CES 2025: Ideas and Trends Impacting Retail
CES 2025: Ideas and Trends Impacting Retail
By Igor Lopes
The world’s largest technology fair, CES, is held every year in January in Las Vegas (USA), showcasing innovations that promise to revolutionize B2B retail. In 2025, with more than 150,000 attendees, 4,500 exhibitors and 6,000 journalists, the event pointed the way the electronics sector will follow this year. As always, Grupo Eletrolar All Connected was present and attentive to the best news.
With a scenario full of artificial intelligence, automation and sustainable solutions, CES 2025 showed that the future of the sector is closer than we imagine. For retail decision-makers, the fair was a mine of ideas and trends that will impact business.
Personalized Artificial Intelligence: The New Retail Salesperson
AI dominates the technology landscape, but at CES 2025 it has gained a more human touch. OpenAI and Microsoft showcased AI systems capable of creating personalized marketing campaigns in real time, analyzing consumer behavior and automatically adjusting sales strategies. Imagine a system that suggests products to each customer based on their purchase history, preferences and even mood, all detected by smart cameras. One of the products that caught everyone’s attention was Smart Retail Assistant, a software integrated with e-commerce platforms that offers upsell and cross-sell suggestions during the purchase process. For B2B retail, this means greater conversion and customer loyalty.
Automation and Logistics 4.0: Agility is the Key Word
One of the hot topics at CES 2025 was logistics. Amazon introduced its new autonomous storage system, AutoStock, which uses robots to manage inventory in real time, reducing errors and increasing efficiency. DHL showed off delivery drones capable of transporting larger loads and with greater autonomy, ideal for deliveries in remote areas. For B2B retail, the message was clear: those who do not invest in logistics automation will be left behind. Integrating systems like AutoStock with order management platforms reduces operational costs and improves the end customer experience.
Sustainability: Technology at the Service of the Planet
Today, sustainability is no longer a differentiator, but a necessity. At the fair, several companies presented eco-friendly solutions for retail. Samsung launched a line of LED displays made from recycled materials and HP showed 3D printers that use plastic waste to create customized packaging. One of the highlights was EcoPack, a smart packaging that changes color depending on the product’s expiration date, which reduces food waste. For B2B retail, this means aligning with consumer demands for sustainable practices, in addition to reducing costs with disposal and reverse logistics.
Augmented Reality: Immersive Experiences in Retail
Augmented reality (AR) gained ground at CES 2025, especially in retail. Meta (formerly Facebook) presented AR glasses that allow you to view products in 3D before purchasing, ideal for B2B businesses that sell furniture, industrial equipment or machinery. Another highlight was the Virtual Showroom, a platform that allows you to create personalized virtual showcases for customers. Imagine showing your entire product line in an immersive environment, without needing a physical space. For B2B retail, this means saving resources and greater engagement with customers.
Payments of the Future: Security and Convenience
At this year’s CES, Visa introduced a facial recognition payment system, while Mastercard launched biodegradable cards with contactless payment technology. For B2B retail, the new feature was B2B Pay, a platform that integrates payments, contract management and credit analysis into a single system. This makes transactions between companies safer, faster and more transparent.
B2B Retail Will Never Be the Same Again
The show made it clear that the future of B2B retail will be shaped by technology, automation and sustainability. For decision-makers, now is the time to invest in solutions that not only increase operational efficiency, but also create memorable experiences for customers. It is time to embrace trends that will revolutionize the business. The future has already begun and is closer than you think.
Source: Eletrolar News Magazine – Edition #165
