GRUPO ELETROLAR ALL CONNECTED
Commitment to connecting the entire electronics segment.
A reference in the electronics sector in Latin America, standing out for organizing major events and new initiatives that aim to connect industries and retailers, the Grupo Eletrolar has changed its name. It is now called the Grupo Eletrolar All Connected, reaffirming its commitment to promoting connections among all members of the sector. Among the group’s main products and events, the Eletrolar Show, Electronics Home Argentina, the recently launched Latin American Electronics Mexico and the majority participation in the Brazil Mobile Convention (CBM) stand out.
ELETROLAR SHOW
The largest business fair in the electronics segment, the Eletrolar Show is one of the most important electronics events in Latin America. It presents more than 1,500 national and international brands from 700 exhibitors and 12,000 products. The event is a showcase of innovations and trends and provides space for industries and retailers to negotiate and establish strategic partnerships. The fair, which is heading towards its 18th edition, is a unique opportunity to launch products and strengthen brands in the market. In 2025, it will be held from June 23 to 26, in the Distrito Anhembi, in São Paulo.
ELECTRONICS HOME & LATIN AMERICAN ELECTRONICS ARGENTINA
The Grupo Eletrolar All Connected is expanding its international presence and promoting the fifth edition of Electronics Home Argentina, which, in 2025, will be expanded with the simultaneous holding of Latin American Electronics. Aimed at business, Latin American Electronics will present trends in technology and sourcing for the industry and its supply chain. Period of realization: from June 30 to July 2, at the Costa Salguero Center, in Buenos Aires.
LATIN AMERICAN ELECTRONICS MÉXICO
The year 2025 marks the debut of Latin American Electronics Mexico, the country’s first fair focused on electronics, home appliances and technology. It will have 600 exhibitors and will welcome buyers from Mexico, South America and Central America. All of the Group’s trade fairs follow the successful model of the Eletrolar Show. The launch in Mexico marks an important step in the Group’s internationalization strategy. It will be held from June 17 to 19 next year, in Mexico City.
CONVENTION BRAZIL MOBILE (CBM)
The Grupo Eletrolar All Connected recently became the majority partner of Convention Brazil Mobile (CBM), an event focused exclusively on the mobile market of cell phones, with an emphasis on small, specialized retailers. “In 2015, we launched the Smartphone Congress, because we knew how important this sector was, but we didn’t continue. That’s when we learned about CBM this year, in its second edition, and we formed this partnership,” says the Group’s president, Carlos Clur.
The sector is relevant to a billion-dollar market that is constantly growing. Cell phones are the best-selling electronic device, and the mobile segment continues to expand, driven by technological innovation and consumer demand. Recognizing the potential of CBM, the Grupo Eletrolar joined forces with the event’s creator, Cadu Oliveira, and decided to add a trade show to the congress in the Distrito Anhembi, from March 21 to 23, 2025.
This initiative aims to serve a sector that has many stores dedicated exclusively to mobile products, offering a space for business, networking and the launch of new technologies. The partnership with CBM reinforces the commitment of the Grupo Eletrolar All Connected to innovation and the development of the mobile market.
Cadu Oliveira, the creator of CBM, explains that the idea for the event came to him when he lived in the United States and had a cell phone store in Brazil. As he expanded his business, he had difficulty finding suppliers until he participated in trade shows where sponsors promoted themselves with new products and market opportunities. Inspired, he created CBM with the same purpose. In its second edition, 90% of small retailers closed their operations.
“When I participated in these trade shows, I had the idea of bringing something similar to Brazil, because I knew how expensive it was to travel to find suppliers.” On May 20, 2023, the first edition of CBM was held, with around 15 exhibitors and just over 600 retailers. In 2024, the second edition attracted almost 3,000 retailers and 80 exhibitors from countries such as the United States, Dubai, China, and Argentina. “Looking towards 2025, the Grupo Eletrolar has joined forces with CBM to hold the largest mobile event in Latin America,” says Cadu.
Source: Magazine Eletrolar News – Edição #162
