Cadence and Oster: more than 50 launches
One of Cadence’s novelties was Trends Neo Mint, composed of a coffee maker with cup, kettle and electric sandwich maker. “The products have this year’s color, light green, very much in fashion, strengthening brand positioning”, said Flavia di Celio, marketing manager and trade marketing of Newell Brands, owner of the brand, which also launched, male hair cutter, brushes and fans.
With the Oster brand, the biggest highlight was the Kitchen Solutions line. As the name suggests, it has complete solutions for the kitchen, such as the island hood with double Touch Control digital panel, wall hood, gas and induction cooktops, electric ovens and built-in-microwaves. It also launched the Fryer Oven 3 in 1, which fries without oil, bakes and dehydrates fruit. It has four pre-programmed actions and timer up to 120 minutes. “Oster is a reference brand in all Latin America”, said Flavia.
The Eletrolar Show was very positive, said the marketing and trade marketing manager. “All our customers came; the booth was busy and with a lot of participation in the four days of the event. And as the second half of the year is always stronger, we bet on a sales increase”.
Source: Eletrolar News #150
