ELETROLAR SHOW, THE BEST RESULT IN 17 YEARS

The fair had a record number of brands, products and visitors.

The exhibitors were unanimous in stating that the Eletrolar Show 2024 was the best and most productive fair ever held for the electronics segment. The intense flow of people resulted in the closing of many deals, partnerships and consolidation of brands. In the 36,000 sqm area, more than 12,000 products and 1,500 brands were exhibited for 32,000 visitors. The result was historic for the sector. TV host Celso Portiolli, present at the opening ceremony of the fair, was impressed by the scope of the event. “In every corridor I pass by, I wonder how many good deals can be made here,” he commented.

In an interview after the opening of the fair, the president of the National Association of Manufacturers of Electronic Products (Eletros), José Jorge do Nascimento Jr., said that sales increased by 34% in the first half of 2024 compared to the same period in 2023. The highlights were the air conditioning lines (88% growth) and small appliances (40%). In total, 51,530,634 electronic devices were sold in the country, from the beginning of January to the end of June, compared to 38,341,825 devices in the same period of the previous year. “It was one of the best results for the first half of the year,” he said.

Carlos Clur, president at the Grupo Eletrolar All Connected, organizer of the fair, highlighted the importance of the event for generating business and opportunities between industry and retail, as well as for expanding networking. “The growth of The Eletrolar Show is accompanied by an effort to internationalize the home appliance market and strengthen Brazilian exports. Our mission is to make the Latin American market as integrated as Europe’s”, he highlighted. The following pages feature the exhibitors and their products

1 HORA

1 Hora launched the 20 W Power Bank, which is compatible with all brands and supports inductive charging. It indicates how much time is left on the charge and its power. Other new products were the GaN 65 fast charger kit, type C, with 65 W output power, the Bluetooth speaker with stereo sound, 240 mAh battery and LED light, and the Earbuds AUT209 wireless headset, with ergonomic design, stereo sound and built-in microphone. “We have a diversified range of items in our catalog,” said Peng Zhang, the company’s vice president.

The fair provided good business opportunities for the company.

Last year, the company debuted at the Eletrolar Show and got its first client in Brazil, said Peng. “This edition was also very good for the company. We noticed many new brands, which shows the expansion of the market and interest in the fair. The movement favored the exchange of information and partnerships.”

180 SEGUROS

With several types of insurance in its product portfolio, 180 Seguros decided to participate in the Eletrolar Show for the first time to expand its relationship with regional and national retailers. “We came to this fair with the goal of taking advantage of the large movement of retailers and presenting our new product: the extended warranty,” said Talita Wigg, sales manager.

The company’s focus was on expanding its relationship with regional and national retailers.

When companies decide to hire 180 Seguros’ new service, in addition to providing a longer warranty period for consumers, they increase confidence in their brands, said Talita. “In addition to the factory warranty, our clients, which range from air conditioning companies to companies that sell mattresses, can offer an additional 12 to 24 months of warranty. If something breaks, we take care of replacing the product on our client’s behalf.”

9H

Exhibiting for the third time at the Eletrolar Show, 9H brought a line of products focused on internet and e-commerce companies. Among them, printers and labelers were the highlights in sales, said the company’s CEO, He Qiu. “We have a team in China responsible for purchasing high quality and fair prices.”

Search for partnerships motivated the company’s third participation.

9H, which sought partnerships with Brazilian distributors who want to offer high quality goods at a more affordable price, considered the fair strategic for its objective. “There were many companies that we had wanted to contact for a long time. The fair helped us reach them,” it said.

A’GOLD

A first-time exhibitor at the fair, A´Gold, which focuses on electronic products and cell phone accessories, aimed to increase brand visibility. “We wanted to show A´Gold more to the public and to our existing customers,” said Thalita Santos, the company’s marketing analyst.

The company’s goal was to increase brand recognition.

At the booth, cell phone chargers, power banks and speakers were highlighted. “We brought a diverse range of colors, models and power,” said Thalita. The main highlight was the speaker with a built-in microphone, which works as a portable karaoke device.

Participation in the fair had a strong positive impact on the company’s goal of increasing brand recognition. “We received new customers and met a lot of people,” said Thalita, who believes the sector will grow more this semester, with A´Gold following the trend

ABRADISTI

The Associação Brasileira de Distribuição de Tecnologia da Informação (Brazilian Association of Information Technology Distribution) (ABRADISTI) showed off the services it provides at the fair. These included research, work groups and representation with government agencies. “We talked about all of our service fronts with the companies present,” said Reinaldo Passini, the association’s commercial director.

The association praised the fair and took the opportunity to meet with its members.

This was ABRADISTI’s second participation in the Eletrolar Show. According to Passini, the event is interesting both for welcoming members and partners and for introducing the association to new companies. “We generated a lot of leads last year and, in 2024, we hope to generate many more,” said Passini.

ABRASA

With over 20 years in the market and 10,000 registered companies, the Associação Brasileira de Pós-Vendas em Eletroeletrônicos (Brazilian Association of After-Sales in Electronics) (ABRASA) showcased its logistics solutions and integration of authorized service companies in products in this segment at the fair. “The Eletrolar Show is a gateway not only for the association to show its size but also to help other companies,” said Wagner Gatto, executive director of ABRASA.

The association has participated in all editions of the Eletrolar Show.

According to Wagner, the main objectives of participating in this year’s fair were to promote the association and seek partnerships, both of which were achieved. “Less than two hours into this edition, we closed a deal. The event is a highlight, it is always packed and receives people interested in doing business,” he said.

ABREE

The Brazilian Electronics Recycling Association (ABREE) came to the Eletrolar Show to provide participants with more information about the environmentally correct disposal of electronic devices and home appliances. This was the association’s third participation in the event. The results were positive. “We saw an increase in the number of followers and people who were truly interested,” said Tamara Figueiredo, institutional relations analyst at Abree.

The association sought partnerships to promote sustainability.

At the fair, the managing entity sought new partnerships regarding disposal points, in addition to taking advantage of the event to expand its base on social media. “We see both retailers and manufacturers of electronic devices and home appliances here, and we unite this chain in favor of the interest in sustainability and the environmentally appropriate disposal of these products,” added Tamara.

ACSP

The Associação Comercial de São Paulo (Commercial Association of São Paulo) (ACSP) participated in the fair for the first time in 2024. The voluntary association entity, which assists in the development of companies and entrepreneurs, showed the various services it offers. “Among them, issuing digital certificates, consultations for credit analysis and assistance with product export and import processes”, said Renan Luiz Silva, superintendent of institutional services at ACSP.

The association of entrepreneurs offers several types of support to companies.

At the 17th Eletrolar Show, ACSP sought new members and presented its services. “We are an association of entrepreneurs, and the industry that is present here today is our target audience. We are positively surprised. The only visitors we had were satisfactory”, said Renan.

AGRATTO E VENTISOL

Agratto, a national brand of small appliances, promoted its microwave at the fair, now available in black and white. “We prepared ourselves for this moment, which is the culmination of an effort to ensure that our customers can complete their entire kitchen with Agratto products,” said commercial director Fernanda Candido.

Microwaves, air coolers and fans were the highlights.

Ventisol highlighted the 125-liter air conditioner, with 400 W power, in addition to two ceiling fans in the premium segment, the Astro and the Selene, said Fernanda. “The Astro has retractable blades, works as a lamp and fan, and offers three lighting options. It is a premium product, bivolt, with Inverter technology.”

Regardless of the season, ventilation is always good business for retailers, said the executive. “Participating in the Eletrolar Show not only generates important contacts, but also occurs at an appropriate time of year, which allows us to schedule production and deliveries for the summer. We are preparing ourselves with a large stock to meet the market demand.” The stand featured the car of Formula 4 driver Rafaela Ferreira, who is sponsored by both brands.

AIWA

Aiwa has launched 16 products this year, including sound towers. With a sophisticated design, the AWS-T1W-02 has 1,600 W RMS of power, a processor that divides the three sound channels (bass, midrange and treble) and a speaker with LED RGB color lights. It also launched two speakers, four partybox models, headphones and earbuds.

In terms of televisions, it showcased its models ranging from 32” to 75” and market trends. One example is the 100” QLED TV. Others include the portable TV, which can be used outdoors, as it is resistant to water drops; the karaoke TV, with built-in sound and microphone; and the Glass TV, with a transparent border. “We brought these devices to get a feel for the market,” said Giovanni M. Cardoso, co-founder at Grupo MK, which owns the Aiwa and Mondial brands.

Highlights include sound towers and smart TVs.

The company, which has Sabrina Sato as its ambassador, aims to capture 10% of the television market. In audio, the goal is 12%. To this end, it is expanding the production capacity of all items in its factory in Manaus (AM). “In two and a half years, we have multiplied the number of employees,” said Giovanni. This year, revenue will reach R$1 billion. By 2025, the projection is to double that number.

AMARINE

Founded in 2019, Amarine has already entered the market as the official distributor of Canon in Brazil. After the closure of the professional camera factory in the country, the company began to manage large accounts related to the brand, including representation on Amazon, Kabum and Mercado Livre. Two years ago, it diversified its portfolio and began to sell products from other major brands, such as Kodak, Lexus and Marshall.

The company’s highlight was the Micro SD for consoles, approved by Nintendo.

For the first time at the fair, Karim Fahs, the company’s CEO, was surprised by the event’s movement. “We came to Eletrolar Show to make our brand known and to do networking, but the result was better than expected. We will definitely be here at the next edition”, he said. At the booth, the highlight was the Micro SD for consoles, approved by Nintendo with 1 terabyte of capacity. Marine also brought the Sieco S38 PT security camera to the fair. “The device is different because it is programmed to detect movements,” said Karim.

AMET

Amet has launched an ultra-resistant protective film, called Safira Shield. It uses SafeMax technology and has sapphire lamination, offering a 9H resistance level. “It is one of the best films in the world in terms of protection, which is why we offer a one-year warranty against screen breakage,” highlighted Cliford Oliveira, the company’s CEO.

Product for smartphones has a one-year warranty.

Amet’s portfolio has been expanded with a new audio line, with headphones and speakers, as well as accessories such as chargers and power banks. “The goal is to strengthen our partnerships with customers,” explained Cliford, who considered participation in the Eletrolar Show as a determining factor for the company’s continued growth. The expectation is to more than double its revenue this year compared to 2023.

ANXIN

Initially focused on selling lighting fixtures, Anxin adapted to the market’s needs and today sells home products, such as pans and thermal cups, and electronics, such as headphones, chargers and adapters. “At the Eletrolar Show, we brought several models of cups, from the smallest ones for coffee to the largest ones for taking to the gym. Our big difference is the value, we have the lowest price”, said Bruno Lee, the brand’s commercial director.

The debutant brought different types of cups, chargers and headphones.

Starting as an exhibitor, the company came with the intention of promoting the new brand, which was formerly known as Atlanta LED Luminária. “This was a challenging and very good experience at the same time. We received many potential customers at our booth”, added Bruno.

ARIETE

Ariete, an importer and distributor of premium brands in the home appliance market, exhibited a complete line of small appliances. The products are from two Italian brands. “From the Ariete brand, which arrived in Brazil in 2023, we presented the Modern Line, which has Italian design, refined finish and metal details”, said Bruno Nogueira, the company’s business manager. There were seven products: three coffee makers, a kettle, a toaster, a blender and a mixer, in black and red. It also exhibited a coffee machine and an ice cream maker.

The company brought two Italian brands to Brazil.

From the DeLonghi brand, it brought to its stand a super automatic coffee maker, an oil heater and a portable air conditioner. It also exhibited the Vintage line, of retro products. “The market has a lot of players, but in the premium segment we saw a gap. We brought products for this audience and exhibited them at the Eletrolar Show due to its scope,” said Bruno. He expects this semester to be important in terms of boosting consumption.

ASIA SHIPPING

Asia Shipping participated as an exhibitor at the Eletrolar Show for the first time. “We are the largest digital logistics integrator in Latin America. We are responsible for the international logistics side of our clients, transporting goods, whether by sea, air or road”, said Rafael Dantas, commercial director and partner of the company. “We came to the fair to increase the visibility of our brand.”

At the event, the company presented the digital cloud platform that uses Artificial Intelligence (AI) to facilitate foreign trade operations, called Dati. The solution automates the entire import routine and autonomously performs almost 87% of the routines of this business front.

In its debut, the company launched a platform that promises to revolutionize the market.

“It is a different solution, capable of increasing the operational efficiency of importers and generating important insights for business. This platform makes life much easier for companies and will certainly revolutionize the import market in Brazil”, said Rafael.

ASL

In its first participation in the Eletrolar Show, ASL exhibited a wide line of accessories, all approved by Anatel and with a one-year warranty. Among the products, chargers, cables, power supplies, headphones, power banks, ear supports and smartwatches. “The fair was very good for us”, said Anderson Lima, responsible for the company’s booth.

Products are approved by Anatel.

ASL participated in the event with the objective of forming new partnerships, as well as promoting and strengthening the brand. “It is the largest fair in Latin America, and for our part, we guarantee great quality and the best cost-benefit in all products”, stated Anderson.

ATLAS SISTEMAS ANTIFURTO

A veteran of the Eletrolar Show, Atlas Sistemas Antifurto returns every year to meet customers who live in the countryside of Brazil. “We like to participate in this event because we are unable to visit all the customers we would like, as they live far away. Every year, we welcome between 40 and 50 new customers to our booth,” explained Enori Emmert, commercial director at Atlas Sistemas Antifurto.

In its sixth participation, anti-theft padlocks were the highlight.

The anti-theft electronic padlocks for cell phones, tablets and other electronic devices were the products presented during the brand’s sixth participation in the event. “Our target audience is the business owner who does everything, that is, renovates the store and serves the customer, because they are the ones who have the decision-making power,” said Enori. “The main difference between our products and our competitors is that they are easy to install.”

B-MAX

B-MAX launched two models of humidifiers at the fair, with capacity for environments of up to 40 sqm; floating chandeliers with magnets, which can be used as speakers; and the portable coffee maker, which runs on battery. “Just use cold water, ground coffee or a capsule and, in two minutes, the coffee is ready”, said Simon Zhang, the company’s sales manager.

For the second year, the company celebrated the results it obtained at ES.

Since last year, B-MAX has been expanding its network thanks to the Eletrolar Show, said Simon. “The fair helped the company grow in customer acquisition. This year, we improved our results even further and our contacts with suppliers.” The company has been in Brazil for 17 years and sells a wide variety of computers, electronics and household appliances.

BASEUS

Baseus presented a diverse line of products. Highlights include the 30 W GaN chargers from the Colors line, specially developed for iPhone 15 users. “We brought several colors for this product. The public really liked it,” said Thiago Carvalho, the company’s marketing director. New colors were also introduced in the selection of magnetic chargers and power banks. It also launched the H1i headphone, which has Bluetooth 5.13, ANC noise reduction and up to 100 hours of playback.

The trade show also highlighted the updated logo and POS materials.

In addition to the new products, Baseus highlighted its recent update of the logo and POS materials, aiming to strengthen its presence in the national market. “We have been participating in the Eletrolar Show for a few years now and we use the event as a thermometer to understand the public’s demands and bring innovations that meet the expectations of Brazilian consumers,” said Thiago.

BEL MICRO

Based in Belo Horizonte (MG), Bel Micro launched more than 50 products at the fair. Among them are its line of multi-door side-by-side refrigerators, freezers, mini-fridges and cooktops, as well as air conditioning units, sandwich makers and grills. “The refrigerators have an inverter motor and are Frost Free, with a capacity of 150 to 400 liters”, explained Carlos Eduardo Pimenta, director at the company, exhibiting for the second time.

The company’s goal is to offer quality at an affordable price.

“The 17th Eletrolar Show was very worthwhile, since the first participation, when we showed customers the HQ television, manufactured in Manaus (AM), a brand created to serve classes C and D, with the goal of offering quality at an affordable price”, said Carlos Eduardo. Today, the company’s manufacturing capacity is 80 thousand TVs. The company’s best markets are in the Southeast and Northeast regions. The revenue target for 2024 is R$2 billion, which represents 45% growth over last year.

BEM-ESTAR CLIMA

Bem-Estar Clima presented a range of portable air coolers, which cater to all markets. “Today, our highlights are the products in the small appliances line, which cover everything from homes to businesses and larger areas,” stated director Wisley Pessoa. The company also presented its new line of fans at the fair, in addition to announcing its entry into the air conditioning market.

Products cater to different markets.

At ES 2024, Bem-Estar Clima revealed the differentials of its products, such as the 45-liter BE 4500 Digital model, which has silent operation and remote control. “It is digital, portable and easy to move around,” explained Pessoa, who classified participation in the event as a strategic opportunity to connect with new store chains and business partners, strengthening its presence in the B2B market.

BEST

Best exhibited its lines of electronics and gourmet furniture at the Eletrolar Show, including chairs, stools and electric ovens. The main highlight was the 60-liter air fryer. “It works both as an electric oven and as an air fryer, consolidating both functions and saving space in the kitchen,” said Gian Vendrusculo, sales manager at Best. The product will also be available in a 45-liter version for smaller spaces.

The company also took gourmet furniture to the fair.

In Gian’s opinion, the Eletrolar Show is a fair that gives companies a lot of attention, both in the national and international markets. “It was great to participate. We closed several deals and welcomed our customers,” he said.

BLINKMAX

Blinkmax participated for the first time and exhibited cups and mugs for the most diverse types of drinks, glasses, plates, ashtrays, vases, fruit bowls and candy boxes, all made with tempered glass and high technology. This means that it has clients such as Walmart, Carrefour and Starbucks in its portfolio. “We knew that we would find great business opportunities at the fair”, said Yuan Naiwen, a member of the company’s staff.

Chinese exporter wants to expand its business to South America.

Founded in 2017 in China, the company already exports its products to 80 countries throughout Asia and Europe, and now wants to gain South America. “The fair is a great place to attract customers. We want to expand our business, and Brazil has a very large market. We closed contracts here and will probably be back next year”, said Yuan.

BOMBER

With over three decades of activity, Rio Grande do Sul-based Bomber showed over 10 new products from its 2024 line. “We updated our line of Bluetooth speakers focusing on technological differences and cost-benefit,” said the company’s sales manager, Manfred Lermen. Among the launches, the Bomber Party 1360 surprised with its Power 360 technology. It provides 360° multidirectional sound thanks to speakers positioned on both sides.

The company highlighted Power 360 technology and exclusive design in speakers.

According to Manfred, the bold look is the result of the design. “In addition to the audio quality, we developed the molds and invested in exclusive design.” Examples include the Bomberbass, a portable speaker with power bank function and water resistance, and the BomberBag, which combines compact size and advanced audio technology. According to him, the fair is an opportunity to showcase new products and establish new business connections.

BRASTEMP E CONSUL

The two Whirlpool brands exhibited new products at the fair. One highlight was the renovation of Brastemp’s retro minibar, which became a decorative object with its new and distinctive textures. It was presented in classic white, blue, green and pink, with a capacity of 76 liters. The Consul brand also launched its retro minibar, in red and black, with a capacity of 117 liters.

Washing machines with greater capacity and retro minibars were highlights.

Brastemp refrigerators, with freezers at the bottom, featured more functional compartments. In washing machines, the innovation was the Brastemp machine with a capacity of 15 kg and an intuitive panel. “It can be programmed up to 10 hours in advance. Increasing the capacity of washing machines is a trend,” said Luis Moreirão, sales director at Whirlpool. At the end of August, Consul will launch a washing machine with a 13-liter capacity.

Sales of these products are on the rise, said Luis, who was pleased with the results of the fair. “The Eletrolar Show plays an important role in our business; it also brings us closer to the small retailers who are present here at the fair. The movement was very good, it exceeded our expectations.”

BRAZIL ELECTRONICS

Brazil Electronics, a representative of My Morandi, presented furniture designed for small spaces. They are compact for use or storage, said Fernando Perfeito, the company’s sales and marketing director. “The highlight is the vertical clothesline that, when opened on the floor, forms a Y shape, making it easier to distribute clothes in a spaced manner, with more ventilation. It is also a decorative piece, due to its unique design.”

Furniture made from bamboo has a unique design.

Other products that caught people’s attention were the shoe racks with seats for the entrance of houses – taking off your shoes before entering is a habit acquired during the pandemic – and the line of organizers, made from cotton baskets. “We are selecting one or two national retailers to work with these products in a more long-term activity, since the brand has many other items,” explained Fernando.

BRINOX

The Grupo Brinox celebrated another milestone in its three decades of operation: the production of the first line of ceramic coated pans 100% manufactured in Brazil and launched at the fair. The Ceramic Life Suprema line has a non-stick surface, ceramic particles, a recyclable aluminum structure and tempered glass lids. Free of PFOA, it is presented in vanilla and green colors.

Products are entirely manufactured in Brazil.

“We participated in the fair for the fourth time and, this year, we found an event that was even busier and larger than the previous ones, which gave buyers one more reason to attend”, said the CEO, Christian Hartenstein. “Brazil is almost a continent, and ES brings to gether the country’s main retailers. Buyers from all over Brazil visit the fair. It is an excellent opportunity to be close to them”, said the CEO.

The Coza brand, part of the Grupo Brinox since 2012, has introduced the MODO line, made up of hermetic containers with multiple fittings, modular and stackable for space optimization and versatile and intelligent kitchen organization. “The containers are recyclable, contributing to sustainability and waste reduction. They are BPA-free,” said Christian.

CAPINHAS NO ATACADO

A first-time exhibitor, Capinhas no Atacado works with all types of products for the mobile market, including cases, screen protectors, cables, speakers and smartwatches. It works with more than 40 brands and more than 3 thousand different products. “We are a facilitator between retailers and manufacturers. In Brazil, most retailers are small and cannot buy large quantities from manufacturers. With us, this is possible, we gradually replenish their stock”, said Caio Davanso de Morais, the company’s CEO.

Digital catalog available 24 hours a day.

Its Shopping Club, aimed at retailers throughout Brazil, has a digital catalog with 24-hour service. “I have been in the market for 10 years, I started with cases and then other products came. Even though the retailer is small, they buy from us because of the quality and also the better price”, said Caio. Its sales are growing 10% per year. The expectation is that 3 million products will be sold by the end of 2024.

CHEVAL PREMIUM

Cheval Premium sells cell phone batteries and screens. “Our differential is the one-year warranty on the screen and the entire installation. We have more than 300 models for all brands,” said Hussein Hariri, CEO of the company, which has official brand dealers and technical assistance centers throughout Brazil.

The company provides technical assistance.

Exhibiting for the first time at the Eletrolar Show, Cheval Premium had already visited the fair in previous editions, said Hussein. “Now, we are investing in marketing with the expectation of expanding the brand’s reach and attracting a greater number of customers.”

CHINA LINK

A first-time exhibitor, China Link, a company that provides import and business promotion consultancy and advisory services for trade fairs in China, has been operating in the sector for a decade and a half. It is the official representative of the Canton Fair in Brazil, which has been held in the Asian country since 1957. “Our biggest differentiator is security,” stated Beatriz Ribeiro, the company’s SDR leader.

For 15 years, China Link has been working as a business promotion consultancy for trade fairs in China.

In the area of ​​tax benefit consultancy, China Link, whose group has more than 10 companies, works to reduce import costs and to ensure that its clients’ businesses thrive in the international market, explained Beatriz. “By participating in the Eletrolar Show, we seek to expand the number of clients and the reach of the brand.”

CICLO CAIRU BICICLETAS

In its second visit to the Eletrolar Show, Ciclo Cairu Bicicletas intended to close many deals and make new contacts. “The result we achieved last year was so good that it even surprised us. We have participated in other fairs, but this was the one that brought us the best result to date,” said Marlon Furlan, the company’s sales manager.

The company has been in the market for almost 40 years and brought new products to ES.

Visibility and proximity to major customers are among the other advantages of participating in this event, according to Marlon. Having sold bicycles for all ages for almost 40 years, one of the company’s highlights at the 2024 fair was a 29-inch bike used in competitions.

“One of our new products is the Pegasus. With front and rear suspension made of carbon fiber, it is a bike that is highly sought after by serious cyclists. Our difference is that we have maintained the consistency of the quality of our products over all these years,” said Marlon.

CIRCULAR BRAIN

A newcomer to the fair, the startup Circular Brain, which promotes the circular economy of electronic waste, took advantage of the event to present its services to exhibiting companies and visitors. Among the services are environmentally correct disposal campaigns, trade-in, reverse logistics and corporate disposal. “Our goal was to introduce the brand,” said Lívia Santarelli, the startup’s marketing manager.

Startup introduced its brand and expanded communication with the electronics sector.

At the 17th Eletrolar Show, Circular Brain also aimed to expand communication with manufacturers and importers of electronics. The results were positive from the first day, said Lívia. “We had very interesting results, we were excited about this edition of the Eletrolar Show.”

COSAN

In its first participation at the Eletrolar Show, Cosan presented various types of water filters. The difference in these products is that they do not require electricity. “They run on a USB rechargeable battery, are easy to transport and filter any type of water, including water containing clay,” explained Walter Kim, the company’s CEO.

Produtos funcionam com bateria recarregável.

No primeiro semestre deste ano, a empresa registrou altas vendas e quer ampliar a sua participação no mercado, contou Walter. “Nossa presença na feira foi uma tentativa e uma oportunidade para entrarmos nos mercados do Brasil, da Argentina, de Portugal e do Paraguai.”

CUSTOMIC

In the market for 12 years, Customic presented several cell phone accessories, including covers, screen protectors and bags. Focused on small and large retailers and chains, the company reached its 10th participation in the fair with the intention of getting closer to its customers. “Participating in Eletrolar Show is important for us to strengthen our relationship and show our customers the latest products”, said Anderson Pulz, co-founder at Customic.

The four-meter fall protection cover was the brand’s highlight.

Among this year’s new products, Anderson highlighted the space protection cover. The product, which has military certification, is made with 100% recycled material and can also be fully customized. “This certification standard established by the US Army states that this cover can be dropped 26 times from a height of four meters, from all angles, without damaging the device”, concluded Anderson.

DAREU

Dareu came to the Eletrolar Show for the first time in 2024, with products aimed at gamers. At its booth, it displayed a series of keyboards, mice and headphones with specialized design for this audience. “We already have 16 years of experience in creating products aimed at professional gamers,” said Dason Xu, Dareu’s regional sales manager.

The Chinese company has been on the market for 16 years and highlighted its magnetic keyboards.

The mechanical keyboards with magnetic trigger levers were highlighted. The devices contain a range of features especially focused on FPD (first-person shooter) games, such as rapid firing and customizable key actuation distance. “It is a very stable and high-performance product,” commented Dason.

DAYSBRASIL

DaysBrasil, which manages four different brands – Awei, BYZ, Hohem and SJCam – exhibited headphones, microphones, smartwatches, chargers and cables. The importer and exporter has already participated in several editions of the event. “It’s great for meeting new customers”, said Simone Xiang, the company’s general manager.

More accurate images of your cell phone with the devices.

One highlight was the line of image stabilizers from Hohem, a new product on the Brazilian market. The devices help users use their cell phone camera with their hands without the image shaking, which gives videos a professional look, said Simone. “They have several specialized functions, such as tracking faces, for Tik Tok videos and live broadcasts.”

The company’s main objective at this edition of the fair was to meet buyers from other states outside the Southeast Region, where DaysBrasil already has a stronger presence. “Every year the event has a lot of visitors. So it’s easier to make contacts,” said the general manager.

DIFUNG

Exhibiting for the first time, Difung brought a complete line of power banks and portable chargers. Steve Yang, the company’s general manager, drew attention to its models with 20,000 milliampere-hours of capacity and 100 W of power. “There are other models with this capacity, but few reach this power, which is important, because it allows you to charge both cell phones and notebooks,” he said.

Modelos que carregam celulares e notebooks foram destaques da empresa.

The company also has models of other sizes and capacities, including a high-density power bank that focuses on convenience, offering 10,000 milliampere-hours of power in a very small size, with a built-in cable. Yang saw the demonstration of these products at the fair as a gateway to good business. “Brazil is a very large market, and we want to enter by offering something interesting,” he commented.

DT3

In its first participation at the Eletrolar Show, DT3 displayed its complete line of chairs, including models focused on ergonomics for office work as well as products for gamers. Among the highlights were the N10 model, with continuous integrated lumbar adjustment in two directions, and the Frost, with four dynamic supports for better pressure distribution.

Models from the office and gamer lines made up the company’s booth.

“We took advantage of a large booth area because the chair takes up a lot of space, and we showed practically our entire portfolio”, said Fernando Bastos, CEO at DT3. The company is headquartered in China and came to the Eletrolar Show in search of partners interested in importing and selling its products in South American markets.

For Fernando, the Eletrolar Show is already on the annual event calendar. “It is well-known, consolidated and renowned. I see the fair as a B2B space that is more focused on business, and less B2C, to only show products to consumers. So, we came here to look for people who were really interested in working with us,” he said.

DX-PRO

DX-PRO participated in the fair for the first time. “The investment returned quickly because it is an event with an audience prepared to do business,” said the company’s sales manager, Fernanda Von Schaffelu. She believes that the Brazilian market, as is already happening in other countries, is opening to products and concepts of sustainability and mobility.

Multi-brand distributor showcased bicycles from three brands.

The stand featured models from three brands. From INOW, the V20 electric bicycle, with integrated technology, a range of 55 km per charge and a maximum speed of 45 km/h. From the Rain brand, the prototype of a bicycle with a bold, high-speed design. And from Movi, the Quick 3, compact, lightweight and foldable. It reaches 32 km/h and is especially suited to women. “We are opening new fronts with companies that work with multi-brands and, at the fair, we received people from all states, starting many businesses”, said Fernanda.

DYLAN DO BRASIL

Having been in the musical instruments and audio market for 12 years, which is considered small and closed, according to Ricardo Cassal, marketing manager, Dylan do Brasil bet on expanding and placing its products at the Eletrolar Show. “We understood that they would fit perfectly at the event, and we were spot on, with fantastic, super-positive results,” said the manager.

The company debuted at ES, with microphones, headphones, cables and connectors.

At the fair, it launched the DL-700 Bluetooth headset, comfortable, with noise cancellation and a 20-hour battery life. Another launch was the DF-S10 Plus microphone, which is very suitable for stages, bands, churches and home use. It also launched the D-9000, 9001, 9003, 9005 and 9006 microphone lines, with stick or headset. “With this years’ experience, we thought about some projects to launch next year and we have already reserved our stand for the next Eletrolar Show”, said Ricardo.

ECOODA

Ecooda, which specializes in electronics, accessories and kitchen utensils, exhibited a wide variety of products. Among the highlights were high-power LED flashlights, especially used in fishing and mechanical work, as well as wireless microphones, Bluetooth headphones, keyboards and household utensils. “Our company works with items that we use in our daily lives,” said Kevin Ji, commercial director.

The company presented a wide range of electronics and households.

With an expanded booth at this edition of the fair, Ecooda sought to increase its visibility to attract new partners. “Our goal was to contact a greater number of customers and further consolidate our brand,” said Kevin Ji. The company, which operates on several online platforms and in physical stores through distributors, aims to expand its presence to all states in Brazil, strengthening its position in the market.

ELEMENTS

Elements, a company from Santa Catarina founded eight years ago, emphasized its purpose at the fair: to transform the work environment with innovation and well-being. “We have products that combine high technology and ergonomic design, aiming at the quality of life of users”, explained the founder and commercial director, Bruna Dias. At the booth, the Ventura collection was exhibited, which incorporates the concept of biophilia to restore the connection with nature through colors, textures and organic design.

The brand combines ergonomics and technology in corporate furniture.

A highlight was the Aldebaran chair, developed by Italian designer Mauro Cenci. It has interchangeable lumbar cushions, with aromas that promote concentration and productivity, and cervical support. It is adjustable and supports up to 150 kilos. “Every year, the fair represents a major leap forward for Elements by providing the opportunity to establish partnerships with companies that share our vision,” said Bruna.

ELETROCOMPRAS

“We are a B2B platform that aims to stimulate small retailers, reducing costs and facilitating the purchasing and delivery process.” This is the definition given by José Marinho, commercial director at Eletrocompras, a platform where buyers and industries can register for free and close deals, eliminating intermediary costs, which makes competition between large retailers and small retailers fairer.

Platform brings competitiveness to small retailers.

To facilitate access for buyers and industries, the platform is online 24 hours a day, 7 days a week. When connecting to the site, sellers join the more than 200,000 registered customers and can offer their products, which are available in a virtual showcase. In turn, retailers are approved for a line of credit to purchase the products available on the site.

The platform, created in 2023, participated in the Eletrolar Show for the second time. For José Marinho, the fair is essential for companies that, like Eletrocompras, are just starting out. “The event is extremely important, because many customers come to it looking for new products and we had the opportunity to show what sets us apart and prove that we can develop their business.”

ELSA

For Chen Lingling, sales manager of the Chinese monitor brand Elsa, participating in the Eletrolar Show was worth it. “I really enjoyed it because we were able to meet customers and showcase our brand,” she said. Chen came to Brazil for the first time to meet consumers and potential distributors.

In the market for 25 years, the Chinese brand took advantage of its first time at the fair.

According to its sales manager, the difference in Elsa’s product line is its market experience. With over 25 years of experience, the company has forged strategic partnerships with component suppliers, especially LED and LCD panels, which are essential for the best quality of the monitors. “We only purchase the best panel models,” she said.

ELSYS

At the booth, Elsys displayed its new portfolio. The most important launches were the digital lock line and the Satmax 6 digital TV receiver. “The products were very well received, we closed deals and entered new retail outlets,” said Danilo Pacagnella, the company’s head of marketing.

Products open with biometrics, tags, biometrics and passwords.

The lock line has 10 different models, for overlay and recessed installations, in silver and black, with a premium finish, explained Danilo. “Its distinguishing feature is the camera that takes a photo of the person interacting with the gate and sends it directly to the registered cell phone. It opens with a fingerprint, tag, biometrics and password. The line has superior quality, affordable prices, starting at R$399.00, and a two-year warranty. The security market is booming.”

Another launch was the Satmax 6 digital receiver, which has the fastest processor in its category and connects to most TVs via RCA and HDMI cables. It also introduced the Amplimax Ultra, 5G, a smart wireless internet solution. With 35 years in the market, Elsys has a factory in Manaus (AM). Its headquarters and technical center are in Valinhos (SP).

ENERGY2U e AMAZING THING

Energy2U exhibited the 3-in-1 powerbank, which simultaneously charges the iPhone, AirPod and iWatch. “The difference is the convenience of charging multiple devices with a single product, making it ideal for traveling,” explained Fábio Balassanian, the company’s CEO. The company also launched magnetic charging cables, which have magnets to keep them organized, which prevents them from breaking when they are rolled up and increases their durability.

3-in-1 powerbank and magnetic cables were highlights.

To personalize cell phones, the company launched iPhone cases by Amazing Thing, with a unique finish and a one-year warranty. This semester, Fábio expects sales to grow by 50%, driven by the launches and the strategy of participating in the Eletrolar Show. “The flow of people at the fair was excellent, with many qualified leads who could become customers in the near future.”

EOS

The main highlights at the EOS stand were two new releases: the 100-liter beer cooler and the master air conditioner. “The beer cooler stands out for its capacity, which is 20% larger than its competitor in the market. In the case of the air conditioner, the advantages are ease of installation and maintenance,” said Maurício Mota, the company’s sales manager.

Products stand out for their unique features.

This was EOS’s second time at the fair. “After achieving a fantastic result last year, we decided to participate again as exhibitors at the 2024 Eletrolar Show,” said Maurício. To achieve the same success as the previous year, the home appliance company invested in the marketing area.

The booth was very busy. “I can’t even remember the number of customers we’ve served so far. When we reached 100, we decided to stop counting,” highlighted the sales manager. With 20 years of history, the company’s objective at the fair was to close deals and attract new customers.

ESMALTEC

“This moment has been very important for our brand.” This is how Marcelo Pinto, CEO at Esmaltec, defined the feeling with which the company arrived at the fair as an exhibitor for the eighth time. “We brought two major launches to the event: a new stove platform, called Ideal, and the Inverter refrigerator.”

The brand has made its eighth appearance at the Eletrolar Show.

The stove was entirely planned and developed together with the brand’s consumers. “After more than two years of clinical research and validations by buyers from various regions of the country, we have produced the Ideal stove. The product stands out from its competitors because it is easy to clean, because of its height and the power of its burners,” said Marcelo.

The refrigerator, aimed at consumers in classes C, D and E, is the most economical in Brazil, said the CEO. “It democratized the Inverter compressor in entry-level domestic refrigerators.” Esmaltec participated in the fair due to the event’s representativeness for the white goods retail sector. “In addition to domestic retail customers, we also welcomed international retailers. We came this year with the goal of reconnecting with our partners and establishing new partnerships,” added Marcelo.

EVOLUT GAMER

In a larger booth, Evolut Gamer presented its new products, highlighting the entry-level linen chairs, available in gray and black and offering good cost x benefit. “Many brands have focused on linen chairs for the high-end segment, but we wanted to offer an elegant, more affordable option with our Arrow,” explained André Nakasugui, the company’s director. The new line of Outdoor Coolers drew attention, with white hose and internal RGB lighting.

The company recorded a significant increase in the number of visitors.

The brand also expanded its line of monitor stands, presenting several models with different features, such as double and spring-loaded stands. It also brought to the fair the Prism line, with gamer chairs in pastel tones and a glossy design.

“This year, we noticed a significant increase in the number of visitors, and the leads we received were more assertive and qualified,” said André. Exhibiting at the fair for the third consecutive year, Evolut innovated this year with a relaxed uniform, special events and gifts, including its own products, which were well received by visitors.

EZRA

A unique experience. That’s how creative director Matheus Silva defined Ezra’s debut at the Eletrolar Show. He said he was surprised by the huge interest from visitors in the products on display at the booth. “We brought a lot of new products to the Brazilian market, and it was a special moment to be able to show them to retailers, many of whom became partners, with good deals already signed at the event.”

The company has been operating in the global market for 20 years.

Among the company’s launches, which has been in Brazil for two years, the highlight is the Lapela Ezra, a microphone for recording video with directional audio. It comes with two receivers and had record sales at the fair. Another highlight, the Ezra Earphones Bluetooth, has a charging display and a unique design. “The Ezra turbo charging cable also became a hit among visitors. It can charge iPhone and Android at the same time, with the same number of amps,” said Matheus.

EZVIZ

Ezviz, a smart home security company, participated for the first time as an exhibitor at the largest trade fair between the industry and retail of electronics in Latin America. The objective was to promote its products, generate visibility for the brand and do new business.

Locks were the main products at the booth.

“We have several solutions for smart homes, such as alarms and locks. Among the launches we brought to the event are three locks, the 05, the 03 and the 50, which do not yet have any competitors in Brazil”, said Rafael Arakaki, e-commerce and marketing manager at Ezviz.

According to Rafael, the 50 lock was highly sought after by consumers of home security items, due to its multiple functions. “In addition to the full HD camera, the item allows the resident to enter through facial recognition or a password. Everything that happens on the device is transmitted to the company’s app,” he said.

FAM

FAM brought to the fair a line of higher-powered speakers and a new model of Bluetooth headphones that offers up to 40 hours of battery life. “These are our main highlights. We were thrilled with the reception we received. These new products aim to meet the growing consumer demand for more advanced technology and products with longer usage time,” said Toni Kuhn, the company’s CEO.

Empresa visou a novos clientes e ao fortalecimento da marca.

An exhibitor since 2019, FAM sought, with its presence at the fair, both to acquire new customers and to strengthen its brand. “Being alongside great partners and offering customers the chance to learn about new products is essential for us,” explained Toni. The company also celebrated 46% growth over last year, driven by the expansion of the product mix and an increase in the average ticket.

FISCHER

Fischer returned to the Eletrolar Show and made more than 20 launches. The highlight was the 3-in-1 built-in stove, which combines a glass cooktop, electric oven and air fryer. With a capacity of 100 liters, it offers high precision and the function of defrosting food. “We brought solutions that reflect innovation and trends, aligned with consumer behavior”, explained Karin Fischer, the company’s commercial and marketing director.

3-in-1 built-in stove, with electric oven and air fryer, reflects the trend.

The barbecue line gained models with volcanic stones and gas and electric options, available for both built-in and countertop use. According to Karin, the demand for barbecues has increased significantly since the pandemic, and Fischer responded with products developed in partnership with renowned chefs. The company also exhibited new microwaves, range hoods and a 92-liter beer cooler, enough to store 74 cans.

Fischer’s welcoming booth attracted many visitors interested in learning about the new products. In addition to the exhibition of new products, gastronomic experiences prepared by chefs were offered. “Our goal was to strengthen the relationship with our customers and showcase the uniqueness of a brand with 58 years of history,” said Karin. The company is a leader in electric cooktops and ovens in Brazil.

FP IMPORT

With over 20 years of experience in the automotive segment, FP IMPORT arrived at the Eletrolar Show for the first time with the expectation of attracting new e-commerce customers. “After receiving a recommendation from a friend who has been exhibiting at the fair for many years, we decided to participate in this experience to promote our product line and expand our customer base,” said Rodrigo Luiz Rodrigues, CEO of the company.

The company focused on those who consume multimedia lines.

The multimedia lines for all types of cars and the radio lines were among the main products presented at the booth. “Our main device is the Maximus, there is no equal to it in the Brazilian market. This multimedia device has a QLED screen, stage effect and 4 RAM. It also has virtual assistance, as if it were Alexa, and even 4K image,” said Rodrigo.

NIELSENIQ GFK

At the fair, Ricardo Moura, NielsenIQ’s director of customer success for tech & durables, presented an overview of the behavior of the home appliances segment (see the full article in this issue). The study covered the following categories: electronics, telecom, IT, white goods, small appliances and durable tech goods. “The journey has been positive,” said Mirana Machado, head of marketing for Latin America at GfK NIQ Company Brazil.

Signs of economic recovery have been essential for the market.

“The Eletrolar Show has grown year after year and is a major reference in the sector. Everyone in the industry is here, as are retail buyers. The recovery in sales of white goods is good news for the end of the year,” said Mirana.

GLOBAL HIGHTEC

Global Hightech was once again present at the Eletrolar Show in 2024. The company showed off components it produces, including motherboards, SSDs, memory, and other types of hardware. The highlight was its new line of RAM aimed at gamers, with RGB lighting that can be controlled by software. “We have over 20 years of experience and are able to produce on a large scale,” said Kevin Chen, the company’s CEO.

The company has been manufacturing parts and hardware for over 20 years.

Reliability and communication are the company’s main differentiators, according to Kevin. “In addition to design, we have our sales team, which is capable of providing differentiated service to customers. We have participated in the Eletrolar Show several times and intend to continue in the coming years. We always have good experiences,” he said.

GOAR

At the fair, Goar launched the 45 and 50 liter evaporative air conditioner, fully digital, with remote control, and the 50 cm turbo table fan, made entirely of plastic, both with high energy efficiency. “We produce our own motors, propellers and grilles, which increases the quality of the products and makes them more competitively priced,” explained Mateus Misturini, the company’s sales coordinator. The warranty on the devices ranges from 18 to 36 months. In addition to the wide range of air conditioning solutions, Goar manufactures exhaust fans.

Products are powerful and silent.

The company’s goal at the Eletrolar Show was to expand its operations to all countries in South and Latin America, since the fair has a high level of qualified visitors. “This was our second time at the event, this year in a larger space and with a greater number of products. The first time, in 2023, we had a great result”, said Mateus.

GREE BRASIL

Gree Brasil, a home appliance company, highlighted two launches during the 17th edition of Eletrolar Show: the G-Diamond Auto Inverter and the 1-Way Cassette. “The G-Diamond Auto Inverter has come to add a lot in terms of artificial intelligence. With high resistance to salinity, this product is recommended for use in coastal regions,” said Romenig Bastos, Gree R&D training instructor.

Longer warranty period was indicated as the main differentiator of the products.

The warranty period for new products was presented as the company’s main differentiator in relation to its competitors. Functional parts, such as electronic boards and compressor motors, have a five-year warranty. The air conditioning compressor offers a warranty for twice that period.

The possibility of evaluating the entire home appliance market is what led the company to exhibit at the Eletrolar Show. This year was marked by Gree Brasil’s third participation in the fair. “Here we were able to close new deals and bring more technology to the national market,” concluded the Gree R&D training instructor.

GREEN ELETRON

Green Eletron demonstrated the services it offers to help companies comply with their legal obligations regarding the environmentally appropriate disposal of products. “We have more than 10,000 collection points for electronic devices, batteries and batteries in 1,200 cities in all Brazilian states,” said Ademir Brescansin, executive manager at Green Eletron.

In Brazil, there are more than 10,000 collection points for batteries and products.

Green, a non-profit organization, seeks to operationalize proper disposal for its more than 110 associated companies. “There is a good demand from companies that, for some reason, still do not comply with this obligation, and the fair is a good opportunity for us to talk to them. The Eletrolar Show is extremely important for retailers to learn about other products and brands, which also makes our participation essential,” said Ademir.

GRUPO AYRES

The possibility of prospecting new customers and closing new deals were the main reasons that made Grupo Ayres, representative of the Devia and Forward brands, return every year to exhibit at Eletrolar Show. “The fair is an excellent showcase for our company. The post-fair period in 2023 was very good for us, because we closed a lot of deals. This year looks like it will be as good or better than 2023”, said Bruno Mendes, the company’s executive director.

Eletrolar Show was a showroom to display its portfolio to the Brazilian market.

In its third participation as an exhibitor at Eletrolar Show, Grupo Ayres brought two highlights: a smartphone film cutting machine from the Devia brand and the blue laser, a machine used to disassemble the back of iPhones, from the Forward brand. “Our big difference is that we bring the entire portfolio of products from consolidated brands in the market. Thus, we offer quality to the Brazilian market”, concluded Bruno.

GRUPO OBLI

Present in more than 20 Brazilian states, the Grupo Obli decided to exhibit for the first time at the 2024 Eletrolar Show to present its products. With a focus on cell phone protection, the items sold by the brand range from films for rear, front and lens protection to cases. “We have been in operation for less than a year, but we already have innovative and high-quality products,” said Lucas Ferreira, founding partner of the company.

The focus was on products that protect cell phones.

Na feira, o principal objetivo foi o de fechar parcerias, contou Lucas, que ressaltou as qualidades dos produtos. “Com a proteção como principal diferencial dos nossos itens, eles se destacam também pela boa apresentação e elegância. Além disso, ainda damos um ano de garantia para películas contra defeitos de fabricação.”

GRUPO TIMBER

Grupo Timber is the distributor in Brazil of the Ecoflow brand, which has been on the global market for seven years. “The idea is to bring energy to where there is a lack of it, whether in a home that is unstable, in the countryside, at work, in a community center or even for leisure, such as camping,” explained Timber’s sales coordinator, Carlos Bertoni, highlighting the large number of visits and deals closed at the stand.

Showcased mobile power stations and solar panels.

Some of the highlights presented at the Eletrolar Show were the portable power stations, with the Ripper series, aimed at leisure, and the Delta series, with more robust products, for example, to power an entire house for a day. The portable refrigerator cools, freezes and makes ice in 15 minutes, and the portable air conditioner has batteries that last up to eight hours. “We also presented the foldable portable solar panels,” said Carlos.

GRUPO WOLI

The Grupo Woli, founded 22 years ago in Minas Gerais, presented its infrastructure to connect companies and their employees to opportunities that increase profitability. Specialized in corporate education, it has several products in its portfolio, such as e-books, digital courses, telemedicine services and promotional applications for retailers, said CEO Wagner Oliveira, who exhibited at the fair for the third time. “The Eletrolar Show is already part of our annual calendar. In addition to helping promote our brand, we strengthen our relationship with customers.”

The goal is to help entrepreneurs maximize their results.

With operations throughout Brazil, with incentive and promotional campaigns, mainly in the home appliance and food retail sector, which include a prize truck and digital scratch cards, the group plans to expand into other sectors. “Our focus is always on making our clients successful in their projects, as this will make us better known and help expand the group’s operations in various segments of Brazilian retail,” said Wagner.

GSHIELD

With a booth expanded by almost 70 sqm, GShield, which has been present at the Eletrolar Show for some years, sought to offer more personalized service and special conditions for B2B business at this edition. “We wanted to showcase our new products and provide a comfortable space for our customers,” said João Paulo Resende, CEO of the company.

The company wants to increase its presence in Latin America.

One of the highlights was the 3-in-1 Survival charger. Versatile, it simultaneously charges an Apple Watch and two other devices, making it ideal for traveling. Another highlight was the professional lapel microphone. It is practical and comes with a charging case, which meets the growing demands of the video recording and content production market.

GShield, which turned 10 in March of this year, already has an international presence and is focused on expanding its brand. “Our goal is to strengthen our presence in Latin America and the United States, with a portfolio that includes everything from cables and screen protectors to chargers and various accessories,” said João Paulo.

GUZZINI

With a sophisticated design and a sustainability concept, the launches of Guzzini, an iconic Italian brand, include plates, platters and trays – hence the expression table setting. There are three versions: Blues, in bright blue colors; Flowers & Lemon, with bright spring colors; and Fusion, with light floral patterns on a dark green background.

Brazil Electronics é a representante exclusiva no País da marca italiana.

“These collections are made of melamine, a highly resistant synthetic compound that makes the pieces look like ceramics. The surgical steel cutlery is available in five lines,” said Fernando Perfeito, commercial and marketing director at Brazil Electronics.

With the more complete line, the number of resellers is being expanded. “The goal for this year is to reach 40 of the main chains, with an estimated 55 thousand units of table setting products sold, generating revenue of BRL 7 million. By 2025, the goal is to sell 155,000 pieces, with revenue of BRL15 million and 80 authorized dealers across the country,” said Fernando.

HAIFA

Haifa, a distributor of technology products from all brands, such as computers, notebooks, smartwatches, cell phones and PlayStations, participated in the Eletrolar Show for the first time. “Our goal was to make contact with cell phone buyers in South America,” said Mohamed Safa, a representative of the company.

Company is considering opening a branch in Paraguay.

Based in San Antonio, Texas (United States), the distributor already sends its products to Argentina, Colombia, Venezuela and Paraguay, the latter being its current focus, said Mohamed. “We are studying the possibility of opening a distributor in Paraguay, the country’s market is very large.”

HAIZ

Annihilate analog devices. It is with this ambitious proposal that the electronics, accessories and peripherals manufacturer Haiz made its debut at the Eletrolar Show. With a portfolio of cameras, adapters and other technological products aimed at applications in the connected home, the company sought commercial partners to advance the distribution of its products to new markets.

Manufacturer exhibited line of cameras and peripherals to attract distributors.

Its main launch was the connected camera kit, nicknamed the analog annihilator. This is because the kit, which consists of a connected camera and an image recorder (NVR), can be installed and connected to the internet or internal network of companies in a simple and fast way, without requiring the configuration of a digital identifier. “With this, the images from the cameras are instantly available online, “annihilating” analog recording recovery processes”, said Joana Simões, commercial manager at Haiz.

“At the fair, we found many partners, including some who came to us because they already knew our brand. Security cameras are our flagship product, but we also have switches (equipment that allows devices to connect to the internet), with a focus on cost-benefit. It’s like a hub that also connects a telephone, printer and any device in a company that needs to connect to a network,” said Joana.

HÄNDZ

Exhibiting for the third time at the Eletrolar Show, Händz reiterated its commitment to sustainability. In this edition, the Curitiba-based company highlighted innovative products, such as speakers made with coffee beans and cork, and power banks manufactured with hemp and bamboo fiber. “We are always innovating and maintaining a focus on sustainability, bringing new products that reinforce this concept”, said Rodrigo Lacerda André, CEO of the company.

Product creation respects the environment.

In addition to eliminating plastic from its packaging, Händz designed its booth to reflect its environmental responsibility, using OSB sheets, made from reforested wood. “Our participation in the fair has evolved over time: we started with discovery, went through learning and now we are ready for significant growth”, said André.

HAVIT

Initially focused on peripherals for gamers, Havit brought a series of new products in the areas of keyboards, mice and headsets to its second participation in the Eletrolar Show. The main highlight was the Fuxi H7 headset. “It is an evolution of the company’s Fuxi H3 models,” said Mauricio Loiola, sales manager at Havit. The product maintains its ultra-lightweight characteristics but expands the number of connectivity options for the headset to five (Bluetooth, P2, USB Dongle, USB Type C and Wireless), offering an even more versatile solution.

The company showcased cutting-edge keyboards, mice and headsets at the fair.

With regard to keyboards and mice, the highlight was the Kraken line, with cutting-edge products. Mauricio said that the company’s goal was to give its brand more visibility. “We want to bring in new people, who may only know the more established brands, to show that there is another with the same quality, or even better, for a lower price.” The manager was pleased with the movement around the company’s products at the fair. “The feedback we received was fantastic.”

HAYAMAX

After a few editions, the company returned to participate in ES with several launches, such as the Thunderx3 ergonomic gaming chair, which combines ergonomics and comfort and is available in more than ten colors. The Toshiba 2 Way LED flashlights can be used both on the table or hanging or as a traditional flashlight. Fortrek’s ergonomic computer stands allow for optimization of the workspace and adjust the screen and height to the user’s body.

Focus on partnerships with own brands and exclusive import brands.

“The company, with over 50 years in the Brazilian market, targets B2B and is expanding into other businesses. “Our main focus is partnerships with our own brands and exclusive import brands,” said marketing analyst João Pasquini. “At the event, we brought the Philips audio line, with exclusive items; Toshiba batteries, known for their Japanese quality and exclusively imported; and the Talk About Motorola line – walkie-talkies for urban and rural areas.”

HEYLI

Exhibiting for the first time at the Eletrolar Show, Heyli aimed to enter the market in the Southeast Region of Brazil. Specialized in speakers and remote controls, it has been operating for 20 years with a focus on the Northeast Region. “Now that the company has reached a solid level, we also want to take it to the entire country”, said Joey Wang, president of the company.

Company specialized in speakers bets on affordable prices.

The main highlights shown by Heyli at the fair were the high-power Bluetooth speakers, reaching 2,250 RMS. In addition to the power and quality of the products, the president highlighted that competitiveness is another differentiator of the brand. “We offer very competitive prices in relation to the market. Our idea is to offer quality products at an affordable price.”

HONYAN

Honyan brought to the fair cell phone repair machines and tools from two Chinese brands: AiXun and JCID. “In addition to our own products, we decided to bring equipment from these renowned companies, which stand out for their top-of-the-line tools. We have laser machines that can remove the cover of an iPhone, for example,” said Lisa Wang, general manager of Honyan.

The company came focused on presenting cell phone repair machines.

After visiting the fair for the first time in 2023, the company decided to be an exhibitor to establish partnerships. “We came with the goal of finding companies that want to buy and resell our products. So far, we have made many contacts, generated brand awareness and increased followers on our social medias,” added Lisa.

HOOTEL/TCBEST

For the third time, Hootel Internacional Limited was present at the Eletrolar Show. “The company serves the Brazilian market with some computing components from China, especially RAM (random access memory) and storage business, such as DRAM (dynamic random access memory) and SSD (solid state internal hard disk),” said Carson Liu, the company’s commercial director.

Computer components company formed partnerships at the fair.

All the launches were aimed at the computer segment, in the SSD, DDR4 and 1 TB Memory lines, with competitive prices, said Carson, who was pleased with the high number of visitors to the stand. “The Eletrolar Show always promotes good business and, this year, we made many new contacts and partnerships.”

HPRIME

Protecting consumers’ cell phones is HPrime’s main focus. “The cell phone protection we sell ranges from screen protectors and lenses to covers. The main difference is that our products are more technological, have superior quality and are more innovative than those of our competitors,” said Felipe Almeida, partner and manager at Hprime.

The company relies on technology and quality to differentiate itself from its competitors.

The great movement at the booth, the opportunity to networking and the constant arrival of new customers and partners are the reasons why the company has been exhibiting at the Eletrolar Show for four years. “Every year, I jokingly tell my sales team that this will be the last year exhibiting here, and every year we leave knowing for sure that we need to come back,” said Felipe.

HREBOS

In its fourth participation in the fair, Hrebos positioned itself on the main street, alongside traditional and prestigious companies, to mark the launch of its Premium Line. “These are differentiated cell phone accessories, both in design and quality, meeting the expectations of consumers who demand products compatible with their cutting-edge equipment,” said the company’s commercial director, Marcelo de Paola.

Focus on differentiated products and creation of its own brands for retail.

The new line includes everything from ultra-fast chargers to wireless headphones and state-of-the-art cables with AWG certification, all with sophisticated design and attractive packaging. “Eletrolar is an excellent opportunity to demonstrate the performance of our products.”

Hrebos also presented the “Faça Sua Marca” project, which helps customers develop their own brands. According to Marcelo, the initiative aims to add value to businesses, allowing for greater profitability and differentiation in the market. “It is ideal for retailers who are growing and want to protect themselves from unfair competition.”

IKARAO

In addition to producing audiovisual equipment for big names in the market, such as JBL, Ikarao sells its own brand products: karaoke machines, which already come with a Bluetooth speaker, wireless microphone and even an Android tablet that displays the lyrics of the songs. The idea of ​​the product is to concentrate all the elements of a “smart party” in a single device to compete with other traditional brands.

The brand brought its “all-in-one” karaoke machine to compete with giants.

According to Sean Zhang, the brand’s sales manager, the difference in its product line is the quality, which targets the higher-income consumer public. “With our product, you only need one piece of equipment to throw a party anywhere, at any time,” he said. In its first time at the Eletrolar Show, the goal was to find business partners to distribute the brand throughout Latin America.

IMENSO

With over 15 products in its portfolio of electronic accessories, including headphones, chargers and cables, Imenso decided to highlight its speakers at the Eletrolar Show booth. “One of our speakers works like a DJ equipment. You can make different sounds just by running your hand over the equipment,” said Vania Dias, the company’s sales manager.

In its debut, the company went all out and displayed its products in a 156 sqm booth.

In its debut as an exhibitor at the fair, the brand went all out and displayed its products in a 156 sqm booth. “We decided to participate this year because this is the kind of event that brings a lot of visibility to brands. We came with the expectation of establishing partnerships and making a lot of contacts,” explained Vania.

Focused on reselling its products to wholesalers and end consumers, Imenso, headquartered in the city of São Paulo and already well connected to the local ecosystem, had the opportunity to become known by buyers from different states in Brazil. The company’s products are made with ecological materials.

INOVA

In its second participation in the Eletrolar Show, Inova presented a robust line of cell phone accessories. The products range from cases and chargers to headphones, data cables and speakers, including waterproof models of various powers and sizes.

The company brought a complete line of cell phone accessories and smart watches to the fair.

The highlight this year, however, was the line of wearable devices that the company presented for the first time. The focus is on smartwatches with customizable straps. “We intend to participate in everything new that emerges in the electronics market,” said the company’s CEO, Solomon Liao.

In Solomon’s opinion, the Eletrolar Show was even more significant this year than in 2023, which contributed greatly to the company’s goal of strengthening its name. “Our brand is already very strong in the market, and we are betting on this as our main differentiator, because, in terms of clientele, we are already present all over Brazil,” commented the CEO.

INOW

With operations set to begin in 2024, Inow already offers the market two electric bicycle models that have quality and affordable prices as their distinguishing features. Bianca Barboza, the company’s operations director, stated that participating in the fair allowed contact with representatives and retailers from various regions. “The brand does not focus solely on the end consumer. Our goal is to expand throughout the country. The connections made at the fair provided opportunities to disseminate the products more easily.”

Company from Grupo Danx aims to serve the market with affordable prices.

The models launched are the H200, with 30 km of autonomy, compact, which can be taken on the subway or in the trunk of a car. The V20, in turn, has a autonomy of 55 km and integrated technology, with its own application downloaded to the cell phone. “Inow’s idea is to always bring more technology and a new style of urban mobility, with economical, ecological and practical bikes to any Brazilian city,” said the director.

IPC

Known for its professional cleaning equipment, IPC has entered a new segment with the Ecoclean Lite line, aimed at the end consumer. The line includes a vacuum cleaner and liquid cleaner, presented with a steel tank for greater durability. Light and practical, it is intended for use in homes, offices and small businesses. “It provides perfect performance at a more affordable cost,” said the company’s commercial and marketing manager, Thiago Santos.

The company has entered the domestic cleaning segment.

With the positive experience obtained at last year’s fair, IPC had high expectations for the 2024 edition of the Eletrolar Show, said Thiago. “Last year was surprising and very positive. This year, we came focused on consolidating our participation with this new line, which has an excellent cost-benefit for the online buyer.”

IREST

Irest launched the PD-100 Well-Being model, which provides a 4D massage, meaning it is as if a person were doing the work. It has 15 sets of programs, including relaxing, for pain, for the elderly and rocking, for sleeping. The PD-U1 model is a massage sofa/chair with side air pockets, five automatic programs, different techniques and the ergonomic SL rail: it presses from the neck to the legs. “And the BR-S1 chair identifies the body shape using Artificial Intelligence (AI) before starting the massage, making it personalized,” said Dong Wang, sales manager at Irest.

Three models were launched at the fair.

New complementary products, such as masks and wireless massagers, are being developed by the company and should be presented at the next edition of the Eletrolar Show, in 2025, said Dong. “We have already reserved our space for next year. This will be our third participation, because the event is important to stimulate the market and always provides new partnerships.”

ITATIAIA

Itatiaia Eletro e Móveis launched several products. The highlight was the air fryer line, with versions ranging from 8 to 12 liters. They have the largest flat area on the market, an innovative design and function as an oven, grill and dehydrator. Another new product was the induction cooktop, with a minimalist design that adds elegance to the environment. It has temperature adjustment, automatic shut-off and a safety lock. It also exhibited stoves, fryers, grills and kettles.

Quality and durability are the brand’s distinguishing features.

In its third participation as an exhibitor, the company recalled the first time it was at the fair. “At the time, we were surprised by the Eletrolar Show. The fair was a turning point, so we came back with new products. The results are always positive”, stated Vitor Balbi, the company’s marketing manager.

Founded in Minas Gerais 60 years ago, Itatiaia – which also manufactures steel and wood cabinets, its first products – exports to Latin America. “We value the quality and durability of our products, which is how we manage to build customer loyalty. At the Eletrolar Show, we get this feedback through direct contact with our buyers,” said Vitor.

J5 CREATE

After 14 years of operation in the United States and part of Europe, the accessories and peripherals brand J5 Create sought to attract customers and business partners in its first participation at the Eletrolar Show. The company, which manufactures its products in Taiwan, found out about the fair through business connections in Germany. “Our goal is to learn about the market, networking and meet people with whom we can partner and grow,” said Yago Silva, the brand’s sales manager.

In its first time at the fair, the manufacturer bet on Artificial Intelligence and high definition.

Docking stations, stations that allow you to expand the connections of a computer to multiple peripherals, including 4K and 8K resolution monitors, were among J5 Create’s main products. The company also presented a camera for online meetings with Artificial Intelligence, which keeps the user focused regardless of the environment they are in. “There are many innovative things that Brazil does not yet know about, and we would love to bring them here,” commented Yago.

JISULIFE

With a focus on devices aimed at well-being in personal space, Jisulife showed fans, lamps and air purifiers during its first participation in the Eletrolar Show. “We want to provide a good quality of life for everyone and ensure that everyone can enjoy their personal space. This is our vision for the future”, commented Teddy Wu, the company’s sales director.

The company brought products that improve each person’s space.

As a highlight, Jisulife exhibited a portable fan with a built-in air purifier and rechargeable battery. Another launch was the wearable fan, which is worn around the neck to cool down on hot days. “Our strategy is to find a distributor in Brazil to expand the brand. We also wanted to hear customer feedback”, said Teddy.

JOOMPRO

Joompro, an import manager, has a catalog of different categories. Among them are accessories for electronics and peripherals, and home and decoration. “We simplify importing, from searching for the manufacturer, production, quality testing to customs clearance,” said Leticia Assis, the company’s marketing manager.

The first cross-border catalog exclusively for the Brazilian market has been launched.

At the fair, the company launched the first cross-border catalog, exclusive to the Brazilian market, which provides access to more than 4 million items from 77 thousand registered Chinese suppliers, with products for industry and retail. “The fair brought together good names for us to keep in touch with. The service we provide is a facilitator,” said Leticia.

JREN TECHNOLOGY

In its first time at the Eletrolar Show, Jren Technology brought a line of tablets, cell phones and cameras manufactured in Shenzhen, the largest innovation center in China. “We heard about the fair through an international business agency and liked the flow of people”, said the company’s president, Wang Yumin.

A manufacturer from the city of Shenzhen presented its white label portfolio.

In addition to selling the products, the company sought opportunities at the fair to partner with other brands, including the “white label” business model in which products manufactured by Jren can be resold with a partner’s logo. “Our differentiators are quality and price, in addition to the experience and trust of over 25 years in the market”, said Wang.

JWCOM SMART

Specializing in smart home devices (connected home), JWCOM Smart brought to its second visit to Eletrolar Show the expansion of its product portfolio. The highlights were the smart socket and switch, whose distinguishing feature is their modular aspect: they work with lamps and other connected accessories of any brand.

In its second participation at ES, the company showed the expansion of its portfolio.

The company’s objective at this year’s fair was to seek new customers and distributors, and to expand the brand’s exposure, which has grown since its last participation at Eletrolar Show, in 2023. “Last year brought positive results, but for 2024 we expect even more”, said Karrye Wang, general manager of JWCOM Smart.

KAIDI

In its third consecutive participation in the Eletrolar Show, Kaidi presented its main products, including cables, chargers, headphones and speakers. The brand’s main highlights were two new products brought to the event: headphones No. 791 and speakers No. 832.

The company welcomed clients from several states in Brazil to the fair.

“These wireless TWS headphones, which are part of a new line, feature very advanced technology. Small, discreet and comfortable, the item stands out among its competitors for its sound quality and clarity during phone conversations. The speaker stands out for its 55 W power, very clear sound quality and price in line with the market”, said Eliseu Chang, Kaidi’s financial manager.

The positive feedback received in previous editions of the fair is what led the company to return to exhibit in 2024. “We receive clients from both São Paulo and outside the state, who are looking for quality and fast service. In addition to finding new clients, we participate to showcase our brand to the market and maintain contact with active clients,” added Eliseu.

KAKIA

Kakia, a representative of the Sugon and Kais brands, made its debut at the Eletrolar Show by exhibiting equipment for the maintenance of electronic devices. “The microscopes, which are essential machinery for those who repair cell phones, computers and video games, were our highlights,” said Natasha Fraga, the company’s sales manager.

Participating in ES for the first time, the company contacted new customers.

At the fair, the brand also presented supplies, such as USB chargers and tools that, according to Natasha, were in high demand among visitors to the event. “We received recommendations from other companies to participate in the Eletrolar Show and we had good feedback in the first few days, when we were able to meet new customers and present our products.”

KING CLEAN

King Clean launched the SW501 vacuum cleaner with a water compartment and cleaning product that helps sanitize the environment. Another new product, the Kitchen Master Cooking Robot MCP501, is a machine that prepares more than 20 types of food. It also exhibited water purifiers and the beauty line with products that it supplies to traditional companies. “At the 2023 fair, we were surprised by the results we had, which is why we returned this year with more products and the certainty that we will be present in 2025”, said Nate Yang, marketing director for the Americas.

Based on the results, the company wants to return in 2025.

Exhibiting for the second time, King Clean came to the fair with the objective of finding clients that it already has in Brazil and expanding its business. “We received important clients at the stand and we are already in negotiations with new companies. The Eletrolar Show always brings us positive feedback”, said Nate.

 KINGSPEC

Kingspec, a Chinese company that offers storage and memory solutions for computers, has been in the market for 17 years and participated in the Eletrolar Show as an exhibitor for the first time. “The number of people who visited our stand was impressive. We will definitely be back next year with a much larger structure,” said Marco Long, sales director at Kingspec.

Company wants to expand its business in Brazil.

The executive highlighted the quality of its products and the credibility they have in the market, which makes the company have major brands with global presence as clients. The company has been operating in Brazil for a few years, but with the expansion of the number of clients gained at the fair, it intends to bring an after-sales team to the country. “Brazil has a very large territory and enormous business potential. We intend to bring a permanent team here soon,” said Marco.

KM CARGO

Specializing in the transportation of electronic products, KM Cargo has advanced logistics technology, customized solutions and a concern for sustainability. For the past three years, it has exhibited at the fair to talk to major national brands, manufacturers and distributors. “During the event, we made new contacts and established partnerships. We had great opportunities to network”, said Gabriel Pavan, the company’s sales manager.

In its third visit to ES, the company celebrated the growth of its brand.

In addition to winning over customers, the Eletrolar Show is responsible for the brand’s growth, according to Gabriel. “This is our third consecutive visit. Since our first participation, we have seen a significant strengthening of the brand. Many of our customers were at the fair, and we also ended up meeting new ones.”

KNUP

A Brazilian company with 18 years in the market, Knup brought several series of electronic and portable electrical products to the Eletrolar Show. Among them, ATX power supplies for computers, UPS, mechanical gamer keyboards and projectors. “We came with the intention of showing the new products, promoting the brand and finding new customers”, said Adilson Luiz, technical area supervisor at Knup.

UPS, inverters, power supplies and keyboards were on display at the stand.

One of the company’s launches this year was the pure sine wave inverter, a product that can be used in applications that require pure electrical voltage at the output. “We detected this need because many of our customers questioned the compatibility of the traditional wave inverter for application in solar energy systems. So we developed this line”, explained Adilson.

According to him, many of the company’s products are born from close contact with customers’ needs. Through this communication, Knup is able to meet regional or broader demands for electronic products. According to Adilson, the Eletrolar Show contributes to this exchange with buyers and end customers. “In every edition, we have achieved good results and have done networking. It is always productive.”

KODAK

Kodak, which returned to the country brought by Brazil Electronics, presented the Foto Printers Bluetooth line of wireless printers. They guarantee quality and allow printing of photos from your cell phone. It also pre-launched the Digital Frame line of digital photo frames with HD and full HD quality even under intense lighting and with a Wi-Fi connection.

The brand’s booth had a setting from the 1980s.

Other launches were the Mini Shot Retrô and the Memo Shot 2 in 1, a black and white instant camera and a Bluetooth printer for self-adhesive photos and labels. “We bet on the traditional brand, which is innovating every day,” said Fernando Perfeito, marketing and sales director at Brazil Electronics.

The new products were displayed at the booth that featured a 1980s setting. “The atmosphere was to create an aura of nostalgia and generate memories, memories that Kodak immortalized. We even installed a sculpture of ET so that visitors could take photos, as a reference to the famous ‘Kodak Moment’, which marked an era and is back”, explained Fernando.

KONKA

The Chinese company Konka brought over 40 years of experience in manufacturing televisions to the Eletrolar Show. According to Teresa Zhang, vice marketing manager, the manufacturer is the largest in the TV market in China and sees the country as an excellent opportunity. “Brazil is a crucial market for us. We want to offer good quality products to Brazilians,” she said. The company had a busy booth and closed deals.

The company has over four decades of experience in the category.

Although the company also showed white goods, such as refrigerators, televisions were the main highlight. In particular, the model with QD-mini-LED technology, which offers excellent image quality, ultra-thin bezels and sizes up to 98”. “We can offer customers all operating system options, including WebOS, Google TV and Tyzen,” said Teresa.

KOUDA

Cups and thermal bottles that better preserve the temperature of both hot and cold drinks were presented by Kouda at the 17th Eletrolar Show. “The products contain less plastic in their manufacture. “We have bottles from 350 ml to 1.6 liters, and cups from 240 ml to 570 ml,” said Yuri Lima, director of the company, which has an office in São Paulo and serves the entire country.

Products contain less plastic in their manufacture.

The products are BPA-free, and the stainless steel used is 304, with 18.8 thick, resistant to corrosion and oxidation. The greatest demand is for products with younger colors, but, commercially, pastel tones are the best sellers, said Yuri, who exhibited at the fair for the third time. “Here, we have contact with retailers, and the work continues in the months after the fair.”

LE SON

At the fair, Le Son presented innovations in its wide range of high-range microphones, all portable, for large spaces. The company is the market leader in the category. The highlight was the LSVKS, a professional, wireless microphone with Bluetooth. “We are the only ones who have a product of this type,” said Maria Aparecida Caetano, the company’s sales manager. It also launched a ceiling-mounted ambient sound line with a Bluetooth wall light that connects to the Alexa assistant.

The company aims to triple its sales this year compared to 2023.

Le Son has been in the market for 59 years and has a factory in the city of Campo Limpo Paulista (SP). It also exhibited its line of powerful speakers, which can be used in all types of cars. Last year, it sold 300,000 speakers. “The market is growing, we have expanded our production capacity and, this year, we expect to triple sales compared to 2023,” said Maria Aparecida.

LEE CONNECT

Lee Connect, the official distributor of Tecno Mobile in Brazil, was present with the presentation of the brand’s 2024 line. According to the company’s commercial director, Eduardo Borges, the fair is a unique opportunity to optimize communication with directors and buyers from large retail chains. “Our goal was to present Tecno’s smartphones and generate new business.”

The highlights were smartphones focused on photography and gaming.

In addition to Tecno’s new products, such as the Spark 20 Pro, focused on photography, and the Pova 5, aimed at gamers, Lee Connect is expanding its portfolio with two other Chinese brands, Itel and Realme. “We are bringing four smartphone models, a tablet and a smartwatch,” Borges said, reinforcing its commitment to product quality and regulatory compliance.

LEHMOX

Lehmox has entered the monitor category. According to Rosângela Lima, the company’s sales representative, this product segment has been experiencing significant sales growth in recent years, joining other company highlights such as headphones. The trade show, in the executive’s view, contributed to this movement. “We received customers who used to buy from third parties and can now negotiate directly with us,” she said.

Displays complement the company’s line of electronic products.

With a complete line of electronic products, including memory cards, flash drives, cables, and chargers, among other items, Lehmox returned to the Eletrolar Show to get closer to both new and existing customers. “The trade fair also gives us the opportunity to learn about new products firsthand so we can differentiate ourselves,” assessed Rosângela.

LETRON

The big news that Letron brought to Eletrolar Show were electronic products and computer equipment licensed from famous brands, such as Hello Kitty, Harry Potter and Sonic. “After our participation in the 2023 fair, the company grew 65% and deliveries in the first half of this year increased by around 30%. In 2024, we will receive qualified customers who are focused on doing business”, said Edson Cardoso, executive director of Letron.

Keyboards, mice, headphones and cables were among the main products on display at ES.

Belonging to the Grupo Leonora, Letron turned its attention to the production of electronics three years ago. “We understood that there was a gap in the stationery market and decided to invest in products such as keyboards, mice, headphones, cables, chargers and speakers”, added Edson.

LEVEL MICRO

A national company that sells pre-owned electronic products from various brands in the IT segment, which undergo the remodeling process, Level Micro participated in the Eletrolar Show for the first time. “All products undergo quality tests and have a warranty. Our biggest sales are to companies, but the end consumer can purchase the products through the website”, said Pamela Asquini, account manager at Level Micro.

Products undergo remodeling and quality tests.

Among the products it offers are desktops, notebooks, tablets and cell phones. The company, which operates within the ESG concept, refurbishing devices, expects to double its revenue compared to last year. “We make the customer think, and the activity is good business”, said Pamela. “After the pandemic, 86% of Brazilians are willing to buy from sustainable brands. It is a trend.”

LINWEAR

Linwear has launched three models of smart watches. The sporty Amoled GPS 4G, with e-SIM, is waterproof. It has Amoled display technology, with bright colors and high contrast. The Business Man Style has a connection and call chip, GPS, fast wireless charging and biometrics. And the Amoled BT Quick-fit is a smart watch with a chip and interchangeable straps. “With the change of straps, it can be used as a pendant,” said Shirley Liu, the company’s sales manager.

The company, which has clients in Brazil, wants to expand its market.

According to Shirley, being at ES was an opportunity to present the company as an importer of differentiated products. “We know a little about the market profile, since we have clients in Brazil, but the goal is to increase the brand’s visibility and show the facilities that smart products can offer.” Among other differentials, the chips used in the watches are from Huawei.

LOF V E KEMEI

Lof V, which stands out for its security cameras, shared space with Kemei, a Chinese brand of hair cutting machines aimed at hairdressers and salons, of which it is a representative here in Brazil. “Lof V is a relatively new brand in Brazil, and our main goal is to make more customers aware of it,” said Wendy Sun, the company’s sales manager.

Companies shared space in search of more customers.

In addition to 360º IP cameras, Lof V also displayed projectors, microphones and the Shadowhawk line of flashlights at its stand. According to Wendy, domestic manufacturing is Lof V’s main differentiator. Kemei, in turn, stands out for its brand tradition and affordable prices. “The fair is a guaranteed opportunity to do business. The first time we participated, we gained a lot of customers, which is why we wanted to come back,” said the sales manager.

LUCKY AMAZONIA

For the second time at the Eletrolar Show, Lucky Amazonia presented energy inverters, which are highly sought after for automotive use, such as trailers, motor homes and trucks. “They allow users to convert the battery, which is 12 V, to a 110 V or 220 V outlet inside the car,” explained Josiano Silva Santos, the company’s sales manager.

The equipment is for automotive use.

Another product was the Ventosa retractable clothesline. “The model was manufactured following an order we made to the supplier in China, and the product became a big highlight,” said Josiano. It is foldable, reaches a reach of 1.80 cm, with 10 hanger slots. Also in the domestic line, the company launched a kit of 12 silicone kitchen utensils in black, red, green, purple and pink.

MARCHESONI

Marchesoni launched the Turbo Blender, a high-performance commercial model with a BPA-free polycarbonate cup, and the MarcPro Smart Blender, with five pre-programmed functions. “Two other launches were the mixer, for bars and homes, whose system reduces the noise of the device by 50%, and the Suco Fácil, with an ice compartment, which keeps the drink at the ideal temperature”, said Brenda Grechi, the company’s sales consultant. All products are made of stainless steel with polycarbonate.

Among the products, blenders, Suco Fácil devices and draft beer towers.

With a factory in Santana do Parnaíba (SP), Marchesoni, which also offers draft beer towers, is close to completing 80 years of activities. “We work with resellers and distributors and now we want to go into retail. We have high expectations”, said Brenda.

MAXMIDIA

Maxmidia‘s first participation at the Eletrolar Show was very positive, said Sagar Jamnani, the company’s sales manager. “We took an important step towards achieving the goal of increasing our customer base.” In the Brazilian market for 20 years, the company imports its products from China and offers a diverse range in its catalog, mostly cell phone accessories and other computer products.

Flow of people at the stand increased the brand’s visibility.

Among the new products, it presented turbo chargers, fast chargers with a longer lifespan, lines of Bluetooth speakers, USB and TF cards and the gamer line, which includes an ergonomic mechanical keyboard, high precision and modern design. “Our products receive a quality seal to be sold in the Brazilian market and are differentiated by their price, with a focus on providing solutions that meet our customers’ needs,” said Sagar.

MIICROWEAR

Microwear‘s main launch, the Ultra AI 3 5G smartwatch has an AMOLED screen, Android system, hidden camera in the button and a cell phone chip slot for use with 5G technology. According to the company’s sales manager, Nelita Rodrigues, another highly sought-after model was the U3 A. “It comes with a protective case, has induction charging and four straps, two silicone, one leather and one fabric”, she explained.

The launch has an AMOLED screen, camera and 5G technology.

In its debut at the Eletrolar Show, the brand sought to increase the visibility of its products and establish new business contacts. At the booth, another model caught the attention of visitors: the Ultra 3, which was submerged in water. “It has an AMOLED screen and is water resistant up to 1 meter deep”, said Nelita.

MIETUBL

For the second time at the Eletrolar Show, Mietubl had a significantly larger booth than last year. “We are growing and investing in our participation in the fair,” said CEO Alice Yang. The company’s goal was to win new distributors to expand its presence in Brazil.

The company sought to expand its network of distributors.

A highlight was the hydrogel film cutting machine, compatible with several brands of film for protecting smartphone screens. It also exhibited headphones, wireless earphones and speakers from its line of electronics aimed at the premium segment. “Since we are direct importers from the factory, we are able to offer affordable prices, quality and customer support,” Alice pointed out.

Mietubl is also introducing the Aula brand to the Brazilian market, which offers high-performance products aimed at the gaming universe, said the CEO. “We brought samples of really cool wireless keyboards, mice and headphones, and the reception was great.”

MIMO STYLE E ZIPPY STYLE

Mimo Style launched the Isa Scherer line of pans at the fair, the result of a partnership between the brand and the chef who gives the collection its name, whose distinguishing feature is the PPG non-stick ceramic coating, which guarantees three times more resistance. They can be used on gas, electric and glass-ceramic stoves. “They are easy to clean and free of components that are harmful to health,” said Luciana de Camargo, the brand’s marketing manager. The Black Rock line of pans and gas grills in various models were also on display.

At the booth, unique pans and mini electric cars.

For children, the highlight was the products from Zippy, which works exclusively with electronic toys, such as robots, remote control cars, mini electric vehicles and the Baby line. The brand presented mini electric fire trucks and Formula 1 cars, replicas of the original versions. The brands exhibited their products at the fair’s stand for the second time. “We had great results after our first participation, so we came back with more products and launches,” said Luciana.

MINI ANGEL/ SANLIDA

With a line that ranges from entry-level models to products focused on professional kitchens, Mini Angel/Sanlida, a brand specialized in mixers, was present at the Eletrolar Show. “As a highlight, we showed, for the first time, our new line of top-of-the-line mixers, with metal bodies and accessories, which promise greater durability,” said Nikki Wei, sales manager at Mini Angel/Sanlida.

The company returned to the Eletrolar Show after good results at the last edition.

This was the company’s second participation in the fair as an exhibitor. “The first time, we were able to work well with our customers and received some orders, which is why we returned this year. We wanted to close deals and meet customers so we could work collaboratively,” said Nikki.

MINHAONG

A television manufacturer, Minhaong exhibited for the first time with the aim of getting to know the Brazilian public and expanding its operations in Latin America. After seeing its business possibilities up close, it decided to return to the next edition. “I liked the networking I was able to do at the fair. We will definitely be back next year and with a bigger space”, said Jasmine Alex, the company’s sales executive.

The company presented televisions up to 98” in 4K.

At its booth, Minhaong, which has been in the market for 20 years, exhibited 24” and 32” televisions in 2K and devices that reach 98” in 4K. According to the company, its distinguishing features are its low prices and one-year warranty. “Brazil is a great gateway to Latin America, and the fair will help us with this expansion”, said Jasmine.

MINIMEN

Minimen presented a retractable table extension with three sockets, power banks with faster charges, noise-canceling headphones, waterproof speakers, an AM/FM Bluetooth radio with flashlight, surveillance cameras and other equipment for homes and commercial establishments. “We have an office in São Paulo and serve customers all over Brazil,” said Allan Yang, the company’s director.

A first-time exhibitor, the company serves customers all over Brazil.

A first-time exhibitor at the Eletrolar Show, Minimen closed deals in the first few days of the fair. “We exhibited so that more people could learn about our products, as well as the quality and good prices we offer. Our goal was to increase sales,” said Allan.

 MK

MK, which specializes in headphones, made its debut at the Eletrolar Show in 2024. “We are a factory specializing in TWS (True Wireless Stereo) Bluetooth headphones and we came to the fair to reach more customers in Brazil,” said Jack Dong, the company’s sales manager. It also exhibited OWS (Open Wireless Stereo) headphones, which do not fit inside the ear, offering greater comfort.

The company aims to become a leader in the manufacturing and sale of TWS and OWS models.

The design, top-quality, packaging and premium materials are what set these headphones apart. “We want to be the leading manufacturer of these products and deliver good quality to Brazilian customers,” added Jack, who intends to return to the fair next year because of the results it achieved during this edition.

MODERNA TECNOLOGIA

Moderna Tecnologia was one of the many companies that made their debut as exhibitors at the 17th edition of the Eletrolar Show. “We have always participated as visitors to the fair and, this year, we decided to have a space here to win over Brazilian and foreign customers,” explained Otavio Neves, the company’s commercial coordinator.

Company works in the certification of electronic products.

With a focus on certifying electronic products for Anatel, among the items most serviced by the brand are those that have some type of wireless technology, such as chargers and power banks. “Our main difference, in relation to our competitors, is to provide complete management for our customers,” said Otavio.

MOFII

Aiming to promote the brand, its mice and keyboards in Brazil, Moffi participated in the Eletrolar Show for the second time. “This year, we got closer to Brazilian companies and visitors, which favored our business contacts,” said Sophie Lihong Wu, the company’s sales manager.

The company has been manufacturing peripherals for 18 years.

Along with its products, which are licensed to use the Disney brand, Geezer keyboards and mice were also on display. At the fair, it launched colorful retro-style keyboards and optical mice in various colors and shapes. “Next year, we will reserve a space in the center of the event to further increase our visibility,” said Sophie.

MONDIAL ELETRODOMÉSTICOS

Mondial Eletrodomésticos, which grew 28% in sales in the first half of this year and expects to reach 35% by the end of 2024, has a factory in Conceição do Jacuípe (BA), with 4,070 employees. “This number represents 57% of the city’s working population,” said Giovanni M. Cardoso, co-founder at the company, which launched 50 products at the fair across its various lines. The products were presented at two stands, totaling 550 sqm.

The company presented new products across all its lines.

In small appliances, the highlights were the air fryer with a transparent upper display, the oven with a 25-liter capacity and two machines: the Dolce Crema espresso machine and the ice maker. “Kitchens are increasingly electric and less gas-based. People have learned to use small appliances, whose market is expected to grow 13% this year”, said Giovanni. In the white goods segment, it launched three mini-fridges, two freezers, induction cooktops and microwaves.

In the electronics category, it exhibited speakers, party boxes, sound towers and the gamer line. In personal care, it exhibited straightening brushes, hair dryers and curling irons. And, in the home line, it exhibited vacuum cleaners, extractors and sanitizers, as well as high-pressure washers. At the fair, Mondial welcomed brand ambassadors Rodrigo Hilbert and Juliette Freire, and 87% of its customers.

MORELLI

With a line of products aimed at gourmet spaces, Morelli presented ovens and stoves made in Italy, which combine features for industrial and residential kitchens. The company’s main highlight, called Cocina Magna, was shown for the first time in Brazil. “It is a combination of a gas and electric oven, with six burners, a griddle, and two stoves, each with its own thermometer,” explained Juan Pablo Garcia, the company’s sales manager.

An Italian brand with factories in Argentina wants to enter the Brazilian market.

“The gourmet kitchen segment has been growing year after year in Brazil and the Eletrolar Show was an opportunity to make Morelli known here and also to strengthen our company’s relationship with potential distributors. We were pleasantly surprised by the fair, as we even had intentions of making purchases,” commented Juan Pablo.

MOX E DOTCELL

Speakers, battery chargers and rechargeable batteries were the highlights of Mox. Home theaters and headphones were the main devices presented by Dotcell. Owned by the same owner, the brands shared the booth at Eletrolar Show 2024.

“Our batteries and battery chargers are products that have been market leaders for over 10 years. We stand out from our competitors due to the reputation of our brand and the warranty period offered. The speakers are different because of their power and practicality. Despite being large, they come with a handle, so they can be taken anywhere,” said Hassan Abdallah, director and CEO of Mox and Dotcell.

For the 13th time, the two brands presented their products to visitors at the event.

The unique opportunity to showcase products to customers from all over the country is what has kept Mox and Dotcell coming back to the Eletrolar Show for 13 years. “Here we can sit down with the customer and talk ‘face to face’. No online or telephone meeting can replace this type of interaction, which works very well when it comes to selling and winning over customers,” added Hassan.

NLG COMEX

The company, which provides foreign trade advisory and consulting services, has been in the market for 21 years and handles the entire door-to-door process, that is, from finding large Chinese suppliers to transporting the goods to Brazil. “Our biggest advantages are the reduction of bureaucracy in the customs process and the guarantee of transportation,” said José Olacyr, partner and commercial director at NLG Comex.

Service covers companies of all sizes.

The company, which serves importers and exporters of all sizes, mainly medium and small ones, has already cleared cargo for Cirque du Soleil and Formula 1. NLG also places emphasis on those who want to import for the first time, said José. “The Eletrolar Show is an important fair, with many potential customers. Our goal is to increase the number of them and the frequency of dealings.”

NOVA DIGITAL

Nova Digital, focused on home automation, brought more than 15 new products to the Eletrolar Show 2024, its third participation in the event. “Our intention was to offer everything a person needs to automate anything in their home,” said Natalye Farias, the company’s marketing manager. The main highlight was the N Power line of chargers for electric cars, already adapted to the Brazilian standard, with a feature that allows you to see the car’s charging status on your cell phone, using an app.

Company launched more than 15 products at the fair.

At the fair, the company also showed solutions for lighting automation, curtains, cameras and smart locks. Nova Digital went to the event to meet long-standing customers, to reach more people and increase its brand recognition. “We have been in the market for seven years. We are trying to consolidate ourselves every year, and the Eletrolar Show is helping a lot,” said Natalye.

ONE SAFE

In its first appearance at the Eletrolar Show, wholesaler One Safe mobilized its booth to showcase products and services, as well as activities such as a raffle for cell phone accessories among visiting retailers. The highlight was the launch of the warranty program for screens on four iPhone lines. “The shielding is guaranteed for four months. If it cracks or breaks, the screen is replaced,” explained the company’s co-founder, Felipe Guimarães.

Company showcases products and services.

The same warranty is given to protect two or three iPhone camera lenses. Another launch was the protective case for cell phones, which also has a four-month warranty for the back. At the booth, Felipe shared his knowledge of managing the six stores in the MeuCelular.com chain. “We offer retailers a sales class, with tips on customer service, customer preferences and sales optimization,” he said.

ONIX BOOX BRASIL

Onix Boox Brasil launched the Mira Pró reading device, compatible with the Android system, which uses black and white digital ink and does not emit blue light, which protects eye health. It also launched the Go Color, a color device for comic book lovers, which can be used vertically and horizontally. “Our distinguishing features are quality and commitment to the customer, so much so that we offer a two-year warranty on all products and deliver to any region of Brazil at no additional cost,” said Yasmin Silva, the company’s sales representative.

The company exhibited reading devices with a two-year warranty.

A first-time exhibitor at the Eletrolar Show, Onix Boox Brasil praised the organization of the fair. “We really liked the layout of the booths and the diversity of products we found here. We will certainly return next year to increase our visibility in the Brazilian market,” said Yasmin. In August, the brand completed one year of operations in the country.

PEINING

With a product portfolio that includes everything from speakers and image stabilizers to automated air compressors for tires, buoys and balls, Peining participated in the Eletrolar Show for the second time in 2024. “We had great results last year, so we came back and are already reserving our place in the next edition”, said Camilli Souza, the company’s marketing manager.

Company exhibited updated product line.

Among the new products that Peining showed at the fair was a 50,000 milliampere-hour power bank, enough for more than ten full cell phone battery charges. “Our differential, in addition to the products, is the direct communication with customers”, said Camilli. The company maintains contact with its consumers through Instagram and shares short videos on social media to help its partners promote the products.

PEJE

Peje highlighted the Smart Ring, with a heart rate, blood sugar, oxygen and sleep monitor, and a battery that lasts up to seven days. It connects to a cell phone. It launched the Smartwatch ZW Ultra 9S with a health monitor, color screen, microphone, step counter and other functions and also exhibited the Crystal Clear Sound, smart, water-resistant headphones with environmental noise cancellation that connect to a cell phone. The company is focused on well-being and encouraging the practice of sports, said the owner, Jinhe Zuo. “That’s why our slogan is: more than a product, a change in lifestyle.”

Launches included smart items.

In its first participation in the Eletrolar Show, Peje, which has been in Brazil for two years, considered the results obtained at the fair to be very positive, said Jinhe. “Our expectations were met, because we showed the company to a much larger number of potential customers.”

PELADIN

“This is our first time exhibiting at the Eletrolar Show, and we came with the purpose of winning at least 80 customers over the four days of the event,” said Eileen Tan, CEO of Peladin. The video cards, which are used to process heavy graphics for video games and professional video editing and animation programs, were the company’s main highlight during the fair.

The video cards were the brand’s main highlight at the event.

According to Eileen, Peladin is betting on creating cards with its own design to differentiate itself from its competitors. “On the inside, our products are similar to those of other brands, but on the outside they are unique, they have no equal in the market. In addition to customers, we now want to have a representative of the brand here in Brazil.”

PINENG

After a 13-year absence, Pineng returned to the Eletrolar Show in 2024 for its second participation. According to Ray Zhang, the company’s sales representative, the objective was to reinforce the offer of both power banks – the company’s specialty – and its new chargers for electric cars. “We have several capacity options, fast charging and wireless charging”, highlighted Ray.

With 15 years in the market, the company exhibited chargers for electric cars.

Founded in 2009, the company was once the main supplier of power banks for the Brazilian market, but ended up losing ground over the previous decade. For Ray, the presence at the fair was an effort to regain leadership. “We want to rebuild our brand and we are seeking contact with local customers and distributors.”

PÓLO CLIMA

Pólo Clima debuted at the Eletrolar Show with the Ecology line of portable air coolers, highlighting the 45 and 70 liter models. The products are aimed at the residential and small commercial markets. “Our air conditioner is entirely manufactured in Brazil, with national components, ensuring high quality and energy savings”, said executive director Daniel Andreati. The company has 25 years of experience in the industrial segment.

National manufacturer has launched a line of portable air coolers.

Equipped with Brazilian WEG motors, the evaporative air conditioners promise low noise and energy efficiency up to 30% higher than imported competitors. “The demand for air conditioning has been growing, and we are ready to serve customers with high quality products.” With two factories in the country, one in São Paulo and another in Mato Grosso do Sul, Pólo Clima wants to expand its operations in the residential niche with innovative and sustainable solutions.

POTENCIAL SUPRIMENTOS

Initially created in 2004 to handle the recycling of toner cartridges, today Potencial Suprimentos buys and resells printers and parts for the maintenance of these machines, in addition to peripherals such as mice and photo paper. As a highlight, the brand brought gamer CPUs to the fair. “With a unique design, our cases offer several configuration options,” said Renato Moreno, CEO of the company.

The fair brought the company closer to new customers.

After achieving good results last year, when it shared the space with another brand, the company decided to invest in its own booth in 2024 to get even closer to potential new customers. “We came with the expectation of forming partnerships, as well as increasing the number of businesses. We also participated to listen closely to our customers,” added Renato.

POSHER

An exhibitor at Eletrolar Show for the second time, Posher launched products that have RFID as a differential. “It is a protection for the credit card, it does not allow the capture of the cardholder’s data”, explained Mônica Hui, the company’s sales manager. The backpacks, with a functional design, are made of water-resistant fabric, have a secret pocket and several dividers to facilitate daily use.

The brand presented 35 backpack models at the fair.

There are 35 backpack models, in sober colors, aimed at executives and university students. It offers a one-year warranty. “The brand is the most widespread in Brazil. We expect a 50% increase in sales this year compared to 2023”, said Mônica. Next November, Posher will launch a line of travel bags in resistant fabric, with an internal chip, padlock and a five-year warranty.

PRAXIS

Praxis Eletrodomésticos launched a portable four-service dishwasher at the fair, a machine that is new to the market and developed with entirely Brazilian technology. “The research showed the need for more compact products today. We are very confident in the brand,” said Denis Fornari, director of the company, whose factories are in Taubaté (SP) and Cachoeiras (MG).

The company invested in market research and 100% national technology.

At the 17th Eletrolar Show, the company also launched a 20-liter hot/cold air cooler and semi-automatic washing machines, the smallest in Brazil, which consume 50% less water than traditional ones and spin in both directions without stopping for a minute. “We also believe a lot in this line and in the reinvigoration of the market,” said Denis. Other launches included the digital clothes dryer and the USB fan.

PUMATEK

Founded in 2018, in the state of Santa Catarina, Pumatek specializes in technical machining and the manufacture of dies, punches, cutters and other materials and accessories for the metalworking industry. The company also has clients in Mexico and operates mainly in the automotive sector. Now, it is expanding its operations with the manufacture of metal plate cuttings for the production of refrigerators and stoves, among other products in the category.

Company expands its operations with the manufacture of metal cuttings.

The brand’s commercial manager, Radharany Serrano, said what led the company to exhibit at the fair: “We came to learn about the market’s needs and plan for future supply. We knew that we would find the main manufacturers here, this increased our visibility, we were impressed”. One of the brand’s distinguishing features is having the shortest lead time in the market, said Radharany. “While most companies require 60 days for production and delivery, Pumatek does it in 25 calendar days.” The company plans to return to the fair next year with a wider range of products.

QCY

QCY presented its latest innovations in headphones, such as the H3 headphones, with 43 decibels of noise cancellation and high-res audio certification. “This is a great differentiator for those looking for high-quality sound and isolation,” said sales director Cleber Carvalho. The model was on display in five colors.

H3 headphones and line of smart watches are in the spotlight.

The booth also featured smartwatches, from the entry-level to the premium line, with AMOLED screens and more than 100 sports modes, all integrated with the brand’s app. Cleber highlighted the receptiveness of visitors to the fair. “Many retailers were interested in representing QCY in physical stores, creating points of sale focused on our brand.” This interest, according to him, complements the brand’s already strong presence in the online market.

QISHUN

It launched headphones in several models. “The most innovative product is the Ear Clip Type, in-ear, which is Bluetooth. Due to its unique design, it adapts better to the ear and can be used for longer. It is ideal for traveling and playing sports, as it does not move or exert pressure,” said Matt Zhuang, sales director of Qishun Innovation Technology Development Co. LTD.

The company holds the license for both brands.

Another new headphone launch, under the Transformer TF-T01 brand, is made of metal and stands out for its design and style. It is Bluetooth and has low latency. It can also be used as a decorative item for robot fans. It also launched Monster headphones, Bluetooth TWS, wireless, for use with music or gaming. “The movement at our booth at the fair was higher than expected, as was the contact with potential customers,” assessed Matt.

RCA

RCA, a television company that has already operated in Brazil, took advantage of the Eletrolar Show to announce its return to the national market. According to Bruno Esteve, global brand director, the company will bring televisions, stereos, computers and white and brown goods in 2025. “The first products should be available in 2024 for Black Friday, and most of them at the beginning of next year,” he said.

The brand’s return will include white and brown goods by 2025.

RCA’s televisions will feature new technologies, such as MiniLED, QLED and OLED. At the event, the company sought to approach retailers to present its products and evaluate distribution opportunities. “We have received very good feedback, because there is still some knowledge of the RCA brand. The Eletrolar Show has many visitors, and contact with them is a very good experience for us,” he added.

REALCE

Exhibiting at the fair for the second time, Realce launched cooktops with four and five burners and triple flame on the main igniter. And also, the Ares Timer Glass, a floor-standing stove with a digital timer, triple flame main burner, brushed handle and 94-liter oven, which brings practicality and functionality when cooking. In addition to these products, it exhibited its traditional floor-standing and industrial stoves, and electric ovens. With 22 years of history, the company from Santa Catarina exports its products to 32 countries in South America and South Africa.

The company works with the economy and premium lines.

“We came to the fair for the first-time last year and had great results. We returned this year with new products, because we want to show what sets us apart, which is the quality of our products, and thus give more visibility to the brand”, said Danimar Michels, the company’s sales manager. Realce works with economy and premium lines to serve different audiences and sees the Eletrolar Show as an opportunity to expand and get closer to its customers. “It’s the ideal place to strengthen ties with our buyers and close new deals,” said Danimar.

ROCK SPACE

With a modern booth in the prime area of ​​the fair, Rock Space presented the new generations of screen protection and cell phone case customization machines. “We were pioneers in offering a solution that eliminated the need to keep a stock of films for various cell phone models, and we continue to innovate constantly,” said the company’s commercial director, Hicham Hamze.

The highlight was solutions focused on smartphone accessories.

The ZV1 mini film cutter drew attention for its compact design. “It is the ideal solution for kiosks and small stores, offering a practical and economical way to cut films for any cell phone model,” explained Hamze. And the Personal Case allows the customization of cell phone cases with any desired image, combining speed, practicality and high quality.

Rock Space attracted many visitors to its standby exhibiting a variety of smartphone accessories, such as cables, chargers and holders. Another highlight was the OWS directional sound technology present in the new headphones, which allows users to hear the surrounding environment without losing sound quality.

RUNMEFIT

New at Eletrolar Show, Runmefit, a Chinese brand of devices for monitoring health and physical activity, exhibited new products, such as the GTS7 Pro smartwatch, which has a 2.0” screen, crown and shortcut button, and the GTL2 fitness tracker, equipped with a smart assistant and advanced features. “We offer quality products at more affordable prices compared to famous brands,” said the company’s marketing manager, David Wei.

Smartwatches and fitness trackers were highlights.

Runmefit devices are known in the United States, Europe and Japan, and are arriving in Brazil with the promise of precision and reliability. “For health monitoring, these are the most important features,” Wei said, mentioning the team of more than 100 engineers dedicated to research and development of the products. The brand hopes to find new business partners and expand its presence in the Brazilian market.

SAFEWELL

Safewell exhibited an updated line of safes. The highlight was the models with facial recognition, which can be opened with Wi-Fi via a cell phone. “No one has safes with these features anymore. The ones on the market are simple digital ones, and ours is the only one that offers a one-year warranty, replacement of lost keys, and technical assistance with original parts. The safe is not just for money; it can be used to store documents, jewelry, and anything else important,” said Marcos Sasson, commercial director at Safewell in Brazil.

The company sought growth in the North and Northeast regions of the country.

In its third participation as an exhibitor at the Eletrolar Show, the company also showed models of keyless padlocks with biometric locks that record up to 20 different fingerprints. For Sasson, participating in the event helped attract more customers from outside the Southeast region. “Especially in the North and Northeast regions,” he said.

SELOVAC

Selovac, a Brazilian company founded in 1970, is a pioneer in the manufacture of vacuum packaging, transforming and sealing machines, devices used to increase the shelf life of food. At the fair, it launched the NEO domestic line, with easy-to-operate vacuum sealers and packaging machines. The products optimize kitchen space and will be offered to the end consumer. Until now, the company only worked with retailers. This was Selovac’s first participation in the fair.

The company stands out for its after-sales service and ongoing support.

One of the company’s distinguishing features is its service, said director Kennedi Ferrari. “Our focus is to act not only in the pre-sales, but also in the post-sales. This way, we guarantee the loyalty of our customers.” Selovac has a technical support structure throughout the country, said Kennedi, who was pleased with the results of the fair. “I was surprised by the number of people who came to the booth to see our products. From now on, we will participate in all editions with a larger space and more products.”

SHADOWN CROWN

Shadown Crown presented its YG 300 mini projector, which has Bluetooth connectivity, as a highlight at the fair. “The equipment is manufactured with high technology, which is why it offers more brightness and high-quality sound, which are its distinguishing features,” explained Peng Dan, the company’s sales manager.

Company hopes to expand business in Latin America.

A first-time exhibitor, the company, which came in search of new customers and partnerships, was surprised by the size of the fair. “We never imagined that we would find so many manufacturers and customers in one place. We export to the United States, Canada, India, Japan and Mexico. We saw the Eletrolar Show as an opportunity to expand our business to Latin America,” said Peng.

SHOPCEEP

Operating in the electronics and cell phone accessories market, Shopceep, a sales platform, participated in the fair for the fifth time in search of new business opportunities and to strengthen ties with customers. “The Eletrolar Show is one of the main events we participate in. Every year we return to meet customers again and we always have positive feedback,” said the brand’s sales representative, Caixi Chen.

Platform facilitates the buying and selling process.

Three years ago, the company, which also represents other brands, launched an app to facilitate the buying and selling process. On the platform, it is possible to buy and sell cell phone and tablet covers, screen protectors, keyboards, headphones, stands, cables and chargers, the latter being the most sought after, said Caixi. “The Eletrolar Show stimulates sales. It is the ideal place for those who want to find new business opportunities.”

SILHOUETTE BRASIL

Silhouette Brasil’s latest innovation, the Camel 5 is a cutting plotter ideal for the customization and maker culture market, which allows for the customization of various materials, such as paper and heat-sealable transfers. “It’s a versatile machine that can really help artisans and small producers,” said Paola Caeiro, marketing manager at TS2 group.

The Camel 5 cutting plotter focused on the customization market.

In addition to the Silhouette, TS2 highlighted the xTool M1, a hybrid machine that combines blade cutting and laser engraving, expanding the possibilities for customizing materials such as metal, wood and ceramics. “The fair represented great business potential for us, allowing us to expand our market and reach new segments,” said Paola.

SIXUNITED

Sixunited, which does everything from research and development to manufacturing computers, came to the fair in search of Brazilian clients and those from other South American countries. “We have three factories in China and are capable of producing for major brands such as Acer, Toshiba and Positivo,” said Linya Lin, the company’s regional manager. The good results it achieved in 2023 motivated its presence at this year’s event.

The company works with hardware and sought out large South American clients.

At its booth, it also highlighted notebooks equipped with the latest generation of Intel processors, which offer some Artificial Intelligence features. Sixunited also works with servers, peripherals and Internet of Things devices aimed at industrial control.

SKAIKY

Having been in the market for 10 years, Skaiky launched a line of cell phone batteries at the 17th Eletrolar Show, approved by Anatel, with a one-year warranty. “It is the only and most famous in Brazil, and it has passed all the tests”, said Ali Skaiky, the company’s owner.

With an office in China, from where it exports to several countries, including the United States, Skaiky has representatives and six stores throughout Brazil. Today, it offers 85 battery models, which meet the needs of all cell phone brands. The informal market is a challenge. “It is large and does not pay taxes”, says Ali.

The company welcomed executives from all over Latin America to its booth.

The owner of Skaiky described the 17th Eletrolar Show as excellent. “There was a lot of activity. And we serve executives from other Latin American countries,” Ali said. The company will launch a line of premium accessories, which includes a cell phone case, a screen protector and an app with artificial intelligence.

SMA

Internationally known for its technological devices, SMA has introduced a new line of smartwatches with AMOLED screens, which offer greater clarity and battery savings. “We are in the process of entering the Brazilian market and came to the fair to understand it better and identify which models have the greatest sales potential,” said Isabel Yin, the company’s sales manager.

Produtos têm tela AMOLED.

Some models on display have features such as heart rate and blood pressure monitoring. Others support the insertion of a SIM chip, allowing the smartwatch to be used as an independent cell phone. “At the moment, we are only operating through imports, with minimum orders of one thousand units,” explained Isabel.

SOLID IMPORTAÇÃO

At its booth, Solid Importação displayed products from the main brands that it exclusively represents in Brazil. For example, it launched a wireless mouse and headset from Redragon; microphones and an audiovisual production table from Maono; and keyboards from Akko. “We have more than 20 brands in our portfolio and by the end of the year there will be 25. In terms of sales, this year, we expect to grow 10% compared to 2023,” said Michele Uemura, the company’s marketing manager.

The company’s portfolio will be expanded by the end of this year.

In the market in which it operates, the challenge is the variation in the value of the dollar. Despite this, Michele believes that the gamer segment, for example, will grow 3% this year compared to 2023. In two months, Solid Impotação will launch the Keytim line, with a keyboard, mouse, headset, webcam and chair. “The Eletrolar Show was a great experience, we received many clients and won new ones. It’s a place where we can have personal contact,” said Michele.

STAR GLORY LIMITED

Star Glory returned to the Eletrolar Show enthusiastically and showed new lines, aiming to find customers and partners. “More than bringing products, we want to rescue some very traditional brands from the past, but which have left the Brazilian market or are far from it”, explained Arun Mahbubani, CEO of the company.

The company wants to reintroduce big brands to the market.

At the stand, products from these brands were presented, recreated with more technology, while preserving part of the traditional design and retro colors. This is the case of the complete line of 10 electrical appliances from Westinghouse, available in five colors, and products from Blaupunkt. “In partnership with AGT Company, we also made space for some products from the brands Kodak and Agfa Photo”, said Arun.

SUFRAMA

The Superintendence of the Manaus Free Trade Zone (Suframa) came to the Eletrolar Show to promote the benefits of the model, which has more than 500 industries. “Our first objective was to find the companies already present in the Free Trade Zone, and the second, to get closer to those that are not yet there,” said Arthur Lisboa, general coordinator of foreign trade and international affairs for the agency.

The superintendence worked to bring more companies to Amazonas.

According to Arthur, the fair has historically brought excellent results in this regard. “We had more than 100 contacts and prospects from the services we provided at the event and a lot of positive feedback from the companies, who were pleased to see that we were present and praised our participation,” he said.

SYMPHONY

At the fair, Symphony launched three air conditioning units for residential, commercial and industrial use, with high air flow. The products have capacities of 17L, 75L and 115L. “We also launched an air conditioning unit with a distinctive design for use in homes, which is the quietest on the market. The equipment is characterized by efficiency, and is recommended for hot and dry regions”, explained Tiago Piton, the company’s commercial director.

The main characteristic of the products is efficiency.

The market is competitive, but Symphony still expects to surpass last year’s sales in 2024, a very strong period for the air conditioning segment, which grew significantly, but faces the challenge of high freight prices, said Tiago, who was pleased with the fair’s results. “We participated in the Eletrolar Show for the third time and, each year, with a larger stand. Our audience is at the fair, it is very useful and, this time, we had a lot of business done.”

T&G

Exhibiting for the second time, T&G had results that it classified as “very interesting”, as it had already noted last year. “Promoting the brand provides a great impact in terms of marketing, strengthening the name of T&G among consumers and business partners. To give you an idea, with the first participation alone, we had access to several countries in South America”, said Liao Zhuanghai, the company’s commercial manager.

Participation has been strategic to promote the brand.

At the booth, it presented models of portable Bluetooth speakers of various sizes. The special launch was the Bluetooth Support Outdoor modes – EQ audio ipx5 speaker. Made with top-of-the-line components, it has a fixed handle for transport, a flashlight and a fabric finish. “We are also known for our partnership with Kalunga. We have extensive experience in the market, having been operating since 1992”, said Liao.

TCBEST

Tcbest focuses on researching, producing and selling batteries for all electronic devices, said Jocelyn Zhou, the company’s sales manager. “We have alkaline, carbon, lithium-manganese button type, Ni-MH, Ni-Cd and PLIB rechargeable batteries, as well as battery chargers.”

The products are part of the green category.

“The products are long-lasting, lasting up to five times longer than their competitors,” said Jocelyn. The company’s production capacity can reach 700,000 units/day. All battery series belong to the so-called green products, free of Hg, Cd and Pb.

TECTOY

With a focus on the retail public, TecToy’s big highlight this year was the Zeenix portable computer. “It really looks like a video game console, but it’s a PC. It supports games from any platform and also runs Windows, which is one of the most widely used operating systems in the world,” explained Rodrigo Pelegrini, TecToy’s software manager.

Gamer computer runs games from all platforms and Windows 11.

In addition to this portable computer, in its second visit to Eletrolar Show, the consumer electronics company also exhibited its payment machines and self-service kiosks. “We decided to return this year because of the great financial return we had in the 2023 edition. This fair is important to us because of the large volume of people who pass through here. This is when we have the opportunity to provide exclusive service to buyers,” said Rodrigo.

TF SMILEE

A manufacturer of electric bikes and electric scooters, TF Smilee went to the fair with the aim of winning new partners, said Michael Tan, the company’s sales manager. “With the audience present at the event, made up of retailers and large resellers, it was not difficult to get the attention of visitors and present our products up close, which are already conquering markets such as the US and some customers in Brazil.”

The company, which has factories in China and Vietnam, already exports to Brazil.

The main launches were the E-Bike E3, an urban electric bike developed for daily commutes, and the E-Bike E13, an energy-assisted bike with a torque sensor. It causes the signal generated by the bike to change rapidly with changes in pedaling force. “We have sold around 30,000 units since 2020. The production capacity for e-bikes is 300 to 500 units per day,” said Michael.

THINK PLASTIC

With 21 years in the market, the Think Plastic Brazil program, carried out by the Instituto Nacional do Plástico (National Plastics Institute), came to the Eletrolar Show for the first time in 2024. Its objective was to highlight solutions to support the internationalization of companies in the plastics processing products sector. “We want the sector to increasingly export its products and become globally competitive,” said Carlos Moreira, executive director of projects at Think Plastic Brazil.

The program aims to increase the competitiveness of Brazilian businesses.

The goal of the program, during its participation in the event, was to reach both the more than 250 companies already represented and others that might be interested in its services. “We have already left here with several leads, talked to importers and opened a portfolio of interests. We will certainly have great results,” said Carlos on the first day of the fair.

THUNDEROBOT E MACHENIKE

The group took part of its product line to the fair, which includes keyboards, notebooks, laptops, headphones and video game controllers. Among the launches, the highlight was the G5 Pro, a wireless video game controller with Bluetooth connection, compatible with Nintendo Switch, PC, smartphones, TV, iOS and iPad. It also launched the transparent Machenike K500 keyboards. Its first participation was marked by good results. “Customers’ reception of our products was better than expected and I’m already making plans for next year’s edition”, said Emerson Lima, director at Thunderobot and Machenike.

Product line is aimed at gamers.

The group, which in addition to Brazil operates in other countries in South America, Europe and Asia, has as its distinguishing features the quality and durability of its products, said Emerson. “They have exclusive designs, produced by the company and designed exclusively for gamers. At the fair, we were able to get closer to our customers and understand what the market demand is, so we can produce to meet it.”

TLIDA

With 26 years in the cell phone battery market, Tlida has an international presence. It exports its products to Brazil, India, Russia, Africa and Arabia. “Our competitive edge lies in the quality and technology implemented in manufacturing, which has allowed us to gain an important place in the market and officially supply major brands, including iPhone, Samsung and Xiaomi,” said Ali Abbas, the company’s manager.

The company is an official supplier to major brands.

In addition to cell phone batteries, the company produces cables, power supplies and power banks. It also intends to open a representative office in the country, said Ali. “We already have a strong presence in Brazil. I believe that the Eletrolar Show brings us closer to our customers. Therefore, a local operation will make our work easier. Brazil has a diverse and very large market, we want to leave our mark at the top, and the fair is the ideal place for that.”

TOKLAR

TokLar Móveis presented a selection of imported office chairs, designed to provide greater comfort and productivity at work. With a distinctive design and finishes in various materials such as leather and fabrics, the products caught the attention of store owners and resellers. “We want to establish partnerships and expand our sales network,” said Peter Zhu Xiao Xiong, the company’s representative.

Chair distributor focused on design, comfort and productivity.

Participating in the Eletrolar Show gave the company the opportunity to showcase its high-quality products and develop new partnerships with retailers interested in offering ergonomic and modern chairs to end consumers, said Peter. “Other products that were also in high demand were the gamer chairs.”

TOLEDO AMBIENTAL

Focused on the correct disposal of waste produced by industries and telecommunications companies, Toledo Ambiental participated in the Eletrolar Show to win new business partners. “Normally, people don’t understand what we present. That’s why being at this fair for the first time is very important to generate brand awareness,” said Douglas Fernandes, administrative manager at Toledo Ambiental.

Reverse logistics company seeks new partnerships.

By disposing of materials, which range from plastic and paper to precious metals, such as gold, found in electronics, the environmental reverse logistics company resells the raw materials to other industries and refineries, aiming to help the environment. “Recycling these materials is a new demand in the market, which is growing significantly,” added Douglas.

TRAMONTINA

In its first participation, Tramontina presented a selection of its diverse portfolio, including household appliances, furniture and tools. Visitors were able to check out the Brava pressure cooker, compatible with all types of stoves, the Ravena set of frying pans, casseroles and non-stick pans, as well as colorful Ipanema cutlery and new porcelain. “We are very happy to participate in the Eletrolar Show, as we see the fair as an opportunity to increase brand recognition,” said the company’s sales manager, Jones Zianni.

Household appliances, furniture and tools made their presence felt.

In addition to kitchen solutions, the company exhibited innovations for furnishing the home, such as the clean-design Vanda chairs and the folding wooden models from the Potenza line. Outdoor items were also on display, including electric lawn mowers, high-pressure washers and power tools. “We received a large number of visitors, which made us very pleased, and we are certain of great results,” said Jones.

With its presence at the fair, Tramontina aimed to strengthen connections and prospect new customers and suppliers. “Our main objective is to strengthen relationships with consumers and representatives from various segments, increasing the visibility of our products, both for B2B and B2P,” highlighted the sales manager.

TREZOR

Represented by Brazil Electronics, Trezor presented Safe 3, a modern and secure wallet for managing digital assets. “It’s our new solution for managing cryptocurrencies on your own, without the need for an investment manager,” said e-commerce analyst Marcia Santos.

The company brought its cryptocurrency wallet for managing digital assets to ES.

Safe 3 is compatible with the main cryptocurrencies, such as Bitcoin, Ethereum, Litecoin, Solana and Avalanche, among others. In addition to a high level of security, it has an intuitive interface and can be connected to a notebook and accessed through Android and iOS devices. At the booth, the company also showed the Trezor Model T, its flagship and one of the most complete wallets on the market, and the Steel Wallet, a steel wallet for storing passwords. “Our goal at the fair is to increase brand recognition and get closer to the public,” said Marcia.

TS SHARA

TS Shara’s main launch was the device that turns equipment on and off remotely, via an app. It also launched new PDUs, autotransformers, uninterruptible power supplies and power strips that support up to seven sockets. “They have remote control of sockets, via an app, and are compatible with Alexa and Google Assistant,” said Pedro Al Shara, CEO of the company. It also exhibited uninterruptible power supplies for protecting CCTV circuits and uninterruptible power supplies for automatic gates and access controls. The products operate at 110 V and 220 V.

The line of devices protects equipment against voltage spikes.

The company exhibited at the fair for the seventh consecutive year and with good results. “We participate with great pleasure every year. Our main audience is concentrated at the Eletrolar Show,” said Pedro. His expectation for this semester is an increase in sales, mainly of uninterruptible power supplies and stabilizers.

UGREEN

For the second time at the fair, Ugreen exhibited the 65 W charger in the shape of a robot, which displays a happy face while charging, the wireless power bank station, with an innovative design, and the laptop stand with an integrated hub, which provides a practical and compact solution for users. “Last year, we had a very positive experience at the Eletrolar Show and, in 2024, it was no different”, said Eduardo Chen, the company’s sales manager.

The company reinforced its commitment to the local market.

The executive emphasized the importance of the fair as a platform to increase the brand’s visibility and establish new partnerships. “Our goal is for the brand to become familiar. This way, our products will be recognized for their quality and innovation”, highlighted Eduardo.

ULEFONE

With a focus on ultra-durable smartphones and tablets, Ulefone showed electronic solutions for professionals who work in industries, construction, outdoors or in other environments that require rugged devices. The highlight was the company’s newest model, Armor 27 Pro, with up to 24 GB of RAM and a battery of over 10,000 milliampere-hours. “We have other models whose batteries last up to a month,” added Ansen Xiong, co-founder at Ulefone.

Company seeks partnerships to enter the Brazilian market.

The company also brought models with specific features, such as a night vision camera and a microscope camera, and resistance to falls, water, dust and high-pressure impacts. According to Ansen, Ulefone is looking for partners for sales in Brazil. “We already have a good product, now we want a good partner to help us enter this market,” he commented.

ULTRAAR

Ultraar exhibited its line of portable air coolers, manufactured entirely in Brazil. “There are three products that stand out due to their greater power, that is, 250 W, and that save 95% more on the energy bill than others on the market,” said Lucas Ribeiro, the company’s sales manager. The products will be available next summer. In terms of air coolers, the company launched devices in three sizes and a 75-liter air cooler, the latter an entry-level product. All have WEG motors. It also plans to launch a fan.

Products reduce room temperature by up to 12° Celsius.

With a factory in Maravilha, Santa Catarina, the company currently has a more upscale line and, to reach a larger audience, it has planned to launch more basic products. “We want to reach every state in the country,” said Lucas. The Ultraar factory has a daily production capacity of 280 units and is being expanded to 750 machines/day.

UMIDIGI

Umidigi’s affordable smartphones caught the attention of visitors to the fair. The Chinese brand offers cell phones with specifications based on the best-selling models in the country. “We develop our products with Brazilians’ preferences in mind,” said Elon Ma, the company’s CEO for Latin America. All products have a two-year warranty, which provides greater security to consumers.

The brand invested in affordable models to attract Brazilians.

Umidigi is also investing in advanced connectivity with the Note 90 5G model, which has an ultra-thin design and a 50-megapixel camera, ensuring competitive performance. According to Elon, participating in the Eletrolar Show was seen as an opportunity for Umidigi to increase its visibility and close new business partnerships. “We expect to double the number of representatives in Brazil.”

USAMS

USAMS brought headphones with 100 hours of battery life and more powerful chargers to the 17^th Eletrolar Show. “This year, we brought chargers with a higher voltage to the fair. This makes cell phones charge faster,” said Alex Cunha, commercial director at of USAMS.

In its fourth participation in the fair, the company sought new customers.

With the expectation of closing deals with new Brazilian customers, the company presented other accessories for smartphones, such as the power bank. In addition to the long-lasting battery and faster charging, the brand’s items stand out compared to the competition, according to Alex, because they feature superior quality and innovative design.

VENTIMAIS

Ventimais presented its residential ventilation line at the fair. “Our highlight was the 35 cm, three-in-one air circulator, which can be used on the floor, table and wall. It has two speeds, and its distinguishing features are its innovative design and the propeller with six blades”, said Antonio Luchtenberg, director of the company, who was exhibiting for the second time.

Air circulator can be used on the floor, table and wall.

With a factory in Palhoça (SC), the company serves all of Brazil, records the highest sales of the 40 cm fan and notes that the market is heated, with sales of 24 million units/year. The expectation for 2024 is positive, says Antonio. “The Eletrolar Show helps with networking and brand awareness.” In the last quarter of this year, the company will launch small appliances, such as an electric kettle, sandwich maker and air fryer.

VENTION

Vention saw its traffic grow in its second participation in Eletrolar Show. “We received very interesting visitors. We already have a distributor in Brazil, but we had contact with new potential partners and customers who liked our products,” said Jian Sun, the brand’s commercial director for Latin America.

Accessories manufacturer showcased its portfolio in its second participation in ES.

The company brought its two main product lines: audio and video accessories for computers, such as cables and adapters, and accessories for cell phones, such as chargers, headphones and portable batteries. “In Brazil, there are many cheap products, but the average quality is not very good. Our differential is the two-year warranty against manufacturing defects, which our competitors cannot offer,” commented Sun.

VENTTOS

The Amazonas-based company Venttos Electronics returned to the Eletrolar Show in 2024 after a successful participation the previous year. The organization is responsible for the production of intermediate goods for several industries in the Manaus Industrial Pole (PIM), and also offers the option of OEM manufacturing – assembling and developing products for other companies to sell under their own name. “The return here to the Eletrolar Show is not by chance, it is based on real results”, highlighted Luciano Benitah, CEO at Venttos Electronics.

Company returns to the fair after closing important deals in 2023.

In this year’s participation, the company highlighted a line of products focused on industrial automation, called V Future. “We see that the world is more connected, with a trend towards automation, and we are investing in this direction”, added Benitah. For him, it is a great pride to have grown the company with investment entirely from within the State of Amazonas. “Even with the Free Trade Zone, we rarely hear about entrepreneurs from there creating companies of this size,” he commented.

VERYRIO

Veryrio, a company specialized in selling high-quality cell phone cases, participated in the Eletrolar Show as an exhibitor for the second year. “The first time, due to lack of experience, we were unable to close many deals, but this year we prepared ourselves, in the first few days we already made interesting contacts and also talked a lot with our customers”, said Nilde Lei, the brand’s sales supervisor.

In 2024, the company came better prepared to close deals.

Present in a market full of competitors, the company’s differentials, as Nilde highlighted, are exclusivity and diversity. “We have cover options to suit all tastes and types of customers. We sell covers with lots of glitter for those who want to attract attention and we also have covers with reinforced quality for those customers who value the safety of their device.”

VIVENSIS

When it comes to satellite TV signals, Vivensis is one of the leading names. With 28 years of experience, it combines technology and personalized service to ensure customer loyalty and new opportunities. To keep the brand at the top, it participates in the Eletrolar Show, said marketing director Patrícia Vital. “The fair helps us maintain the brand’s prestige; being here among the main manufacturers is something that makes us position it with our customers.”

The company launched audio and accessory lines for gamers.

In its second participation in the fair, it made two important launches: the Vibe Sound audio line, with powerful and versatile speakers, and the Vipe Pró Gamer, with accessories such as keyboards, mice and customized head sets for game lovers. It also showcased its best-selling product, the VX Smart receiver for receiving internet signals, using streaming apps and accessing 80 channels.

Based in Curitiba (PR), Vivensis operates throughout the country. For Patrícia, the secret to its success is not just selling products, but also providing pre- and post-sale customer support, which includes a warranty of at least two years on all items. “We received our guarantee of trust and credibility with our partners at the fair. We will definitely be back at the next edition with a larger stand and more new products.”

WAVEONE

With 31 years of history, Waveone exhibited its lines of tower speakers, the Box Thunder, Box Firework and Box Stage models, with high sound quality and easy connectivity. In the gamer line, it launched portable speakers with Bluetooth, gamer headsets and high-performance headphones, such as the 500 BT models, with memory foam for greater comfort and a battery life of 50 hours, and the WF 600 BT, with noise cancellation and a battery life of up to 60 hours. The products have a minimum two-year warranty. “The Eletrolar Show is the ideal place to show buyers our products, announce new launches and meet new customers”, said Fernando Alves, the brand’s executive manager.

The company launched speakers, headphones and headsets for gamers.

In March of this year, Waveone launched a program that offers retailers training, certification and support through its portal. “The intention is to strengthen ties with small retailers, offering each one quality, low prices and competitiveness. This way, competition with large companies will be fairer,” said Fernando.

WEI IMPORT

At the fair, WEI Import presented a range of items in high demand in the digital market, including computers, household appliances, tools and electronics. “In security cameras, the company’s flagship product, we brought the A8 model, for outdoor use, with color night vision, water resistance and compatible with virtual assistants”, said the company’s CEO, Rodrigo Tsai.

The company specializes in serving the e-commerce market.

In air fryers, the company showed models in two versions: one with digital technology and a transparent glass lid, in gray and black; and another manual, in green, black, white and gray. It also launched an electric rotating brush for general cleaning, with a 25 W motor. The product has nine removable brushes for different uses. “At the fair, we promoted the brand and made many contacts with new customers”, said Rodrigo.

WIWU

In its first participation at the fair, in addition to cell phone cases and headphones, Wiwu presented a new line of backpacks and technological toilette bags. “With quality material in the sewing, technology is present in the digital opening of the products”, explained Jefferson Silva, marketing coordinator at Wiwu.

The company debuted at ES with new products.

The multinational company, which is launching its first official store in Brazil, arrived at the fair with great expectations. “We came focused on showing the variety of our products to store owners and to start introducing our retail operation. We want to bring in a lot of customers and expand our brand throughout Brazil”, said Jefferson.

WYLIE TOOLS

Wylie Tools was present with a complete range of tools and supplies for advanced technical assistance for cell phones. “We offer high-quality products, imported directly from China, that meet the needs of cell phone repair technicians,” said the company’s commercial director, Vinicius Lu.

The company’s target audience is repair technicians.

With the goal of becoming a leader in the Brazilian market in the coming years, the company prioritizes technological updates. “We are here to show the evolution in the repair area and share our knowledge with professionals in the sector,” explained Vinicius. The company offers everything from tool kits to advanced equipment, such as microscopes with cameras, soldering materials and bench power supplies.

X-ONE

Exhibiting for the fourth consecutive time, X-ONE Brasil launched a line of 140 W power supplies, exclusive to the country, capable of charging more than one laptop and Macbook device at the same time. The company, which operates in more than 75 countries, also launched a film applicator, which will be sold for the first time in Brazil.

The company classifies the fair as a reflection of the market.

 “The Eletrolar Show is a reflection of the market, the products we launch here are sales successes and maintain the brand’s positioning”, said Breno França, CEO of X-ONE. In its first time at the fair, in 2019, its stand was 35 sqm. This year, it was 150 sqm. The company also expanded its portfolio. In addition to the line of anti-fall covers and films for iPhones, it created films for Apple smartwatches with protective edges and for Samsung’s S24 line of smartphones.

X-ONE is the only company that offers a guarantee for its protective films, Breno emphasized. “We maintain such high quality in our products that we even offer a guarantee on our films. Furthermore, we are committed to selling our products on a B2B basis. This way, retailers do not suffer from unfair competition.”

XAEA BRASIL

In its first participation in the fair, Xaea Brasil established partnerships, served retailers interested in its products and made sales. “We achieved our goals of showing the quality of the products and making contacts with companies from several states”, said Juan Cruz Gonzales, CEO of the company, whose portfolio includes smartwatches, headphones, speakers, cables and chargers, among other accessories.

The company is strong in the international market and arrived in Brazil a year ago.

At the 17^th Eletrolar Show, it also presented new releases and highlights, such as the Supreme 45W charger, USB + TC/1TC; the ultra-fast and resistant Hulk cable, TC-IP-V8; and the Vortex speaker, with Bluetooth, LED lights and a modern and compact design. “The brand is very strong in the international market, where it has been operating for 16 years”, said Juan.

XIAOMI

In addition to its smartphone lines, Xiaomi also presented dozens of products from its ecosystem, such as the portable blender, the smart air fryer, and the robot vacuum cleaner, which can be controlled via an app and integrated into smart homes. “We seek to offer products that make consumers’ lives easier, while maintaining our commitment to quality and cost-effectiveness,” said Luciano Barbosa, head of Xiaomi’s operations in Brazil.

The company’s goal was to strengthen its relationship with small and medium-sized retailers.

Since its arrival in Brazil in 2019, the brand has been gaining ground and is now present in more than 8,000 points of sale. Among the smartphones, the highlight was the Redmi Note 13 Pro 5G, with advanced AI features that improve daily usability.

Xiaomi, which has five of its own stores in Brazil and 40 kiosks, wants to double these numbers by the end of this year. “The company’s presence at the 17th Eletrolar Show was an opportunity to strengthen ties with partners from all over the country and increase the brand’s presence in the market. Our focus was to reach medium and small retailers,” said Luciano.

YGGY

Yggy showcased its line of protection for iPhones, including cases with military certification, camera protectors and front screen protectors. “Our mission is to offer greater protection and durability for consumers’ devices,” said the company’s operations director, Nicolas Galvão.

Cases with military certification and environmental commitment were highlighted.

According to him, extending the useful life of devices means contributing to the reduction of electronic waste disposal and unnecessary use of raw materials. The brand reaffirmed its commitment to sustainability, allocating part of its revenue to the Atlantic Forest reforestation project. In its second participation in the fair, Yggy sought to expand its customer base, said Nicolas. “We exceeded expectations compared to last year, with a qualified audience and retailers interested in working with our brand.”

YINLANG ELECTRONIC TECHNOLOGY

Based in the city of Dongguan, China, the manufacturer Yinlang Electronic Technology showed Brazilians its line of electronic locks. The devices provide protection and connectivity to homes, apartments and hotels, allowing entry using passwords or fingerprints.

Chinese manufacturer made its second visit to ES.

This was the second time for Jiang Liping, the brand’s sales manager, at the Eletrolar Show. According to him, the results were similar: medium-sized deals closed, plus the chance to showcase the portfolio to potential customers and distributors. The difference between the products is the price. “Design and functions are important, but the cost of shipping to Brazil is what makes the difference,” commented Jiang.

ZIPDIN

It presented financial solutions for retail, such as the payment method that allows customers to use the balance that is in the Severance Pay Fund (FGTS) to make their purchases. “Zipdin’s solutions give consumers the opportunity to purchase goods and also make it possible to increase the average sales receipt,” said Guilherme Della Penna, the company’s commercial director.

Launched this year, they are aimed at retail.

Another solution launched this year is Credit as a Service, which structures the entrepreneur to obtain the financial return from financing their own sales. It sets up its credit operation and acts as a bank. Zipdin participated in the Eletrolar Show for the first time. “The fair receives many retailers, this is the audience we wanted to reach,” said Guilherme.

ZWEAR

It launched three lines of waterproof smartwatches, Bluetooth and with medical device sensors, such as heart rate. The ECG+PPG line has three models, the E01 (rectangular in two colors), the E03 and the E03S (round in three colors). The Versatile Unisex Models line, considered a “hot seller” due to its ease of sale, has six models, with the ZL73J / ZL73S standing out. And the Amoled New Generation Screen, which, like the Versatile, has options in four colors. “In our second participation at ES, we were able to take advantage of the space even more for new contacts”, assessed David Feng, general manager at ZWEAR.

The market remains receptive to this category.

At the booth, it presented other lines of smartwatches. “Some of the models we brought to the Eletrolar Show were already starting to be sold in the country, imported from China through our company, which has been operating in the Brazilian market for two years,” said David.

Source: Eletrolar News ed. 162