Black Friday + Christmans: The recovery quarter has arrived

Black Friday encourages sale of products with higher added value.

At the beginning of 2022, the industry and retail were concerned about a possible cannibalization of the three events that take place in this last quarter: FIFA World Cup, Black Friday, and Christmas. “The fact, however, is that it is an opportunity, because it anticipates promotional actions for some categories, such as televisions, extends the seasonal period and allows us to work with offers of different products. There are three distinct moments with their own appeals”, explains Fernando Baialuna, retail director and head of consultancy at GfK for Latin America.

By Leda Cavalcanti, Dilnara Titara e Renata Perobelli Borba

The FIFA World Cup, as it happens, when friends meet, expands sale of products that are part of the ritual of the event, such as electric grills. On Black Friday, the consumers buy gift for themselves, something they has planned since the beginning of the year, says Fernando. “This time there is also the 5G element, which increases the sales potential of devices super
premium for the most affluent and of the cost-benefit premium handsets for other social classes.”

On Black Friday, the consumer also turns to the purchase of appliances that synthesize practicality, such as
electric fryers and robot vacuum cleaners. And at Christmas, which is a family celebration, small memories prevail.
In the case of electronics, sales of products in the categories with the lowest average ticket predominate. “On the three dates, it is important for retailers to work the product mix in a broad and spaced way, with appropriate promotions appealing to each one of them”, says the director.

The year was not easy, but there is cautious optimism about this quarter, says Fernando. “We strongly believe that, in October, we will have a recovery due to favorable macroeconomic issues, such as the dollar value and falling consumer inflation, which allows predictability of costs, inventory, planning and romotions. The election point, historically, demonstrates resumption of trust, regardless of the winning ideology. “It is difficult to predict the percentage of growth, but this quarter will be one of recovery. Industry and retail will be able to recover much of this year’s losses.” On the following pages are the products for the dates.

Smartphones

Devices with this technology grew in sales in the second quarter of 2022.

The total smartphone market ended the second quarter of 2022 with a drop: 18% less in total units sold. Devices with 5G technology, on the other hand, showed a growth of 200% in these three months compared to the same period in 2021.

POSITIVO TECNOLOGIA

For the dates, it offers the premium smartphone Infinix HOT 11S. “With an elegant design, it has an advanced set of cameras with up to 50 MP, high storage capacity (128 GB), RAM memory (6 GB) and MediaTek Helio G88 processor, ideal features for technology enthusiasts who seek a comfortable and versatile usage experience in several day-to-day activities”, says Gustavo Massette, product manager at Positivo Tecnologia.

One more smartphone is the Positivo Twist 4 Pro. It has 8 MP front and rear cameras and LED flash, as well as a 5.5” HD+ high-definition screen with IPS (In-Plane Switching) technology, which guarantees color accuracy. With 64GB of storage, it has enough space to save photos and videos. Highlight for Google’s integrated Camera Go application, which increases the processing power of the devices and allows the user to obtain professional- looking photos without overloading the system. Available in Red Rubber and Black Piano colors.

MOTOROLA

Black Friday 2022 will be the first with 5G as a reality in practically all capitals in the country, says Rodrigo Vidigal, retail sales director at Motorola. “The company was the first manufacturer to launch a 5G smartphone in Brazil and has great expertise in this technology. Our smartphones are ready to work on all the different 5G technologies available in Brazil today.”

Its main highlight is the motorola edge 30 5G, the thinnest smartphone in the world, with a thickness of 6.79 mm, 2 50 MP cameras, the main one with OIS, a 6.5” OLED screen with a refresh rate of 144 Hz, Dolby Atmos® stereo sound and Snapdragon® 778G+ 5G processor. An unusual feature is its special color effect,
they change according to the inclination of the device.

Another option is the moto g82 5G, with a 6.6” OLED screen and 120 Hz refresh rate. It has two stereo speakers with Dolby Atmos®, Snapdrago n® 695 processor, 5,000 mAh battery and TurboPower™ 33 charger.

XIAOMI BRASIL

The company is optimistic about Black Friday. “We expect growth of 30% above the 2021 results, considering sale of more specified products, as consumption habits have shown in 2022”, says Luciano Barbosa, head of the Xiaomi Brazil operation. Your Redmi 10 5G
smartphone does not need updates or configuration for the new mobile network. It has a 50 MP camera, MediaTek Dimensity 700 processor and 5,000 mAh battery and FHD+ screen. The screen’s 6.58” DotDrop design features AdaptiveSync technology, which optimizes the refresh rate according to the content the user is watching, which reduces power consumption and extends the product’s lifespan.

Another product is the Xiaomi 12 Lite 5G, powered by the Snapdragon® 778G chipset. Powered by a 6nm processor, the SoCocta-Core maximizes the 5G1 and maintains the balance between performance and power consumption. The multi-layer cooling system ensures efficient heat dissipation. The 4,300mAh battery supports a full day of use, and the 67W turbo charging powers up to 100% battery in 41 minutes. It has a 108 MP main camera powered by a large HM2 sensor, an 8 MP ultra-wide-angle camera and a 2 MP macro camera, which captures high-definition images.

Compact, powerful, and highly requested

Novelties in the notebook category this end of year.

It is almost a tradition for the notebook category to show good results on Black Friday. The products are among the most requested and also have positive results throughout the year. In the first three months of 2022, approximately 1.5 million notebooks were sold, 3% more than in the first quarter of last year. Check out the highlights.

ACER

Its main highlights are the Nitro 5 gaming notebook, which has an NVIDIA GeForce RTX 3050 video card, which makes a difference when playing the game, and the Aspire Vero, the brand’s first sustainable notebook. Its composition is 80% recycled material: 30%
PCR plastic in the chassis and display bezel and 50% in the keyboard covers, promoting complete PCR integration. And the unpainted chassis reduces the negative impact of volatile organic compounds.

The company programs special actions and discounts for Black Friday and Christmas. “In addition to our entire portfolio already available on the market, we should present news soon”, says Cristiane Ramos, senior product manager at Acer in Brazil. According to the executive, it is worth noting that the availability of products is subject to stock and changes.

DELL

The company prepares special offers for Black Friday. The period is considered by the brand to be the main one, in terms of discounts, in the second half of the year. In 2022, two of the recent releases will have special discounts, such as the Inspiron 15 3000, one of the most compact notebooks in the category. It has a 15.6” screen with Full HD resolution, with processors from the latest Intel and AMD generations.

Another product is the G15, gaming notebook. It has 165 Hz refresh rate display options and latest generation
NVIDIA RTX graphics cards. The new G15 models have a redesigned thermal project so components operate
at their maximum capacity, ensuring a smoother gaming experience. “Our expectation is quite optimistic, we understand that, again, Black Friday should remain among the most relevant dates and with the highest number of sales for the company in Brazil”, says Sidney Zamel, sales director at Dell Technologies.

LENOVO

The newly released Lenovo Yoga Slim 9i is a premium notebook, covered in 3D glass. It has rounded chassis contours, advanced entertainment, and artificial intelligence features, 14” 16:10 PureSight OLED touch screen up to 4K and Bowers & Wilkins sound. It features 12th Gen Intel Core processors, Intel Evo certification, Lenovo AI Core 2.0, which delivers AI-enhanced experiences, and smart security. The company prepares special conditions for the dates. “Premium models aimed at different profiles can bring good results in sales”, says Luiz Sakuma, product director at Lenovo.

Another launch is the Lenovo Legion Slim 7, which enters the 16” QHD gamer category, with a 16:10 screen and AMD Ryzen 9 6900HX. It has an enhanced and dedicated rear I/O panel with HDMI 2.1 and charging up to 135 Whr USB Type-C Fast Charging. It has Lenovo Legion Coldfront 4.0 thermal system and Lenovo Legion A.I. Engine 2.0 to balance pGPU and CPU performances, and improve them when you demand more from processors.

POSITIVO TECNOLOGIA

One of the brand’s main products for Black Friday and Christmas is the Positivo DUO, a 2-in-1 portable computer that can be used as a notebook or tablet. It has an 11.6” Full HD IPS touch screen LCD panel, which provides great image quality with sharpness, high definition,
and number of pixels. It has 4 GB of RAM and
versions of 64 GB and 128 GB of storage capacity.

Another notebook is the Tab Q10, with an Octa-Core processor, 10.1’’ high resolution IPS screen for more vivid and reliable colors, with a higher refresh rate and lower battery consumption. “In partnership with the large retail chains, we will have super competitive offers in our product lines for the dates”, highlights Cristiano Freitas, mobility director at Positivo Tecnologia.

VAIO

Its highlight is the VAIO® FE®15 notebook, a high-performance computer. It weighs 1.75 kg, has an ultra-thin design, with a 15.6” screen, and up to 16 GB of DDR4 RAM, NVM SSD”, says Samuel Rodegheri, PC business and consumption director at Positivo Tecnologia, representative of the VAIO brand. Available in dark lead and silver colors, in version with 10th generation Intel Core i3, i5 and i7 processors, the product has a numeric keypad and a backlight option to facilitate typing in dark environments.

One more option is the VAIO® Z Signature Black, equipped with a 4th generation NVMe PCIe SSD, with
2TB of storage capacity and 32GB of RAM. It has an Intel® Core™ i7 11375H 5.00GHz 35W H-series processor, with Intel® Iris® XE graphics that, combined with TruePerformance technology, provides desktop performance in a portable model. It has a 14’’ non-reflective LCD screen, thin bezels, 4K resolution with HDR visuals.

Design and efficiency

The market is increasingly opting for premium products.

Black Friday and Christmas are very important dates for the white goods, they represent a period of good sales, because the consumer takes advantage of the offers to exchange their product for another one with more technology, features and energy
efficiency, essential items in premium equipment. Check what is new.

SAMSUNG

The big star is the Family Hub refrigerator, says Edianne Lima, product manager at Samsung Brazil. “The latest model is the Side by Side 585 L with soundbar, with features such as View Inside, so the user can see what’s inside the product without opening the door, using their Galaxy smartphone or through the screen from the outside of the fridge – the internal camera shows the food and its expiration date. You can also listen to music through a 25W soundbar and watch videos on the fridge screen.” Through the panel, control other smart products and through the SmartThings app, change the temperature wherever you are. It has an elegant design, external dispenser with cold water and ice always. It has the exclusive SpaceMaxTM technology, to store food in an organized way, and the Digital Inverter technology, which saves up to 50% of energy. Its compressor has a 10-year warranty.

Another product is the WD18T SMART 18 kg washer and dryer. Connected model, has intuitive control
panel. In the SmartThings app, you can plan washes, receive usage recommendations, and customize the dashboard. It has washing with artificial intelligence, which uses four smart sensors to automatically identify the load of clothes and the level of dirt and, thus, calculate the amount of water and soap. The automatic dispenser adds the ideal amount of soap and fabric softener to each wash. The machine is 3 in 1: it washes, dries, and dry sterilizes, in addition to eliminating odors and up to 99.9% of bacteria and allergens without using water or soap, with AirWash technology.

PANASONIC

In the category of refrigerators, BB71 stands out, in Black Glass and Brushed Steel. It has the exclusive
SmartSense technology, which monitors the use of the refrigerator daily, making it work according to the
routine of the house. Together with the Inverter technology, it reduces energy consumption by more than
41%, as it is possible to automatically regulate the compressor according to the temperature that varies with
open-close of the door and the amount of food inside the product. It also has a Fresh Freezer compartment,
specially designed to store food and beverages at ideal temperatures for consumption or storage time.

Another product is the 13 kg washing machine F130B1W, in white, exclusive to the brand’s e-commerce. It has the best wash in the category due to its internal space and removes the most difficult stains with the Cyclone System, without the need for a central agitator, informs the company. It achieves the maximum energy efficiency rating and has the lowest water consumption when compared to competitors with the same capacity. Compact, it is only 60 cm wide. “We will have special actions for the dates, which will provide even more savings to the consumer. Black Friday and Christmas are periods of high sales expectations. In 2021, for example, 74% of the expected sales volume for the month of November was achieved in the week of Black Friday. We hope for the period of 2022 to maintain double-digit growth”, says Caio Cavalheiro Madeira Marques, general manager of products at Panasonic do Brasil.

ATLAS ELETRÔNICOS

It highlights the leading sales cooktops of its two brands: the Atlas Agile Up Glass in 4 and 5 burners versions, with triple or mega flame, and the Dako Diplomata Cooktop, with a glass table, 5 burners and triple
flame. It also offers the Diplomata range of stoves, with 4 and 5 burners, with and without grill. The grids, in
cast iron, have 8 support points for the pans. The table is made of tempered glass with a cutout on the front,
which facilitates the opening of the oven door. In the 5-burner version, it has 1 extra-fast triple flame burner
with 3.3 kW of power. The oven has two racks, the upper one is sliding, with two height adjustments, and the
lower one is self-sliding. The door has double glass, the interior being coated with a film that helps retain the
heat of the oven.

The company is developing promotional actions for the date, which aim to benefit retail and the final consumer. “The expectation is for a great recovery in sales and a very heated end of the year. Consumers have shown themselves to be more open to promotional purchases, not just for basic line items, but for more robust products with superior design”, says Clóvis Simões, commercial director at Atlas Eletrodomésticos.

MUELLER

The Mueller 5-burner triple-flame cooktop, with differently shaped grids, gives stability to the pans due to
its six points of support. It has triple-flame, ultra-flame, fast and semi-fast burners and is available in black and
white. Another product is the Mueller 4-burner induction cooktop with turbo MCI014BG1 220V, with glass ceramic table. “On the dates, we will intensify actions and material at points of sale, as well as train salespeople to reinforce the exposure of the new brand”, says Henrique Fonseca, commercial and marketing director
of the Mueller stove unit.

In high-capacity washboard, the Big 20 kg model has a water drainage system on the panel, a soap and softener dispenser, exclusive in the category, and a motor with 40% more torque. Another option is the Family Lite 10 kg, a recent launch, also with a dispenser, in addition
to the family filter, very efficient in lint retention. “The washboard was one of the categories that most
responded positively to the government’s fiscal and social incentives. In this new cycle of incentives, the expectation is that sales will accelerate in the first-needs categories. Black Friday and Christmas will be able to
further enhance these advantages for the consumer”, says Luciano Dressel, commercial and marketing director of Mueller’s washing machine unit.

FISCHER

The Fischer Smartzone Induction cooktop is available. “It is a unique product in the Brazilian market, with the exclusive Smartzone technology, which joins two cooking zones simultaneously to cook with larger pans, platters and grills”, says Karin Fischer, commercial and marketing director of the company. It has nine power levels and Booster function, which allows you to activate maximum power on the selected burner for a few minutes, with a timer of up to 99 minutes and safety lock.

Another product, the Fischer Platinium cooktop stove has a table with aluminum front and back frame. The trivets are in enameled cast iron and the burners are Italian, of high resistance and durability. It is offered in versions with one, two, three, four and five burners. The company has positive expectations for the dates, as many consumers are planning to renovate their home and kitchen to welcome family and friends for the holiday season.

Always on high

Consumer continues to invest in products for home.

The small appliances category maintains sales at a good level, proof that the consumer has been investing in products that bring practicality to everyday life. In the first half of 2022, sales of small appliances grew 11% in value and 3% in volume compared to the same period last year, according to GfK data. Companies are preparing news for this end of the year.

MONDIAL ELETRODOMÉSTICOS

It highlights the Mondial Turbo L-1200 Platinum blender, one of the items that make up the new Platinum Mondial Line. The launch comes with a different “outfit”, according to the national design trend. With the graphite tone applied to the finish of the products, the line aims to sophisticate the kitchen. The blender has 3 liters of capacity, 1,200 W of power and a knife with 6 super sharp blades. It has 12 different speeds and a pulse function to prepare food with ease.

In climate control, the Super Turbo VTX-40-Crystal Mondial fan, with 8 blades, exclusive transparent propellers, and a grille with chrome details, gives lightness to the environments. Silent, it has three speeds. Available in table and column versions. Here you can adjust the height. “Our expectations are positive and follow the brand’s growth trends in the number of pieces sold. We work with 360º communication planning, produce campaigns in different channels, invest in partnerships and sponsorships and maintain specific actions with the retail chains”, says the marketing director, Eduardo Muniz.

BRITÂNIA

For Christmas, highlights the BCF29I Espresso 15 bar Inox coffee maker and the complete line of dryer brushes, especially the BEC07. The first prepares short and long espresso coffees and allows the use of Nespresso and Três Corações capsules. It has a steam nozzle that makes the milk very creamy. The stainless-steel finish makes the product more beautiful and resistant.

In dryer brushes, all models of the brand straighten, model, and give volume to the hair. The BEC07 is bivolt, has 1,300 W of power and bristles with Natural Care technology, which do not harm the hair and reduce frizz. It has Ion Tourmaline and Infrared light, which prevents drying and preserves the wires. “We are making investments in media, in major television channels and digital material. All these actions are reflected in the demand for these products in retail. We will also have a complete visual communication inside the stores”, says Cristiane Clausen, executive director at Britânia.

PHILCO

This Christmas, the brand offers the PLQ1600 blender, with stainless steel finish and differentiated design. The product has Pro Maxx 6 stainless steel blades, with 12 rotation speeds, for preparing the most varied recipes. The technology of the Easy Smart keys and the power of 1,200 W guarantee its practicality and efficiency.

Another highlight is the PSC14CZ Advance bivolt hair dryer, with a professional 1,200 W AC motor, high performance and more durable. It has powerful airflow for ultra-fast drying and tourmaline ion, which reduces frizz and ensures softness and shine. The product has a minimalist design with pink details and is bivolt. For Christmas, the brand will do several actions, says Cristiane Clausen, executive director at Philco. “We will be present on the main television channels, in specialized portals, in points of sale materials and in targeted activities with in store promoters.”

PROGÁS E BRAESI

For Black Friday and Christmas, a highlight is the Turbo Fast Oven PRP-004 Plus oven, which bakes cakes, breads, cupcakes, and other foods. It is electric and has a capacity of 39 liters, four mats measuring 35 x 35 cm and a digital timer for time and temperature. It is available in black, red, and yellow.

Another highlight is the PRMOG stirrer pan, with a digital timer, available in 5-7 and 21-liter versions. It prepares sweets that need to be stirred frequently, such as “brigadeiros” and jellies. “We are going to develop actions together with resellers throughout Brazil, with promotions for these products, as well as for other items in the portfolio”, says Cristiano Mesquita, CEO at Progás e Braesi.

The preference is for models with higher added value

Companies bet on seasonal dates.

Traditionally associated with leisure and physical activity, bicycles have been gaining more space as a means of sustainable locomotion. At the beginning of the pandemic, there was a sales boom across the country, but in 2021 there was a small decline
of 2%, according to a survey by Aliança Bike (an industry association). Today, what can be seen is an increase in sales of bicycles with greater added value, which should be confirmed on Black Friday and Christmas. Check some highlights

ATHOR

Optimistic about the business for the end of the year, Caio Ferreira, brand manager at Athor, prefers does not mention numbers. “I expect an excellent result given the efforts of the marketing team with campaigns aimed at children, adolescents and adults.” The Athor Android bike, made of aluminum 6061, has Shimano components, geometry sport, and disc brakes, suitable for those who want to start in the world of mountain biking.

For the age group from 4 to 12 years old, the company indicates the Baby Girl, produced with carbon-steel and with V-Brake nylon brakes. It has spoked wheels, Downhill handlebars, and chain covers. “The product comes with auxiliary wheels to guarantee the first turns without the risk of falling, and the charm is due to the colorful basket”, says Caio.

CALOI

The Caloi 29 Flex bike is suitable for beginners in mountain biking and for rides in parks and in the city. “The bike comes with an aluminum frame, 24-speed
Microshift transmission, suspension with 80 mm of travel with crown lock, in addition to 2.3 tires for more stability”, says Eduardo Rocha, CMO at Caloi.

The Caloi Atacama Flex model was made for the cyclist who wants to delve into the world of MTB (mountain bike). With aluminum frame, crankset, and cockpit, it brings more lightness and resistance to the cyclist. It is equipped with 100 m suspension with lock and robust 29×2 tires, Microshift transmission with 2×9 gear ratio and hydraulic brakes. “At the end of the year, on Black Friday and Christmas, we want to expand the distribution with the new items of the 29 Flex line and, consequently, increase the sales volume. We will carry out visibility actions and offer prices”, comments the CMO of the brand.

VERDEN BIKES

The Verden Aro 12 Paty fuchsia bike is the highlight of the brand, with a carbon-steel frame and fork, nylon brakes with anatomical levers and wheels. “It is ideal for children who are taking their first rides to have fun safely. The product is certified by Inmetro”, says Everton Francatto, commercial manager at Verden Bikes.

Another bike, the Verden Aro 16 Rock, has a carbon steel frame, fork, and handlebars, which help with dexterity and improve balance. Over time, there is the possibility of removing the auxiliary wheels. The brand bets a lot on seasonal dates, which boost sales. “The color change of the lines will possibly generate a stock of the previous ones. Thus, marketing will carry out a specific campaign for these products for the main players in Brazil”, says Everton.

Millennials são a geração mais ativa no universo dos games

O uso do mobile para jogar é cada vez mais comum.

A study by GfK reveals that Brazilians are increasingly connected to electronic games. The number of people who play games every day has increased by 38% in the past year, with millennials being the most active. They represent 42% of this audience and are looking for products that improve their in-game experience. Smartphones and computers are more common among the gamer audience in the country, representing 86% and 74%, respectively, followed by consoles, which occupy 56% of the preference in the video game segment.

“Mobile is a more practical way to have access to games, as it is always at hand. This movement was also
greatly boosted by games designed for smartphones, such as Candy Crush, Pockemon Go! and Free Fire. With the growing evolution of smartphones, which are increasingly powerful, and with the arrival of 5G, it is becoming increasingly common for the public to increase their preference for mobile”, says Ricardo Moura, GfK solutions director in Brazil. Check the highlight products for Black Friday and Christmas.

DANX

The Danx DC41 USB C power delivery turbo charger 3.4 A 20 W is the brand’s main release for the period. “It is compact, powerful, fast, and efficient. It is built with high quality materials, which provide security to all compatible devices, preventing overloads, short circuits, and overheating”, explains Leshlen Coelho, e-commerce manager

Another product is the Danx DF11 P3 stereo headphone, which offers immersive and lossless sound quality. Makes high resolution voice calls and audio fidelity. It has responsive control buttons and a strong, flexible, and durable cable. The company will carry out actions with its partners and expects to reach BRL 15 million in sales in the period.

SEMP TCL

It highlights the TCL X925 QLED Mini LED 8K TV, available in a 75” size, capable of reproducing up to 1 billion color combinations, plus 2.1-channel professional
audio with 60W RMS output, built-in subwoofer and soundbar, and Dolby Atmos®, to provide an immersive audio-visual experience during gameplay. It has IMAX Enhanced and DTS.

“TCL is getting closer and closer to the gamer audience also with the C835 QLED Mini LED 4K model, which brings greater image precision, raising the quality of the frames through the high level of performance of the hundreds of dimming zones or micro dimming, which is provided by Mini LED technology. The C835 achieves a variable refresh rate of up to 144 Hz, which optimizes gameplay, especially in FPS games,” says Nikolas Corbacho, product manager. The company believes in a more expressive growth in sales compared to the same period last year.

LG

It launches the LG OLED evo C2, the world’s first 42” OLED, developed especially for gamers who use PC games or high-end consoles. It has fast response time, game optimizer and unique features such as G-Sync which ensures smooth and distortion-free images, Dolby Vision 4K for gaming and 4 HDMI inputs to take 100% advantage of the new generation of consoles. It has the native Twitch app to watch live streams from great streamers, a dedicated game menu, 120 Hz refresh rate for greater clarity and no screen jitters, and HGiG mode for more realism.

On monitors, the LG UltraGear 32GN600 is for those who play online games using keyboard and headphones. Offers 165 Hz frequency and true 1 ms response time. With 32”, it has image quality with QHD screen and resolution. Compatible with HDR10 format, it allows for realistic visual immersion and supports AMD FreeSync™ Premium. “LG is always close to the gamer community, participating in events and festivals that involve this universe. Black Friday and Christmas are highly anticipated dates by consumers and heat up the market”, says Sonah Lee, head of marketing at LG Electronics do Brasil.

LOGITECH

The C920s Pro HD Webcam delivers extremely sharp, clear, and vibrant images. Autofocus and HD light correction adjust to site conditions to deliver high definition, and dual microphones on either side of the glass
lens capture the natural sound of voice. “The differentials are in the 78-degree field of view, which accommodates up to two people, and in the privacy protection cover”, emphasizes Jairo Rozenblit, country manager at Logitech Brasil.

One more option is the Blue Snowball Ice USB Microphone, with custom cardioid condenser capsule, which offers clear audio. The accessory is certified by Skype. As it is plug and play, it does not require the use of drivers for installation, and its support allows quick adjustments for fixing to the worktable. The company will combine media opportunities with partners to promote its products in physical stores and online. The history of these dates, according to the Executive, is always very positive, with an increase in sales above double digits.

MOX DOTCELL

For the dates, the Mox MO-HP140 gaming headset is available, wireless, with high dynamic sensitivity and stereo sound. “Its high magnetic flux leads to low distortion.
It has LED light and RGB lighting. It’s perfect for gamers,” says Hassan Ali Abdallah, CEO and President of the company.

Another highlight is the Mox MO-GK600 mechanical gaming keyboard. Specially designed for high-performance mechanical gaming, it has LED light and RGB lighting, with special effects in five brightness levels. The company, highlights the executive, always supports its retail customers and carries out marketing and sales
actions on all commemorative dates.

XZONE

For the dates, highlights the CGR-03 gaming chair, available in black and black with red. The model has a pillow for the lumbar and neck for better accommodation of the cervical area of the spine, adjustable seat
height, up to 180º recline, 360º rotation and adjustable armrest with elevation and rotation. It is an ideal model for beginners and professionals looking for comfort and performance improvement.

Another option is the 7.1 RGB GHS-04 gaming headset. Equipped with 7.1 Virtual Surround Sound, it is compatible with Xbox, PS5 and PC/MAC. It has a removable and flexible microphone, 50 mm sound-isolating speakers, RGB lighting, 2 meters cable, anatomic design with padded coating and adjustable temples. The brand, which sponsors teams of gamers, has good expectations for this period, says Alexandre Melo Saraiva, country sales manager. “We have products that adapt to different age groups. In addition to gamers, professionals are also looking for hardware that helps with comfort and practicality for the work environment or home office.”

PHILCO

The PHS750 gaming headset can increase the accuracy of game sounds and improve the gamer experience with its 7.1 channel surround sound and microphone with 102 dB sensitivity. All this with a visual in RGB lights. “The long-range cable, with 1.8 m, offers greater freedom to the player”, describes Cristiane Clausen, executive director at Philco.

One more option is the PMS70 gaming mouse, with two types of grips, the fingertip and finger claw. It has seven buttons for comfort and ergonomics for long periods of play and sensitivity setting up to 5,000 DPI for high levels of competition. Color switching takes place according to the DPI used, illuminating the game and the table in an explosion of RGB colors. “Our products provide high yield and performance for all matches. They are great options for Black Friday and Christmas”, says Cristiane.

IWILL

It highlights the TWS gamer 1805 earphone, compact, powerful and with an immersive experience. It is suitable
for game lovers. It has differentiated design and lighting and performance with low latency, with fast response
time between device and phone, making the gameplay much more improved. “We plan to give all the support so that our store partner is prepared for the increase in sales that these dates provide”, says CEO Jeferson Ferrão.

Another product is MFi 90-degree cable black 1530 for mobile gamers. Practical to use, it has a 90º angle, which allows a differentiated fit. Approved by Apple, it is produced with the brand’s original chip and enabled for fast charging with a power of up to 12 W and a data transmission rate of 480 Mbps.

TRUST

Its highlight is the officially licensed GXT 488 Forze headset for PS4™, with powerful 50mm headphones, flexible microphone, and adjustable reinforced headband. “Sturdy, its 1.2m nylon braided cable provides more than enough space for a comfortable gaming experience. The powerful design perfectly matches the look of the PlayStation4”, says Viviane Terenna, web marketing Brazil at Trust.

For Black Friday and Christmas, the company also introduces the Teza Ultra HD 4K webcam, with a 74° field of view, which improves depth perception and better defines the image with vibrant colors. The product has two built-in microphones and a tripod. For the dates, the brand works with an increase of 18% in sales compared to the same period last year.

OEX

The GC 302 gaming chair is the brand’s highlight for Black Friday and Christmas. Made of synthetic leather, foam, PVC, and fabric, it has a gas lift with adjustable height. The back cushion has an elasticated strap, and the armrests are padded. It has retractable height and width mobility, ensuring excellent ergonomics and comfort.

Marcelo Sztajn, executive director at OEX, celebrates the company’s debut in the licensing segment. “The youtuber and influencer Enaldinho has partnered with us, and we have just launched TWS Enaldinho. With a Bluetooth connection, the phone has an in-ear design and comfortable fit, with a touch sensor for pausing or playing music.” To increase sales in the period, the company will intensify actions on social networks, in addition to carrying out promotions and offering special conditions to shopkeepers

Source: Eletrolar News #151