SOMECO STRENGTHENS TELEFUNKEN’S PRESENCE IN BRAZIL
The company works with the Blaupunkt brand tools category.
In its seventh participation in the fair and after a year of great success since the reinsertion of the German brand Telefunken in Brazil, Someco has been dedicated to the commercial development and expansion of the brand’s distribution in the country. One bet is its insertion in the air fryer market. “We are trying to address a niche in the category, with a greater capacity, 5 liters, a series of digital resources and a built-in display”, said Marcelo Palacios, general director at Someco. With the Blaupunkt brand, which is also in the company’s portfolio, the highlight is the tools, such as the Power 800, with 183 parts.
Participation in the Eletrolar Show brings positive results for the company and for the market, said Marcelo. “Clients have perceived Someco’s proposal positively, especially due to the differentiating brands and the possibility of renewing products. And the fair is an opportunity to meet with partners and customers who already do effective work with us.”
Source: Eletrolar News Magazine 156
eletrolar.com / eletrolarshow.com.br
