ARTICLE – FECOMERCIOSP
MARKET TRENDS: ARTIFICIAL INTELLIGENCE IN TRADE
Artificial Intelligence (AI) like ChatGPT has been transforming the business world. Companies that do not keep up with trends may have their survival compromised.
Among the main trends for retailers are the personalization of the purchase journey for the consumer. Based on purchase and behavior data, technology can be more assertive in recommending relevant products, offering personalized promotions, and providing support. To facilitate consumer communication with the company, chatbots can answer questions in real time and improve their experience, without leaving aside humanized service.
The automation of repetitive processes is another important feature, including inventory management according to sales forecasts and the prevention of financial losses. In addition, AI allows companies to be able to analyze large amounts of data on sales, customer behavior and market trends. All this is very useful in making strategic decisions regarding prices, inventories, and marketing strategies, among others.
Not to mention voice and image recognition, through conversational AI, which can support with information processing by allowing customers to find what they are looking for in an increasingly natural and intuitive way, as is the case with personal assistants Alexa and Siri.
The possibilities are countless. As technology advances, new applications will continue to emerge. In Brazil, regulation is expected to provide legal certainty to users and encourage the use of technology by society.
Source: Eletrolar News #154
