GREEN ELETRON: It is time to be strategic
Green Eletron – Reverse Logistics Manager
The year of 2020 was of deceleration and several challenges. This was the movement lived through over the past 12 months, when we were caught off guard by a sanitary and economic crisis. But a new year has arrived, and with it, the opportunity of undertaking in a safer way now that we are used to this new reality.
The sector’s general expectations are of growth in comparison with 2020. At Green Eletron, one of the goals is to reach the 13 priority states of the Sectoral Agreement for Reverse Logistics of Electronics and Accessories, a document sanctioned by the federal government which shall guide our strategies in the upcoming years. This was already achieved in the last days of 2020. A great victory for a year of crisis!
“The sector’s general expectations are of growth in comparison with 2020.”
Our goal now is to increase capillarity and to strengthen relations with the population, encouraging appropriate waste disposal, such as with companies that will be affected by the Sectoral Agreement. This contact is key for us to reach the goal of recycling 600 tonnes of, the so called, electronic waste.
Growth recovery is about to shake our sector in 2021. At the same time, care is warranted given the current instability, we have at this new year more resilient and worried about our impact as citizens and companies. We only need to think of strategies which are sensitive to the moment and assess our priorities.
Source: Eletrolar News Magazine #141
