Electric coockers: stile, style, agility, and safety
These attributes of electric cookers, both conventional and pressure, are increasing sales in the category in retail channels and have promising expectations for the near future.
Efficient and fast, electric cookers, whether they are pressure cookers or not, are gaining more space in modern kitchens. They don’t lack qualities. “They are practical, they avoid the risk burning food and, with their intelligent systems they make food preparation more agile, as they allow temperature, humidity and pressure control”, says Moisés Botelho, marketing manager at Agratto/Ventisol.
by Leda Cavalcanti
SSafety is a heavy factor in favor of the electric pressure cooker, in addition to convenience, as it allows the use of the timer, which must be adjusted according to each recipe, says Caleb Bordi marketing manager at Philips Walita. “It is a product that guarantees greater safety, one of the main fears of those who use a conventional pressure cooker. The category is very relevant to the composition of our portfolio and makes us believe in growth for the coming periods.”
The overall volume of the electric cookware market is relatively stable. “Sales of the Mondial brand had a significant increase in rice cookers compared to last year. In the case of pressure cookers, the sales volume remains stable, with excellent performance”, says Jacques Ivo Krause, director of products and foreign trade at Mondial Eletrodomésticos.
Practicality is one of the strengths of electric cookware. “They fit in well with the concept of a gourmet balcony. With that, they can be used both when preparing recipes and when serving. They are ideal for entertaining family and friends,” says Flávia Belmino, head of product and innovation at Mallory.
Savings at all points
Compact, the electric cooker is easy to transport and use. Once plugged in, it does most of the work. It heats up faster, can be taken to the table and helps save time, gas, and electricity. “It is worth highlighting all the safety it brings to the kitchen, especially the pressure one. There are up to 10 safety systems that prevent the cooker from being opened while the pressure is not released”, says Cristiane Clausen, executive director at Britânia and Philco.
The fact is that electric cookers are becoming more and more popular among consumers, in addition to being useful, says Giovanna Vieira, product marketing analyst at Midea Carrier. “Among its main advantages are the gain in space, considering that environments are getting smaller, the predefined preparation method, easy cleaning, and savings, as they do not use gas. They are also silent.”
The growth of the market is verified by the companies. “We are watching this movement. Compared to the conventional ones, an electric cooker offers practicality, speed on a daily basis and greater safety”, says Vanessa Yuen, product manager at Itatiaia.
The desire to create our own recipes also contributes to expanding sales, explains Raphael Mioli Viana, commercial supervisor at Frigelar. “The market remains heated. More and more people are looking to make their recipes and be a chef at home. The use of electric cookware has become more frequent due to its practicality and economy.” Below are the highlights of the category.
AGRATTO
The brand’s Digital 4-liter electric pressure cooker offers greater safety than conventional ones and is very practical. It has a digital panel with six preset functions and a removable non-stick pan. It can be used to cook, braise, or heat food, prepare rice, beans, meat, vegetables, or pudding. It has 10 safety items, including automatic lid locking, pressure control device and stainless-steel lid. Comes with accessories such as measuring cup, food spoon, water reservoir and detachable power cord.
Another highlight is the 10X stainless steel electric rice cooker, which prepares up to 10 cups of rice. It has a simple actuation button, non-stick pan, digital panel with several pre-programmed recipes and a tray for steaming vegetables. Keeps the rice warm. The detachable power cord allows it to be taken to the table. The lid with a glass window makes it easy to see the preparation. It has measuring cup accessories, food spoon and water reservoir.
Digital electric pressure cooker – Suggested price on 11/03/2022: BRL 469.00.
10X stainless steel rice cooker – Suggested price on 11/03/2022: BRL 259.90.
BRITÂNIA
It has a large portfolio of pans that cater to the public. It includes electric cookers for large preparations, rice, and pressure cookers. One of the outstanding models is the BPE05V Super Chef, whose great differential is the ceramic coating, which provides faster cooking, being resistant to scratches and marks.
Another product, the BPE03P electric cooker, is a family size, ideal for those looking for greater practicality. It has 3.5 liters of capacity, 1,200 W of power and Dura Mais coating. It is non-stick which guarantees greater durability and ease of cleaning. The products have a glass lid.
BPE05V Super Chef
BPE03P
FRIGELAR
EOS has a complete line of electric rice and pressure cookers. The EOS Titanium Black Rice Cooker with Clear Glass Lid EPA10PT 110V prepares 10 cups of rice. The product has a non-stick pan, an intuitive, easy-to-use menu, and features to keep food warm.
Also highlights the EOS Multicooker Digital Titanium electric pressure cooker, with six liters of capacity. It has fit menu options to prepare healthy foods quickly. Comes with measuring cup, plastic spatula, and grid for sterilizing various objects. It also prepares homemade yogurt.
EOS Titanium Black rice cooker with Clear Glass lid EPA10PT 110 V – Suggested price on 11/11/2022: from BRL 149.00.
EOS Multicooker Digital Titanium electric pressure cooker, 6L, 110 V – Suggested price on 11/11/2022: from BRL 349.00.
ITATIAIA
It has two new electric pressure cookers, whose main characteristics are ease of use, safety, and the practicality of going to the table with its removable power cord and super-resistant handles. The highlights are the Essencial models, with a mechanical timer and a capacity of three liters, and the Midi, which has a digital panel, with five pre-programmed recipes and a capacity of five liters.
Another Itatiaia product is the Midi rice cooker, which cooks up to eight cups of rice and has a glass lid so the user can follow the preparation of the recipe. Keeps rice warm, table-top safe and comes with a measuring cup, spatula, and steamer attachment.
Midi electric pressure cooker
Midi rice cooker
MALLORY
It highlights the Grill Solaris electric cooker and its latest novelty, the MasterChef electric cooker. The first is 40 cm in diameter, tempered glass lid with steam outlet, temperature selector with five positions, base with removable non-stick plate, 1,200 W power, 90 cm long cable, non-slip feet, Inmetro certification and Procel Seal A. It is detachable and easy to clean.
Another product, the MasterChef electric cooker has 1,500 W of power, non-stick plate measuring 30 x 30 cm, tempered glass lid with steam outlet, cold touch handle, 74 cm long cable, non-slip feet, temperature selector with five positions and base with plate. It is detachable and easy to clean. The two products bake, brown and heat. They also fit the concept of a gourmet balcony.
Grill Solaris electric cooker – Suggested price on 11/09/2022: BRL 319.99.
MasterChef electric cooker – Suggested price on 11/09/2022: BRL 379.99.
Among its recent releases is the Midea 1000W 6L pressure cooker, which is 4 in 1, as it cooks, bakes, braises and fries. It has safety devices and automatic shutdown in the function with pressure. The outer material is brushed stainless steel and the inner material is non-stick, making for easier cleaning. It has a timer of up to 90 minutes and turns on with just one turn. During cooking, the emission of odors is low.
Another product, the MasterSteam 6L Midea electric pressure cooker has the Steam function, an exclusive accessory for making healthy recipes, and nine safety devices. It has a digital LED display, 12 predefined functions, Postpone Start function, timer, and automatic shutdown at the end of any selected function. It is made of non-stick material, and the outside is stainless steel.
MasterSteam 6L Midea electric pressure cooker – Suggested price on 11/10/2022: BRL 629.00.
Midea 1000W 6L electric pressure cooker – Suggested price on 11/10/2022: BRL 459.00.
MONDIAL
It has a complete portfolio of electric and pressure cookers. The Mondial Pratic 10i electric cooker (PE-42-10X) and the Mondial Digital Master electric cooker (PE-38) are the two most outstanding. The first has a capacity of 10 cups, power of 700 W, bowl with non-stick coating and steam outlet valve. It comes with a basket for steaming vegetables and greens, as well as a spoon, measuring cup and recipe book.
The Mondial Digital Master (PE-38) electric pressure cooker is made of stainless steel, has a capacity of 5 liters, power of 900 W, safety valve, timer with up to 24 hours in advance and an easy-to-program button, with 14 preset functions. -programmed, which facilitates the choice of preparation times.
PE-42-10X – Suggested price on 11/18/2022: BRL 329.90.
PE-38 – Suggested price on 11/18/2022: BRL 719.90.
PHILCO
It has a wide variety of electric rice cookers, with different capacities, powers, and designs. The PPE06 Redstone Maxx and PPE04 Redstone models stand out. Both have a Redstone finish, with high non-stick power, superior sealing, non-stickiness and very easy to clean.
The coating is free of PFOA, PTFE and PFOS, which makes food preparation much healthier and safer for consumption. Adjustments are made through a practical temperature selector panel. The difference between the models is in the litre: the first has a capacity of 5.6 liters and the second has a capacity of 4 liters.
PPE06
PPE04
PHILIPS WALITA
Your Daily electric pressure cooker is modern, practical and safe. It has a capacity of 5 liters, 10 presets including rice, beans, vegetables, and meat, and is non-stick. It has analog control, stainless steel coating, timer of up to 60 minutes and two mechanical protections that increase safety in food preparation.
The brand’s product also has the option of pressure-free preparation, which allows the user to braise food. The pan by Philips Walita comes with a spatula, a ladle, a measuring cup, and a recipe book.
Daily electric pressure cooker – Suggested price on 11/10/2022: BRL 699.90.
Source: Eletrolar News #152