Tramontina comes to Eletrolar Show for the first time
Tramontina is coming to the Eletrolar Show for the first time this year. The company is participating with a 108-square-meter stand at the event, which began on Monday (15) at the Transamérica Expo in São Paulo. Until July 18, retailers will be able to find out more about the brand, which today goes far beyond silverware and has a portfolio of more than 22,000 items, in a variety of segments such as housewares, utensils for the home and tools.
“We’re happy to be at the fair because it’s a great opportunity to strengthen our relationship with customers and representatives from different segments,” says Tramontina’s sales manager, Jones Zianni.
Among the company’s highlights at the 17th edition of the fair are kitchen items such as the Brava pressure stove, which has a triple bottom and can be used on any type of stove; the Ravena set of non-stick frying pans, saucepans and saucepans, with Starflon coating; as well as the classic and colorful Ipanema cutlery, and the brand’s porcelain. To demonstrate the uses of these and other products, a Tramontina partner chef will be present, preparing some live snacks on the spot.
As for home furnishings, attendees will be able to check out the clean and smooth design of the Vanda chairs and the practicality of the folding models in tauari wood from the Potenza range, as well as items for different types of environment, such as stainless steel waste garbage cans. Completing the options for the home, the brand also brings items for garden care, such as electric lawnmowers and high-pressure washers, ideal for caring for the outdoors. For maintenance, repairs and other jobs, power tools for various needs will also be on the stand.
Considered the largest consumer goods fair in Latin America, the Eletrolar Show is expected to bring together more than 32,000 visitors. The event takes place at the Transamerica Expo Center (Av. Dr. Mário Vilas Boas Rodrigues, 387), in São Paulo, between July 15 and 18, from 1pm to 9pm. Tramontina’s stand is B104.
