Latin American Electronics & Eletrolar Show 2022 return with connectivity, innovation, and more business
The most important B2B trade show in the electros segment in Latin America, which was postponed out of respect for the safety of all participants, will return in 2022, in a special edition, to strengthen partnerships and generate business. The attendance of buyers from all Brazilian states, sponsored with tickets and accommodation paid by the Grupo Eletrolar, is guaranteed. The fair will also host the Presidents event, with the annual tribute that the Grupo Eletrolar recognizes retailers that stand out for their performance.
“We are going to bring together two partners, retail and industry, who will meet in person, to together choose the products, prototypes, and launches that best fit the profile of the Brazilian consumer.”
In 2022, the business roundtables between exhibitors and buyers, which will take place during the four days of the event and will have a pre-scheduling system. In numbers, it will be 8% from the North Region, 18% from the Northeast, 7% from the Midwest, 30% from the South, 30% from the Southeast, and 7% from South American countries, which will have full access to the entire program that includes conferences and special spaces such as Casa Conectada (Connected House), Arena Gamer (Gamer arena), Arena de Mobilidade Urbana (Urban Mobility arena) and Solar Panels. A debate on reverse logistics will address solid waste management and the implementation of collective systems that reduce operating and transaction costs.
With the trade fair, face-to-face business will return, highlights Carlos Clur, president of Grupo Eletrolar. “We are going to bring together two partners, retail and industry, who will meet in person, to together choose the products, prototypes, and launches that best fit the profile of the Brazilian consumer. There is nothing better, commercially, than two partners meeting in person to try out products, solve a negotiation problem and establish a relationship of greater trust.”
The trade show will present 700 brands and 10,000 products. With over 2,000 releases that will be showed during the four days of the event, which will feature representatives from 30,000 points of sale (POS) across the country.
30 thousand POS represented
Scheduled for July 2022, with all security protocols, the trade show will present 700 brands and 10,000 products. With over 2,000 releases that will be showed during the four days of the event, which will feature representatives from 30,000 points of sale (POS) across the country and will be accompanied by 3.5 million viewers. Due to the level of news, Eletrolar Show is the trade show that receives the greatest coverage in the Brazilian press.
The representatives of the POS will have their meetings scheduled and organized by a specialized and professional team. “They will also have a B2B platform, a tool that drives business between small retailers and industry, which speeds up operations and provides credit security. Everything is being designed to optimize time and negotiations”, explains the president of Grupo Eletrolar.
All buyers invited by the organization of the event, retail visitors, and industry influencers will have free access to Arena Content, which during the four days will present content and immersion from 2:00pm to 8:00pm. The program includes keynotes, debates, research, and presentation of cases. It is a great opportunity to expand networking, exchange ideas and experiences, aiming at medium-term business.
Casa Conectada (Connected House), Arena Gamer (Gamer arena), Arena de Mobilidade Urbana (Urban Mobility arena), differentiated spaces for three categories in expansion in the market.
Arenas tuned-in with the market
The 2022 Eletrolar Show will have three interactive and experimentation spaces with new technologies. The areas will be destined to current products that register high sales and which, due to the pandemic, accelerated their development. It’s a one-way street, experts say, considering that consumers want greater security, leisure at home, and greater freedom to move around the city. Discover the new spaces:
Casa Conectada (Connected House) – It is the dream of 80% of Brazilians. Therefore, the market registers sales growth. The automation sector should move US$ 291 million in Brazil in 2021, an increase of 21% compared to 2020. Worldwide, the expectation is US$ 100 billion. That’s more than 25 billion devices connected to the Internet of Things (IoT).
Arena Gamer (Gamer Arena) – The innovative launches of the category, which is the best seller, can be tried out. In January and February 2021, video game console sales grew 27% compared to the same period in 2020. The game market in Brazil is expected to reach US$ 2.3 billion in 2021. Numbers do show the potential of these products.
Arena de Mobilidade Urbana (Urban Mobility arena) – Products and solutions for cities. The freedom to come and go on two wheels motivates this booming market. Today, Brazil produces 2.5 billion bicycles per year and 961,000 units of motorcycles. In the first two months of 2021, bicycle sales grew 10% in units and 54% in sales compared to 2020.
Reverse Logistics – A debate on reverse logistics will be held in the event’s auditorium, an initiative of Eletrolar Show and the São Paulo City Environment Secretariat. Admission is free. On the agenda, the application of Law 12,305, which instituted the National Solid Waste Policy and the Sectoral Agreement for the Reverse Logistics of Electronics, ratified with the decree signed last February. The debate will be attended by the secretary of the Environment of the city of São Paulo and the secretary of Climate Change of the city of São Paulo, experts and associations.
Source: Eletrolar News #144
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