ARTICLE – ABCOMM

The power of excellent logistics for e-commerce

Buying from an online store is just the first step in the whole process that allows you to conveniently receive products at home. Of this backstage, the protagonist is logistics for e-commerce. It is, therefore, a step that has the power to guarantee a good shopping experience and customer loyalty.

Outsourced logistics is the model with which most e-commerce operate. The aim is to take advantage of the synergies and volumes of the logistics operators. Here, planning takes place backwards against deadlines. Volumes, in turn, are associated with the distribution of products across the country.

So, the advantage of using a logistics operator is precisely its consolidation in the area and the possibility of promoting density and scale for e-commerce. In addition to investing in this strategy, I list two more tactics that may favor the process:

• Take advantage of distribution and physical points of sale as stock storage locations. This allows you to reach buyers faster.
• Marketplaces shorten the process – Integrating into this business model can be a simple way to facilitate entry into e-commerce and use an already consolidated logistics. It’s a shorter way.

Source: Eletrolar News #152