Launch of the special areas of ES 2022: Connected House and Gamer Arena
DESIGNER
Creating the Connected House was a great daily challenge, says the designer of the space, Joseane Cauduro, also responsible for the Gamer Arena and Urban Mobility. “Much more than designing a traditional house, it was necessary to make it intelligent through devices that connect and make the life of its inhabitant much easier and comfortable. First, we thought about the main environments of a traditional house to demonstrate the functionality of all products. With this purpose, we present bedroom, living room and kitchen with all the traditional but intelligent appliances. The objective of Casa Conectada is to enable the experience of connectivity to its visitors and to demonstrate how these products are accessible to the consumer”
Highlight of companies
LG ELECTRONICS BRASIL
“LG participates in another edition of Eletrolar Show, inside Casa Conectada and in the Gamer Arena. Our participation continues to reinforce to the market pioneering and innovation, besides expanding business opportunities. We have products at Casa Conectada with the LG ThinQ platform, which brings connectivity to the everyday life of Brazilian homes. In the Gamer Arena, we bring the best solutions in monitors, with innovation and high performance for games, elevating the gamer experience. Our goal is to increasingly meet the needs of consumers, developing products that can be used by everyone with ease, making technology increasingly light, friendly and accessible, “says Sonah Lee, head of marketing at LG Brazil.
ALEXA
“We consider the fair a great opportunity to integrate a connected home with the Echo line of devices with Alexa. Highlight for the most recent launch, the Echo Show 15, designed to be the digital hub of the home. We are very happy to participate in Eletrolar Show 2022 with Alexa, Amazon’s artificial intelligence by voice, which transforms Brazilian homes into connected homes. It is a unique moment to show customers and the market our products and do new business,” says the leader of the Echo category in Brazil, Daniel Almeida.
SEMP TCL
“Eletrolar Show is a strategic event for SEMP TCL to present concept-products available in the international market and the news for the Brazilian market. This year, we are launching four brand new TV models, in addition to air conditioners and cell phones. Visitors will have the opportunity to check and experience the most advanced technologies in TVs, soundbars and other categories, as well as learn about our connected home innovations”, highlights SEMP TCL marketing manager, Camila Nagamine
POSITIVO CASA INTELIGENTE
“A connected home is practical, safe and comfortable. It brings together smart products, controlled remotely and in an integrated and customized way by the user, either with a smartphone with Wi-Fi or Bluetooth, or with a voice assistant. This is the case of Smart Lock, Smart Camera Bot Wi-Fi 2nd Generation and Smart Lamp Wi-Fi RGB. With simple installation, our devices allow the user to monitor their home, control lighting and monitor the energy consumption of appliances, even when they are away,” explains José Ricardo Tobias, responsible for Positivo Casa Inteligente.
ATLAS ELETRODOMÉSTICOS
“Consumers demand products that make their daily lives easier, that are easy to clean and more economical. Thinking about these requirements, we have invested in technology and innovation to launch a complete Atlas and Dako cooking portfolio. An example is the Dako Diplomata Glass Cooker Hood, which fits any type of cooker or cooktop and has all the digital controls operated by touch screen”, says Clóvis Simões, commercial director of Atlas Electric Appliances.
ITATIAIA
“Our products, such as the air fryer Itatiaia Master 1, the electric pressure cooker Itatiaia Master, both with control via application Conect Ita, voice command with seven pre-programmed functions, and the Vitrum Timer Digital cooker bring practicality and versatility with technology to customers, ensuring quality and safety that facilitate the day to day in the kitchen,” says Gedenildo Ferreira dos Reis, head of new business at Itatiaia.
GEONAV
“Our smart feeder, which is in the Connected House at Eletrolar Show, presents balanced and personalized programming for the pet. And it can be used with other smart devices to create an ideal routine. It is compatible with Alexa and Google Assistant, power back-up system with batteries – when power fails, meals are poured according to the schedule and time record of the last operations made in the app. Already with the motion sensors, it is possible to monitor all environments of the house or office and receive real-time notifications by smartphone. The Wi-Fi battery camera, which is also in the space, has a magnetic support system, twoway audio, night vision and can be taken to any room in the house (within the same Wi-Fi network),” says commercial director Rafael Assa
RCELL
“Participating in large initiatives like Special Spaces is very important for Rcell, a company linked to technology both in the supply of its products and applications. We understand that, for a complete experience, one must experience all phases of the automation process. Therefore, we brought to Casa Conectada the brands D-Link, with routers, Rsmart for equipment connected to IoT, LG with microwaves and air purifiers, and the Vanguard Maple record player, by Raveo. At the Gamer Arena, we participated with Sony PlayStation and our own brand, H3RO, which is a unit within the project that Rcell develops with the e-sports segment,” says Alexandre Elias, marketing director.
GREE ELECTRIC APPLIANCES
“The G-Diamond, present in Casa Conectada, comes to the market to offer a new proposal to the user, uniting functionality and aesthetics. Besides containing filtering systems that leave the air cleaner and healthier, the device brings a modern aesthetic appeal, which makes it a great ally of architecture and decoration, an exclusive design for a healthier life” highlights Nicolaus Cheng, commercial director of Gree.
ELSYS
“Being back in person at Eletrolar is a great satisfaction. A wonderful fair, an event where we have the opportunity to present our news – and we have several this year – to improve more and more the concept of connected home, making it more accessible to everyone. Our solutions provide comfort, convenience and technology, transforming people’s lives into incredible experiences. Eletrolar is the opportunity for a great reunion with our public, who are anxious for news”, says Claudio Blatt, Elsys’ Chairman of the Board.
DAZZ
“In terms of benefits, our Ultralight FT3 headset, which will be inside the Gamer Arena at Eletrolar Show, has Noise Cancelling, connections with PS3, PS4, PS5. XBOXONE and SeriesX, Nintendo Switch and Mobile. It can also be used as a headphone or headset,” says product manager of Dazz, Antonio Roberto do Nascimento.
MALLORY
“Participating in the fair is an opportunity to meet business friends, share information about the market, strengthen networking and resume more human and face-to-face interactions. We presented the new air care category. These are purifiers that help prevent airborne diseases, such as covid-19 and H1N1. They are indispensable for those who suffer from rhinitis and sinusitis. We also have the new line of fans and products from partner brands, such as MasterChef and Disney,” says marketing manager at Mallory, Ronaldo Moura.
X-ZONE
“With the gamer headset 7.1 (GHS-04) and the gamer chair (CGR-03), we want to provide the best moments to gamers. In the conception and development of X-Zone products, we consider the quality of the materials used, the efficiency of the design, the usability, the innovation and the technology embedded in the components of each one of them, so that our brand can always contribute to the player?s best performance”, says Alessandro Saraiva, national sales manager of X-Zone.
Source: Eletrolar News #149
