ARTICLE – ABCOMM
IA: technology promises to boost e-commerce sales in 2024
The year 2024 will be another promising period for e-commerce in Brazil. Internet sales are expected to exceed BRL 204 billion in revenues and reach 92 million consumers who store in online stores. The figures from the ABComm show the popularization and growth of digital.
The main trend of the moment is the use of artificial intelligence to boost online transactions. The tool is already being used in customer service, dynamic pricing, the creation of more attractive content and the personalization of offers for consumers.
The main trend of the moment is the use of artificial intelligence to boost online transactions. The tool is already being used in customer service, dynamic pricing, the creation of more attractive content and the personalization of offers for consumers.
How can you use AI to help your online store?
Artificial intelligence is mainly used to create and generate content to attract consumers, whether with text or images. The tool optimizes this type of time- and cost-intensive activity.
Some stores also already use AI for sales conversion, adopting key strategies to boost results, such as setting up specific window displays according to the profile of visitors and triggering email campaigns with individual offers, according to the behavioral history and preference of each consumer.
Source: Eletrolar News Ed. 160
