CBM 2025: The Future of Mobile for B2B Retail
Devices, accessories and technological solutions for the market.
by Igor Lopes e Tamara Rangel
From March 21 to 23, CBM – Brazil Mobile Convention 2025 will bring together the most innovative products in the mobile market in the recently renovated Distrito Anhembi, in São Paulo (SP). In an area of 10 thousand sqm the main manufacturers of smartphones, accessories and technological solutions will present products and services aimed at boosting sales in the B2B sector.
In addition to exhibitors of devices and accessories, the event will feature companies specialized in strategic services for retailers, such as accounting, legal advice, CRM solutions and customer relationship management. All to contribute to more efficient sales.
Companies that have already confirmed their presence
AGÊNCIA DROP
Its competitive advantage in the market is that it offers solutions that go beyond traditional marketing. The work begins with a detailed analysis of each client’s data and market through comprehensive consulting that covers everything from commercial aspects to the company’s tax and financial issues.
The methodology includes weekly classes to implement management and sales processes, ensuring better performance with clients and employees. Only after structuring these pillars does Agência Drop begin building a brand on social media with a team specialized in social media and paid traffic.
“We take care of the house before generating more demand,” highlights Murillo Pinna, founder of the agency. This strategic approach, already validated with consistent results, allows clients to grow gradually and sustainably.
AMET
AMET is ready to surprise at CBM 2025 with launches that promise to raise the standards of the mobile market. Among the highlights is a new generation of smartphone screen protectors, which offer more protection and innovation, as well as technological accessories that combine sophisticated design and practical functionality.
The brand’s renowned audio line will also be expanded with new headphones and speakers, designed to provide an incomparable sound experience. A major new product, kept confidential, will be revealed during the event.
“CBM is the perfect stage for this special launch. It is our third participation if has established itself as a national reference in the sector. I am sure that this edition will be incredible, a perfect opportunity for us to continue contributing with innovation and technology in the mobile market”, says Cliford Oliveira, CEO at Amet.
ASSL CONTABILIDADE ESTRATÉGICA
With over 350 cell phone retailers and technical support companies served, ASSL CONTABILIDADE ESTRATÉGICA stands out in the market for its consultative approach. In 2024, it achieved the historic milestone of helping its clients save over BRL5 million in 12 months, consolidating its position as one of the TOP 10 accounting firms in São Paulo.
ASSL goes beyond the traditional role of an accountant, acting as a true business consultant. The company helps entrepreneurs understand and optimize profit margins, tax reduction, labor risks and strategic management, promoting customized solutions that result in a high financial and operational impact.
For this reason, it has become a reference in strategic accounting for the mobile sector, being recognized for its quality and expertise. It holds seals such as PQEC and a top score on Google Business.
ATLÂNTICO ELETRÔNICOS
Specializes in the sale of top-quality pre-owned iPhone cell phones, purchased directly from carriers in the United States through an office in Miami. The products are distributed in São Paulo and Paraguay, where it has strategic points of sale. Atlântico stands out in the sector for its combination of rigorous selection processes, extended warranties and commitment to customer satisfaction.
At CBM, it will present its line of pre-owned iPhone cell phones, highlighting devices that combine impeccable performance, cutting-edge technology and premium aesthetics. Each device is subjected to rigorous testing, ensuring customers can trust a high-quality product at a competitive price.
AURAFIT SMARTWATCH
The company is present at CBM with the mission of presenting its latest series of smart watches. Focused on research and development of wearable devices, the company combines innovative design and cutting-edge technology to offer solutions that promote a healthy and intelligent lifestyle.
Aurafit watches are equipped with advanced technology for continuous monitoring of heart rate, blood oxygen saturation and analysis of sports modes, all in an elegant and high-performance design, suitable for both fitness enthusiasts and as a daily health assistant.
For the company, CBM is a strategic opportunity to expand its international presence, strengthen partnerships in Latin America and better understand demands. “We believe in the power of technological innovation to promote a healthy lifestyle, and we hope to explore the potential of the wearable device market together with new partners,” says the company’s CEO, Hellen Huang.
CAPINHAS NO ATACADO
Founded in 2014 as a family business, it has become a reference in the cell phone accessories market. With over 4,000 items, including screen protectors, cables, chargers and speakers, the company operates 100% online, offering quality, innovation and excellent value for money to customers throughout Brazil.
At CBM 2025, Capinhas no Atacado will launch its high-capacity portable charger, which combines cutting-edge technology with a modern and compact design, in addition to its full line of accessories.
“We are excited to participate in CBM, reinforcing our commitment to excellence and customer satisfaction,” says Caio Davanso, CEO of the company.
CAPTAIN MOBILE PARTS
With over 15 years of industry experience, Captain Mobile Parts (CMP) stands out for its commitment to quality and exceptional customer service.
At CBM, it will showcase a wide range of certified smartphones, both pre-owned and new. The inventory ranges from the latest and most sought-after models to affordable options for a variety of consumer profiles. All devices undergo a rigorous testing and grading process, ensuring the delivery of high-quality products, backed by a comprehensive warranty policy.
The multilingual and experienced sales team is dedicated to understanding the specific needs of each retail market, offering optimal solutions at competitive prices. The company also promises fast after-sales support and flexible return policies.
DAPON
In its first participation at CBM, it will present the main new products from the brands it represents in Brazil, such as Baseus, QCY, Ugreen and Havit. With a focus on quality and competitiveness, Dapon helps resellers and customers prioritize products that meet their expectations and at affordable prices.
All products in the catalog are approved, with local stock and a one-year warranty, offering reliability and excellence. In 2024, Dapon underwent a strategic restructuring, with investments in logistics and marketing, which has already resulted in significant improvements in delivery processes.
In 2025, the goal is to offer even closer service, with the best mobile accessories always available for immediate delivery.
ESCRITÓRIO CARLOS MARTINS
With over 300 clients throughout Brazil, Escritoire Carlos Martins is a reference in accounting services for the iPhone store segment. Led by CEO and accountant Carlos Martins, the firm offers customized solutions for the challenges of the mobile market, ensuring tax compliance and security for businesses.
With a structured ecosystem of services, the company combines ethics, efficiency and commitment, providing agility and peace of mind to entrepreneurs. “We are focused on raising awareness among retailers and facilitating their operations in the competitive technology market,” says Carlos Martins.
FÁBRICA DE PELÍCULAS
The 100% Brazilian company will debut at CBM in 2025, presenting its complete line of films for all devices on the market. With agile production, it stands out for launching solutions for the latest devices in record time, always with excellent cost-benefit.
Another differential is the private label service, which allows the creation of customized lines of accessories for retailers and wholesalers, a project already successfully implemented throughout Brazil.
FLEX WHOLESALE ELETRÔNICOS
With 10 years of experience, the company stands out as a reliable source of used electronic devices and quality accessories at unbeatable prices. This year, the brand is participating in CBM with a wide selection of products, from smartphones and game consoles to state-of-the-art accessories.
For them, this partnership reinforces their commitment to bringing the best opportunities to the market and strengthening connections with new and old partners.
FORMíDIA EMBALAGENS
A national reference in premium packaging for the smartphone retail segment, Formídia will be present at CBM 2025. With 28 years of experience, the company stands out for serving retailers throughout Brazil, offering solutions that combine sophisticated design and functionality.
“We are excited to showcase the latest in packaging that enhances the customer experience in technology retail,” says Gerusa Ribeiro, CEO at Formídia.
The highlights include paper bags that combine sustainability and sophistication, and new boxes for cases, which add value to the product. With these solutions, retailers that create their own brands can expand their visual identity and significantly increase profits.
GSHIELD
Known for the quality of its products and customer service, Gshield is coming to CBM with the goal of expanding its reach and strengthening its partnership with retailers throughout Brazil.
It will showcase its exclusive portfolio of high-quality accessories, as well as differentiated benefits, such as special programs for resellers, cashback and prizes, in addition to its already renowned product and screen warranties.
“Our goal is to bring the best in the market in premium accessories and showcase the unique differences that only Gshield offers,” highlights Isabel Silva, the brand’s sales manager. In addition, the company promises surprises and interactivity. At its stand, visitors will have access to product demonstrations, exclusive promotions and innovative experiences.
HK REFURBISHED STOCK
When a company is ready to grow, the biggest challenge is not always sales or marketing. In the refurbished device industry, the most significant hurdle is often meeting the increased demand generated by new business efforts.
Doubling or even tripling the inventory requirements can force customers to seek new suppliers, as their usual partners are often unable to handle higher volumes or maintain consistent quality.
HK Refurbished Stock offers reliable and predictable inventory solutions to Brazilian customers, delivering high-quality refurbished smartphones with a proven track record of success in the Americas.
HOCO
An international reference in mobile device accessories, Hoco makes its official debut in Brazil during CBM 2025, under the leadership of the Grupo GotUp, With a consolidated presence in markets such as Russia, the United Arab Emirates and Europe, the brand is betting on Brazil as its next big destination.
The company is recognized for its innovation and quality. It offers products with a warranty of up to two years. Participating in the largest mobile phone and accessories fair in Latin America is a strategic milestone for the group and its brands.
HPRIME AND PROTECT
Participating in CBM for the first time, the company guarantees its commitment to innovation and excellence. For the event, it is preparing a space dedicated to connections and the future of premium accessories.
CBM will be an opportunity for long-standing partners and new customers to learn about the company’s technologies and services that redefine profitability and support for retailers in the accessories market.
HREBOS
A reference in premium cell phone accessories, HREBOS stands out for the exceptional quality and sophisticated design of its products. The brand is committed to meeting the high demands of modern consumers, ensuring innovation and reliability.
With a continually expanding portfolio, it offers customers not only products, but complete solutions for the development of their own brands, including customized manufacturing, technical approval, creation of visual identity, packaging and brand registration.
The exclusive HREBOS Partner plan was created to strengthen partnerships. It offers advantages that promote sustainable and profitable growth for its customers. At CBM, it is launching an unmissable promotion to support its partners in diversifying their portfolios with the brand’s products. It will be a unique opportunity to transform possibilities into concrete results.
HUBCLASS
Recognized for its excellence in mentoring, marketing and financial solutions, it is ready to stand out at CBM 2025. At its booth, it will present comprehensive tools to leverage the iPhone market, consolidating itself as a strategic partner for retailers.
During the event, visitors will be able to learn about innovative solutions designed to transform challenges into opportunities. Hubclass promises to deliver strategies that combine technology and market intelligence to maximize profits and expand business.
“Participating in CBM is reaffirming our commitment to retailers, showing that success is possible with the right strategies,” highlights Alex Lemos, partner of the company.
iFRAMES
The company transforms technology into art with custom, hand-crafted frames that celebrate the evolution of iconic products, such as the iPhone. It uses real electronic components, and each piece highlights the minimalist design and the history of innovations that have marked the world.
Participating in CBM is an opportunity to present these creations to an audience that values aesthetics and technological functionality. The event also facilitates strategic connections and opens doors to new business.
With products such as the frame that brings together all iPhone models since 2007, iFrames reinforces its commitment to exclusive pieces that combine art, history and innovation.
IMPLASTEC
With 41 years of tradition, Implastec is participating in CBM 2025, where it will present essential solutions for the electronics, maintenance and repair market. The portfolio includes high-performance products for thermal management, cleaning and electronic maintenance, meeting the most demanding retail demands.
Among the highlights is the TS line, with products such as TS-EXTREME, TS-PUTTY and TS-COLD, which guarantee efficient heat dissipation, in addition to TS-PAD, a high-conductivity thermal pad.
For electronic cleaning, it offers 99.8% Isopropyl Alcohol and Cleaner, formulated for sensitive components. Screen Cleaner, ideal for removing dirt and stains, and REVITEC, a parts revitalizer, complete the company’s offering.
INOVPAY
A specialist in physical and digital payment solutions, Inovpay is transforming the financial management of small and medium-sized retailers. During CBM 2025, it will highlight its state-of-the-art card machines, which offer speed and reliability, as well as integrated digital accounts for greater convenience and financial control.
The company will also present payment links with 3DS technology, ensuring greater security and fewer chargebacks in online transactions. “Our mission is to simplify the day-to-day lives of retailers, ensuring greater security and confidence in sales,” says Fernando Talarico, CEO. The event will be a great opportunity for retailers to learn about solutions that can boost their business, he says.
MERCADO PHONE
The company is excited to reveal its new products at CBM 2025. It will present its complete management system and CRM, specially developed for mobile stores, with features such as Post-Sales Artificial Intelligence, an integrated tax system, iOS and Android applications, digital signatures, IMEI tests, service order management, paid traffic reports and integration with PowerBI.
During the event, in addition to presenting these new products, it will present its team of ambassadors with an exclusive kit. It will also be an excellent opportunity to establish new relationships and valuable partnerships.
OBLI
With ambitious goals for 2025, Obli aims for significant growth on multiple fronts, such as cell phone cases, frames, films and accessories. The strategy includes market expansion, strengthening in strategic sectors and the continuous evolution of products and services. The forecast is to surpass the results of 2024, driven by innovative marketing, strategic partnerships, such as the stand at CBM, and commitment to excellence and efficiency.
In 2024, the company achieved relevant milestones, such as the launch of innovative products that became a reference in the segment, the entry into new markets that expanded its horizons and the consolidation of the brand with resellers in more than 15 Brazilian states. These achievements not only reinforced the company’s position but also laid the foundation for a 2025 of even greater achievements.
PAYMOBI
The company offers an innovative platform that allows retailers to expand their sales in a safe and agile manner. Its installment payment solution via payment slip allows customers to receive credit directly, reducing defaults and increasing profit margins, while eliminating dependence on external financial institutions.
In addition, Paymobi offers the possibility of generating additional commissions by selling cell phone insurance, integrating technology and security in a digital and practical way.
“Participating in CBM 2025 is an opportunity to reinforce our commitment to helping retailers overcome challenges and transform their operations into more profitable and efficient businesses,” says Hugo Luvison, CEO of the company.
PEINING
A traditional partner of the Grupo Eletrolar All Connected, Peining is also participating in CBM. The company, which has been operating in the Brazilian market for over seven years, will present innovative technological solutions and intends to reinforce its position as one of the leading suppliers of cell phone accessories and electronic devices in the country.
“The partnership with the Grupo Eletrolar has been essential to boost our growth. We will bring our brand’s DNA to CBM: innovation, quality and practicality. Each product developed reflects our commitment to technology combined with design, providing unique experiences to users,” says Danilo Goes, commercial director at Peining.
QUARTT
Specializing in high-quality products for the mobile device parts market, Quartt pre-tests 100% of the parts sold, which guarantees an unparalleled standard in the market. With this initiative, the return rate has dropped dramatically and customer satisfaction at the end of the line has increased. This approach has consolidated its reputation in the industry as a reliable and high-quality supplier.
The company is introducing a new line of premium products, called Ecolaine. It is developed with a focus on sustainability, uses packaging made from recyclable materials and, thus, aligns innovation with environmental responsibility. Headquartered in São Paulo and with branches in Barueri, Fortaleza, Recife and Natal, Quartt currently has six operational units.
REFRESHED CELL
The company’s mission is to provide innovative and sustainable technology solutions. Specializing in sourcing, refurbishing and delivering high-quality devices, it combines affordability with environmental responsibility. Its efforts meet the growing demand for technology while reducing e-waste and carbon emissions, paving the way for a greener future.
At this year’s CBM, Refreshed Cell will showcase its most innovative products, including refurbished Chromebooks, MacBooks and tablets, which undergo rigorous diagnostics to ensure quality. The event will be an opportunity to connect with industry leaders and inspire a collective commitment to sustainability.
ROCK SPACE
One of the largest companies in the on-demand screen protection market, Rock Space stands out for its quality in electronic accessories. The company has high expectations for CBM 2025. With a product portfolio that combines cutting-edge technology, it offers not only unique accessories, but also innovative solutions in the market for personalizing and protecting mobile devices.
According to Hicham Hamze, the company’s director, participating in the fair will be an excellent opportunity to strengthen the brand’s presence in the market and expand commercial partnerships, aligning itself with the growing consumer demand for practical and technological solutions.
With a focus on the trends and needs of the sector, Rock Space Brasil promises to provide visitors with a unique experience, showcasing the quality and efficiency of its products. The company expects to leave CBM with new business opportunities and an even stronger network of commercial partners.
TENFRONT
One of the largest companies in the on-demand screen protection market, Rock Space stands out for its quality in electronic accessories. The company has high expectations for CBM 2025. With a product portfolio that combines cutting-edge technology, it offers not only unique accessories, but also innovative solutions in the market for personalizing and protecting mobile devices.
According to Hicham Hamze, the company’s director, participating in the fair will be an excellent opportunity to strengthen the brand’s presence in the market and expand commercial partnerships, aligning itself with the growing consumer demand for practical and technological solutions.
With a focus on the trends and needs of the sector, Rock Space Brasil promises to provide visitors with a unique experience, showcasing the quality and efficiency of its products. The company expects to leave CBM with new business opportunities and an even stronger network of commercial partners.
TX MÍDIA
It is one of the largest accelerators in Brazil for the technical assistance segment. With the “Lucrative Assistance” project, the company serves more than 240 active clients, 80% of whom are in the mobile segment. It also has expertise in niches such as IT, drones and white goods.
TX Mídia’s biggest differentiator is its ability to maintain ads on Google Ads, even in a highly restricted market, helping its clients quadruple their average online revenue. In addition, the company adopts an educational approach with more than 110 recorded classes that professionalize assistance managers in topics such as management, leadership and corporate culture.
“We want to generate physical relationships, strengthen our brand and show that it is possible for a technical assistance company to earn R$100,000 per month with well-structured services and efficient marketing strategies”, says Thiago Noronha, co-founder of the company.
UMIDIGI
Recognized for offering high-quality smartphones at affordable prices, UMIDIGI sees CBM as a unique opportunity to strengthen its presence in the Brazilian market and introduce innovations to the local public.
During the event, it will highlight its latest launches, such as the UMIDIGI Note 90C, which combines elegant design, robust performance and advanced features, including long-lasting battery and high-resolution cameras.
With the aim of establishing strategic partnerships with resellers and distributors, the company seeks to expand Brazilian consumers’ access to high-tech, cost-effective mobile devices.
WIWU
The company believes that technology has the power to transform lives. With modern design and functionality, it creates innovative accessories that make everyday life more connected and efficient. WIWU’s growth in Brazil is the result of solid partnerships and a commitment to offering high-quality products.
For CBM 2025, it will bring a wide range of premium accessories, designed for demanding consumers and with a focus on innovation and practicality, say Ali and Abbas El Zein, executives at WiWU Brazil. “Our mission is to inspire and connect people through technology. Participating in events like this reinforces our commitment to excellence and brings our brand even closer to our customers.”
The executives are excited about the event, where they will be able to share news and consolidate their presence in the market by creating unique and impactful experiences.
YGGY
Has high expectations for CBM 2025, with the aim of strengthening its presence in the premium smartphone accessories market. “Participating in CBM is essential for us to be closer to our audience and better understand market demands. These events are a unique platform for us to create synergy, inspire and be inspired”, says Nicolas Galvão, YGGY’s operations director.
At the event, YGGY will present its complete line of protection for iPhone, including cases, films and camera protectors developed with cutting-edge technology. The products combine sophisticated design, maximum protection and screen guarantee, providing consumers with the perfect combination of functionality and aesthetics.
Source: Eletrolar News Magazine ed. 165
