager at Coletek. In this edition of the fair, it also presented other products from its portfolio, such as computer accessories, filters, and bottles.
Last year, Coletek got great partnerships at the fair, said Alexandre. “The Eletrolar Show is important as a strategy to expand business. We entered partnerships with large gas station networks and managed to expand business. That’s why we made a point of returning.”
GEONAV MADE THREE LAUNCHES AT THE FAIR
It also announced a new positioning and its entry into the B2C market.
Geonav highlighted three new products. The MyFinder Card is an object locator card, licensed and with the same technology as Apple’s AirTag. With it, you can find your lost item anywhere in the world. “The smart rope, for jumping, has an application on the stick with data on exercise time and calorie loss. The jumps can also be just with the stick. And we launched the smart water fountain for pets, an application that informs about the water level, controls the time for changing the filter and can turn it on and off”, said Sérgio Miranda, product manager at Geonav.
In business for 15 years and in its 12th participation at Eletrolar Show, Geonav enters a new phase, said Sérgio. “We had another launch at the fair, which was our new brand and new positioning, closer to the consumer. In addition to being B2B, we are now B2C. Today, we see the grandeur of the Eletrolar Show and remember that we were pioneers in smartphone accessories. It was good that we announced the new phase at the fair.”
NAGEM: HIGHLIGHT IN NOTEBOOK GAMER AND PRINTERS
Products are from the brands Acer, Canon, and Elgin
Multichannel, Nagem operates in the e-commerce, physical retail, distribution, and corporate segments. “At our booth, at the Eletrolar Show, we had a partnership with Acer, Canon, and Elgin. Being back at the fair, after about five years, was a return, and the expectation, already achieved, was to be close to current customers and those who were ours in the past.
We are also looking for new ones”, said Felipe Rezende, distribution director at Nagem, a company that has been operating in the market for over 30 years.
The company exhibited three highlights: Acer Nitro 5 gaming notebook, with NVidia RTX3050 graphics card, 4 GB of dedicated memory, retro keyboard and NitroSense key; Canon Maxify printer, which saves up to 90% energy, has front-display ink tanks and makes great photocopies; and Elgin Pantum multifunctional printer, for personal and professional use, which has a lower page cost than the competition and laser printing technology.
“We work with the best brands in technology, information technology, electronics, telecom and stationery, and we will be together at the next fair”, said Rezende.
ELEMENTS LAUNCHED HIGH PERFORMANCE MONITOR
The company also presented a catalog of corporate furniture.
It launched the 2030 XTI monitor, with 28”, developed for those who need high performance. It has dual screen, both can be used at the same time, and more accurate images. Gamer chairs are also among the brand’s main products and have already been awarded. At the fair, it also launched a catalog of corporate furniture. “It has always been a dream to have a brand and be able to participate in the Eletrolar Show”, said Bruna Dias, founder, and CEO at Elements.
The importance of the fair for the development of the brand was highlighted by Bruna. “We spoke with distributors; we prepared a very well-designed price chain for them. I understand that we are of great interest to the fair public, and we want to take this forward.”
HAVIT LAUNCHED LINE OF WIRELESS HEADPHONES
With the news, the company grows mainly in the marketplace.
It launched the wireless headset H2230, which offers sound quality and flexibility. “These features make it an attractive option for those looking for a quality device at a more affordable price compared to the competition,” said Maurício Loiola, Havit’s sales manager.
The gaming headset company also announced the H2002C line, which has multiple color options, and a similar 50mm driver.
“With all these new features, we are growing exponentially, especially in the marketplace. Havit’s presence at the Eletrolar Show fair was wonderful, we had the opportunity to show our products, which yielded many deals with those interested in making wholesale purchases. The demand for the brand was great”, said Maurício.
FAM: APPLE CERTIFIED CABLES AND CHARGERS
Company registers expressive growth.
Among the products presented at the fair, he highlighted the complete line of cables and chargers, recently launched, with the differential of being certified by Apple. “Apple’s MFi (Made For iPhone) certification is important, it’s difficult to obtain, it’s a quality seal highly valued by consumers,” said Tony Kuhn, CEO at FAM.
The fair is essential to strengthen the relationship with customers, said Tony. “It gives us a unique opportunity to interact personally with them, which brings us closer together and builds trust. In addition, our expressive growth is the result of innovations and adaptation to new business models, which puts us in an advantageous position in the market.”
VENTION
The holder of more than 200 patent certificates for products to meet the diverse needs of users, it presented digital accessories with complete 8K solutions, 140W GaN charging devices, 12-in-1 multifunctional docking stations and Bluetooth 5.3 headphones, among others highlights.
“Our products were very well received and recognized during the fair. We established new commercial partnerships and contacted potential customers, creating a solid base for the development of future businesses. We obtained good results and will participate in the event again next year. Our objective is to further consolidate and expand our position in the Brazilian market”, highlighted the company.
IKOO GLASS
It exhibited a complete line of Ikoo glass containers, with bowls, bottles, cups, and tray, which can be used in the microwave, oven and freezer. They support temperatures of up to 560oC in the oven and less than 40oC in the freezer. It also launched stainless steel products, whose main feature is that they can be put in a microwave oven.
“Some invited customers visited our booth and selected products. For us, the Brazilian market is very important, it is new and has great potential. There are 200 million people. Our products meet daily needs and at the fair we saw that most customers liked them. We will pay attention to open this new market”, said Li Hongjie, sales manager of the company.
JIMMY
It presented an innovative and versatile product, which allows the user to easily remove wet and dry dirt, including carpets and upholstery. It is a 3 in 1 product: portable vacuum cleaner, upright vacuum cleaner and floor scrubber. Comes with separate brush for floors. The 7×3800 mAh replaceable battery lasts for 80 minutes in portable use and 40 minutes in vertical use. It has an LCD screen, with useful information during cleaning, and voice command. “The product, which is new on the Brazilian market, attracted the attention of visitors to the fair. We have contacted potential customers and hope to cooperate with them. Many buyers told us they were confident that the product and dust mite vacuum could sell well in Brazil, which is Latin America’s biggest market. And the high penetration rate of e-commerce in the country creates the ground for the promotion and dissemination of the Jimmy brand”, said Dora Guan, the company’s sales director. LegendaDora Guan, sales director at Jimmy 1HORA
The brand of electronic accessories for mobile phones originates from Mexico and is committed to offering the best products. It has distributors in almost every country in Latin America and, this year, it made its debut in Brazil. Its main lines include TWS headphones, chargers, data cables, Bluetooth speakers, powerbanks and batteries. The products will arrive in Brazil next October.
“Visitors to the fair were delighted with our products and the arrival of the brand in Brazil. This is mainly due to uncompromising quality control, a one-year warranty, and affordable prices. We received 260 people interested in the products, which surpassed our number of activities, and, at the event, some customers have already decided to work with our products”, said Oscar González, sales director at 1Hora Colombia.
IP3 TECHNOLOGY
The service provider with complete solutions for global consumer electronics and smart grid products has received approval from a large number of visitors to its booth, said Linya, sales manager. “We found many potential partners who are willing to work with us because of the design, performance, and pricing of our products. Brazil is a very important market for IP3. It has a young, growing population and enormous consumption potential. The internet penetration rate reaches more than 70%, and shopping behavior, at the end of the year, is like that of the United States.”
The main characteristics of IP3 Technology’s products are portability, lightness, good quality raw materials and aesthetic appearance. They have a clean design, and some have multifunctional interfaces, as is the case with the pic box.
GUANGZHOU XIANYOU INTELLIGENT TECHNOLOGY CO., LTD.
Apresentou a linha de TVs LED, com tamanhos de 24” a 98”, resolução HD, FHD e UHD. Os aparelho possuem conectiviade via Bluetooth e as funções Dolby, Netflix, YouTube, Prime Video, Disney, HBO, Star+ e Amazon. Também expôs o monitor e computador (PC) AIO, com telas de 19″ e 34″, resolução 1080P, 2K, 3K, 4K, interface VGA, HDMI, DP, Type-C, USB e taxa de atualização e 75 Hz, 100 Hz, 165 Hz, 180 Hz, 240 Hz, 360 Hz. Chips: i3, i5, i7.
“Houve grande interesse por nossos produtos na feira e, após o seu término, visitamos alguns potenciais clientes locais. Eles testaram os produtos e nos ofereceram feedbacks muito positivos. Alguns visitarão nossa fábrica nos próximos meses. O Brasil é um mercado muito grande. E a feira atraiu para nosso estande, também, clientes de países vizinhos, como Bolívia, Uruguai e Paraguai”, contou Zhong Yu, gerente de vendas da empresa.
It presented the line of LED TVs, with sizes from 24” to 98”, HD, FHD and UHD resolution. The devices have Bluetooth connectivity and Dolby, Netflix, YouTube, Prime Video, Disney, HBO, Star+ and Amazon functions. It also exhibited the monitor and computer (PC) AIO, with 19″ and 34″ screens, 1080P resolution, 2K, 3K, 4K, VGA, HDMI, DP, Type-C, USB and refresh rate and 75 Hz, 100 Hz, 165 Hz, 180 Hz, 240 Hz, 360 Hz. Chips: i3, i5, i7.
“There was great interest in our products at the fair and, after it ended, we visited some potential local customers. They tested the products and gave us very positive feedback. Some will visit our factory in the coming months. Brazil is a very big market. And the fair also attracted customers from neighboring countries, such as Bolivia, Uruguay, and Paraguay to our stand,” said Zhong Yu, the company’s sales manager.
DO INTELLIGENT TECHNOLOGY
He highlighted smartwatches, his most important products. They have a touch screen, smooth sliding, and high refresh rate, four application themes and more than 100 sports modes, including support for running, heart rate, sleep, blood oxygen and stress monitoring.
“Our products were very well accepted at the fair; we made business and commercial partnerships for future negotiations. Brazil is very important for our company; it has a large market scale. People love sports and smart electronics. We believe there is a great demand for smartwatches,” said Zhou Yang, the company’s marketing manager.
Source: Eletrolar News Magazine 156
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