BRIGHT: BLUETOOTH TWS HEADPHONES, WITH ERGONOMICS
The company has been on the market for 27 years.
After five years, it returned to the fair with a strong position in the launch of TWS Bluetooth headphones. “We offer consumers the widest range of models and technical specifications on the market”, attested Alessandro Kneube, Bright’s commercial director. The main differential of the headphones is ergonomics. They allow connection to a wide range of devices, with ANC noise reduction technology.
It also exhibited products from the entertainment segment, such as speakers, kids’ line, mice and streamer; in office category, including monitors, computers, no breaks and extensions; and gamer category, with chairs, tables, keyboards and mice. “We have a renewed range of products, looking at consumer tastes. After being acquired by the Merama group, Bright has been growing more than 50% a year and has the audacious goal of keeping it that way over the next four years”, said Alessandro.
Source: Eletrolar News Magazine 156
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