RCA CONFIRMS PARTICIPATION IN ELETROLAR SHOW 2024
The brand will be relaunched in Brazil.
To plan the relaunch of the iconic American brand, RCA visited the Eletrolar Show in 2023. This year, as an exhibitor for the first time, it is relaunching the brand in Brazil. For over a century, RCA has been innovating in home entertainment equipment and household appliances.
At the fair, it will present, for the first time, its range of Smart TVs, from 32“ to 70”, and the new line of audio products, from blue speakers to sound bars. Additional exclusive products will be shown on our stand, says Alejandro Nessi, director of sales and business development in the Americas.
This year will see the launch of TVs, audio devices, smart watches, computers and home automation devices. More products will arrive in 2025. “The differentiation of RCA products is high quality at an affordable price, combined with the striking image of a century-old brand,” says Alejandro.
For the director, ES is an exclusive opportunity for retailers to be the first to introduce RCA products in the country. “It also offers industries and retailers the chance to establish new licensing partnerships with the brand for additional categories for which it is known in the Americas.
The 17th Eletrolar Show & Latin American Electronics, the most important trade show in Latin America in the consumer electronics, household appliances, cell phones, IT, and housewares segments, will be held from July 15th to 18th, 2024, at the Transamerica Expo Center, in São Paulo (SP).
More information about the event is on the website www.latinamericanelectronics.com
