Barbecue, a national passion within everyone’s reach

by Leda Cavalcanti

The barbecue is always a special moment. It celebrates friendships, brings families together and kills the longing after social isolation. Best of all, it is no longer the privilege of just those who had a lot of outdoor space. Today, it happens indoors and even in apartments. There are no more exclusive areas to celebrate the joy of living.

For this, the spaces and balconies of the architectural projects contributed greatly. “They have increasingly translated a way of living for consumers. The pandemic brought us a closer look to the home, we started to value family moments even more”, says Karin P. Fischer, Fischer’s commercial and marketing director.

The market is consolidated, says André Kliemann, product manager at Midea. “It had growth from June to July this year, considering that in recent times, people started to cook more at home. As a result, the demand for products that make daily life easier and bring more possibilities to the kitchen increased.”

Strong expansion

Product sales take place throughout the year, especially at special times. “Since it is much appreciated by the male public, the biggest sales date is Father’s Day, but at the end of the year, which is a period of socializing, it is very popular even as a gift option for Christmas”, says Eliane L. Stocker, director of Arke.

The market for electric grills is booming, attests Jacques Krause, technical and foreign trade director at Mondial Eletrodomésticos. “Growth was also driven by the longer time people spent at home. They learned how to use the product. From October to January, there is an increase in sales.”

There is another reason for the expansion, says Cristiano Mesquita, Progás CEO. “Increasingly, people want to have comfort in their homes, both those who live in apartments and those who have outdoor space to socialize with family and friends. During summer, the trend is for increased sales, as there are products that are great for use in outdoor areas.”

The fact that barbecue is one of the national passions leads consumers to look for novelties in the category. “This contributes to sales growth each year. The market has shown a trend towards more different products, which can be used with charcoal”, explains Bruno Miranda, leader in the development of electro-portable products at Multilaser.

High sales season

With the end of the year approaching, it is certain that sales will jump, says Pedro Cheliga, product development manager for Britânia and Philco. “Due to summer and the holidays, the demand volume for electric barbecues increases during this period. Consumers are looking for products used often that are practical and easy to use.”

Electric or charcoal, the barbecue grills are incorporated into the daily lives of families and make up a promising segment throughout the country, but companies must be attentive to meet consumption needs. “Our challenge is to open the market for a more premium product, which meets the most demanding consumer”, says Mariana Stangherlin Rigo, administrative and marketing director at Anodilar.

For personal consumption or as a gift, the barbecue grills promise great performance in the coming months. “Sales are heated with the proximity of the holidays and summer. Many will look for the products that are portable and cost-effective”, says Bruno L. Pereira, general manager of product at Cadence. Following are the good grills for retail.

ANODILAR

It has two stainless-steel grills, gas operated, and rotary, one with 5 skewers and the other with 3, and external stainless-steel finish. The skewers have alternate positions to roast different types of meat without mixing flavors, or a whole chicken. The rotisserie motor is robust, silent, and dual voltage. Burners are independent. Thus, it is possible to connect only one and regulate the flame intensity.

Another product made available by the company is the Picnic grill, powered by charcoal. Portable, the equipment has a grill that allows you to choose two heights from fire. It has a stainless-steel side and removable charcoal box.

Barbecue grill 5 skewers – Suggested price as of October 4, 2021: R$ 1.439,00.

Barbecue grill 3 skewers – Suggested price as of October 4, 2021: R$ 999,00.

Picnic grill – Suggested price as of October 13, 2021: R$ 349,00

ARKE

Its line includes the Vitta Premium gas barbecue and the Vitta Smart electric barbecue, both in versions with 3 or 5 rotating skewers and with a curved tempered glass door, which makes it possible to roast a whole chicken. With a modern design, economical and practical, they quickly roast any type of meat without releasing smoke. Therefore, they can be used indoors or in the apartment.

 The gas version roasts via infrared burners and can be installed either in a gas cylinder or in piped gas. The electric version, in turn, features plug-play convenience, that is, it is connected solely to the socket. Versatile, the products prepare vegetables, breads, and cheeses. With the grill skewer accessory, banana, apple, and pineapple can be roasted.

Vitta Premium gas barbecue, 5 skewers

Vitta Smart electric barbecue, 3 skewers

BRITÂNIA AND PHILCO

The two main models from Britânia are the Gold BCQO1D electric barbecue and the Britânia Gourmet CGB2 electric barbecue, for use in both homes and apartments. The first one has Supreme Gold non-stick, with four layers, which prevents food from sticking. The products are practical and easy to clean and transport.

The Philco brand has barbecue grills of the Maxx Gold line, models PCQ1500D and PCQ2500D. The differential in these products is the non-stick Maxx Gold, with four layers, which is essential, so the food don´t stick. They are also very easy to clean and do not generate smoke, which allows them to be used in apartments. The PCQ2500D model has infrared lamps that face the food to cook faster.

CADENCE

It has two electric barbecue grills: Cadence Short Grill and Cadence Grill Menu. The first, suitable for those with small spaces, has a compact design and is light and portable. Among its main features is the continuous thermostat, which allows the minimum and maximum temperature levels to be controlled by turning the knob (minimum temperature from 50°C to 100°C and maximum from 210°C to 250°C.)

Also portable, the Cadence Grill Menu bakes and grills. It has a continuous thermostat, which allows the same minimum and maximum levels as the previous product. It has side carrying handles, a fat collecting tray, water level indicator and height adjustment to better control food.

Cadence Short Grill electric barbecue – Suggested price as of October 4, 2021: R$ 149,00.

Cadence Grill Menu electric barbecue – Suggested price as of October 4, 2021: R$ 179,90.

FISCHER

It offers a complete line of barbecues, from built-in, gas, electric, and portable. It recently launched the Fischer Steak Grill electric barbecue, which roasts meats, hamburgers, fish, poultry, cheese, and vegetables. It is compact and easy to transport. Its metal-coated steel tub is corrosion resistant. It has a chrome grille and armored resistance, both removable, which facilitates cleaning after use.

Another product is the Fischer Ranch 5 skewer gas grill, which can be installed on a bench or built-in and does not emit smoke. High performance, with infrared burners, automatic lighting, EasyClean enameled tray, internal lamp, and rotating skewers. The individual control of the burners is one of the product’s differentials.

Fischer Steak Grill electric barbecue – Suggested price as of October 7, 2021: R$ 239,00.

Fischer Ranch gas grill 5 skewers – Suggested price as of October 7, 2021: R$ 3.399,00.

MIDEA

Currently, the Smokeless Grill Midea electric barbecue stands out from its portfolio. The appliance has smokeless technology, which provides a smokeless barbecue, allowing its use indoors in the house or apartment.

The product, classified as distinguished by the company, has infrared lamps, with special reflectors that direct the heat to the grill. This makes cooking faster. Practical and portable, the barbecue has a non-stick coating.

Midea infrared electric barbecue grill – GRA20P1 e GRA20P2 – Suggested price as of October 4, 2021: R$ 999,90.

Mondial Eletrodomésticos

It has two electric barbecue grills, the Grand Steak & Grill CH-05 and the Grand Steak & Grill II CH-06. According to the company, both are up to 80% cheaper than charcoal grills (proven economy when comparing the cost of electrical consumption of the product during a period of one hour with the cost of 2.5 kg of charcoal).

Designed to be table grills, they are suitable for apartments, small balconies, and closed environments. Versatile, they are smokeless and grill meat, chicken, fish, vegetables, kabobs, and hamburgers quickly.

Grand Steak & Grill CH-05 barbecues – Suggested price as of October 8, 2021: R$ 254,90.

Grand Steak & Grill II CH-06 barbecues – Suggested price as of October 8, 2021: R$ 329,90.

MULTILASER

It offers the portable Smokeless CE143 charcoal grill, which is portable and easy to assemble and use. It comes with a carrying bag and can be used indoors thanks to its intelligent system that prevents grease from coming into contact with the charcoal, preventing excess smoke. The ventilation system works with battery or USB and allows the user to control the level of the coal.

Another product is the CE 133 electric barbecue. It doesn’t emit smoke and comes with a detachable gourmet pedestal that allows it to be used anywhere. With temperature control, it supports up to 200°C. Its 40 cm long grid can be disassembled, as well as the grease collection tray, which facilitates cleaning.

Smokeless CE143 portable charcoal barbecue grill – Suggested price as of October 5, 2021: R$ 699,90.

CE 133, with gourmet pedestal electric barbecue – Suggested price as of October 5, 2021: R$ 234,90.

PROGÁS

It recently launched the PRR-040G Star built-in rotary roasting oven and the PRCA-340 American barbecue grill. The first has a display panel in black glass, modern design, stainless-steel interior, and the differential of being an oven and barbecue. It comes with 4 rotating skewers, each with a motor, infrared burner, grease tray, and safety valve. It has a grid with two positions, which is suitable for any type of cooking, for browning and finishing the dishes.

Another recent launch is the PRCA-340 American barbecue grill. It has mixed functionality, allows the use of the rotating skewers and the grid simultaneously. It is potable, has two non-slip wheels, 3 rotating skewers with individual motors, a grill with enamel muffler and bottom, which facilitate cleaning, and a support side table and skewer holder.

PRR-040G Star built-in rotary roasting oven

PRCA-340 American barbecue grill

Source: Revista Eletrolar News #145