GUZZINI SHOWED THAT STYLE IS HAVING DESIGN AND BEING SUSTAINABLE
110-year-old Italian brand operates in Brazil in the premium housewares segment
Guzzini exhibited sustainable products from the premium tableware market (sophistication at the table). The Dolcevita Line stands out, inspired by the work of the filmmaker Federico Fellini, with bottles, glasses, and vases that resemble crystals, with differentiated transparency and translucency. Signed by Italian designers, it is made of bioplastics, products made with the remains of plant leaves.
With 40 items, the Tierra Line is 100% manufactured with discarded PET bottles and has an exclusive design, reminiscent of ceramics from Italy, in terracotta colors. Guzzini uses a method that transforms plastic waste to be in contact with food. “Each product carries information on the number of bottles it removed from the environment”, said Fernando Perfeito, business development advisor at Brazil Electronics, Guzzini’s exclusive representative in the country.
“At the fair, we close orders, serve customers interested in the brand and the goal is to have at least 30 authorized resellers in Brazil so that we can start bringing products in a significant volume this year. This market is very thriving in the country, we have many gift shops, and the products serve beach houses, countryside, and nautical market. The expectations are great”, said Fernando.
Source: Eletrolar News Magazine 156
eletrolar.com / eletrolarshow.com.br
