Grupo Eletrolar in partnership with Messe Frankfurt, launches Interior Lifestyle in Brazil
Ambiente 2025 will be the stage for innovations and global trends in various sectors.
Ambiente 2025, which will take place in Frankfurt from February 7th to 11th, promises to consolidate itself as the world’s leading event for the consumer goods sector, bringing news in the areas of dining, giving, working, and HoReCa. Divided into segments that range from household utensils to differentiated solutions for the hospitality sector, the fair offers an overview of the trends that will be in the global market.
The fair promises to connect brands and retailers with international trends, strengthening the local market and offering a platform for Brazilian companies to present their innovations.
By Dilnara Titara
Dining: the evolution of the table and the kitchen
The Dining area brings together the latest trends for kitchens and table settings, with a vast portfolio of products that includes kitchen utensils, table accessories, small appliances, and storage solutions. In 2025, Ambiente will present, in this segment, products that not only celebrate the art of cooking and hosting but also incorporate technological and sustainable innovations.
Giving: the art of giving and connecting
In the Giving section, visitors will see a range of products for gifts, stationery, gadgets, office items, and personal accessories. The area celebrates the act of giving and the diversity of styles. The gift market is one of the most dynamic, and this section reflects the changes and new demands of consumers for products that convey personality and exclusivity.
Working: solutions for the new work model
The Working area explores the forms of work that have emerged in recent years, including digitalization and the adoption of hybrid environments. With the growing fusion between home and office, Ambiente will present products for home and corporate offices, ranging from ergonomic furniture to digital solutions that facilitate daily life. In the Future of Workspace, trends such as augmented reality and artificial intelligence will demonstrate how hybrid work shapes the future of corporate environments, combining functionality and aesthetics.
HoReCa: hospitality in transformation
The HoReCa segment (Hotels, Restaurants, and Cafés) gains prominence with the HoReCa Academy, with lectures and panels on the latest trends and innovative practices in hospitality. This sector, which demands flexibility and constant updating, will have a special area to showcase innovations in kitchen utensils, buffet equipment, and solutions for bars and cafes. Premium brands will be present, providing visitors with insights on how to attract and retain customers in a transforming market.
International expansion: Interior Lifestyle
In addition to the event in Frankfurt, the Interior Lifestyle fairs in Tokyo and China are organized by Messe Frankfurt in partnership with the organizers of the host countries, focused on interior design, lifestyle, and decoration. These events act as essential platforms to connect the market with global trends and have a curation that highlights high-quality products and solutions, driving the development of the sector.
Also promoted by Messe Frankfurt and in partnership with Grupo Eletrolar, another arm of this concept will be launched in Brazil, adapted to the Latin American context, reinforcing the importance of the country in the global design scenario. Inspired by the successful editions in Tokyo and China, it promises to connect brands and retailers with international trends, strengthening the local market and offering a platform for Brazilian companies to present their innovations.
The fair will take place in parallel with the Eletrolar Show, the largest event in the consumer electronics segment in Latin America, from June 23rd to 26th, 2025, at the Distrito Anhembi, in São Paulo. This strategic partnership aims to potentiate the visibility of both fairs, bringing together, in one space, innovative trends in furniture, home textiles, lighting, tableware, and other lifestyle-related accessories.
Source: Eletrolar News ed. 164
