Latin American Electronics and Latin American Housewares
The professionalism of the fairs was highlighted by international agents and exhibitors.
Dedicated to international brands, Latin American Electronics and Latin American Housewares, held together with the Eletrolar Show, welcomed hundreds of exhibitors, who presented their innovations in the electronics and household categories. The China Chamber of Commerce for Import & Export of Machinery & Electronic Products (CCCME) brought 180 companies to the fairs.
Ma Jiayl, project assistant at CCCME, highlighted that China has been Brazil’s main trading partner for 14 consecutive years. “In 2023, bilateral trade between China and Brazil was US$ 181.53 million, growing 6.1% compared to 2022. The close relationship between the two countries provides the most solid basis for Chinese companies to access the Latin American market.”
The results pleased exhibitors, and many of them are already looking forward to the 2025 edition, Ma said. “At the fair, they met their customers, won new ones and learned more about the needs of the South American market. As the largest economy in Latin America and the ninth largest in the world, Brazil has many consumers and a fast-growing electronics market.”
Business rounds
More than 110 business rounds were held during the fairs. The Instituto Brasileiro de Relações Empresariais (Brazilian Institute of International Business Relations)(IBREI) brought 10 buyers from Chile, Guatemala, Colombia, Ecuador, Mexico and Bolivia. The fairs brought together major importers, who came to LAE in search of new products and technology, as well as new suppliers, launches, competitive prices, quality and trust”, said Gilberto Bueno, commercial and events director at IBREI.
Buyers highly praised the event’s structure, the number of exhibitors and the variety of products on display, said Gilberto. “The service provided by the fair team was impeccable. IBREI sees the fair as the greatest opportunity for international negotiation in the sector and, with its expansion to Mexico, believes it will become a reference in Latin America.”
With a culture of international business rounds held at few fairs here in Brazil, LAE provided opportunities for buyers. He promoted the possibility of bringing new products and innovations from the sector at competitive prices to their countries. “Negotiations take time to materialize, but we already have information that there will be imports of bicycles, cell phone equipment and household appliances,” said the director.
Words from buyers
Representing the importer El Gato SA, from Ecuador, engineer Jorge Guamán Toscano was interested in medical technology and household goods at the fair. He is about to close deals with five suppliers. “We expanded our network with friends we met at IBREI and we are in contact with suppliers from Brazil, Mexico, Bolivia and Colombia,” he said.
The company expanded a new line of business and obtained better prices, said Jorge, who attended the business rounds. “They were very useful, as was the help provided by the interpreters. It was important to participate in the fair to learn about new technologies, innovative products, new suppliers and better prices.”
General manager at Aura Systems, Andrés Costa approved the business rounds. “They helped me learn about various types of products and new business possibilities.” At the fair, the products that caught his attention the most were smartwatches and portable projectors.
At the event, he obtained new business opportunities and greater brand exposure. “The fair is important because it allows large, medium and small entrepreneurs to present their products and businesses to various types of buyers from different regions and countries,” said Andrés.
Nipponflex Bolivia turned its attention to electric bicycles and water purifiers. “The fair helped our business access suppliers with a variety of products, quality and direct factory prices,” said Nadia Floes, business director, who participated in the rounds and was pleased with the results. “The Eletrolar Show is important for the electronics segment, because technology and innovation must be present in homes and cover people’s basic needs.”
Small appliances such as coffee makers, espresso machines and air fryers stood out, said Juan Camilo Uribe, CEO at Plus Solutions. “We had good business opportunities, which will be consolidated in purchases. The fair allowed us to diversify suppliers and the business rounds were an opportunity to improve the offer. We have our own brand and are constantly buying products.”
Christian Paris Martinez Garcia, director at Monter, Mexico, was interested in digital watches, electric bicycles and cleaning equipment at the fair and began negotiations. “It would be good to find quality Brazilian products in Mexico,” he said.
Proserva Produtos e Serviços highlighted kitchen and laundry appliances, electric bicycles and motorcycles, air conditioning and solar power generation systems, interior lighting, and multimedia and telephone accessories.
“At the fair, we found new products with more advanced technologies than we were aware of and made many interesting contacts for potential business. We had direct contact with new suppliers, evaluated products, and built direct relationships with people from other countries,” said Julio Cesar Monroy Linares, from the company’s general corporate management.
Investment in new customers
Realink Expo brought in 112 companies, said general manager Li Ningyan. They exhibited refrigerators, vacuum cleaners, hair dryers, coolers, computer motherboards, speakers, Bluetooth headsets, thermal cups and vacuum storage bags.
“The potential of the fairs is to meet new customers in South America, especially Brazil, and their needs. Most of our exhibitors have made contacts with local customers, and the communication will continue in the coming months. The fairs were well-managed and helped companies expand their network in Brazil,” Li said.
Vansn Chen, sales director at Hot Expo, which brought 14 companies to Latin American Electronics, said the feedback was positive and that the China-Brazil supply chain will meet the needs of both countries. “Most of them met good retailers in Brazil. LAE represents the South American market for many Chinese suppliers who want to operate in the region and still have limited competitors.”
High quality
This is how the companies brought by HK Huizhan rated LAE, said Carol Zheng, project executive. “Heilongjiang Catig, which exhibited electric kettles, coffee makers and juicers, was pleased with the high number of visitors. Brilliant Industry, which exhibited stainless steel kitchenware, said the event was high quality. And for Suzhou Yongjie Motor, which exhibited high-power cleaning appliances for commercial and garden use, the exchange was conducive to sales and product development.”
Sea Ever International brought 30 companies, said Freya Song, CEO. “The Brazilian market is huge, and exhibitors expected this fair to be the only and largest platform for buyers of household appliances. They really did good business and expanded their networking.”
Sam Liu, general manager of Encore Expo, with a delegation of 49 exhibitors showcasing home appliances, computer accessories and consumer electronics, said the fair was productive. “It had a huge impact on social media, radio and TV, so much so that 55% of our exhibitors recognized the visitors’ expertise. They met with the main buyers not only from Brazil, but also from neighboring countries.”
Professionalism, a hallmark of the fair
New Century brought together around 30 companies. “They presented electronics, smart products, window cleaning robots, projectors, cell phone accessories and computer peripherals, among other items. They did good business and expanded their networking. The South American market is very important, and the Eletrolar Show/Latin American Electronics is the largest and most professional electronics fair in South America,” said Andy Xiang, sales director.
In its first appearance at Latin American Electronics, Hao Expo brought together 15 companies, which exhibited mainly home appliances and kitchen utensils, said Ivy Kang, manager of the relations department. “The fair was the ideal platform for them to present their products or brands. They met great visitors and exhibitors. It is an enjoyable and worthwhile show.” See below what the companies had to say.
7SWORD ELECTRONICS CO., LTD.
7Sword Electronics Co., Ltd. participated as an exhibitor for the first time. Its highlights were party speakers and PA speakers, with different functions and sound output powers.
“The objective of our visit to the fair was to expand the brand’s presence in the South American market, attract more customers, establish partnerships and export to Brazil. It was productive,” said Clay Lee, the company’s marketing director.
CIXI GSTAR ELECTRIC APPLIANCE
Its air fryer, under the Gstar brand, was highlighted. “We came to visit customers in Brazil, find new ones in South America and conduct in-depth market research,” said the company’s manager, Ren Janke.
Cixi Gstar Electric Appliance participated in the fair for the first time, with the aim of forming partnerships in Brazil and South America, as well as expanding its presence in the market.
DA PAN ELECTRIC APPLIANCE IND.
DA PAN participated as an exhibitor for the first time and highlighted its wine cooler. The aim was to expand its presence in the market, said Luis Lu, sales manager at Da Pan Electric Appliance Ind.
“Actually, we already have long-term cooperation with local brand companies, but we would like to find more business opportunities in other countries. At the fair, we met some important buyers from Chile and Colombia.”
DONGGUAN JINGSHU TECHNOLOGY CO., LTD.
The company exhibited its gaming monitor and office monitor, sold directly from the factory, which resulted in very affordable prices. “We can customize the customer’s logo and specifications, offering the most satisfactory product in line with Brazilian habits,” explained Amber Pan, who was in charge of the booth.
Dongguan JingShu Technology Co., Ltd. participated for the first time, with the aim of exporting its products to Brazil and expanding the company’s presence in the market. In its assessment, the fair was very productive.
DONGGUAN HC TECHNOLOGY CO., LTD.
It was the second time that the company participated as an exhibitor and highlighted new party speakers. “These products have been very well received and their sales have been increasing significantly in the Brazilian market,” said Maggie Wu, sales manager.
Dongguan HC Techonology Co, Ltd. intends to expand its presence in the Brazilian and South American markets. To this end, it has already confirmed its presence at the 2025 edition of the fair.
FEILONG HOME ELECTRICAL GROUP CO., LTD.
Feilong Home Electrical Group Co., Ltd., which is exhibiting for the second consecutive year, showcased its new Beer Cooler, which can reach a temperature of minus 6°C, exclusively for beer. Another highlight was the high-performance chest freezer.
Last year, the company received good feedback after the fair and will now start negotiations with some customers. By participating in the event, it hopes to expand its market and establish a long-term partnership with customers of its products.
FOSHAN MONTEDOLENT BROTHERS APPLIANCES
It showcased different supports in various sizes that can hold a TV up to 120”. “They provide a different viewing angle than traditional products,” explained Cherry Xing, sales manager of the company, which was exhibiting for the first time.
Foshan Montedolent Brothers Appliances came to the fair to assess market demand and contact new customers, Cherry said. “We met our old customers, met new ones, with whom we are already communicating, and received orders.”
FOSHAN KITCHENSTAR
It was the first time that Foshan Kitchenstar participated in the fair as an exhibitor, and it presented top-of-the-line induction hobs for kitchen appliances. It also brought induction hobs with extractors.
“Foshan Kitchenstar’s objective in coming to the event was to seek out some cooperation opportunities in the Brazilian market,” said sales manager Tina Wu.
GUANGZHOU AOKING LEATHER CO., LTD.
It showcased backpacks with LED displays, aiming to expand the presence of its products in different countries. “Latin America and South America are our target markets in the coming years,” explained Huang Yu, sales manager.
Guangzhou Aoking Leather Co., Ltd. participated in the fair for the first time. Its objectives were to form partnerships and expand the presence of its products in the South American market.
GUANGDONG HELENBO HOUSEHOLD ELECTRICAL APPLIANCE CO., LTD.
It brought water-cooled air conditioners to the fair. “This type of product is in high demand, and now is the right time to place orders for fans and coolers,” said Zhi Huan, the company’s sales manager.
Guangdong Helenbo Household Electrical Appliance Co., Ltd. participated as an exhibitor for the first time. Its goals were to export products to Brazil, form partnerships and expand its market.
GUANGDONG LINKFAIR HOUSEHOLD CO., LTD.
Under the Linkfair brand, it exhibited a family electric barbecue. The company participated in the fair at the recommendation of a major client from Argentina, with whom it arranged to meet at the event.
Guangdong Linkfair Household Co., Ltd. plans to expand the presence of its products in other markets, which led it to participate in the fair, according to its managers.
HOMER ELECTRICAL APPLIANCES CO., LTD.
In its debut at the fair, it presented household appliances, with a highlight being the juicer. The company came to the event on the recommendation of a client in Brazil.
According to the managers of Homer Electrical Appliances Co. Ltd., the objective of participating in the fair was to expand the presence of its products in new markets.
HANGZHOU NEWSOURCES ELECTRONICS CO., LTD.
It exhibited automotive audio amplifiers, automotive audio signal processors and BT products, among other items. “Our goal was to develop the market and find buyers in Brazil,” said Sara Bai, the company’s sales and project manager.
Hangzhou Newsources Electronics Co., Ltd. participated in the fair for the first time and made good contacts with potential customers. Its goal was to find partners and to export automotive audio amplifiers to Brazil.
JIANGMEN NANGUANG ELECTRICAL APPLIANCE INDUSTRIAL
It brought many products with innovative designs and features that were previously unheard of on the market. “We came to the fair, first of all, because the Brazilian market is the largest in South America in terms of population, which allows us to find a large number of potential new customers,” said Jenny Chen, the company’s sales manager.
For Jiangmen Nanguang Electrical Appliance Industrial, the result was very beneficial. “We join the fair every year,” said Jenny, who held meetings with customers, discussed new projects, got to know new South American brands and assessed market conditions.
NINGBO ALLINE ELECTRONIC TECHONOLOGY
At the fair, it presented a new USB hub, docking station and cable, as well as a new cabletime design. In its second participation, it sought distributors and presented its products with the aim of exporting to retailers and online stores.
At the event, Ningbo Alline Electronic Technology found new partners. “The focus is on exporting to Brazil, which is a growing market, and also on forming new partnerships,” said the company’s sales director.
NINGBO FOURA INDUSTRY AND TRADE CO., LTD.
The company, which develops and manufactures innovative, multifunctional cleaning products for professional vacuum cleaners and operates worldwide, participated in the fair for the first time.
“Our goal was to export to Brazil and also establish partnerships,” said the exhibition manager of Ningbo Foura Industry and Trade Co., Ltd.
NINGBO GOLDEN AGE ELECTRIC CO., LTD.
It showcased a wide variety of products. “Their distinguishing features are high quality and reasonable prices,” said Wang Panpan, from the sales department of Ningbo Golden Age Electric Co., Ltd., a company that had already participated in the fair.
“Brazil has a large OEM market, and the event can attract good upcoming brands. Being at the fair helps us get in touch with some well-known brands and gain customers,” said Wang.
NINGBO KONWIN ELECTRICAL APPLIANCE CO., LTD.
With the Konwin brand, the electric fan was highlighted at the 2024 edition, its second participation in the fair. “Many orders from our business partners in the United States are from Brazil, so we came to get some marketing information that will be useful to us,” said the company’s management.
Ningbo Konwin Electrical Appliance Co., LTD. made its first participation in the fair in 2015. “After 10 years, we have gained many valuable potential customers in 2024, which was very productive.” The company is interested in exporting to Brazil and forming partnerships.
NINGBO SWDK
The brand launched a cordless vibrating mop that simulates the forward and backward movement of a hand. It scrubs the floor more stably and thoroughly. “The product is exclusive to our company and new to the Brazilian market. We want to open it up to this new feature,” said Zhou Lili, the company’s sales manager.
This was the first time that Ningbo SWDK participated in the fair. The company hopes to receive orders and introduce the product to the Brazilian market. Another goal is to establish partnerships.
NINGBO XINGDING
It launched its high-power, high-performance electric steam iron. “The product is significantly superior to other products on the market due to its technological innovations,” said Tony Wang, the company’s chief sales manager. It also brought customized solutions to meet the needs of different customers and a team to provide visitors with detailed information about the products.
For the first time at the fair, Ningbno Xingdin showcased its services and established cooperative relationships with large and potential buyers. “Our main goal was to increase brand awareness, sales through special promotions, and export to Brazil. Through interaction with visitors, we obtained valuable feedback from the market,” said Tony.
SHAOXING MONA WATER PURIFICATION TECNOLOGY CO., LTD.
With the Monapure brand, it exhibited water purifiers. “South America is our most important market since the pandemic, and the visitors are professionals. We are grateful that Encore helped us participate in the matchmaking. We gained two new customers, it was fantastic,” said Chen Yi, the company’s international marketing director.
The year 2024 marked the first participation of Shaoxing Mona Water Purification Technology Co., Ltd. in the fair. The company is committed to exporting to Brazil and also to forming partnerships.
SHENZHEN AUTO INTELLIGENCE TECHNOLOGY CO., LTD.
It showcased new models of Bluetooth speakers and headphones, with distinctive designs and advanced technology, in its first participation in the fair. The focus was to promote the Atsom brand in the Latin American market and contact promising customers.
The result obtained was positive, said Steven Cheng, sales manager of Shenzhen Auto Intelligence Technology Co., Ltd. “The fair was very good; we achieved our goal of expanding the Latin American market. We want to export to Brazil, which is the most important market for us, and form partnerships.”
SHENZHEN BEELAN TECHNOLOGY CO., LTD.
It exhibited mobile phone cases. “There are many leading brands in our industry, and we met our partners who also participated in the fair,” the company said.
Shenzhen Beelan Technology Co., Ltd. was present at the fair for the first time. Its objectives were to promote its products more widely and establish good partnerships.
SHENZHEN UNIQUE SCALES CO., LTD.
It brought a product that measures body fat scales. “It has a 5.25” VA color screen and breathing electrodes,” said Xu Yan Yang, the company’s manager.
Shenzhen Unique Scales Co., Ltd. participated in the fair for the first time. “Brazil is a key market for us, and the fair is well-known around the world. We want to expand the market and find partners,” said Xu Yan.
SUNVALLEY (HK) TECHNOLOGY LIMITED
Tao Tronics, baby monitors, charging devices and projectors. “Our unique features include unique design, superior quality and innovative technology, attributes that distinguish us from our competitors’ products,” said Celia Shen, the company’s sales manager, who considered her first participation to be a positive one, which aimed to expand its presence in the market, establish partnerships and export to Brazil.
One of the reasons Sunvalley (HK) Technology Limited exhibited at the event was the fact that it was top-tier and attracted important players from the electronics and technology sector, said Celia. “This platform provided us with the opportunity to connect with a wider audience, obtain valuable market information and strengthen our presence in the industry. We gathered significant information that will be invaluable for our future strategies.”
ZHEJIANG HUATAI ELECTRONICS CO., LTD.
It showcased a new and different magnetic lamp, which is part of the Jupiter and Moon series, with a unique and stylish design. “The product allows people to shine,” said Huang Zhijian, from the company’s foreign trade department, who aimed to establish partnerships and attract international customers at the fair.
Brazil is the largest economy in South America and has a large consumer market,” said the executive of Zhejiang Huatai Electronics Co., Ltd. “Participating in the fair helps the company expand its market, increases the visibility and influence of the brand on the international stage. It is a platform for establishing contacts and cooperation with other companies, which helps expand channels.”
Source: Eletrolar News Magazine 162
