ARTICLE – ABRASA
Customization of after-sales network
Abrasa has spared no efforts in the search for alternatives and to promote business with its network of after-sales service providers in electronics. Within this work, it presents suggestions for the vacation period, aiming to give companies the means to reinvent themselves and become increasingly interesting to consumers when they need to fix their products.
Our suggestions for the category include free delivery for easy-to-carry products; be able to make a pre-diagnosis of the defect to verify if it can be fixed at the customer’s home; quick service for tests, evaluations and quotes made on the spot, in the repair shop. In this case, when possible, repairs can be carried out during the time the consumer is in the repair shop.
To stimulate the category market, Abrasa also believes in two more initiatives: payment of the repair in installments, without interest, on credit card, and the expansion of the guarantee for the work carried out. In that case, it would go from three to six months.
The network of after-sales service providers in electronics is large and important. It can grow even more with the adoption of measures that rationalize work and bring benefits to both sides: companies and consumers.
Source: Eletrolar News #152
