IKASE CONFIRMS PARTICIPATION IN ES 2024
The fair strengthens the brand’s muscle, says the company.
Ikase has been on the market for 11 years and wants to differentiate itself through technology and specific pricing. At the 2023 fair, it launched cell phone cases with thermoplastic rubber inside the side structure, which protects the device from a fall from a height of 3m.
“The Eletrolar Show is undoubtedly important for us to reach customers in regions we haven’t been to before. At the fair, we promote new products and, above all, strengthen the brand’s muscle,” says Gustavo Yanez, director of Ikase.
The 17th Eletrolar Show & Latin American Electronics, the most important trade show in Latin America in the consumer electronics, household appliances, cell phones, IT, and housewares segments, will be held from July 15th to 18th, 2024, at the Transamerica Expo Center, in São Paulo (SP).
More information about the event is on the website www.latinamericanelectronics.com
