FECOMERCIOSP
Small Brazilian growth, unfortunately, will continue in 2022 After a 2021 marked more by negative results than by the expected
Presidents Special – INDUSTRY
by Leda Cavalcanti and Dilnara Titara Once again, companies in Brazil are calling for the much talked about and debated
PRESIDENTS SPECIAL – RETAIL
by Leda Cavalcanti and Dilnara Titara Once again, companies in Brazil are calling for the much talked about and debated
Presidents Special- SERVICES
by Leda Cavalcanti and Dilnara Titara Once again, companies in Brazil are calling for the much talked about and debated
MOTHERS DAY BOOKLET – Mothers even more connected
by Dilnara Titara This will be the year of 5G in Brazil. No wonder that the demand for new smartphone
MOTHERS DAY BOOKLET – Refrigerator: its name is evolution
by Leda Cavalcanti Although 98.1% of Brazilian households have a refrigerator, the product continues to be aspirational, due to the
MOTHERS DAY BOOKLET – Flat irons and hairdryers: Self-esteem at your fingertips
by Dilnara Titara The personal care category has on Mother’s Day a great opportunity to increase its sales. The products
Luxury market – Premium Notebooks
by Leda Cavalcanti Working in a hybrid or remote format and distance-learning have contributed to the expansion of the category
New consoles, gaming notebooks and TVs will be featured in 2022
by Leda Cavalcanti The year 2022 begins with Brazilians much more digital. Consumption moves in a hybrid format, between online
Logistics: new operations streamline deliveries
by Dilnara Titara The consequences of the pandemic demanded adjustments in different areas of action, and one of them was
Retail opinion: the face-to-face return of Eletrolar Show is great news
A retail landmark, with an environment that presents novelties and trends in the industry, providing multiple business and networking opportunities.
How to win generation Z?
by Leda Cavalcanti & Dilnara Titara Made up of those born between 1996 and 2010, who today represent 28% of
