ABRASA: After sales in connection with new trends and opportunities
Brazilian Association of After Sales in Electronics (Abrasa)
The year 2021 will still pose challenges, as the economy will have to recover from the impact caused by the pandemic, especially with the closure of small businesses. In addition, buying habits will change due to the greater environmental awareness of consumers and the introduction of home office.
These factors will undoubtedly cause greater wear and tear on the devices due to intermittent use. As a result, an increase in the demand for repair of semi-new products is expected, which has already happened last year, when the number of orders increased by 4.2% compared to fiscal year 2019.
The trend is increasingly towards interaction between all types of electronic devices, with applications powered by smartphones.
Another relevant point regarding changes is the impact of connectivity with new technologies like 5G. The home, now converted into a connected office, will require new purchases from consumers. The trend is increasingly towards interaction between all types of electronic devices, with applications powered by smartphones.
Abrasa is aware of the novelties and income opportunities and is preparing training courses and workshops to train the technicians in these trends. This forces them to improve not only with repairs but also with customer service and communication, either in person or online. In this way, service providers can guide consumers to make the most of these facilities.
Source: Eletrolar News Magazine #141
