Barbecue for all tastes

Barbecuing is always a special moment to gather family, friends, and promote healthy eating. And, with the new trends, it is no longer a privilege only for those who have a lot of space. Today, the barbecue grill can be adapted and integrated into indoor and outdoor environments, large or small. It is now easy to practice the art of barbecuing meat or vegetables anywhere and without worry.

By Dilnara Titara

Barbecues are strong allies for a healthier and more balanced diet, says Moisés Botelho, Agratto’s marketing manager. “To get away from fried food, frozen food, and fast foods, they are ideal. They serve not only people who eat meat, but also vegetarians and vegans. There is an emerging group thinking about improving their diet through grilling, which leads the category to full growth.”

The largest consumers of barbecue grills are in the 25 to 60 age range, but current models cater to all ages, tastes, spaces and pockets. “Some studies indicate that people over 25 look for electric barbecues more often,” comments Jacques Ivo Krause, Mondial’s product and foreign trade director.

With the trend of living in small areas, the demand for products that take up less space is growing. “Electric barbecues have practicality and easy mobility as their main advantages, you just plug it in and have a
barbecue. They also do not produce smoke and are ideal for apartments”, says Adriana Denise Duarte, director of Cotherm.

As it is considered a national passion, barbecue leads the consumer to search for new products, which causes an increase in growth every year, assesses Gisella Andrade, product coordinator at Multi. “We have noticed that the barbecue grill market has been growing and showing a trend for more differentiated products.”

A versatile product for the preparation of several recipes quickly and with less smoke, the barbecue grill, besides being functional, brings beauty and modernity to kitchens and gourmet areas, says Karin P. Fischer, commercial and marketing director of Fischer. “The ease it offers and the search for a healthier lifestyle, combined with the trend of hosting at home, have caused the category to grow exponentially.”

Sales periods

The history of barbecue is closely linked to the union at the table, especially in the South of the country, with greater impact on sales. However, with the
advent of new changes in products and habits, the Southeast and Northeast are becoming more and more adept. “Barbecues are products that sell all year round; they go along with the commemorative dates. The second semester should represent 60% of the category sales”, says Stephanie Dias, product manager at Elgin.

As it is a product closely linked to the father figure, it is very popular on Father’s Day, Christmas, and warmer seasons, when gatherings and celebrations intensify, points out Mariana Stangherlin Rigo, administrative and marketing director at AND. “I notice a greater linearity of sales. An uncomplicated, portable and safe barbecue is falling in the taste of the population in general.”

The search for moments of gathering and relaxation at home has stimulated sales in the electric barbecue grill category. “The market grew in 2020 but had a slight retraction in 2021. The expectation is that it will grow again in 2022, especially at the end of the year, due to the World Cup, when people usually get together to watch the games and have the traditional barbecue,” says Neyliane Castro, product manager at Mallory. See the products.

AGRATTO

The brand highlights the electric Mr. Cheff portable and pedestal barbecues, both practical, easy to assemble and disassemble, as well as to clean. To operate them, you just need to add water in the tray, turn it on, and prepare the food. It has up to 2,000 W of power, depending on the model, and 127 V or 220 V voltage options.

“There is an emerging group thinking about improving food through grilling, which is leading the category to full growth.”

They do not make smoke because they do not produce flame. They have a thermostat with fine temperature adjustment, adjustable grill, a highly stable base, and a drip tray for easy cleaning, retaining the excess fat during preparation. The guarantee is 12 months.

AND

The portable gas Parrilla presents a concept of grill and side burners, reproducing the heat of the traditional wood-fired parrilla. It has a stainless steel finish, two independent burners for temperatures above 300 oC, and individual burner control. The product has a total gas consumption of 380 g/h.

“An uncomplicated, portable and safe is falling in the taste of the general population.”

The second outstanding model is the 5-skewer vertical rotisserie. It has mismatched skewer positions to avoid the mixing of meat flavors, stainless steel finishing, and independent burners. It has five rotating or fixed spit positions, capacity for up to 10 kg of meat, and room for whole chickens. The motor is 1/3 HP bivolt.

COTHERM

Made in Brazil, the Elite Grill, available in versions 127 V and 220 V, can be used in various environments and outdoor areas. It has 1,650 W power and consumes 1.65 kW/h. Its main feature is the format of the resistive element (resistances), taking advantage of the whole useful area of the grill. It is made of brushed aluminum and has thermal insulating handles. It does not produce smoke and has an on/off button, removable grill, and water tray with level marking and handle.

“Eletric barbecues has practicality and mobility as their main advantages”

The second model from the brand is the Life grill cooktop model. The product, with 2,000 W power, is electric and built-in in fixed countertops and planned furniture. It is easy to install and to clean, because its heating element has a 90-degree angle system and a movable water tray. It is also available in 127 V and 220 V versions, and its consumption can reach up to 2 kW/h.

ELGIN

The highlight models of the brand are the electric grill and the BBQ Show electric grill. Both have a power of 1,800 W in the version 127 V and 2,000 W in 220 V, light indication of operation, variable temperature and anti-smoke tray. The grill has two levels of height adjustment.

“The second semester should represent 60% of the category sales.”

The consumption can reach up to 2 kW/h. The appliances are guaranteed for one year. What differs one product from the other is the size of the grill. The electric grill measures 41×24 cm and the BBQ Show electric grill measures 39×23 cm.

FISCHER

Fischer Ranch 5 skewers gas barbecue grill was developed both to embed in masonry niche as for countertop, integrating into various styles of environment. It is a bivolt product, with brushed stainless steel finishing. It has super-automatic lighting, and its interior is enameled in EasyClean. It has an internal light, rotating skewers, and individual burner control. It has a waste collection tray and emits no smoke.

“The ease that the product offers and search for a healthier lifestyle, combined with the trend of hosting at home, have caused an exponential growth of the category.”

The second model is the electric grill Fischer Grill, a Brazilian-made product that brings practicality because it is portable. It can be used inside or outside and is produced with highly resistant engineering polymers. The bowl is enameled in EasyClean, being easy to clean. It has a waste collection tray and its consumption reaches 1.9 kWh (127 V) and 1.8 kWh (220 V). It comes with a one-year warranty.

MALLORY

The highlights of the brand’s barbecues are the Montana, a counter/table model, and the Montana II, a floor model, which comes with a table for support. Both are electric, suitable for both houses and apartments. Available in 110 V and 220 V, the products do not produce smoke. They are easy to clean and have an exclusive safety system, avoiding accidents.

“The expectation is that in 2022 the market will grow again, especially at the end of the year, due the World Cup.”

The Montana II has a support tray to put meat and spices. It is 82 cm high. The grill has two height positions. The temperature selector is adjustable. The product has cold touch side handles and a stainless steel support tray. It has a safety switch and non-slip feet. The drip tray capacity is 1.25 liter.

MONDIAL

The company highlights the electric grill Mondial
Grand Steak & Grill, models CH-05 and CH-06. Both versions have the same technical specifications: they are electric, table-top, and suitable for home use. They can be used on small balconies and indoors because they do not produce smoke. The products are up to 80% more conomical if compared to the cost of 2.5 kg of charcoal.

“People over 25 are looking for eletric grills more often”

They have 2,000 W of power and temperature control. They are portable and practical to assemble, use, clean, store and transport. Each one weighs 1.74 kg. They have side handles, chromed steel grill, with adjustable
height, and removable drip tray – the food fat does not stick. They measure 40×24 cm and have a 20 A plug. The second model has as differentials the feet and a support base for use in covered outdoor areas.

MULTI

Your Smokeless CE143 portable charcoal grill is easy to assemble. It comes with carrying bag and can be used indoors thanks to its intelligent preparation system, which prevents fat from meeting the charcoal, avoiding excessive smoke. The product has a ventilation system that can work with batteries or with a USB charger, allowing the user to control the level of the ember.

“We have noticed that the barbecue grill market has been growing and has shown a trend for more differentiated products.”

For those users who do not like to shake the fire and wait for the ember to reach the right point, the brand
highlights the Multi electric charcoal lighter (127 V – CE081 / 220V – CE082). With it, the charcoal is ready for use in five minutes, even on humid days. Just place the product, which has 800 W power, over the charcoal.

Fonte: Eletrolar News #150