FATHERS’S DAY – BODY GROOMER AND SHAVERS

THE WHOLE SET

Vanity, practicality, new technologies and savings are ingredients that lead men to be given gifts of personal care products, especially on Father’s Day.

by Sheila Colombo

It is no secret that Brazil is among the top in the ranking of the vanity with its male population among the most consumed beauty and personal care items in the world. And this, of course, is perceived not only by the wide range of professionals who are dedicated to serving this universe, but also by the number of products available in the market, which, consequently, draws attention to hair trimmers and shavers, indispensable items for modern man.

Luciana Nobre, product manager at Panasonic do Brasil, says that the profile of contemporary men changes year by year, and the category of personal care grows among this public, which is vainer and more receptive to experimenting products related to self-care. She also highlights the aging of the population. “The connection with new technologies makes us have more attuned parents, who consume technology, watch videos on social medias and like to be attentive to the best quality products.”

For Moisés Botelho, content manager at Ventisol/Agratto, the fact is that there has been a natural growth in recent years of men who want to feel more attractive. An example of this is the gigantic leap in the number of specialized barbershop salons that have emerged in the last decade. “And with our society’s increasingly fast-paced day to day, just going to the trusted barber is no longer enough. We need to be agile in our daily lives.”

“Men are vainer and more receptive to trying out personal care products.”

Convenience and economy savings

The Father’s Day is a very favorable date for the category, represents a significant increase in sales of shavers and trimmers, highlights Julia Bartolo, product manager at Mondial. “Many children look for useful gifts for their father, which makes personal care products an attractive choice. This year, we expect a double-digit increase in sales of our products, which are intended to bring practicality to consumers’ routine.”

In the opinion of Bruno Pereira, senior manager at Cadence, the option of gift someone in this celebrating date with hair clippers, body trimmers and shavers is to ensure that the father has the convenience of taking care of his look at home. “This saves time and money, it’s a choice that unites practicality and utility.”

The executive-director at Philco, Cristiane Clausen believes that practicality is a very important point of these products, since they facilitate the routine. The economy also influences the choice of the item. “Children and wives who usually buy personal care items as gifts understand the need for parents to have products that make everyday life easier, especially those that have more than one function.”

In the same row, Kedma Vieira, marketing, and trade manager at Mallory, says that having a body hair clipper on hand always makes it possible to keep hair and beards always trimmed, without the need to go to the barber, is an advantage, especially for those who have an intense work routine, with trips and other activities. “Father’s Day is a great opportunity, and our customers have been betting on ensuring the availability of these products on the shelf.”  Following are  the novelties for the date.

“Hair clippers, shavers and trimmers give men the freedom to look after their looks at home and cost-effectively.”

CADENCE

In the category of hair clippers, the CAB181, with ergonomic design, and the CAB180, with unique design and colorful combs, make it possible to cut at five different heights for various styles. The products have stainless steel blades, fine-tuning lever and comes with accessories: four high combs (3 mm, 6 mm, 9 mm, and 12 mm), cleaning brush and lubricating oil. “Expectations for 2024 are positive, with an increase in sales forecast, and the company is ready to meet the growth of seasonal demand,” says Bruno Pereira.

CAB181 – Suggested price on 27/03/2024: BRL 69,90.

CAB180 – Suggested price on 27/03/2024: BRL 74,90.

MALLORY

The Smart Power, the brand’s hair clipper, features a high-performance motor, sturdy blades and four cutting guide combs to deliver the same quality and results as a barbershop at home.

It also has a lever to adjust the cutting level and protective cover for the blades. It has ergonomic design and non-slip finish. “It’s a great gift option for parents,” says Kedma Vieira.

Smart Power Hair Clipper Mallory – Suggested price on 04/01/2024: BRL 79,99.

MONDIAL

The company indicates the electric Power Shave Mondial (BE-02) and the body groomer Mondial Super Groom 06 (BG-04). The first has three double stainless-steel blades, flexible shaving heads that adjust to the curves of the face and neck, a retractable trimmer for trimming longer hair chops and beards, and a collecting box for storing hair cut during shaving.

The body groomer comes with six accessories for cutting and trimming hair and facial and body hair. It has a steel trimmer head, which guarantees zero cutting, close to the skin, four cutting combs with different heights, stainless steel blades, charger base, rechargeable lithium-ion battery, which guarantees up to 90 minutes of wireless use, battery level indicator light and is checar como se fala bivolt. “The company develops its products with the premise of practicality and better cost-benefit to consumers,” says Julia Bartolo.

Barbeador elétrico Power Shave Mondial BE-02 – Preço sugerido em 03/04/2024: R$ 199,90.

Mondial Electric Super Shave 06 BG-04 – Suggested priceon 04/03/2024: BRL 179,90.

PANASONIC DO BRASIL

The company highlights the V-RAZOR ER-GK80-S572 body groomer. It has unique blades, the Japanese Blade Technology, inspired by the precision of samurai swords, that remove hair painlessly. It has five levels of comb adjustment and anatomical shape, which allows its use in places with difficult access. To adjustment, you can use the button with 10 settings between 3 mm and 12 mm. It can be used during the shower as it is water resistant. Works with rechargeable battery.

Another product of the brand is the D-PERFECTOR, for beard, hair, and mustache, which ensures precise, close and clean cutting. It’s got Japanese Blade technology. Its 45º blade is forged in stainless steel, hypoallergenic to ensure a safe and non-irritating cut, even for more sensitive skin. Comes with built-in trimmer for details, three comb accessories and quick adjustment button with 39 length settings. It has rechargeable battery, and the product can be used during taking shower or dry. “Our products have practicality, precision, and technology,” says Luciana Nobre.

 V-RAZOR ER-GK80-S572 – Suggested price on 03/25/2024: BRL 599,00.

D-PERFECTOR ER-GB80 – Suggested price on 03/25/2024: BRL 499,00.

PHILCO

Its highlight is the launch of the shaver PBA08, waterproof and wireless, which can be used with wet skin or in the shower. It has lithium battery, which provides high performance and autonomy of 55 minutes. It has three individual and floating heads that adapt to the face, totaling 45 blades, which provide a more efficient shave. It is bivolt and has retractable trimmer to finish the mustache and `, as well as digital display that indicates charging, battery level and operation.

Another product is the 1 in 8 hair trimmer PAP16, with functions for mustache, chops, nose, ear, and skin-close cutting. It has five cutting combs (1 mm, 2 mm, 3 mm, 5 mm and 6 mm) and stainless-steel blades. “The device is bivolt, has 90 minutes of battery life, wireless, comes with a storage bag, organizer holder, cleaning brush and lubricating oil for accessories and blades,” says Cristiane Clausen.

VENTISOL/AGRATTO

For the date, its presents the Agratto Vizzo line. One of the products is the 7 in 1 bivolt hair trimmer, which comes with 10 accessories. Includes eyebrow trimmer, nose and ear trimmer, skin-close cut, body trimmer, short and long hair and charging base.

Another option is the Agratto Vizzo hair clipper, with five cutting levels, stainless steel blades and four adjustment combs. It features ergonomic design and comes with scissors and double comb, cleaning kit and hook to hang. “The average increase in sales during Father’s Day is between 20% and 30%,” says Moisés Botelho.

Hair Trimmer 7 in 1 bivolt Vizzo – Suggested price on 28/03/2024: BRL186.90.

Hair Clipper Vizzo – Suggested price on 28/03/2024: BRL 76,90.

Source: Revista Eletrolar News #160