Eletrolar Show 2024 / PREVIEW – A SHOW OF INNOVATION, NETWORKING AND BUSINESS AT ES 2024
The 17th edition of the Eletrolar Show, the largest showroom of products and technology in Latin America, will have an exhibition area of 36 thousand sqm, more than 600 exhibitors and will welcome more than 30 thousand executives of the market.
Connecting industry and retail, encouraging the generation and completion of business in the second half of the year, is the objective of the Eletrolar Show, the largest fair in Latin America that covers the segments of electronics, household appliances, small appliances, cell phones, gamers, technology, IT, IoT and housewares.
“It is the largest B2B meeting point, dedicated to bringing together the main players in the sector and multiplying business opportunities for industry and retail”, says Carlos Clur, president at Grupo Eletrolar, specialized in B2B multimedia, which focuses its operations on the integration of various communication and business channels between the consumer electronics industry and retail. It operates in Brazil, Argentina, and Mexico.
For four days, between July 15th to 18th, 2024, more than 600 exhibitors will occupy the 36 thousand sqm of the Transamerica Expo Center, in the city of São Paulo (SP). They will present more than 12 thousand products, covering all categories of segments that make up the universe of electronics and household appliances.
Synergy
Technology, business, and networking are the basis of support for the Eletrolar Show, a trade show that anticipates market trends and behaviors. In recent years, changes have been occurring very quickly, technology is advancing by leaps and bounds, just look at the revolution caused by Big Data and Artificial Intelligence, which have made the shopping experience more targeted and efficient.
“In a country the size of Brazil, a fair like the Eletrolar Show is important to bring together industry and retail from all regions. It is the meeting point for exchanging experiences and analyzing the behavior of products and consumers in each of them. These are important aspects that even strengthen commercial relations”, says the president of Grupo Eletrolar.
The 2024 fair, as in previous years, will have special areas, including Casa Conectada (Connected Home). “It is essential that we present new developments that contribute to making homes more sustainable, by reducing energy consumption”, says Carlos Clur.
Sponsored Buyers
As in every year, Grupo Eletrolar will sponsor, with air tickets and hotel accommodation, the travel of 600 buyers from regional retail chains that do not have headquarters in São Paulo and that represent more than 30 thousand points of sale in Brazil, and for which the fair organization will pre-schedule meetings to optimize professionals’ time. It will also sponsor the travel for buyers from Latin America.
In parallel to the Eletrolar Show, Latin American Electronics and Latin American Housewares will be held with a wide variety of products for the home. Grupo Eletrolar is also holding, from July 10th to 12th , Electronics Home, in Argentina, which this year is in its fourth edition. And, in 2025, it will take Latin American Electronics to Mexico, with the same concept of generating more business between industry and retail and expanding the visibility of brands globally. In the following pages, the industry anticipates some of its launches at the 17th Eletrolar Show and retailers reveal their expectations.
PREVIEW ELETROLAR SHOW 2024 – INDUSTRY NOVELTIES
ASIA SHIPPING
“At ES 2024, we will present all our expertise in digital logistics integration as a crucial innovation for retail. Our suite of technology solutions revolutionizes cargo management and streamlines import and export processes. This enables retailers to reduce costs, have better predictability of their deliveries, increase operational efficiency and, consequently, increase sales. We see the future of retail increasingly dependent on logistics efficiency and technology. Our products will play a key role in this scenario by offering integrated digital solutions that optimize processes and improve the customer experience.”
Alexandre Pimenta, CEO
B-MAX
“B-MAX’s innovations are designed to further boost sales in the competitive wholesale electronics industry. Our commitment is to offer high quality products at affordable prices, enabling customers to achieve significant profit margins. We have expanded our product line to include the latest innovations. At Eletrolar Show, we will have innovations such as electronic air diffuser, air humidifier, accessories, and many other products in the electronics segment. In the future of retail, the emphasis on personalization and customer experience will be paramount. The B-MAX brand stands out in this scenario.”
Jennifer Zheng, owner
BASEUS
“This year Baseus, the leading brand of chargers in China, will consolidate its positioning in Brazil as well. The QPOW2 model offers practicality and fast charging with great efficiency. It has 22.5 W of power, integrated cable, capacity of 10,000 mAh and is available in black, white, blue, and purple. The retail of the electronic accessories segment has never been more competitive and dynamic. The Brazilian public has already noticed that many Chinese products offer great quality at a more competitive price. The Baseus brand is an example. It is imported by Dapon, a national company that is also the official distributor of the brand.”
Marcelo Tavares, director at Dapon
BOMBER
“Bomber arrives at Eletrolar Show 2024 with an aggressive renewal in its product mix. These are products with new proposals and exclusive in the Brazilian market, from Bluetooth speakers with built-in induction charger to those with 360-degree sound technology, perfect for open environments. All have new technologies such as Bluetooth 5.3, for example. We see our speakers as essential elements in the future of retail, as they provide high quality audio, flexibility of use and engaging and personalized atmospheres to customers.”
Gustavo Lemen, president
BOYA
“We will introduce our latest novelty, BOYAMIC. It is an all-in-one wireless microphone with integrated recording function, exceptional sound quality and professional performance. In addition, users can adjust product parameters through the BOYA Central app, developed by our company. We have great confidence in the development of the Brazilian economy and the active market, which provide a solid foundation for retail growth. The quality and performance of BOYAMIC far surpass those of other wireless microphones in the same price range. Therefore, we believe that this excellent product will be recognized by the market and consumers.”
Martin Wang, sales director
CAPINHAS NO ATACADO
“The main innovation we will present at Eletrolar Show 2024 will be our Clube de Compras (Shopping Club). It is a B2B version of a VIP Club aimed at retailers from all over Brazil. Purchases will be made 100% online, providing practicality, efficiency, and access to extremely competitive prices from the main brands in the market. We see that the future of retail, more specifically for our target audience, lies in customer retention using a CRM tool allied to targeted campaigns through channels such as WhatsApp, email marketing and SMS.”
Caio Davanso, director
DAYSBRASIL
“One of the innovations Daysbrasil will present is the PGX 24x D-MB-59 microphone. It was designed for dynamic musicians and presenters who also manage their own sound. It offers nine optional and tour-tested wireless circuit tester systems for guitars, instruments, and vocal microphones. We see a great opportunity to innovate and grow following the needs pointed out by the market, and retail is the fundamental importance to the Brazilian economy. We present to our customers products that raise the level of entertainment with excellent quality and affordable cost, thus contributing to increased sales.”
Day Yuqin, CEO
DT3
“Our main innovations are the Office Frost chair with lumbar support in TPU90, exclusive to DT3, with excellent flexibility, comfort, and durability, which provides a pleasant sensation of low temperature in the lumbar lordosis. We also have a Gamer Chrono with an innovative design, multifunctional armrests and mesh covering, very rare in a gamer chair; Office Yura, the brand’s first white color; and the Gamer GX, the new generation of Gaming Series DT3 chairs. We want the future of retail with increasing competitiveness and more aware consumers. Our products will continue their upward curve, earning more trust and loyalty from our fans and customers.”
Fernando Bastos, CEO
ECOODA
“We will present a series of innovations in electronic accessories with quality, better cost-benefit, and advanced processing technology. These are new models of electronic devices equipped with cutting-edge processors, superior performance, and greater energy efficiency. The future of retail will be influenced by the demand for innovative, accessible, and high-quality products, and ours will play a fundamental role in this scenario. Customer experience will continue to be a crucial factor. We are committed to developing products that make the most of technological advances. We have been working to integrate environmentally responsible practices into manufacturing processes.”
Lena Shan, commercial manager
ELEMENTS BRASIL
“The consumer is increasingly demanding and informed, directly linked to trends and with high expectations. At the fair, we will present a new model of workspace, going beyond the idea of comfort and ergonomics, embracing the concept of high performance. Human being and machine will create a unique bond, never seen before, with the purpose of bringing greater productivity and intelligent use of time. The future of retail transcends the barriers of the physical world. The physical experience will be complemented by digital. At Eletrolar Show, we will show this experience in practice, when our partners and customers will experience the future that we create.”
Bruna Dias, Founder & CCO
EOS
“EOS continues to expand its product mix and will bring to Eletrolar Show 2024 a complete line of washing machines, washers and dryers and refrigerators, products that are part of its mix, which has more than 500 SKUs. We see a moment of acceleration in sales, with good prospects for reducing interest rates and greater incentives from the retail channel. At the fair, we will strengthen our participation in the white and air conditioning line.”
Maurício Mota, sponken person
ESMALTEC
“We are bringing to ES solutions designed based on the needs of the market, to meet the demands of our customers. We will have novelties and launches that reaffirm our commitment to the product of high quality, efficiency, and design at a competitive price in the market, meeting the expectations of consumers. Thus, we contribute to boosting sales in the sector. We are optimistic about the forecast scenario for the year based on favorable economic indicators. We expect increased sales in the sector in the second half of 2024 and early 2025. Our products will meet increased demand naturally, as we offer more quality, innovation and efficiency to consumers who are aware of these attributes.”
Marcelo Pinto, superintendent director
EZVIZ
“We bring great innovations this year. In digital locks, our products are great cost x benefit and high standard finishing. Everything is automated in a single global brand application. The user manages cameras, alarms, locks, peepholes, vacuum cleaners, and any other branded device. Direct centralization on the user’s cell phone is EZVIZ’s main differentiator in the world. We will also launch RC3, RE4, RS2 robot vacuum cleaners and RH2 vacuum cleaner. They all innovate the user experience and comfort. Retail seeks innovations with solutions developed for each group/cluster. Our products integrate solutions that transform spaces into intelligent experiences.”
Raul Arakaki, e-commerce & maketing manager
FAM BRASIL
“We are pleased to announce the addition of a full line of speakers to our product portfolio, with the undeniable quality that highlights Fam Brasil. Our focus on technological innovation is addressed to increasing battery life in products. We are also launching headphones whose batteries last more than 40 hours, which reinforces the company’s commitment to the needs and expectations of its customers. We are committed to developing products that meet the ever-evolving needs of consumers and make life easier. And that’s why we firmly believe we play a relevant and impactful role in today’s world.”
Toni C. Kuhn, CEO
FISCHER
“We are happy to return to the Eletrolar Show fair and with positive expectations for the launches in our main categories. The fair is an important milestone in the retail calendar and will be a time for meetings, launches, novelties and business generation. Our objective is to present all Fischer solutions for the household appliances segment to retailers. In addition to unique experiences at our stand, visitors will be able to see all the differences and technologies of our products, taking a closer look at colors, finishes and materials.”
Karin Fischer, commercial and marketing director
GRUPO AYRES
“At the Eletrolar Show, HiFuture, the group’s brand, will announce innovations in sound to shake up the Brazilian sound market. Together with Devia and Forward, also brands of the group, accessories, screen protector and cutting machines will be on display. Providing high-quality products and technology will boost retail sales, whose future we see as highly technological and focused on the customer experience. Our products will play a crucial role in this scenario, with solutions that combine functionality and style. The integration of cutting-edge technology into products, including Forward’s service machines, will be critical to meeting the demands of a constantly evolving market.”
Daniela Ayres, CEO
GRUPO LEONORA
“We are excited for ES. We plan to launch more than 30 products to boost retail sales. We look for partners to add value to our offer and position us more competitively. We will bring a new license, this time with the franchiser Sonic. We will sell mouse, keyboard, headset, cable, and calculator. Another launch is the Color Joy noise muffler, our own inclusive line, aimed at audiences with behavioral diagnoses such as ASD, TDH, ODD, which strengthens our commitment to developing sustainable practices related to ESG spheres. In 2024, our growth target is more than 60% with the execution of the strategic plan.”
Edson Teixeira, manager of the Letron brand
GRUPO OBLI
“The 2024 OBLI accessories that we will present at the Eletrolar Show are synonymous of innovation and profitability for retailers. With advanced design and exclusive benefits, they are the right choice to boost retail, a sector that we see as promising, with the constant evolution of technology and consumer expectations. We believe that our products will play a fundamental role in this scenario, as they offer innovative solutions that will help companies maintain competitiveness in the constantly changing market. We are committed to continuing to invest in research and development to ensure our products meet the future needs of the retail sector.”
Lucas Ferreira Barbosa, founder
GRUPO TIMBER
“EcoFlow | Timber will showcase its renowned portable and rechargeable power stations of River and Delta line. In addition to solutions that offer energy security for personal and professional use, the brand has options for solar panels, refrigerators, and portable air conditioning. At ES, the big highlight will be the recently launched EcoFlow DELTA Pro Ultra. It is a home power backup system designed for extended outages and daily use. It is compatible with various energy sources, from solar to gas. With an unrivaled capacity of 6 kWh, 7,200 W output and 5.6 kW solar input, a single unit can power an entire home.”
Marilia Alberti, marketing analist
GRUPO WOLI
“The ES 2024 represents a unique opportunity for the Grupo Woli to demonstrate its innovation capacity and commitment, which drive the retail sector to new levels. Innovation is the key to sustainable growth and profitability in retail. We are excited to share our latest achievements with the market and preparing a unique experience for each visitor to our stand. We understand that to successfully navigate the future, three master keys are needed: in-depth knowledge, continuous innovation and strategic competitiveness. Our products and services are designed to deliver high value to the consumer and increase retail profitability.”
Wagner Oliveira, CEO
GSHIELD
“Eletrolar Show 2024 is approaching and, with it, the promise of innovations that will transform retail. Our company, always focused on innovation, will bring products that define this concept, such as the Gprint machines, which create personalized films for various devices, and the iTag, which offers security through tracking integrated into Apple’s Search system. We are also launching the Ultra Safe film, which protects and offers guarantees, reinforcing our commitment to quality. Retail is expanding, especially in emerging markets like Brazil. Our products are designed to lead this transformation, meeting today’s needs and preparing for a connected, secure future.”
Pablo Marques, commercial coordinator
HAIZ
“At ES, we will present products with artificial intelligence, IoT and automation, in addition to the latest CCTV technologies, which include high-resolution cameras, facial recognition, real-time video analysis and integration with intelligent security systems. These new developments have the potential to boost retail sales by improving the customer experience, increasing operational efficiency, and meeting demands for responsible business practices. We see the future of retail centered around AI technologies and personalizing the customer experience. Our products are developed to be efficient, high quality, cost-benefit and adaptable to market changes.”
Patricia Freitas Cavalcanti, administrative analyst
HÄNDZ
“We will continue to focus on electronic products made with sustainable raw materials. We are launching products made with coffee, wheat fiber, recycled plastic, PET bottles and cork, among other materials whose use in production was unlikely. Händz always seeks to innovate in its launches. We believe that the future of retail will be to use recycled materials, reuse products that would otherwise be discarded and are transformed into new ones, with quality, guarantee and design. The future of retail is the reuse and innovation of raw materials. In this sense, our company is making every effort possible to place this type of product on the market.”
Rodrigo Lacerda André, CEO
HAVIT
“Elegant and versatile, the H655BT headphones were designed to deliver high-quality audio. It features wireless connectivity, Bluetooth 5.0 technology, 40 mm drivers, clear sound and frequency response from 20 Hz to 20 KHz. It features soft cushions and an adjustable headband for comfort. Foldable and portable, it can be taken on trips. It has a built-in microphone with noise cancellation technology, which allows the user to make hands-free calls. With a built-in 300 mAh battery, it offers up to 14 hours of playback on a single charge. The brand is imported by Dapon, which is its official distributor in Brazil.”
Marcelo Tavares, director
HAYAMAX
“Hayamax is a distributor that, for over 50 years, has been offering to the retail diverse products from recognized brands. At the 2024 Eletrolar Show, it will bring a brand that fits into any type of business and is our exclusive import: Toshiba Energia. In addition to providing attractive profit margins to retailers, Toshiba meets all energy needs and has Japanese tradition and quality. Faced with the increasing commoditization of products, value is increasingly associated with brands that guarantee quality. And in the battery sector, the importance of trusted brands is even more evident.”
Henrique Hayama, marketing manager
HONYAN
“At the Eletrolar Show, Honyan will present new perspectives and solutions for the world of cellular technical assistance, which will boost sales for our customers and partners. Our strategic collaboration with Guojie promises to bring a significant difference, offering a wide range of innovative products from globally recognized brands. We understand that supplying products and technical assistance services as a promising opportunity to expand and prosper. This sector presents fertile ground for growth, especially considering the vast number of electronic devices in circulation today.”
Eugenio Chang, commercial manager
HPRIME
“We recently launched FiberPro Easy and FiberPro with smart applicator. Two innovations that demonstrate our commitment to continue contributing significantly with strategic partners to market growth. It is also a demonstration of commitment to our end customers, as they improve the experience and efficiency of our products, further increasing satisfaction. We cannot forget our incredible HPrime Tag, approved by Apple, which becomes a safe and economical option with wide usability. With innovation and technology, we will always be attentive to the needs and demands of retailers and end customers.”
Felipe Almeida, director
HREBOS
“Hrebos has been innovating the market with its new Premium line, which has products with sophisticated technology and design to serve customers who demand accessories with quality comparable to their top-of-the-line devices. The great advances in technology in online sales and logistics systems and the rapid adoption of this type of purchasing (largely due to the pandemic) have enabled importers and manufacturers to sell in this channel at more attractive prices. Hrebos is betting on the future with its new line, which has exceptional quality and cost-benefit, being more competitive and standing out in the face of market innovations and trends.”
Marcelo de Paola, director
IMENSO
“At Eletrolar Show 2024, we will present innovations, including advanced resistance technology in our products, ensuring exceptional durability and reliability. This will attract quality-conscious consumers, boosting retail sales and solidifying our position as a market leader. Based in the success of 2023, our company aims to lead the retail market with technological innovations. We prioritize quality, functionality, and shopping experience to meet consumer expectations. Our focus on durability and innovation creates memorable experiences, building customer loyalty and driving retail growth.”
Lin Chen, director
IPC Brasil
“Following the sales success of IPC’s EcoClean vacuum cleaner and the growing market demand for more cost-benefit alternatives, we decided to launch the EcoClean Lite version, a professional vacuum cleaner with a steel tank, blower function and complete accessory kit to vacuum water and dust. At IPC Brasil, we see the future of retail at the intersection of accessibility and quality. EcoClean Lite reflects our commitment to offering the best value for money to the customer, without compromising on quality and efficiency. We are always adapting our products to meet customer needs and to make them useful tools for professional cleaning.”
Thiago Santos, national sales manager
KAIDI
“KAIDI’s main launches are the TWS, OWS and Sports wireless headphones, with a variety of models, sizes, and colors. They come with a charging case, which provides two to three full charges. We want to offer products that meet consumer needs, with innovative design, comfort, and ease of use. The headphones provide approximately five hours of playback or three hours of talk time (volume at 80%). The range distance is 10 to 12 meters. Technological advances bring a more practical and innovative future to the retail of electronic products, with a more pleasurable, efficient, and personalized shopping experience.”
Eliseu Chang, commercial manager
KAKIA
“We will present the Sugon 8620-DX, a precise rework station, with air and temperature regulation. It has an automatic sleep function, which allows it to store memory, and a mechanical short circuit protection function. Every year the retail segment evolves and reinvents itself. Today, the search for sustainability and the integration of sales channels, in addition to the use of technology, are consumer demands and retailers’ objectives. Anyone who does not adapt to this new reality takes the risk of being left behind. Our products play an important role in the continuity of this scenario, providing the most up-to-date and easy-to-use tools. This way, we deliver a lasting experience.”
Natasha Fraga Moreira, salesperson
KARIMEX
“The products we will present at the Eletrolar Show will have a unique design (like our Vintage Line) and exclusive technologies (like the Blend & Heat blender). At our stand, visitors will see creative solutions full of differences, which will make the daily lives of Brazilians easier. Practicality, style, and technology will come together in an incredible mix of small appliances. Brazilian retail has undergone several changes, its audience has become omni. We take this strategy into our communication routine, always seeking to promote the best experience for customers.”
Nádia Ribeiro, marketing coordinator
KM CARGO
“Our logistics solution for retail is structured around air and road transport, with a focus on agility, safety, and strong performance in active communication with the customer. We implement online communication solutions regarding the delivery status of goods. Customers receive active communications on WhatsApp about the status of their order or can track, in real time, via satellite the location of the vehicle and its expected arrival date at the delivery location. Our lifting platform solution on trucks provides safety in the delivery of heavy products, and the armored trailer guarantees safety in the delivery of high-value products, reducing possible losses due to accidents.”
Mauro Pavan, commercial director
KNUP
“With 18 years of experience, we have built a solid base in the Brazilian market thanks to our sensitivity to understanding consumer needs. In recent years, we have seen an increase in demand for versatile communication devices. As a result, tablets have become not only a tool for entertainment, but also for work and learning. We are excited about the launch of Knup’s line of tablets. As always, our priority is to offer high quality products at competitive prices. The future of retail will be shaped by the continued quest for convenience, personalization, and customer experience. As a brand, we are committed to meeting these demands.”
Luciana Duvanel, administrative
LUCKY AMAZONIA
“At the 2024 Eletrolar Show, we will showcase our line of solar energy inverters and solar charge controllers. We are one of the few sellers of this type of product. Our products, in relation to retail, have a large untapped market.”
Tingting Jin, CEO
MAXMÍDIA
“Maxmídia has been on the market for over 15 years and has established itself as a high-quality electronics company. It offers a wide range of products such as cell phone chargers, headphones, keyboards and much more. Our commitment to excellence and innovation gives us the focus to establish strategic partnerships with the best manufacturers around the world. This allows us to import state-of-the-art products. We carefully select each item in our catalog, ensuring that it meets the highest standards of performance, durability, and design. We offer quality products at competitive prices, making advanced technology more accessible to all Brazilians.”
Bharat Kumar Rangnani, owner
MIETUBL
“Our differentiator is productivity and a focus on positive results to offer global customers high-tech, high-quality products, such as screen protector cell phones, laptops, tablets and headphones, among many others. The future of retail will be one of total convergence between physical and online stores, with innovative technologies such as virtual reality. It will be an unprecedented advance in the economy and a new experience for retailers. E-commerce is poised for even greater growth. Companies must guarantee a good shopping experience, which includes mobile responsiveness, fast-loading pages and secure payment gateways.”
Penny Zoey, CEO
MONDIAL ELETRODOMÉSTICOS
“Mondial’s participation in ES is of great importance for the company. We take advantage of this moment in which we bring together a large part of our customers in person to announce launches, entry into new markets, line expansions and other novelties that moves the small appliance sector. In the 2024 edition, we intend to impact the market with many new features in the portfolio. We have the DNA of serving the customer well and with quality. One of our pillars is to provide ease and practicality to consumers. In this way, we will continue to look and monitor global trends so that our launches awaken consumer desires and remain accessible to the different audiences we seek to reach.”
Giovanni M. Cardoso, co-founder
NLG COMEX
“At Eletrolar Show 2024, we will showcase some new solutions and improvements at every stage of the logistics chain, from origin to final delivery to the consumer. We will also be offering consultancies to help visitors learn how to optimize their import process. We see the future of retail increasingly driven by convenience and customer experience. Our services will play an important role in this scenario, offering door-to-door solutions that simplify the entire logistics process and help retailers meet consumers’ growing expectations for speed, transparency and convenience.”
José Olacyr, executive director
NOVADIGITAL
“For the Eletrolar Show, we will showcase the Intelligent Central Panel. It allows you to control all the smart devices in your home. It brings practicality and modernity to homes, as well as making everyday life easier. One of the main points of this panel is that it has integrated Alexa and two lighting points, as well as many other functions. Our products play an important role for retailers, as many consumers are increasingly making their homes smart. This increases the demand for quality products, with good cost – benefit and a guarantee.”
Alex Lee, director
PEINING
“At ES, we will present a series of innovations, which have the potential to boost retail sales. We will offer high quality products, with refined finishing and integrated safety devices. Among them, electrical anti-surge product, with solutions that protect electronic devices; headphones with advanced noise reduction features; and expansion of the line of accessories, from cables and chargers to smart solutions for the connected home. We see a promising future for retail, with increasingly demanding consumers. Our products will play a fundamental role in this scenario. We also invest in efficient logistics processes.”
Danilo Goes, commercial director
POTENCIAL SUPRIMENTOS
“In 2024, seeking innovation and synergy with our target audience, we launched more than 70 products across all our lines, bringing great potential to retailers, delivering good cost-benefit, and helping our partners to optimize their results, with based on the win-win concept. We completed 20 years of history. We started with importing products for the printing industry and today we have expanded our portfolio to include several groups, such as printers, peripherals, chairs, and stationery. Always listening to our partners, monitoring the market and consumer profile, we offer humanized and agile service, as we believe that this is the future of retail.”
Eriton Zampola, general manager
QCY
“The new QCY GS S6 smartwatch model, which will be presented at ES, stands out in the brand’s range of smartwatches, which are winning over more customers every day. It weighs just 55.4g. It has a 2.02″ HD TFT screen and delivers a lot of technology and performance, with support for up to 100 sports modes, such as soccer, basketball, running, cycling and much more, as well as real-time heart rate, calorie consumption and SPO2 (blood oxygen level) measurement. The product is IPX8 certified and water resistant. The smartwatch is imported by Dapon, which represents and distributes it in Brazil.”
Marcelo Tavares, director at Dapon
REALCE ELETRODOMÉSTICOS
“The Eletrolar Show is always a great opportunity to reinforce the positioning of our brand and, without a doubt, to present at first new product lines that are already a trend in the market, such as Iris Timer Glass. This contributes to strengthening the Realce brand in the homes of our consumers in Brazil and around the world. While we observe a challenging future for retail, we see good opportunities for growth with increasingly innovative products. This is Realce’s bet with the Iris Timer Glass line, which aims to innovate.”
Danimar Michels da Silva, national commercial manager
SAFEWELL
“Our company will launch, worldwide, the E9000E line, consisting of three sizes of smart safe in white, with three types of opening, conventional key, numeric password of three to eight digits with touch screen keyboard and biometrics that records up to 20 different digitals. The line has a fully carpeted interior and white LED lighting. The future of retail is promising, helped by online sales, and Safewell serves the main retailers in Brazil. It is also present in the main marketplaces. All its lines have explanatory videos, a one-year warranty, replacement of lost keys and technical assistance with original parts.”
Marcos B. Sassón, commercial director
SOLID POWER
“Solid Power seeks to serve the demanding gamer public with practicality, quality, and innovation, bringing the best launches from imported brands. This year, our focus is on wireless products and new brands, with the aim of satisfying a wide range of customers. Despite the political and economic uncertainties, we see the future of retail as an opportunity to grow and adapt. Our products aimed at gamers will face challenges, but we are focused on expanding our presence in the sports market, which is consolidating in a promising way. Adaptability and innovation will be key to ensuring our relevance in this constantly evolving scenario.”
Rony Uemura da Costa, commercial and marketing director
ROCK SPACE
“We highlight our customization line, both for covers and skins, enabling retailers to offer their customers exclusive and innovative products. We will also present a new model of film cutter, with a super-compact size and enormous efficiency. These innovations can boost retail sales of distinctive products and an exclusive consumer experience. As for the future of retail, we see a growing demand in the electronics market, especially in the search for differentiated, quality accessories. Our products are in line with this trend, offering customization options and solutions that simplify consumers’ lives.”
Hicham A. Hamze, director
TECTOY
“TECTOY currently has innovative solutions in all its product areas to boost retail sales, whether with new lines that will be launched at ES, or with the commercial automation line to enable retailers to deliver the best experience to their customers through self-service channels, interactive media and interaction with artificial intelligence mechanisms. The company’s solutions, combined with more than 300 software houses approved for our equipment, deliver innovation and are already creating a vision of the future of retail. We are also finalizing a project and we believe that the brand’s oldest fans will help us take another step into the future.”
Valdeni Rodrigues, CEO
THUNDERROBOT E MACHENIKE
“”Brazil is the largest gaming market in Latin America, and our ThunderRobot and Machenike brands have the concept of Fast Tech. We are aware of the trends in the world to bring innovations to those who need high performance. In accessories, we have many new features for 2024: keyboards with Gasket technology, multi-platform joysticks, mice with an 8K frequency rate, the unique design of the line of laptops with Intel 14 processors and the Nvidea RTX40 family of graphics cards. We see the future of retail through the perspective of evolving needs. The user will look for products that accompany their lifestyle, without giving up durability, design and fair price, characteristics that are part of the Haier Group’s DNA.”
Emerson Lima, country manager Brasil
TOLEDO AMBIENTAL
“Our objective at ES is to present to the industry and large retailer environmental solutions within the scope of reverse logistics and final disposal of industrial leftovers and end-of-life products. As an example, we want to present to the market solutions for all types of metallic and electronic materials of industrial origin, as well as obsolete electronics and household appliances. We believe that the future of retail, not only in Brazil, but throughout the world, will undergo a major transformation due to the increasing integration of physical stores with online commerce. We believe that disposal habits will also undergo changes.”
Alex Kanegae, vice president
TRAMONTINA
“At the Eletrolar Show, we will showcase our wide range of products in categories such as housewares, barbecue accessories, tools, furniture, sinks and organization, reinforcing the fact that Tramontina can be an important supplier and fulfill various consumer buying moments, as well as having robust national production and quality services and products. In pots and pans, we will have the new Tunis collection, with ceramic coating and induction bottom. New porcelain collections. And in thermoses and teapots, novelties such as the marbled line. Tramontina wants to offer products that are part of the retailer’s sustainability and growth strategy, nurturing bonds of trust, continuity and security.”
Cesar Vieceli, executive director
TS2
TS2 Negócios Inovadores is at the front line of the creative economy and the maker revolution, with cutting-edge technologies in cutting and personalization machines through the renowned brands Silhouette Brasil, xTool and Mimo Crafts. Serving a wide range of users, from enthusiasts to professionals, TS2 plays a crucial role in supporting the development of small entrepreneurs in the competitive Brazilian retail market. It stands out with innovations such as the Silhouette Cameo 5. A pioneer in quality, it paves the way for a future in which customization not only enriches the consumer’s shopping experience, new opportunities and growth paths for the sector.”
Pedro Martins, CEO
UGREEN
The 3n1 Ugreen CD278 wireless charger is an embracing solution for charging devices without requiring cables. Certified by Apple, it can charge an iPhone, an Apple Watch, and an Apple AirPods at the same time. Also certified by MFi and has a serial number as a MegaSafe traceable charger. It offers a safer and quicker charging experience for an iPhone (15W), an Apple Watch (5W), and an AirPods (5W). It is to be noted that 15W is the exclusive power of a MFi certified product for iPhone MegaSafe, as the series iPhone 14/13/12. The magnetic wireless charger also serves as a holder for the phone or watch.
Marcelo Tavares, director at Dapon
ULTRAAR
“Brazilian retail is a dynamic and innovative sector, which faces challenges such as the consumer’s search for distinctive shopping experiences, product quality and durability. In this context, Ultraar, based in Maravilha (SC), stands out as a specialist in portable air conditioning solutions. We are committed to 100% national manufacturing. Our equipment is renowned for its quality, with virgin plastic, a WEG aluminum motor, a high-performance evaporative plate and anti-corrosion materials, which guarantee durability and savings for the customer. The company has expertise in air conditioners and is committed to the well-being of its customers and the evolution of retail.”
Marketing Manager
VENTIMAIS
“One of the main products we’ll exhibit is our air circulator, with a modern design that suits all environments. Its power, combined with a six-bladed propeller, provides excellent ventilation with low noise. It generates well-being and thermal comfort for consumers. It’s finished in black piano, with a bronze-colored propeller. It is a 3-in-1 product that can be used on the floor, table, or wall. Ventimais is optimistic about the future of retail, which is expected to continue to grow over the next few years. The role of our products is to help boost the economy. We produce quality items that are affordable for all consumers.”
Antonio Luchtenberg, industrial director
VENTION
“We are bringing a lot of innovations, especially GaN chargers and True Wireless headphones with Bluetooth 5.3. We believe that phone accessories can help increase retail sales, because everyone who has a handset needs these products. We hope to contribute with reliable and affordable products. We think the future of retail is promising and full of opportunities. We need to provide our customers with more innovative and affordable products and, at the same time, improve their shopping experience by making full use of the technologies available. We are going to offer more and more good products in consumer electronic accessories, especially for phones.”
Vanessa Bao, country manager
VENTTOS ELECTRONICS
“This year, in addition to its OEM manufacturing services for IT, security and refrigeration products, Venttos Electronics is bringing its new products under the Vfuture brand, which serve the commercial and banking automation segment. With the size of the Brazilian market, retail is increasingly competitive and challenging in most segments. We are facing a change in tax policy, with an increase in the tax burden on imports due to the drop in ex-taxes tariffs, thus forcing companies that are usually importers to look for domestic solutions and/or move in the direction of in-house manufacturing. This path seems to encourage domestic industry and could be an opportunity to consolidate production chains in the country.”
Luciano Benitah, CEO
VIVENSIS
“At the 2024 Eletrolar Show, we will present the entire renewal of our portfolio, with new SKUs for digital TV signal reception, audio and games. We are confident that we will continue to grow due to portfolio diversification, quality, cost competitiveness and the humanization of technology to meet the demand of accelerated retail segments. Our commitment to the future of retail is to offer increasingly intelligent, innovative and customized solutions to our partners.”
Rômulo Freire, founding partner
WAVEONE
“WaveOne is a reference company in home and professional audio. It has differentiated products and solutions on the market, with innovative design, specialized audio professionals, its own R&D structure, support, and a national guarantee. Its aim is to develop this national market with unique quality. It has a broad product mix that covers the categories of Bluetooth speakers, headphones (wired and Bluetooth), gaming headsets and tower speakers (the famous WaveBox). WaveOne prioritizes and believes that retail is the center of the consumer experience and that consumers are increasingly looking for a brand of quality, innovation, reference, and specialization in the segment.”
Fernando Alves Jr., executive director
WIWU
“We will bring a complete range of accessories for cell phones, notebooks and computers to the 2024 Eletrolar Show. Today, we have almost 1,000 items in our portfolio. Among the many highlights are cables and backpacks. Our products have design, quality, and a guarantee. We want to make the brand better known and we hope to do a lot of business with our participation in the fair.”
Ali El Zein, owner
WYLIE
“Maintenance tools are essential for ensuring the proper functioning of technological devices. They include instruments and accessories designed to diagnose problems and make technical adjustments. They are used by maintenance professionals to repair smartphones, laptops, and tablets, among other items. Investing in quality tools and keeping up to date with the latest technologies and repair techniques is fundamental to offering an effective and satisfactory maintenance service to customers. At the fair, we will be launching, the Microscope. We are committed to providing innovative products that help optimize operations.”
Vinícius Lu, brand representative
X-ONE
“X-ONE Brazil will highlight innovations focused on the consumer experience, highlighting the value of this action in the contemporary market. It will have news and advances in its charging accessories and power solutions, marking a new stage of innovation and efficiency. For retail, we envision a future centered on the customer experience, in which quality, exceptional service and after-sales support become essential, especially in the premium segment. X-ONE already offers these performance solutions that put it in a prominent position. It has products designed to meet customer expectations who, by making a high investment, expect superior quality and guarantee.”
Breno França, CEO
XAEA
“The XAEA brand is revolutionizing the cell phone accessories market with its innovations. Their cables, headphones, chargers, and the entire range of cell phone accessories bring practicality and cutting-edge technology. With high-quality materials and sophisticated design, they exceed market expectations. The products also have the potential to boost retail sales, a sector we see as increasingly digital and connected. In this context, we provide an enhanced experience for users of mobile devices. As technology evolves, we are committed to innovating and offering solutions that keep pace with the demands of the mobile accessories market.”
Juan Gonzales, commercial manager
YEEKO
“The launch of QUEST 3 and Apple Vision in the last 12 months has excited us to bring high quality products to the virtual reality market in Brazil. One of them is the MevCabo U5, which allows fast streaming and recharge and is compatible with QUEST 2/3 and PICO3/4. With powerful independent control chip and innovative internal design, it solves the problem of not being able to stream and recharge at the same time during the game. It provides a more immersive experience. We have sealed an exclusive partnership with AMVR, an international brand of virtual reality peripherals. Highlights include AMVR frosted silk mask for QUEST 3 and removable battery protectors for controllers.”
YUZHUO LIAO, CEO
YGGY
“We will release our line of cases with military protection for iPhone, produced with German raw materials. The products incorporate the world’s most advanced case technology. We aim to meet a growing demand for solutions that combine quality, protection, design, and environmental responsibility. We see the future of retail as an increasingly intense intersection between advanced technology, sustainability, and customer experience. Our intention in developing the range of cases is not only to offer superior protection and durability to devices, but also to raise awareness about the responsibility of reducing electronic waste.”
Nicolas Galvão, CEO
RETAIL EXPECTATIONS
ARMAZÉM PARAÍBA
“We expect to find a wide variety at the fair, including small appliances, beauty products, audio and video equipment, as well as white goods in general. We believe that the key to boosting sales is selecting an appropriate product mix that meets the needs of the target public in the regions where we operate, finding fair prices through partnerships established and reinforced during visits with suppliers. It is observed that the most significant trend in retail is the world of connectivity, which is influencing consumer choices and driving the renewal of products in homes.”
Antônio Lima, commercial director
BEMOL
“The 2024 year promises to be marked by a series of trends that will shape consumer preferences and drive sales in several categories. These are: smartwatches and health trackers; sustainable products made from recycled materials and with low energy consumption; health and wellness products, smart home technology embedded with AI and high-quality entertainment, and integrated, such as larger, high-definition televisions, with streaming and video game platforms, and sound systems that are easy to connect to via Bluetooth. We also believe in remote working products, such as laptops, webcams and ergonomic furniture.”
Marcelo Forma, financial and commercial director
BERLANDA
“Over the years, the fair has carried a history of innovation, trends, and technological advances. Therefore, our expectations are always around this. This year, we hope to see greater connectivity between products, embedded with a good dose of Artificial Intelligence and new experiences. Although consumer confidence shows signs of recovery, the numbers show that it remains cautious, prioritizing necessary purchases and focusing on more durable and efficient products. Therefore, our idea is to put more premium products at the forefront, which are those that have quality and usually present superior performance compared to others.”
Odirlei Chikoski, purchasing manager
FERREIRA COSTA
“We hope to see innovations at the fair that will mark the next generation of appliances for the home and business. In particular, new technologies that integrate with home appliances, providing improvements and introducing new features that enrich consumers’ quality of life. The consumer trends we are observing most closely in retail are personalization and sustainability. We know that environmental awareness has led to a growing demand for appliances that minimize their impact on the environment. These trends are driving innovations in the sector and the way we approach developing and offering products on the market.”
Armando Ferreira da Costa, commercial director
GAZIN
“At the fair, we expect to find technology and products from the white goods, housewares, entertainment and automation sectors. Among the retail trends in Brazil for 2024, we highlight some crucial directions for the sector: sustainability; synergy between channels; personalization and enchantment; automation and AI, as technologies such as chatbots and virtual assistants improve customer service and optimize internal processes; financial services and consulting; and trust and quality. The relationship of trust between retailers and customers remains crucial. Human service, based on respect and quality, is a competitive differentiator.”
Gilmar Alves de Oliveira, president
GRUPO ZENIR
“During my visit to Eletrolar Show, I will be looking for white goods, as this is a category that has been achieving excellent sales results. I will also look for opportunities in the technology and cell phone segments. In retail, I observe the growing relevance of online channels, such as websites and applications, which have become important points of sale in recent years, as well as the preference for products with more embedded technology and lower energy consumption.”
Alan Oliveira, director
HAVAN
“Havan takes part in the Eletrolar Show every year in search of innovative products that can add to sales. This year will be no different. In addition, we’re looking for products that already exist on the market and have a high turnover, with new technologies, personalized products or products that can be customized according to their characteristics. We believe that consumer trends are for sustainable products, with integration with artificial intelligence and also those developed for health and well-being.”
Maiquel Jaquiel Ludwig, electronics purchasing manager
IMPÉRIO MÓVEIS
“At the fair, we will be looking for products aimed at the technology market, artificial intelligence, TVs, smartphones, connected white goods and much more. Industries have been positioning themselves to offer products that promote greater connectivity and convenience for consumers, regardless of their purchasing power. The white goods segment continues to be the prominent category in retail, especially due to the real need and the low penetration of products in some regions. Additionally, we have seen significant growth in demand for high-capacity appliances such as refrigerators and washing machines.”
Adriano Neves, commercial director
LOJAS CEM
“The Eletrolar Show always features a wide range of updates to the market’s best-selling products. We strive to bring these improvements to our retail chain so that all our customers benefit from these new possibilities. Consumers increasingly have information about the world’s leading launches in the palm of their hands. Our task is to make these new products available as quickly as possible, always with highly attractive conditions, as well as enhancing the display of these products in our showroom.”
Bruno Dalla Vecchia, purchasing director
LOJAS CERTEL
“White goods and laptops are segments that have been undergoing changes. Given the potential for market growth versus pent-up demand, we would like to meet new manufacturers from these segments at the fair, with a variety of products. We believe it’s a great opportunity to find out about high-tech solutions, making it possible to reduce energy consumption and environmental impacts. On the other hand, the consumer experience as a fundamental factor in the purchasing journey, combined with the application of AI and IoT technologies, are trends that will make a difference in the journey of enchantment and retail differentiation.”
Samuel Eduardo Maders, commercial manager
LOJAS KOERICH
“The fair always generates expectations for disruptive products that can boost the market. One example is the air fryer, which still moves the household appliances category. The consumer liked the product and was looking for new features and an increase in the volume of this item. In consumer trends, we see a keen eye on the application of artificial intelligence technologies to personalize customer service and operational efficiency. Another point to be highlighted is the presence of ESG (Environmental, Social and Governance) and the importance of governance in the use of data for decision making. We are at a crucial moment, where innovation and corporate responsibility go hand in hand.”
Eduardo Koerich, commercial director
LOJAS LEBES
“We are looking forward to seeing white goods, audio products and household appliances at ES and learning about their new features. It will be interesting to see what’s new and what technological updates have a positive impact on sales in the sector. In terms of consumers, we are seeing an increase in the time it takes to exchange products, which is already happening in the telephone sector. In other words, people are taking longer to exchange their cell phones. Another factor having an impact on retail is payment via pix, which has become very important for the sector. In terms of products, the trend is towards air conditioning and seasonal items in general, which have seen an increase in demand.”
Marcelo Bittencourt, commercial and sales director
MARTINS ATACADO
“This year, we hope to find new products in the home appliances, white goods, audio and video lines. Products that combine new features and design with an entry-level or intermediate price positioning. The market is demanding these, as well as a better presentation and features that make everyday life more practical or economical. There is a trend towards healthier products, such as air fryers, more economical products, such as inverters, and more connected products, such as air conditioners and washing machines. Consumers are looking for products that can go a little beyond the ordinary, that can add more comfort and are simple to use.”
Luis Fernando Romeiro, appliances commercial director
MULTILOJA
“Our retail chain, which operates in the furniture and home appliances sector, is interested in all the products that are part of these segments at the 17th Eletrolar Show, which will allow us to analyze the opportunities. In terms of consumer trends, the most important are those related to IT, cell phones, brown and white goods, as well as small appliances.”
Geraldo Gonçalves, managing director
NOVOMUNDO.COM
“This is a year of renewing household appliances. That is because the cycle of that first IPI discount phase, which encouraged Brazilians to renovate their homes, is coming to its 10th anniversary. As a result, all the home-oriented lines, such as washing machines, stoves and fridges, should be in very strong demand. At the fair, we will look for products that can help boost sales. I believe that the trend in retail today is towards complementation, in other words, various product lines from the same brand that talk to each other to offer the customer a complete kit. This is an important vision for industries, which are expanding their portfolio, creating value for the brand and sales volume.”
José Guimarães, CEO
PREVIEW – LATIN AMERICAN ELECTRONICS
1HORA
Provider of products and solutions for smart devices that integrate R&D, design, production, sales, and services, 1Hora has branches in the Americas, including Mexico, the United States and Colombia. It has a team specialized in business with an international perspective and another for supply chain management. At Eletrolar Show 2024, it launches a line of products. It expects to establish long-term partnerships with new clients and strengthen ties with current ones.
BENFEI
It combines advanced technologies to create audio and video connectivity and data transmission solutions. This way, your customers can take advantage of portable devices with large screens and transmit data securely and at high speeds. Among its products, highlight is the MST 11-in-1 USB C laptop docking station with silicone cable, for memory card reader, compatible with iPhone 15 Pro/Max, MacBook Pro/Air 2023, iPad Pro, iMac, S23, XPS 17 and Surface Book h3, and the adjustable support for aluminum laptop with USB C HDMI hub, USB A switch and wireless charger.
FONENG
The brand has advanced solutions in chargers, cables, headphones and speakers. Among its products, the GT100 Power Bank is a charger with an anodized aluminum alloy case, metallic gray finish and 10,000 mAh capacity. The built-in LCD digital display informs you of power status, and the Type-C port allows for fast charging on both input and output. Another product is the BL51 ANC + ENC noise-cancelling Bluetooth headset, which guarantees 60 to 70 hours of uninterrupted music.
IREST
A pioneer in professional massage products, iRest has luxurious chairs, focused on well-being, which are sold in more than 100 countries.. They have functions that meet all needs and innovate with iRest health cloud version 2.0. Users register an account, and the system performs personal identification through facial recognition technology and automatically links massage habits and health data. The company participates in the Eletrolar Show as it considers Brazil to be a large market for its business in Latin America.
JISULIFE
It presents solutions for creative and sustainable devices for personal use. With the aim of improving air circulation around each person, it invested in innovation and technology, which resulted in the development of a patented high-speed engine with low energy consumption. The portable fan uses a 75,000 RPM motor, and its speed reaches 19.2m/s. At Eletrolar Show 2024, the company, in addition to presenting its products, hopes to expand brand awareness and find new market opportunities.
KINGCLEAN
Manufacturer of small appliances, including wet and dry vacuum cleaners, air and water purifiers, kitchen robots (multifunctional machines), personal care items and high-pressure washers, KingClean has annual production that exceeds 20 million pieces. At ES 2024, it presents innovations and wants to connect with potential buyers and sellers, which will make it possible to expand its market and obtain valuable insights into the preferences and needs of Brazilian consumers. The company also considers the fair to be an opportunity to compare itself with global competitors.
KONKA
With more than 44 years of experience, the Konka Group is the first electronics manufacturer to be the result of a Sino-foreign joint venture. Its main strengths are in product manufacturing and international business. It successfully built a diversified business system, which significantly increased its global competitiveness. It has emerged as an important Top 5 TV brand in China and has a production capacity of more than 6 million units/year. It operates in more than 110 countries and strategically reinforces investments in key technologies such as Micro LED, 8K, AloT and 5G to ensure its future leadership in the global consumer electronics sector.
LINWEAR
Having been in the industry for over 12 years, it provides a complete solution from design, R&D, manufacturing, marketing to brand operation. With a comprehensive scientific quality management system, Linwear is famous for the quality of its products and the user experience it offers. Its R&D sector independently develops the multisport algorithm, pedometer algorithm, ECG algorithm, sleep algorithm, heart rate algorithm and ASR core, among others. The self-developed Onwear Pro app is widely used in 80 countries and adopted by 10 million users.
MCHOSE
The company’s main mission is to redefine the way people interact with technology. For this reason, it is committed to making its products more practical. Founded by a group of young technology enthusiasts, MCHOSE creates cutting-edge mechanical keyboards and mice. Today, its products are available in Europe, America and Southeast Asia, and the company expands its reach through online and offline sales channels. At this moment, the objective is to learn more about the South American market due to its enormous potential, which is why it is participating in ES 2024.
MONSTER
With the concept of technological innovation, Monster has built a complete service value chain. This involves product research and development, brand coupling and promotion, development, and expansion of market channels, among others. In its value chain, it provides end-to-end integration services for each partner. At the 17th Eletrolar Show, it expects to form partnerships in South America, as well as promote the brand.
SMA
Founded in 2014, SMA has 10 years of experience in research, development, and production of smart wearable devices, which feature a distinctive design. The smart products include bracelets, Bluetooth watches, GPS watches, 4G watches and glasses. The company participates in the Eletrolar Show with two objectives: to promote the brand and find partners in South America.
SMILEY
Specializing in electric bicycles and scooters, its team of engineers from the R&D department fulfills orders globally for supermarkets and distributors of brands such as Electro Dépôt, Auchan, AUDI, Hofer, Market Maker, Doc Green, Manta, Jetson, Coppel, Zigna, Mymax, and Vorago. The company has two factories, one in China and the other in Vietnam. The production capacity of e-bikes is 300 to 500 units per day in each factory. The production capacity of e-scooter is 800 to 1,000 units per day in each unit. Smiley is ISO 9001 and BSCI certified.
USAMS
The high-tech company has a range of premium accessories for cell phones, cars, computers, and homes. Its product development strategy is based on the binomial design and quality. Usams, in addition to premium products and services, upgrades full channel marketing, engages in all aspects of sales in e-commerce and retail business. It invests heavily in e-commerce platforms, including Tmall, JD, Taobao, Alibaba International, AliExpress and Amazon, which contribute to the distribution of products in more than 200 countries.
ZWEAR
Its commitment is to become an innovative global technology company focused on research and development as well as sales of smart wearables. At Eletrolar Show 2024, Zwear will present smart watches, smart ring, OWS and TWS, among other products. Two reasons lead the company to participate in the fair: greater brand awareness and testing to compare product prices.
Source: Eletrolar News Ed. 160
