FATHER’S DAY- Wine fridges: sophisticated choice for gifts

Increasingly present in Brazilian homes, products are also suitable for the decoration of houses and apartments.

by Dilnara Titara

Buying a wine cellar is the first step for those who want to enter in the universe of wine. It is the product that stores the drink properly and at the same time is elegant and sophisticated. Father’s Day, in turn, is a significant opportunity for retailers to expand their profit margins. Certainly, every father wants a cellar.

The growth in wine consumption in Brazil has been 36% in the last 13 years, according to an article published by Wine Intelligence consultancy, says Gabriel Barbieri Silva, marketing director of Whirlpool Corporation, owner of Brastemp and Consul brands. “The appreciation of the drink is part of several moments of Brazilians, with this growing demand for wine fridges that contribute to better conservation of bottles. They are an excellent gift option; we have good sales expectations for the date.”

Seasonal dates stimulate the winery market, especially on Father’s Day, says Emerson Wojcik, white line commercial director at Philips. “The date is important for the home appliance industry; this product line is one of the most sought after. In addition to the Brazilian’s appreciation for wine, wine coolers are a trend in new decoration projects. We believe that in 2024, we will have sales growth of close to 20% compared to the same period in 2022.”

With the right storage, the wine retains its essence, and the cellars provide a great experience, says Frederico Muzzi, category manager at Electrolux. “Because it is a premium product, which pleases all tastes, the winery will have a great demand for the date of the parents. Our sales expectations are high for the product, with reinforcement of stocks to meet the demand.”

Influence of the retail

Simone Camargo, marketing director at Midea Carrier, highlights the influence of retail on purchasing decisions. “In physical stores, the seller interacts directly with the consumer, while on websites, the product should be presented in a clear and complete manner, addressing the main questions of customers during the purchase journey. Some prefer the tasting experience and support of an expert, while others opt for the convenience of online shopping, taking advantage of reviews from other consumers.”

Ensuring wine cellar options in different price ranges is also essential to meet the diverse needs and preferences of consumers. The date and exposure of the product in retail bring increased sales in this category, says Mauricio Mota, national sales manager at EOS. “We expect to increase our sales of climate wine fridges by 30% this year, with the expansion of the portfolio and shares with resellers.”

“Retail plays a key role in sales as it is the link between industry and consumers,” said Marina A. Heinzen, marketing manager at Suggar, who expects sales growth above 20% compared to last year. Engaging shopping experiences such as tastings or workshops can also attract potential customers and encourage them to purchase. Take a look at the wine fridges for Father’s Day.

Brastemp

The Brastemp climate air-connditioned winery has a capacity for 12 bottles, compact dimensions, LED internal lighting, glass door and digital Touch Sensor control panel to regulate the temperature without opening the door. It maintains the temperature of the wines, which can be regulated between 12ºC and 18ºC, ideal for storing the reds, preserving their fragrances and taste. The winery has a system that dispenses the use of compressors, offering more stability in temperature and less vibration in the wine compartments. It’s quieter. It’s finished in black.

Brastemp Winery 12 bottles with touch panel – Suggested price on 03/28/2024: BRL 1,099,00.

“In Brazil, wine consumption has increased by 36% in the last 13 years and, with this, the demand for wine fridges that contribute to better conservation of bottles is growing.”

Electrolux

It highlights for the date is the model with Dual Zone for 29 bottles, which allows to maintain the ideal temperature for each type of wine, white or red, preserving its flavor and freshness. With double glass door and compressor, the temperature remains stable and can be adjusted as needed, between 5°C and 18°C. It has a digital panel, in which it is possible to change the settings without opening the door. The product is also sustainable, uses eco-friendly cooling gas, which has less environmental impact while preserving beverages.

Winery with com Dual Zone Electrolux – Suggested price on 03/25/2024: BRL 4,199,00.

“Because it is a premium product that appeals to all tastes, the wine fridges will have a great demand for Father’s Day.”

EOS

The brand has a wide portfolio of wine fridges, which can storage from 12 to 85 bottles, with Dual Zone option. For the date, the company bets on the model of 47 bottles, EAC130A, door with stainless steel frame and wooden shelves that guarantee refinement to the product. It has Frost Free technology and temperature regulation from -2ºC to 18ºC. It can also be used as champagne storage. It has internal LED light, digital touch panel and eco-friendly gas compressor. It can be built-in or countertop.

EAC130A – Suggested price on 03/25/2024: BRL 2.990,00.

“We expect to increase our sales of air-conditioned wine fridges by 30% this year, with the expansion of the portfolio and promotional actions with resellers.”

Midea

With a modern design, the 24-bottle Midea winery has an external touch panel with digital control, so it is not necessary to open the door to adjust the temperature (ranging from 5°C to 18°C). It has double glass door and LED internal lighting. Its shelves are chrome plated, more resistant and ergonomic. The product has panel lock that prevents accidental activation or use by children, and specially designed light emitters to not damage the characteristics of the wine. Other differentials are the low noise level and the use of environmentally friendly gas.

Winery 24 bottles – Suggested price on 03/28/2024: BRL 1,899,00.

“Some prefer the touching experience and support of an expert, while others opt for the convenience of online shopping, taking advantage of reviews from other consumers.”

Philco

The highlight for the date is the PAD12E 12-bottle bivolt, the most sought-after size on the market. It has a modern and sophisticated design, with chrome, sliding and adjustable shelves. It has a digital display with LED lighting and digital control, not having to open the door to adjust the temperature, from 10ºC to 18ºC. It has a thermoelectric plate cooling, more economical and quieter. It is compact and contains adjustable leveling feet. It has a double-glazed door, an open bottle holder, 58 W of power and is CFC free.

“The date is important for the home appliance industry. We believe that in 2024 we will have sales growth close to 20% over the same period in 2022.”

Suggar

The air-conditioned winery Toulouse 29 bottles stores wines and other beverages. Compact on the outside and spacious on inside, it has removable chrome shelves that hold up to 29 bottles. It is quiet and uses the compressor cooling system to leave drinks at optimal temperature. It has an external digital panel to control the temperature and internal LED lighting, which does not change the original properties of the labels. The product has 85 W of power, low power consumption and is easy to install.

Air-conditioned winery Toulouse 29 bottles – Suggested price on 03/25/2024: BRL 2,499.00.

“Retail plays a key role in sales as it is the link between industry and consumers.”

Source: Revista Eletrolar News #160