GAMER MARKET GROWS WITH SOCIAL ISOLATION
The gamers industry is far from the crisis caused by the new coronavirus pandemic. The market registers favorable numbers, and the companies confirm the good moment of the sector by the fact that people are now longer at home. From January to August this year, the video game console had a sales increase of 34% over the same period in 2019, according to research company GfK. The positive scenario opens business opportunities for companies of all sizes on Black Friday and at Christmas, as you can see below.
2A.M.
Black Friday and Christmas are very important dates, but the first is usually stronger, says Felipe Oliveira, product manager of 2A.M., a Positivo brand. “Because it’s not a festive date, consumers tend to buy higher-value electronic equipment at Black Friday to meet personal needs. And, at Christmas, many end up opting for several other kinds of products, with a lower average price, to give to relatives and friends”.
For this Black Friday, the highlight is the G52 mouse, for gamers who need speed and accuracy during game matches. Light and ergonomic, offers comfort even in long marathon games. It has an ADNS-3050 sensor of up to 4,000 DPI, a speed of 60 IPS, 1.6 m woven cable, RGB backlighting and eight programmable buttons.
“Because it is not a festive date, consumers tend to buy higher-value electronic equipment on Black Friday.”
COLETEK
The company believes more in Black Friday. “It is a date expected by many to buy something personal and, also, to give gifts to others, once the prices are usually better, differently from Christmas, which is a commemorative date”, says Coletek products manager, Alexandre Oliveira .
One of the outstanding products is the QUETZAL MG-510BK USB gamer mouse, by C3TECH, ambidextrous accessory, designed to offer good grip for both hands. With a discreet and modern look, RGB LED and several lighting options, it has a reinforced nylon cable and gold-plated USB connector, dedicated control software, macro support and eight configurable buttons, with option even for multimedia functions.
“Black Friday is a date expected by many people to buy something personal and also to give gifts to others.”
IWILL BRASIL
Christmas, this year, should be the strongest period in sales, believes Jeferson Ferrão, company director. “We expect greater economic recovery and, consequently, an increase in consumption, which may move sales more sharply than Black Friday”.
iWill features 90 Degree Cable USB for Lightning MFi, Apple approved chip, 18 W support and three-year warranty. It is a reinforced cable, which supports up to 30 kg of force, ten times more resistant to breakage, with four layers of internal reinforcement, including aramid synthetic fiber (material used in bulletproof vests).
“We expect a greater recovery in the economy and, consequently, an increase in consumption, which can drive sales. ”
LOGITECH
With the arrival of the new generation of consoles and different technologies, highlights its latest release, the TrueForce G923 steering wheel, simulator with double clutch system. “With it is possible to feel every detail of the track, such as the road, beats and others that normally the player would not feel in a racing simulator,” says Ricardo Filó, marketing manager of Logitech Brazil.
In the company’s view, at Black Friday the consumer takes advantage of more price-oriented offers. Many times, you already know what you want to buy and expect some promotion. At Christmas, however, there is a great demand for novelties, regardless of aggressive offers in terms of price.
“On Black Friday, consumers take advantage of more price-oriented offers. At Christmas, however, there is a great demand for news.”
MULTILASER
For the company, Black Friday has surpassed the Christmas sales results. “We believe this movement happens due to the strong appeal, the promotions and the very attractive offers that the date provides to the consumers”, comments Danilo Angi, Warrior products manager, a Multilaser gamer brand.
In the gamer Warrior line are the Dalka table and the new Karna chair, with cushioned backrest and inclination up to 15º. The polyurethane wheels do not scratch the ground and support up to 120 kg. Coated with synthetic leather and mesh fabric, it has an ergonomic arm, which offers comfort in long matches. The table has resistance and space for up to two 24″ and 25 kg monitors and for cabinet. It is easy to assemble.
“Black Friday has surpassed Christmas sales results, due to the strong appeal, promotions and offers that the date provides.”
RAZER
In the last three years, Black Friday has been stronger in sales, says Vitor Martins, director of Razer Latam. “This is because, unlike Christmas, our consumer sees the date as synonymous of discounts and, most of the times, he waits all year for it to be able to buy. Black Friday sales are almost double those made at Christmas”.
The BlackShark V2, a high-performance gamer headset, designed and developed in partnership with some of the world’s leading professional players, is a highlight. It features the new TriForce Titanium 50mm drivers and HyperClear Cardioid microphone, both Razer branded, USB sound card, passive noise cancellation technology and features optimized for new audio profiles.
“In the last three years, Black Friday has been stronger in sales, as our consumer sees the date as a synonym for discount.”
SAMSUNG
Although both dates are important, in recent years Black Friday has stood out. “It started to have greater impact, with great volume of consumers willing to buy products linked to the gamer market. It is a period in which the best offers are presented, making them more accessible to the young public, which is in constant search for renewal of its equipment,” says Marina Correia, manager of monitors at Samsung Brazil.
The most recent gamer monitor launched by the company, the 27″ CRG50, is the highlight. It has a 1,500 R curved screen and a 240 Hz refresh rate, factors that contribute to greater immersion and better performance of gamers, casual or professional.
“Although both dates are important, in recent years Black Friday has stood out.”
SOLID BRASIL – REDRAGON
Sales at Black Friday and Christmas have always had similar results at Redragon and Solid group brands. “These are very favorable dates for consumption and, as our efforts are linked to long-term marketing campaigns, sales in both and throughout the year come as a consequence”, says Guilherme Freitas, marketing manager of Solid Brasil.
The Redragon Cobra Lunar White (M711-W) mouse has the exclusive white color with automotive paint, which does not become yellow over time. It has a Pixart PMW3325 sensor for high performance (10,000 DPI, 20 G, 100 IPS), new version with Chroma RGB lighting system, seven programmable buttons, two sides for functions/chains, macros, etc. Comfortable ergonomic footprint for right-handed and braided handle for increased strength.
“These are very favorable dates. Christma and Black Friday have always had similar results.”
XZONE
The last quarter of the year is a time of great business in the sector. “It is a time when consumers plan acquisitions and seek items of desire for more attractive prices. The choice of a chair for gamers is usually made with evaluation of benefits and in a more careful way. It hardly happens by impulse”, says John Zak, company’s trade director.
Manufactured with selected and quality products, the XZone CGR-01 gamer chair has extra pillows for lumbar and neck, upholstered armrest, PU synthetic leather finish and high durability injected foam. It has a recline of up to 140° and resistant nylon wheels.
“The last quarter of the year is a time of great business in the sector.”
Source: Eletrolar News#138 – by Neusa Japiassu
