Mother’s Day / Smartphones and Wearables
MOST DESIRED DEVICES
The smartphone and wearable device segments are preparing for strong sales during this occasion. Smartphones remain essential in today’s world, while wearables have become valuable allies for well-being and fitness activities.
By Gustavo Sumares
When comparing 2024 to 2023, the smartphone market remained stable, according to data from NIQ T&D/GfK. The study indicates that between Q4 2023 and Q3 2024, 26% of buyers had used their device for two years, and 27% said their device was three years old.
Smartphone manufacturers see Mother’s Day as an opportunity to achieve strong results. While some focus on high-end features, others cater to consumers looking for more affordable options without compromising quality.
Wearables experienced a 37% growth in sales volume in 2024 compared to the previous year, according to NIQ T&D/GfK. Wireless earbuds and smartwatches have become essential for fitness enthusiasts and a popular gift choice for mothers.
Wearables saw a 37% increase in sales volume in 2024 compared to 2023, according to a study by NIQ T&D/GfK.
EXPECTATIONS
Technology sparks consumer desire. “We have observed a continuous increase in customer interest in the latest releases, especially during commemorative dates like Mother’s Day, and we expect this trend to continue,” says Cristiano Freitas, Mobility Business Director at Positivo Tecnologia.
For wearable devices, the approach is similar. Companies expect strong sales for smartwatches and wireless earbuds. “We are focused on further strengthening our presence in the Brazilian market, highlighting the premium quality and innovation of our products,” says Murillo Marques Neto, Product Manager at Huawei Consumer Business Brazil.
DEVICES FOR THE OCCASION
INFINIX
A global brand licensed by Positivo Tecnologia to develop, manufacture, and market its smartphones in Brazil, Infinix is fully engaged in Mother’s Day promotions.“We aim to take advantage of this special occasion to offer innovative products with great value for money, meeting the needs of different consumer profiles,” says Cristiano Freitas.
One highlight is the Infinix Note 40 5G, featuring a 6.78” Full HD+ display, 8 GB of RAM, a 50 MP camera, and a 5,000 mAh battery with 33 W fast charging support. “This device keeps up with daily routines, providing all-day autonomy,” he adds. The company recommends keeping an eye out for attractive offers closer to the date.
Infinix Note 40 5G – Suggested price on 10/01/2025: BRL 1,299.00
HUAWEI
The recently launched FreeBuds 4 Pro wireless earbuds are the company’s highlight for the occasion. “They feature intelligent controls that allow users to answer or reject calls with head movements, in addition to noise cancellation, 11mm drivers, and Huawei Sound technology for premium audio quality,” says Murillo Marques Neto.
FreeBuds 4 Pro – Suggested price on 10/01/2025: BRL 1,699.00
MOTOROLA
Technology and design are the company’s focus, according to Marcelo Daou, Head of Products at Motorola Brazil. “Consumers are looking for gifts that meet different technological needs while offering a stylish experience. This approach aligns perfectly with the spirit of the occasion,” he says.
The Motorola Edge 50 Neo smartphone features a 6.4” pOLED display, 16 GB of RAM, and a triple camera system, including a 50 MP main sensor, a 13 MP ultra-wide lens, and a 10 MP telephoto lens. It is available in the color 17-1230 Mocha Mousse, chosen by Pantone as the 2025 Color of the Year.
For wearables, Motorola highlights its Moto Buds wireless earbuds, which feature dynamic drivers and Hi-Res Audio certification for immersive, balanced sound with enhanced bass, making them perfect for music, calls, and video conferencing. The earbuds offer nine hours of battery life on a single charge, with an additional two hours after just 10 minutes of charging. They also feature individual sound alerts to help locate them easily.
Motorola Edge 50 Neo – Suggested price on 10/01/2025: BRL 2,799.00
Moto Buds – Suggested price on 10/01/2025: RBRL$ 399.00
OPPO
The company is optimistic about Mother’s Day. “We are confident that we will surpass last year’s performance, driven by our continued investments in the Brazilian market, including the launch of innovative products and the strengthening of our retail partnerships,” says Ethan Xue, President at OPPO Latin America.
For the occasion, OPPO presents the OPPO A40, a smartphone known for its high-quality cameras and long battery life. “OPPO is committed to offering high-quality products at fair prices, and Mother’s Day will be an excellent opportunity to gift technology and innovation,” he adds.
OPPO A40 – Suggested price on 20/12/2024: BRL 1,259.00
REALME
Realme’s goal for Mother’s Day is to continue expanding its presence in the Brazilian market, says Tanya Tang, Marketing Director at Realme. “We are focusing on products tailored to the needs of gift recipients on this occasion, considering both pricing and benefits such as excellent camera performance and large internal storage,” she explains.
The company highlights the Realme 13+ 5G, whose key features include a 5,000 mAh battery with 80 W fast charging, capable of reaching 50% battery in just 19 minutes, as well as 512 GB of internal storage. “It offers plenty of space to store videos and photos,” says Tang. The company plans to offer competitive deals for the device during key retail periods.
Realme 13+ 5G 512 GB – Suggested price on 10/01/2025: BRL 2,699.00
Source: Eletrolar News Ed. 165
