Business triathlon in 2025
Three trade shows that will bring great opportunities for the electronics industry and retail will be held by Grupo Eletrolar next year, in the months of June and July.
“With the same concept of generating more and more business between industry and retail, Grupo Eletrolar promotes three trade shows in 2025. The trio synergizes the multinational group specializing in B2B multimedia, which focuses its operations on integrating various communication and business channels between household appliances and consumer electronics industry and retail. It also enhances its visibility in the global calendar of electronics business fairs.
‘These are three great opportunities in what we call ‘business triathlon,’ over three consecutive weeks in June and July 2025. The representation of Brazil, Mexico, and Argentina in the region’s GDP encouraged the launch of these fairs, which will also increase brands’ visibility globally,’ says Carlos Clur, president at Grupo Eletrolar and creator of the events.
“Good opportunities will be multiplied in 2025. The networking provided by the fairs expands the reach of the brand and strategic contacts.”
The objective is to integrate the economic bloc into a giant purchasing region, leveraging the strength of the world’s fourth-largest GDP through regional business fairs. These events bring exhibitors who understand the specificities of each country and can meet the commercial and cultural needs of the entire region. This initiative by Grupo Eletrolar includes sponsoring travel expenses, including flights and accommodations, for buyers from South and Central American countries attending all three fairs.”
18th Eletrolar Show
“In 2025, Eletrolar Show will be held at Distrito Anhembi, occupying an area of 50,000 sqm. The growth of Latin America’s largest B2B consumer electronics fair motivated Grupo Eletrolar to make this change. Distrito Anhembi is designed to become the largest events center in Latin America. The number of categories will also increase, reflecting market development. The fair will take place from June 23 to 26 next year.
The 18th Eletrolar Show will feature products from segments including large and small home appliances, consumer electronics, computers, IoT, IT & accessories, mobile phones & telecommunications, wellness, automotive, housewares goods, Christmas decorations, furniture, industrial components, electric mobility & accessories, solar energy, pet items, automation, sports and leisure, gaming, wearables, and lighting. A major highlight will be the Eletrolar Car Show, focusing on electric mobility.
Alongside Eletrolar Show, Latin American Housewares, Latin American Electronics, and Lighting Show will be held, consolidating themselves as supply and sourcing fairs for the categories of consumer electronics, household goods, as kitchenware and relateded, lighting, home textile sourcing, decoração, tools and hardware
“Good opportunities will be multiplied in 2025. The networking provided by the fair extends the reach of the brand and strategic contacts. Many companies have started exporting after participating in Eletrolar Show. We sponsor the travel of regional and international buyers and attract a qualified audience that includes industries, retailers, service providers, consultants, investors, and financiers,” Carlos explains.
5th Electronics Home Argentina
Held in Buenos Aires, Argentina, the fair expands the number of exhibitors and visitors each edition. Last year, it featured over 300 national and international brands across categories such as home appliances, consumer electronics, mobile phones, gaming, computers, automotive, and household goods. In 2025, it will take place at Centro Costa Salguero from June 30 to July 2.
As the largest B2B event in the country, it brings together exhibitors and retailers in a unique opportunity to strengthen relationships and facilitate more business deals. It surpassed previous editions in every aspect, demonstrating that the industry aims to play a leading role in Argentina’s economy.”
National and international brands participate in the fair. In 2023, the gaming segment was a highlight. It grew significantly during the pandemic, and statistics indicate that there are now over 22 million gamers in the country, which encouraged exhibitors from this segment to participate in Electronics Home.
The fair is anchored by Eletrolar Show and each year attracts a growing number of exhibitors from Argentina, Chile, Colombia, and Peru, as well as buyers from these markets. ‘The Argentine fair has been growing and following the positive steps of Eletrolar Show,’ emphasizes Carlos Clur.
1st Electronics Home Mexico
The country’s first fair focusing on consumer electronics, large and small home appliances, and technology will be held in Mexico City from June 17 to 19, 2025. Occupying 22,000 sqm, it will feature 600 exhibitors and host major buyers from Mexico, South America, and Central America.
The concept mirrors that of Eletrolar Show, facilitating in-person meetings between industry and retail partners, which eliminates trade barriers, enhances interactivity, networking, and facilitates negotiations. Such interactions foster significant business deals and partnerships, including the opening of new markets.
Grupo Eletrolar will provide extensive coverage for the fair’s exhibitors, offering targeted B2B matchmaking programs that contribute to beneficial business relationships on both sides. There will be pre-scheduled meetings with key distributors and retailers, extensive media communication, and quality and compliance assistance to ensure products meet local standards.
“It’s an excellent opportunity for companies from Mexico, Brazil, and Latin America in general to showcase their products and expand their participation in the international market, considering the capitalization of the growing exchange between Mexico and Asian countries,” says Carlos Clur. “Mexico has a GDP of USD 1.81 trillion, approximately USD 467 billion in imported goods, modern infrastructure, and efficient logistics that serve the entire continent.”
“To foster business, Grupo Eletrolar will sponsor the travel of buyers from South and Central American countries to the three fairs, covering flights and accommodations.”
2025 calendar
Electronics Home Mexico: from June 17 to 19
Eletrolar Show: from June 23 to 26, in Brazil
Electronics Home & Expo Argentina: from June 30 to July 2
Source: Revista Eletrolar News – Edição #161
