ARTICLE – ELETROS
2024 is set to be a historic year for the electronics industry
Executive president of the National Association of Manufacturers of Electronic Products (ELETROS)
The year 2024 promises to be a historic milestone for the electronics industry. We are experiencing a consistent recovery in sales, driven by record performance in the manufacturing of products such as air conditioning and fans, as well as positive results in other segments.
Between January and September, the industry’s accumulated sales exceeded 80 million units, even before Black Friday and Christmas – the two most relevant seasonal periods. Historically, this mark is only reached in November.
This progress reflects a favorable macroeconomic scenario in the first nine months of the year, with lower interest rates, inflation control, and reduced unemployment.
In addition to strong demand in the air conditioning segment, 2024 is expected to record the second-best year of the decade in television sales. White goods have seen consistent growth above two digits, while small appliances have advanced significantly, driven by increased income and purchasing power.
To maintain this positive scenario, it is necessary for the government to keep economic indicators at levels like those of the first half of the year. We are confident that this expectation is shared by partners throughout the entire production chain and in retail, further strengthening the industry.
Source: Eletrolar News Ed. 164
