ARTICLE – ELETROS

What Can We Expect from 2025?

The year 2024 was a watershed moment for the consumer electronics and households sector. Industry sales to retail recorded the highest growth in the past ten years, marking a historic period for the market.

This performance was driven by a more favorable environment, with job creation increasing, which created a virtuous cycle and provided greater financial security for families, leading to a resumption of consumer spending. This was further supported by a period of lower interest rates, which facilitated credit access and fueled demand.

Expecting 2025 to repeat these results may be premature. The emerging economic outlook — characterized by a strong dollar and high interest rates — calls for greater caution in the coming months. There are clear signs of a stricter approach to macroeconomic policies to bring inflation back to the target set by the Central Bank. Measures such as reducing public spending and controlling exchange rates need to gain momentum.

Although it is too early to predict a slowdown in consumption with absolute certainty, economic history suggests that high interest rates and a strong dollar, combined with fiscal constraints, tend to cool down the market.

Despite these uncertainties, it is crucial to maintain focus and collective effort. With dedicated work and coordinated actions, we can turn challenges into opportunities, paving the way for a more positive scenario.

As the main representative entity of the electrical and electronics industry, Eletros will remain committed to advocating for strategic issues within the sector. Our priority agenda includes reducing the “Custo Brasil” (Brazilian Cost) and promoting public and industrial policies that stimulate consumption and improve efficiency.

Source: Eletrolar News Ed. 165