Aiwa returns to Brazil
Within the plans to enter new markets, MK Group, owner of the brands Mondial and XZone, has acquired, in late 2020, the manufacturing unit of company Sony, in Manaus (AM). That way, the Aiwa brand, which once belonged to Sony, is now back in Brazil.
Initially, 32″, 43″ and 50″ TV screens will be manufactured. Later, they are going to come in 55″, 65″ and 75″. “We are very optimistic with Aiwa, there are premium products that will compete with the sets from Korean and Japanese companies,” said Giovanni M. Cardoso, founder of Grupo MK.
The first televisions will hit the market this month, followed by the audio line. Among the technologies featured in the equipment are Blue Protect, Dolby Audio, Chromecast, Built-in, HDR10 and voice-activated remote control. To the group’s factories, R$ 129 million were invested.
Source: Eletrolar News #150
