Optimism in the small appliances segment

The companies of the small appliances category is very optimistic with the sales in this last four months and with the signs of improvement in the Brazilian economy. Accumulated data from the beginning of the year to the end of last August shows that sales of multifunctional, mixers, fryers and vacuum cleaners have increased 25%, 36%, 46% and 60%, respectively. The outstanding products are in this matter.

AND

On both dates, Black Friday and Christmas, we projected double-digit growth in sales over the same period in 2019, says Mariana Stangherlin, marketing director at AND. “The search will be for products focused on the home. The consumer will invest on the domestic welfare”.

The highlight is the motorized dough cylinder, which laminates pastry, pizza, and bread. It has optional accessories for cutting noodles and spaghetti. It comes with a new design, more ergonomic and decorative, roller thickness adjustment system, clamps for fixing on the table or in any flat surface and electric motor to be coupled by the user.

BENMAX

A expectativa da marca é muito positiva para este final de 2020. “Esperamos aumento substancial nas vendas. Apesar de este ano ter sido no mínimo desafiador, os últimos meses trouxeram resultados surpreendentes”, diz Vaniccio Piazza Junior, diretor comercial da Benmax.

Seu destaque é a chopeira termoelétrica Maxicooler, que pode ser usada com barris pressurizados. Tem sistema de resfriamento que utiliza água, marcador de temperatura em LED e sistema de cartuchos de CO2. O barril beer me back, vendido separadamente, pode ser utilizado para reabastecer o produto com chope artesanal ou cerveja. 

BRITÂNIA

Even before the pandemic, the products for cooking already presented growth in sales, a situation that is maintained until now. “The investment is in the most premium household and portable appliances of the category,” says Cristiane Clausen, executive director of Britânia.

The brand highlights the BCQ01D electric grill and the BBP760 Power Plus Turbo mixer, with 700 W power, 12 speeds and four beaters: delicate, light and heavy dough, and egg white. It has capacity for 4.5 liters, smoother starting, handle and anti-spill cap, which allows adding ingredients during the preparation of the recipe.

BLACK+DECKER

With optimistic vision, it expects growth in both dates. “Especially in e-commerce and scheduled sales in physical retail,” says Marta Schulz, marketing manager at Black+Decker, who considers the changes in consumer habits and the care with health.

Products like the AV100 vacuum cleaner, the BDV3000 vaporizers and the new AIR4000 air humidifier are highlighted. The AV100 can be used as a vertical and portable vacuum cleaner. It has rotating and removable brush, with independent drive, 10.8 V lithium battery, LED battery level indicator and bivolt charger.

CADENCE AND OSTER

Cadence, Newell Brands brand, bets on the hoods, which have greater demand on Black Friday depending on the price. Its Tradizionale Cadence (CFA290) helps reduce odors, smoke and fat, especially in small environments. It has 100% stainless steel finish, exhaust and purifier function, three speeds, LED lighting and washable filter.

With the Oster brand, also from Newell Brands, the vacuum cleaner Stick (OASP601) has a clean design and three nozzles: articulated to the floor, straight to the corners and with bristles for easy cleaning. It has an unlock button for the use of the rod on different surfaces, rotating brush, 0.5-liter capacity tank and two speeds. “We believe in good results in face of the sales history in these dates”, says Flávia Bertocco di Celio, marketing manager at Newell Brands.

LENOXX

With the home appliances sales heated, the company sees a great opportunity for growth at the end of this year. “We believe that the consumer will profit Black Friday promotions, already programming the Christmas shopping”, says Carla Góes de Barros, Lenoxx marketing and product manager.

The highlight is the Easy Fryer Red Oil Free Fryer (PFR905). With exclusive design, it has double function, it is fryer and pan. It features Fast Hot Air technology, 30-minute audible timer with automatic shutdown, 2.4-liter basket with non-stick coating and removable internal grid. It also has a cold handle for greater safety during handling.

MONDIAL ELETRODOMÉSTICOS

In the premium category of small appliances, its RB-04 wireless robot vacuum cleaner has a lithium battery, removable reservoir with capacity of 330 ml, power of 40 W, system with double filtering (hepa and permanent filters), six anti-fall and obstacle sensors. It has a remote control, a base loader for automatic return, 90 minutes autonomy and a MOP function (pass cloth while vacuuming).

The company’s expectations are good. “Due to the search for products that promote comfort and practicality at home, we follow with optimistic perspectives for Black Friday and Christmas”, says Giovanni M. Cardoso, founder of Mondial Eletrodomésticos.

MULTILASER

With the home appliances sales heated, the company sees a great opportunity for growth at the end of this year. “We believe that the consumer will profit Black Friday promotions, already programming the Christmas shopping”, says Carla Góes de Barros, Lenoxx marketing and product manager.

The highlight is the Easy Fryer Red Oil Free Fryer (PFR905). With exclusive design, it has double function, it is fryer and pan. It features Fast Hot Air technology, 30-minute audible timer with automatic shutdown, 2.4-liter basket with non-stick coating and removable internal grid. It also has a cold handle for greater safety during handling.

PANASONIC

The highest annual sales peak, Black Friday should be no different in 2020, says Sergei Epof, vice president of appliances at Panasonic do Brasil. “Last year, the competition was with several categories.

The brand bets on the recently launched personal care category. The exclusive line has seven items, among them shavers, oral watering, body, and facial hair trimmers, portable and that works with battery. The GK80 V-RAZOR body hair trimmer, with ergonomic vertical design, stands out. The so-called V-shaped protection helps to trim the hair of any part of the body more safely and efficiently. The blade has Japanese tech.

Source: Eletrolar News #138 – by Dilnara Titara