Elgin enters in the world of small appliances
By Leda Cavalcanti
With 70 years of activity and present in most Brazilian houses, Elgin has as a great characteristic to operate in several segments without deactivating any line. Now, it announces its entry, nationwide, in the category of small appliances. “Our brand adheres to this line and, for a long time, we have received requests in this regard from consumers and resellers”, says product manager Stephanie Dias.
Initially, there are six products, at voltages of 127 and 220V: Flash Fryer air fryer, Perfect Clean vertical vacuum cleaner, electric pressure cooker, Iron Force dry iron, mixer, and electric barbecue, which are already being sold. The line, however, will be more extensive. Soon there will also be an oven and a blender, says Stephanie. “Our planning is long-term. In the coming years, we will further expand the number of products.”
The market for small appliances is booming. In 2020, it grew 25% in value compared to 2019, driven by the pandemic, when people stayed at home and felt the need to have products that make their daily lives easier. In the medium term, the company expects a significant participation in the segment.
“There are several players in operation, nonetheless, it is a growing market, there is room for new participants who have a connection with the line, as is the case with Elgin”, says the manager.
Products that debut in the retail space
Flash Fryer Air fryer
It is one of the main releases in the category. It has a capacity of 3.5 liters, an ultra-fast air circulation system, which fries and saves energy, and a removable non-stick grill that is easy to clean.
Suggested price as of February 22, 2021: BRL 449,00.
Perfect Clean vertical vacuum cleaner
Pode ser utilizado com a haste ou com a mão. É desmontável, não ocupa espaço e tem motor de 200 W com alta performance.
Can be used with the rod or by hand. It disassembles and does not take up space; it has a 200 W motor with high performance.
Suggested price as of February 22, 2021: BRL 229,00.
Electric pressure cooker
It has a capacity of 4 liters and nine security systems. Its finish is stainless steel.
Suggested price as of February 22, 2021: BRL 409,99.
Iron Force dry iron
It has a non-stick base, temperature adjustment and button protector.
Suggested price as of February 22, 2021: BRL 69,99.
Mixer
With a power of 200W, it has an ergonomic design, stainless steel blade and detachable body. It is light and easy to clean.
Suggested price as of February 22, 2021: BRL 83,90.
Electric Barbecue
It has a removable grill and electric resistance, two levels of height adjustment, variable temperature, and a smoke-free tray.
Suggested price as of February 22, 2021: BRL 179,00.
Source: Eletrolar News Magazine #141
